Published in par tnership with The Boston Consulting Group
Forschungsreihe 06/2014
Fueling Growth Through Word of Mouth Introducing the Brand Advocacy Index Pedro Esquivias, Steve Knox, Victor Sánchez-Rodríguez and Jody Visser
Published in par tnership with The Boston Consulting Group
Forschungsreihe 06/2014
Fueling Growth Through Word of Mouth Introducing the Brand Advocacy Index Pedro Esquivias, Steve Knox, Victor Sánchez-Rodríguez and Jody Visser