32 TRADE FAIRS
electronica 2020 to be held digitally 10-13 November 2020, Munich Messe München is organizing the world’s leading trade fair and conference for electronics as a vir tual event this year. The current travel restrictions in Europe, which are becoming more stringent, have required rethinking the planning. The digital format for electronica in November will give exhibitors the oppor tunity to book digital trade fair booths; in addition, electronica virtual will provide all customers with other ways to interact and network. A large portion of the conference and supporting programme will also be available digitally. New developments related to the coronavirus pandemic prompted Messe München’s decision to hold electronica as a virtual event this year. Given the travel restrictions that have been imposed by a large number of visitor and exhibitor countries, electronica would have lost its character as a worldleading trade fair if it had been held as an in-person event in November. The virtual format of electronica will provide the electronics industry with a platform for global industry discussions in November. Its opportunities will include virtual trade fair booths, which will enable exhibitors to continue to communicate with their international customers and to sell them on their products and solutions. The virtual event will be complemented by a digital
UPDATE 4/2020
conference and suppor ting programme. Individual conversations and panel discussions on trend topics such as the automotive industry, embedded systems, IIoT, 5G, medical electronics and smart energy will be available online. More details on electronica are available at https://electronica.de/en/. For further information, please contact GTCC’s official representative for Messe München GmbH in Thailand, Ms. Patamaporn Wasuwat, by tel: +66 2 055 0641 or by e-mail at muenchen@gtcc.org.
