CUSTOMER PROFILE

NAME: AMELIA AGE: 23

GENERATION: Z

INCOME: 75,000

OCCUPATION: INFLUENCER/YOUTUBER

ACORN CATEGORY: CITY SOPHISTICATES

INTERESTS: HIGH END FASHION, DESIGNER BAGS & SHOES, MUSIC, TRAVELLING & PILATES

AMELIA IS AN AVID FASHION LOVER AND HAS MADE HERSELF A CAREER AS AN INFLUENCER SURROUNDING JUST THAT. HER FAVOURTIE STORES ARE SELFRIDGES, ZARA AND PLT. SHE SPENDS MOST OF HER TIME CREATING CONTENT FOR HER INSTAGRAM, WORKING WITH BRANDS, FILMING VIDEOS, TRAVELLING WITH HER BOYFRIEND AND SPENDING TIME WITH FAMILY. SHE ALSO ENJOYS GOING TO MUSIC CONCERTS AND OUT FOR DRINKS WITH FRIENDS. SHE IS VERY WELL EDUCATED AND HAS A DEGREE IN LAW THAT SHE COMPLETED BEFORE FINDING SUCESS ON SOCIAL MEDIA.