SWOT ANALYSIS S W O T

MIXED PRICE RANGE SO APPEALS TO A WIDER RANGER OF PEOPLE HIGH END PRODUCTS AT AFFORDABLE PRICES

SPENDS LITTLE ON ADVERTISING ALLOWING THEM TO KEEP PRICES LOW WHILST MAINTAINING QUALTY

ALWAYS ON TREND

RESPONDS TO TRENDS AS SOON AS THEY EMERGE AND TAKE ONLY 2 WEEKS TO GET THEM INTO STORE AS OPOSE TO MOST OTHER COMPANIES WHO TAKE 6 WEEKS.

HAS THE MOST NUMBER OF FASHION RETAIL STORES IN THE WORLD REFRESHES ITS ONLINE AND RETAIL COLLECTION TWICE EACH WEEK

HAS A LARGE INTERNATIONAL PRESENCE WITH STORES ACROSS 96 COUNTRIES

LARGE, SPACIOUS STORES

VISUAL MERCHANDISING - AESTHETIC AND ENTICING

ENVIRONMENTALLY AWARE

TOXIC-FREE MANUFACTURING PROCESS

INTERACTIVE MIRRORS

SELF CHECKOUT

STORE MODE FUNCTION ON THEIR APP RESELL, REPAIR & DONATE SERVICE

BALANCING OF FAST FASHION WITH SUSTAINABILITY

MINIMAL ONLINE PRESENCE

LACK OF ADVERTISEMENT

INSUFFICIENT PRODUCT

INFORMATION ON THE WEBSITE RESULTS IN A LOT PRODUCT RETURNS

DON'T OFFER KLARNA OR ANY PAY LATER SERVICES

CANT RELY ON SIZING AS IT FLUCTUATES MASSIVELY FROM PRODUCT TO PRODUCT RUDE EMPLOYEES

TAKES A WHILE TO RECIEVE YOUR ITEM WHEN YOU REQUEST IT FROM THE STOCKROOM USING THE APP LACK OF DISCOUNT/PROMOTION

LACK OF INFLUENCER/CELEBERITY COLABORATION

WIDEN THEIR GLOBAL MARKET AND INTRODUCE STORES TO PARTS OF THE WORLD LACKING IN THEM

BUILD A MORE EFFICIENT ECOMMERCE MARKETING STRATEGY

INCREASE SPENDING FOR MARKETING CAMPAIGNS

CREATE A TRADEMARK DESIGN TO GIVE THEM A UNIQUE SELLING POINT

DEVELOP FURTHER SUSTAINABILITY INITIATIVES WITHIN FAST FASHION

CREATE DISTRIBUTION ENTERS IN DEVELOPING COUNTRIES TO LOWER COSTS

COST OF LIVING CRISIS POSSIBLE RETURN OF COVID LEADING TO LOCKDOWN RESTRICTIONS AND CLOSURE OF STORES

CHEAP IMITATIONS/DUPES OF THEIR ITEMS MADE BY LOWER FASHION/LOWER PRICE COMPANIES LIKE SHEIN FAST FASHION COMPETITIONRIVALRY BRANDS SUCH AS MANGO, H&M, ASOS PEOPLE BECOMING MORE SELECTIVE ABOUT WHERE THEY SHOP DUE TO THE IMPACT OF FASHION ON PEOPLE AND THE ENVIRONENT