Georgetown College’s Student–Run Newspaper
October 24, 2018
Volume CXXXVIV Issue 17
Phoneathon sends Georgetown to “New Horizons”
By DEMETRIUS HARRISON News Editor Each year, the Office of Development unveils a new fundraising campaign for the college. In recent years, we have seen the names flip between “Love & Loyalty” and “Together 4 GC.” This year, after analyzing the reception and results from last’s year’s annual fund campaign, the Office of Development has introduced “New Horizons.” Although the name of the campaign changes each year, each fundraiser shares common ground in being a multi-faceted program aiming to support multiple sectors of the college. Phoneathon employees are students who work hard calling alumni from all years informing them about our fundraiser. Students start by drafting a personalized, generic speech to begin each phone call with, but letting each phone call take its natural course. While there is an overall goal of collecting money for our campaign, students prioritize conversation with our graduates to genuinely get a feel for how they feel their experience has been at our
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school. Throughout the summer, the Office of Development sends out mailers filled with information regarding the campaign, how to donate, and what it benefits. When students call alumni to remind them of the information they received in the mail, graduates are informed that the funds donated are prioritized for student scholarships, general funds, and upkeep of the college. Alumni also have the option to designate their donation to a specific department, club, organization or committee. Tricia Gatez, Georgetown College’s Director of Annual Gifts, directly supervises Phoneathon: a student-run on-campus job working to reach out to alumni regarding the campaign. Previously fulfilling the position of recent alumni Logan Smart, Maddie Long (c/o ‘20), is serving as the 2018-2019 Phoneathon Manager: primarily dealing with confidential alumni information, interviewing, hiring, and scheduling staff, and organizing donations. Halfway through her
first semester running one of Georgetown’s most essential sources of non-tuition-based revenue, Maddie Long commented, “Phoneathon is a great way to raise money and keep Georgetown personally connected to alumni. It’s so cool to be able to speak with alumni regarding their time at Georgetown, connecting our experiences throughout the years.” In assistance to Long, Assistant Managers Avery Colvin and Willow Dove work phoneathon, gaining leadership experience. Assistance Manager Avery Colvin said, “Phoneathon is a very fun work environment with a very supportive cause. Nowhere else on campus do you get to raise money for our school while connecting with alumni.” Last year, the “Together 4 GC” campaign received immense success, reaching 18% of overall graduate participation in the fundraiser. This year, the Office of Development is striving to reach 30% of alumni participation. A major attraction for gifts is the Annual Day of Giving, this year falling on November
27. Last year, over $100,000 was raised by just 783 donors. This year, with the event just around the corner, more traffic is expected to be generated. If you are interested in an on-campus job, giving you jobfield experience in Customer Service, as well as room for future leadership opportunities, contact Tricia Gaetz by
e-mailing Patricia_Gaetz@ georgetowncollege.edu. If you are interested in making a donation to “New Horizons,” you can call Tricia Gaetz at (502)863-8058 to arrange an interview, or you can send Georgetown College to New Horizons by gifting online at: gogc.me/new.
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Anderson Hall filled with hope and dreams page 5
Halloween movie fails to live up to hype page 8
BACKPAGE: Lives of GC politicians page 12
Source: Maddie Long Phoneathon Administration (left to right): Willow Dove, Maddie Long, Avery Colvin, Knight Hall Phoneathon Offices