MARKETING PRICE

ZARA EMPLOYS A DISTINCTIVE APPROACH TO PRICING. DESPITE HAVING HIGH-END PRODUCTS, ZARA MAINTAINS COMPETITIVE PRICING WHEN COMPARED TO BRANDS OFFERING SIMILAR ITEMS. PRICES REMAIN HIGH BECAUSE THE CORPORATION DOES NOT CUT CORNERS ON QUALITY. HOWEVER, THE OVERALL GOAL IS TO MAKE SURE THAT EXPENSIVE CLOTHING IS STILL ACCESSIBLE.

ZARA IS ABLE TO LOWER ITS PRICES BY CUTTING PRODUCTION EXPENSES. THEY ARE ABLE TO SELL THEIR PRODUCTS AT SIGNIFICANTLY LOWER RATES ON THE RETAIL MARKET THANKS TO THE DECREASED PRODUCTION EXPENSES. THE ITEMS ARE NOW MORE AFFORDABLE FOR COMMON PEOPLE WHO WISH TO WEAR HIGH-END CLOTHING. THEREFORE, THE PRICING STRUCTURE MAKES EXPENSIVE ITEMS ACCESSIBLE TO THOSE WITH LOWER INCOMES.

KEEPING ITS PRICES IN LINE WITH THE MARKET IS ANOTHER PRIORITY FOR ZARA. PRICES ARE DETERMINED BASED ON THE COUNTRY AND THE LOCAL ECONOMY. ZARA MARKETS ITSELF AS A MANUFACTURER OF PREMIUM CLOTHING WITH AFFORDABLE LOCAL PRICING. TO KEEP EXPENSES AFFORDABLE FOR LOCAL CUSTOMERS, THE BUSINESS OFTEN RUNS SALES CAMPAIGNS. THIS GUARANTEES GREATER CUSTOMER LOYALTY AND BETTER PROFIT MARGINS AS A RESULT.