The Renaissance City Dweller

After a pandemic-induced move to the suburbs or rural areas, the Renaissance City Dweller is returning to their previous urban lifestyle—often to the same neighborhoods and cities from which they left. While the Renaissance City Dweller’s isolated, rural home was a good fit for a pandemic, to this buyer, outdoor adventures are no match for the excitement of city life.

During the Renaissance City Dweller’s time away, however, prices in major cities have jumped up to 30% from pandemic lows—indicative of the increase in demand for urban residences.13 The Apartment List National Rent Report states that rents have rebounded to be more expensive than prior to the pandemic, meaning the Renaissance City Dweller may have a shock coming to them when they look at prices in their desired neighborhoods.14

The Renaissance City Dweller returns to urban life with a newfound appetite for apartments, condos, or single-family homes with access to the outdoors or private outdoor space. A spacious residence with room for a home office is also on this buyer’s list of requirements. The Renaissance City Dweller will often purchase a luxury condominium priced over $1 million USD as housing inventory remains low. Condominiums priced over $4 million USD have also surged in popularity among this buyer group.15

These buyers’ first choice is to return to the neighborhood from which they left; however, with a desire for more square footage and outdoor spaces, they may have to compromise and explore other, similar neighborhoods that offer more space and amenities for less money.

The Renaissance City Dweller is particularly interested in neighborhoods with an active nightlife scene, lively restaurants, and professional sporting events, as well as multiple cinemas, galleries, and theaters. Their other priority when selecting a neighborhood is safety—showing a preference for secure apartments and condominiums with doormen.

To ensure they are able to quickly tour and place an offer on their desired home (and return to city life early), the

Renaissance City Dweller will book a short-term rental or hotel during the time of their property search. An in-person tour is essential for this buyer group as they look to take in amenities, space, and neighborhoods for themselves.

In order to find the perfect property, the Renaissance City Dweller will look for a real estate professional who is constantly available and able to place an offer quickly. As fast-paced as city life is already known to be, the redhot real estate market has made things move even faster, especially within the lively neighborhoods in which this buyer is interested.

§ Apartments in [city/neighborhood].

§ Top neighborhoods in [city].

§ Outdoor space in [city/neighborhood].

§ Things to do in [city/neighborhood].

The Renaissance City Dweller is looking to move to one of the Americas’ most active and popular cities. They want to be where the action is, be it theater, music, sporting events, or any number of unique experiences exclusive to urbanites. Most Renaissance City Dwellers will look into moving back to the city they once left, with a preference for neighborhoods they have already lived in and are familiar with.

Vancouver, British Columbia

Austin, Texas

Chicago, Illinois

Atlanta, Georgia

Toronto, Ontario

New York, New York

Los Angeles, California

Tampa, Florida

Miami, Florida