MARKETING PLACE

IT TOOK SOME TIME FOR ZARA, WHICH WAS INITIALLY ESTABLISHED IN SPAIN, TO BEGIN OPENING STORES ELSEWHERE. EXPANSION STARTED AROUND TEN YEARS AGO, IN SPAIN'S NEIGHBOUR; PORTUGAL, BEFORE CONTINUING ON TO EXPAND INTO INDIA, NEW YORK, ROME, LONDON, MADRID, SAINT PETERSBURG, AND PARIS. CURRENTLY, ZARA RUNS ABOUT 2,242 STORES IN 96 DIFFERENT COUNTRIES. THE COMPANY IS STILL EXPANDING TODAY, AND IS TARGETING AN INCREASING NUMBER OF GLOBAL CAPITALS AND CITIES.

ZARA HAS ALSO PLACED A LOT OF EMPHASIS ON SELLING ITS GOODS ONLINE. THE BUSINESS HAS MADE ADJUSTMENTS TO ITS WEBSITE TO MAKE IT EASIER FOR CLIENTS TO ORDER THE THINGS THEY WANT. IN ADDITION TO THESE WEBSITES, MULTI-BRAND INTERNET RETAILERS ALSO CARRY ZARA MERCHANDISE. TECH-SAVVY CUSTOMERS CAN QUICKLY ACCESS ZARA PRODUCTS THANKS TO THESE INTERNET SELLING PLATFORMS. THIS ALSO TARGETS Y OUNGER PEOPLE WHO LOVE TO SPEND THE MAJORITY OF THEIR TIME ONLINE AND ON SOCIAL MEDIA. THE COMPANY'S ROBUST INTERNET PRESENCE ALSO ATTRACTS MILLENNIALS, WHO HAVE BECOME DEVOTED CLIENTS. THROUGH THE USE OF INTERNET CHANNELS, ZARA HAS BOOSTED ITS LOCATION STRATEGY.

AS ONE OF THE TOP RETAILERS, ZARA CATERS TO A WIDE RANGE OF CUSTOMERS WITH ITS EXTENSIVE PRODUCT SELECTION. PRODUCTS ARE AVAILABLE FOR ADULTS, AND CHILDREN, BOTH MALE AND FEMALE. BECAUSE OF THE VARIETY OF ITEMS, THERE IS SOMETHING FOR EVERYONE, WHETHER THEY CHOOSE CASUAL OR FORMAL WEAR. CUSTOMERS HAVE A WIDE RANGE OF OPTIONS TO SELECT FROM BECAUSE THE STYLES OF THEIR PRODUCTS VARY SO WIDELY.

ZARA CREATES NEW CLOTHING DESIGNS ALL YEAR LONG AND ONLY PRODUCES A SMALL QUANTITY BEFORE MOVING ON TO THE FOLLOWING DESIGNS. WITH SUCH SHORT PRODUCTION RUNS, DESIGNS SELL OUT MORE QUICKLY, MEANING HARDLY ANY LEFTOVERS. THE LARGER VARIETY AND RANGE OF OPTIONS FOR THE CONSUMER ARE MADE POSSIBLE BY THE GREATER NUMBER OF DESIGNS. IN ADDITION, BECAUSE THERE WILL BE FEWER PEOPLE WHO OWN THE PARTICULAR OUTFIT THAT THE BUYER JUST PURCHASED, THE SMALLER QUANTITY OF GARMENTS PRODUCED PER DESIGN ALSO SIGNIFICANTLY BOOSTS ITS WORTH FOR THE CUSTOMER. TO PUT IT ANOTHER WAY, THERE IS GREATER EXCLUSIVITY, WHICH INCREASES ATTRACTION. RATHER THAN OUTSOURCING, ZARA PRODUCES EVERYTHING IN-HOUSE. THIS GUARANTEES THAT THE BRAND HAS COMPLETE CONTROL OVER THE QUALITY OF ITS GARMENTS AND SHORTENS THE PRODUCTION PROCESS' OVERALL DURATION.

ZARA IS COMMITTED TO MAKING SURE THAT ITS PROCEDURES PROMOTE SUSTAINABLE DEVELOPMENT. THE COMPANY USES BIODEGRADABLE COVERS AND BAGS AND RECYCLES ITS SECURITY TAGS AND HANGERS. ADDITIONALLY, SOME OF THEIR PRODUCTS ARE MADE USING ORGANIC COTTON. THIS BOOSTS THE CONSUMER BASE FOR THE BUSINESS AND APPEALS TO THOSE WHO ARE PASSIONATE ABOUT PROTECTING THE ENVIRONMENT.