Graphic Design Portfolio Nafe Xueying Geng

resume

Freelance Graphic Designer

Develop marketing materials company.

Provide comprehensive branding

Attend regular client meetings

Utilize Adobe Creative Suite, desired brand image.

Landscape Architecture Designer

Drafted illustrative plans, graphic Coordinated with contractors

Xueying geng ‘Nafe’

I am a freelance UI Graphic designer who has landscape architecture design background.

786-606-1962

geng.xueying130@hotmail.com

Participated in social media brainstorming Hosted Adobe photoshop workshop

Landscape Architecture Designer

Generated landscape plans and edge and sustainable principle

Assisted design team with rendering

Landscape Architecture Designer

Generated and tested conceptual ics in high-end residential design

Landscape Architecture Intern

Orlando, FL

www.linkedin.com/in/nafexueying-geng

Landscape Architecture Intern

Coordinated with designers to Communicated with clients and Participated in multi-disciplinary Participated in design charrettes, Developed construction plans inspections and urbanist tree Completed the administration

,creative assets and website designs, that effectively enhance brand identity of the branding consultancy to establish and refine the visual identity. meetings to present design concepts, and revise design per feedback.

Figma, and Framer to create original artworks and website design that reflect the graphic materials and construction drawings for permit set submission. contractors and other team members during the design phase. brainstorming and filming video.

workshop session as well as conducted concept presentations in design workshops.

CONTENT

and other permit sets that met Miami-Dade county muni-code with planting knowlprinciple application. rendering plans by using adobe suite.

BRANDING & UI/UX

conceptual design ideas and coordinated with design teams to produce illustrative graphdesign projects using adobe suite.

Designer Designer Designer Designer Intern Intern

to prepare construction plans and illustration graphics for city council meetings. and contractors to ensure design delievered in a timely manner. multi-disciplinary design projects. charrettes, business card design, and logo design. plans and graphics for commercial businesses and a golf course, and conducted site tree surveys.

administration tasks such as cost estimates, calculations and communications with contractors.

ILLUSTRATION

DESIGN PATTERN DESIGN

PHOTOGRAPHY

UI/UX Design Branding

OD ORLANDO DIRECTORY

Context

Due to Covid 19, Popular amusement studios in orlando which often attracted lots of visitors losing the amount of people visiting, the revenue from them droped drasticly. However, natural parks and other landmarks of orlando attracts more people coming during the covid 19 but lacking of the popularity or resources, such as labor or event idea. This has cause the inbalance of the amusement industry in orlando and affecting the revenues of orlando city, as well as increase the gentrification since lots of kids could not afford to come to disney anymore.

UI/UX Design Branding STRATEGY

OD ORLANDO DIRECTORY

Website Design Branding Strategy

At the forefront of this strategy lies the concept of leveraging synergistic partnerships to create a new paradigm. While Disney and Universal Studios excel in their colossal productions and immersive experiences, the likes of amusement parks such as Icon Park and the Orlando Museum of Art offer a diverse array of services and resources that could infuse fresh creativity into the industry.

Wayfinding Map

Wayfinding Map Design

Illustrative Icon Design

OD, Orlando Directory, is a dynamic app democratizing amusement parks for all. It crafts bespoke travel plans worldwide and radiates family unity through vibrant pumpkin orange, cobalt blue, and chartreuse green. The hues’ vigor embodies energy, while the circular form signifies togetherness, illuminating a sustainable, family-centric aura.

Color Palette

Highly saturated orange, blue, and green form our brand’s vibrant color scheme, infusing a modern flair. This aligns with our goal to energize Orlando’s travel sector and foster a creative amusement industry network for mutual benefit.

Typography

Snap ITC font exudes vibrant energy, reflecting our brand’s entertainment focus. Baskerville Old Face exudes a classic, high-quality service vibe, while Calibri fosters an inclusive, accessible atmosphere.

Lake Eola

Orlando Museum of Art

Orlando Science Center

Kelly Rock Spring

Leu Garden

Gator Land

Lego Land

Sea World

Icon Park

Disney World Universal

Snap ITC Calibri Baskerville Olrd Face

T-Shirt Design

Illustrative T-Shirt

OD ORLANDO DIRECTORY

Logo Design

Evan Phillips’s branding strategy centers on articulating service excellence, fostering customer trust. In the role of a mortgage broker consultant, Evan Phillips presents bespoke investment solutions that distinguish themselves in the market.

To capture our unique branding identity, I’ve crafted a logo with a 3D mindset, symbolizing the strong foundation of property investment. Our logo boasts a versatile color scheme to suit your preferences. Opt for black for a formal and serious touch, blue for a sense of stability and safety, or brown for a touch of regal high quality. It’s all about tailoring your vision.

Color Palette

Typography

Calibri BankGothic Lt BT

Calibri font imparts a distinct minimalism that sets our brand apart, signaling the power and capability inherent in Evan Phillips’s services. On the other hand, BankGothic Lt BT font evokes a classic ambiance, appealing to our targeted market while symbolizing the exceptional quality of our investment solutions.”

Logo Concept

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Soulful Visions: Where Beauty and Philosophy Interlace

My design philosophy delves into the core concept, aligns with context and brand identity, and emphasizes diverse visualizations. It offers versatile solutions tailored to clients’ needs.

I firmly believe that a great design has the power to resonate deeply with people, forging an unspoken connection between a brand and society. It’s not just about aesthetics; it’s about addressing profound issues beneath the surface.

POSTERS

FLYERS

ILLUSTRATION DESIGN PATTERN DESIGN

PHOTOGRAPHY

Poster/Social Media Post Design

This poster is a vibrant call to action, harnessing positive energy to raise awareness about the impact of polio on children. Teal green and aqua blue, symbolizing stability and serenity, breathe life into the design, echoing the essence of existence. The bold declaration, ‘We won’t stop saving,’ underscores our unwavering brand mission and spreads the contagion of love, kindness, and hope through its compelling design.

Mock Up

The poster design mock-up unveils a compelling advocacy message, strategically positioned in the heart of a bustling subway station.

The Orlando Directory flyer is a heartfelt ode to the essence of family. Through the lens of this captivating photograph, we capture a precious moment— mother and son riding a moped car together, infusing the flyer with an irresistible sense of motion and adventure.

The color palette chosen, featuring soft, low-saturation shades of pink, yellow, and blue, expertly crafts an atmosphere that radiates warmth, friendliness, and safety. These hues conjure a space that’s not just fun but inviting, making it a delightful experience for families to explore and enjoy. With every glance, this flyer extends an irresistible invitation to join the journey and be a part of the magic.

FLYER DESIGN

Shoe Poster

This engaging shoe poster design rytelling, with a thoughtfully crafted signed to captivate your attention your eyes on it. Nestled at the heart star attractions: the shoes themselves, enthrall and inspire.

What truly breathes life into this play. The dynamic interplay of green hues infuses the artwork energy and vivacity. These lively promising an adventure for your

Adding to the tapestry of this ground’s silky texture, a subtle nod awaits with every step. It’s not just tile promise of an extraordinary also imparts a delightful sense of poised for action.

To crown it all, the design employs top right corner, ingeniously highlighting only does it draw the eye with its it also beckons you to explore further world of possibilities that these poster has been meticulously curated nite your imagination, ensuring sion.

Design

design is a masterclass in visual stocrafted Z-shaped arrangement deattention right from the moment you set heart of the composition are the themselves, impeccably showcased to

this design is the vibrant palette at bright, high-saturation pink and artwork with an invigorating sense of lively colors pulsate with excitement, your feet.

this visual symphony is the backnod to the luxurious comfort that just an aesthetic choice; it’s a tacwearing experience. The texture of movement, as if the shoes are employs 3D dimensional text in the highlighting the sales message. Not its depth and dimensionality, but further into the three-dimensional shoes offer. Every aspect of this curated to engage, inspire, and igensuring that it leaves a lasting impres-

Illustration Design

Hand drawing ; Adobe photoshop

This heartwarming illustration draws inspiration from the cherished moments with my husband and our beloved dog. It captures the essence of love, beauty, and the deep bonds of family life. Each character’s personality shines through vivid, high-saturation colors, reflecting their vibrant personas. The patterns on their clothing mirror our favorite colors and dressing styles during moments of joy. It’s a scene that unfolds regularly in our home—my husband caring for our dog while I enjoy quality playtime with our furry friend, a snapshot of love in action.

Illustration Design

In this captivating illustration, the exquisite beauty of the Chinese lotus serves as a profound wellspring of inspiration, inviting you to delve into the enchanting tapestry of Asian culture. Each element, meticulously intertwined with artistry and finesse, conveys a heartfelt narrative.

The vibrant red lanterns, with their radiant glow, evoke a sense of warmth and celebration, symbolizing the joys of life. Delicate pink lotus blossoms, like ethereal emblems of purity, impart a sense of serenity and renewal. Above, the auspicious fortune clouds gracefully sweep across the canvas, heralding a cascade of blessings and good fortune for the upcoming year.

What truly elevates this artwork is its ingenious Z-shaped arrangement. Beyond being visually captivating, it orchestrates an engaging dance for the eye, effortlessly leading you through a harmonious and seamless visual journey. Each glance reveals a new facet of this enchanting composition, beckoning you to explore deeper and uncover the layers of its captivating story.

Hand drawing ; Adobe photoshop

PATTERN

Pattern

This dynamic brant and pattern ignites it brings a

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Pattern 1

dynamic pattern, alive with the contrast of cobalt blue and fiery red-orange, exudes a viand lively aura. The interplay of round shapes, rectangles, and energetic lines within the ignites a sense of movement and excitement. Perfect for fashion and package design, a burst of lively energy to any creative project.

Pattern 2

This enchanting pattern is a celebration of femininity, artfully blending soft shades of pink and gentle purples with a touch of delicate saturation. The graceful flower illustrations add a fairy tale-like charm, transforming this design into a true ode to the beauty of woman-

Photography

Photography is an integral aspect of my journey to appreciate the beauty of life, with each photograph representing a unique and captivating story. I relish seizing the authentic moments within these stories, allowing the photo to eloquently convey its own narrative.