Graphic Design Portfolio 2023 'Nafe' Xueying Geng

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resume

Freelance Graphic Designer

Develop marketing materials company.

Provide comprehensive branding

Attend regular client meetings

Utilize Adobe Creative Suite, desired brand image.

Landscape Architecture Designer

Drafted illustrative plans, graphic Coordinated with contractors

Xueying geng ‘Nafe’

I am a freelance UI Graphic designer who has landscape architecture design background.

786-606-1962

geng.xueying130@hotmail.com

Participated in social media brainstorming Hosted Adobe photoshop workshop

Landscape Architecture Designer

Generated landscape plans and edge and sustainable principle

Assisted design team with rendering

Landscape Architecture Designer

Generated and tested conceptual ics in high-end residential design

Landscape Architecture Intern

Orlando, FL

www.linkedin.com/in/nafexueying-geng

Landscape Architecture Intern

Coordinated with designers to Communicated with clients and Participated in multi-disciplinary Participated in design charrettes, Developed construction plans inspections and urbanist tree Completed the administration

,creative assets and website designs, that effectively enhance brand identity of the branding consultancy to establish and refine the visual identity. meetings to present design concepts, and revise design per feedback.

Figma, and Framer to create original artworks and website design that reflect the graphic materials and construction drawings for permit set submission. contractors and other team members during the design phase. brainstorming and filming video.

workshop session as well as conducted concept presentations in design workshops.

and other permit sets that met Miami-Dade county muni-code with planting knowlprinciple application. rendering plans by using adobe suite.

CONTENT

conceptual design ideas and coordinated with design teams to produce illustrative graphdesign projects using adobe suite.

BRANDING & UI/UX DESIGN WAYFINDING MAP DESIGN T-SHIRT DESIGN LOGO DESIGN

to prepare construction plans and illustration graphics for city council meetings. and contractors to ensure design delievered in a timely manner. multi-disciplinary design projects.

Designer Designer Designer Intern Intern

charrettes, business card design, and logo design. plans and graphics for commercial businesses and a golf course, and conducted site tree surveys.

administration tasks such as cost estimates, calculations and communications with contractors.

POSTERS/FLYERS

ILLUSTRATION

DESIGN PATTERN DESIGN

Software Skills
Designer

UI/UX Design Branding

OD ORLANDO DIRECTORY

Context

Due to Covid 19, Popular amusement studios in orlando which often attracted lots of visitors losing the amount of people visiting, the revenue from them droped drasticly. However, natural parks and other landmarks of orlando attracts more people coming during the covid 19 but lacking of the popularity or resources, such as labor or event idea. This has cause the inbalance of the amusement industry in orlando and affecting the revenues of orlando city, as well as increase the gentrification since lots of kids could not afford to come to disney anymore.

UI/UX Design Branding STRATEGY

Unveiling the ultimate $28 Kids Extravaganza

Ex: A Disney-Gatorland Fusion of Enchantment and Thrills

Major competitive amusement studios such as Disney Universal Legoland

Seaworld

Financial Partnership Resource Exchange Cooperative Marketing

Other landmarks or parks in Orlando

OD ORLANDO DIRECTORY

Website Design Branding Strategy

At the forefront of this strategy lies the concept of leveraging synergistic partnerships to create a new paradigm. While Disney and Universal Studios excel in their colossal productions and immersive experiences, the likes of amusement parks such as Icon Park and the Orlando Museum of Art offer a diverse array of services and resources that could infuse fresh creativity into the industry.

Wayfinding Map

Wayfinding Map Design

Illustrative Icon Design

Lego Land

OD, Orlando Directory, is a dynamic app democratizing amusement parks for all. It crafts bespoke travel plans worldwide and radiates family unity through vibrant pumpkin orange, cobalt blue, and chartreuse green. The hues’ vigor embodies energy, while the circular form signifies togetherness, illuminating a sustainable, family-centric aura.

Color Palette

Highly saturated orange, blue, and green form our brand’s vibrant color scheme, infusing a modern flair. This aligns with our goal to energize Orlando’s travel sector and foster a creative amusement industry network for mutual benefit.

Typography

Snap ITC font exudes vibrant energy, reflecting our brand’s entertainment focus. Baskerville Old Face exudes a classic, high-quality service vibe, while Calibri fosters an inclusive, accessible atmosphere.

Lake Eola Orlando Museum of Art Orlando Science Center Kelly Rock Spring Leu Garden Gator Land Sea World Icon Park Disney World Universal Snap ITC Calibri Baskerville Olrd Face

T-Shirt Design

Illustrative T-Shirt

OD ORLANDO DIRECTORY

Logo Design

Evan Phillips’s branding strategy centers on articulating service excellence, fostering customer trust. In the role of a mortgage broker consultant, Evan Phillips presents bespoke investment solutions that distinguish themselves in the market.

To capture our unique branding identity, I’ve crafted a logo with a 3D mindset, symbolizing the strong foundation of property investment. Our logo boasts a versatile color scheme to suit your preferences. Opt for black for a formal and serious touch, blue for a sense of stability and safety, or brown for a touch of regal high quality. It’s all about tailoring your vision.

Color Palette

Typography

Calibri BankGothic Lt BT

Calibri font imparts a distinct minimalism that sets our brand apart, signaling the power and capability inherent in Evan Phillips’s services. On the other hand, BankGothic Lt BT font evokes a classic ambiance, appealing to our targeted market while symbolizing the exceptional quality of our investment solutions.”

Logo Concept

#3c2417 #1b5f8a #d05a29

Soulful Visions: Where Beauty and Philosophy Interlace

My design philosophy delves into the core concept, aligns with context and brand identity, and emphasizes diverse visualizations. It offers versatile solutions tailored to clients’ needs.

I firmly believe that a great design has the power to resonate deeply with people, forging an unspoken connection between a brand and society. It’s not just about aesthetics; it’s about addressing profound issues beneath the surface.

POSTERS FLYERS

ILLUSTRATION DESIGN PATTERN DESIGN

Poster/Social Media Post Design

This poster is a vibrant call to action, harnessing positive energy to raise awareness about the impact of polio on children. Teal green and aqua blue, symbolizing stability and serenity, breathe life into the design, echoing the essence of existence. The bold declaration, ‘We won’t stop saving,’ underscores our unwavering brand mission and spreads the contagion of love, kindness, and hope through its compelling design.

Mock Up

The poster design mock-up unveils a compelling advocacy message, strategically positioned in the heart of a bustling subway station.

The Orlando Directory flyer is a heartfelt ode to the essence of family. Through the lens of this captivating photograph, we capture a precious moment—mother and son riding a moped car together, infusing the flyer with an irresistible sense of motion and adventure.

The color palette chosen, featuring soft, low-saturation shades of pink, yellow, and blue, expertly crafts an atmosphere that radiates warmth, friendliness, and safety. These hues conjure a space that’s not just fun but inviting, making it a delightful experience for families to explore and enjoy. With every glance, this flyer extends an irresistible invitation to join the journey and be a part of the magic.

FLYER DESIGN

Shoe Poster

NEW

This engaging shoe poster design ing, with a thoughtfully crafted Z-shaped captivate your attention right from it. Nestled at the heart of the composition shoes themselves, impeccably showcased

What truly breathes life into this design

The dynamic interplay of bright, high-saturation infuses the artwork with an invigorating These lively colors pulsate with excitement, for your feet.

Adding to the tapestry of this visual silky texture, a subtle nod to the every step. It’s not just an aesthetic extraordinary wearing experience. ful sense of movement, as if the shoes

To crown it all, the design employs corner, ingeniously highlighting the draw the eye with its depth and you to explore further into the three-dimensional ties that these shoes offer. Every aspect ulously curated to engage, inspire, ing that it leaves a lasting impression.

Design

is a masterclass in visual storytellZ-shaped arrangement designed to from the moment you set your eyes on composition are the star attractions: the showcased to enthrall and inspire.

design is the vibrant palette at play. high-saturation pink and green hues invigorating sense of energy and vivacity. excitement, promising an adventure

visual symphony is the background’s luxurious comfort that awaits with aesthetic choice; it’s a tactile promise of an The texture also imparts a delightshoes are poised for action.

3D dimensional text in the top right the sales message. Not only does it dimensionality, but it also beckons three-dimensional world of possibiliaspect of this poster has been meticand ignite your imagination, ensurimpression.

NEW

Illustration Design

Hand drawing ; Adobe photoshop

This heartwarming illustration draws inspiration from the cherished moments with my husband and our beloved dog. It captures the essence of love, beauty, and the deep bonds of family life. Each character’s personality shines through vivid, high-saturation colors, reflecting their vibrant personas. The patterns on their clothing mirror our favorite colors and dressing styles during moments of joy. It’s a scene that unfolds regularly in our home—my husband caring for our dog while I enjoy quality playtime with our furry friend, a snapshot of love in action.

Illustration Design

In this captivating illustration, the exquisite beauty of the Chinese lotus serves as a profound wellspring of inspiration, inviting you to delve into the enchanting tapestry of Asian culture. Each element, meticulously intertwined with artistry and finesse, conveys a heartfelt narrative.

The vibrant red lanterns, with their radiant glow, evoke a sense of warmth and celebration, symbolizing the joys of life. Delicate pink lotus blossoms, like ethereal emblems of purity, impart a sense of serenity and renewal. Above, the auspicious fortune clouds gracefully sweep across the canvas, heralding a cascade of blessings and good fortune for the upcoming year.

What truly elevates this artwork is its ingenious Z-shaped arrangement. Beyond being visually captivating, it orchestrates an engaging dance for the eye, effortlessly leading you through a harmonious and seamless visual journey. Each glance reveals a new facet of this enchanting composition, beckoning you to explore deeper and uncover the layers of its captivating story.

Hand drawing ; Adobe photoshop

PATTERN

Pattern

This dynamic lively aura. sense of movement energy to

#31338c #00a296 #ef3e35 #eb5427 #b5dfcf #eecee3 #b2a7d2 #f4e1df

Pattern 1

dynamic pattern, alive with the contrast of cobalt blue and fiery red-orange, exudes a vibrant and aura. The interplay of round shapes, rectangles, and energetic lines within the pattern ignites a movement and excitement. Perfect for fashion and package design, it brings a burst of lively any creative project.

Pattern 2

This enchanting pattern is a celebration of femininity, artfully blending soft shades of pink and gentle purples with a touch of delicate saturation. The graceful flower illustrations add a fairy tale-like charm, transforming this design into a true ode to the beauty of womanhood.

thank you! Contact me geng.xueying130@hotmail.com

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