CONCLUSION

OVERALL, I AM REALLY PLEASED WITH THE CONCEPT AND OUTCOME OF MY PROJECT AND FEEL I HAVE CREATED A VERY COMMERCIAL RANGE THAT WILL DRAW FURTHER SUCCESS TOWARDS CHANEL. THE COLLABORATION RANGE WILL BENEFIT THE BRAND AS IT IS SOMETHING THAT CHANEL ARE YET TO OFFER, PLACING THEM IN THE RACE AGAINST THEIR COMPETITION IN TERMS OF BRAND COLLABORATIONS AND MOST LIKELY IN THE LEAD DUE TO THE FACT THAT BARBIE IS SUCH A BIG NAME AND ICON HERSELF. THE CURRENT BUZZ AROUND BARBIE THANKS TO THE UPCOMING BARBIE MOVIE RELEASE HAS ALREADY SENT FANS INTO A FRENZY, DESPITE THE FACT THAT THE FILM HASN'T EVEN BEEN RELEASED YET, WITH REPORTS FROM EDITED AND WGSN STATING THAT BARBIE CORE IS BACK IN FULL SWING, ALONG WITH THE MANY SHADES OF PINK SHOWING CONTINUED GROWTH. THIS HIGHLIGHTS THE CONSUMER NEED FOR BARBIE INSPIRED FASHION, WHICH WILL ONLY CONTINUE TO GROW BUILDING UP TO AND FOLLOWING THE RELASE OF THE MOVIE THEREFORE PROVING THE COMMERCIALITY OF MY RANGE. I FEEL THE MIXTURE OF SKIMPY SILHOUETTES ALONG WITH THE ICONIC BRAND COLOURS AND PASTELS FIT PERFECTLY WITH THE DELICATE GINGHAM PRINTS AND THE ICONIC CHANEL TWEED, ALL TOGETHER ALIGNING EFFORTLESSLY WITH THE BRIGHT AND BOLD, FUN LOVING BARBIE NATURE IN A CHANEL FONT TO REPRESENT THE ULTIMATE LEVELS OF ELEGANCE AND FEMININITY THAT BOTH BRANDS REPRESENT. I FEEL THIS REPRESENTS WHAT A MODERN DAY BARBIE WOULD WEAR, INSPIRED BY MARGOT ROBBIE'S BARBIE OUTFITS SEEN IN THE TRAILER AND IT IS THIS IMAGE THAT THE CONSUMER WILL BE LOOKING FOR, FURTHER PROVING THE SUCCESS AND COMMERCIALITY OF THE BARBIE X CHANEL RANGE. TO FURTHER COMMERCIALISE AND IMPROVE THE RANGE, I WOULD LOOK AT ADDING SOME MORE SUSTAINABLE ELEMENTS, DUE TO THE DECLINING HEALTH OF THE ENVIRONMENT AND THE INFLUENCE THIS HAS OVER CONSUMER BEHAVIOUR. THE HIGH PRICING ALONG WITH THE FACT THAT CHANEL GARMENTS ARE MEANT TO BE TIMELESS, MADE TO LAST A LIFETIME AND OF THE HIGHEST QUALITY, SOMEWHAT DETERS CONSUMERS FROM GETTING RID OF THEIR GARMENTS AND CHANEL ITEMS BEING SENT TO WASTE BUT THESE FACTORS CANNOT BE RELIED UPON SO I WOULD LOOK AT MAKING THE FABRICS MORE SUSTAINABLE OR CREATING A CIRCULARITY STRATEGY TO GIVE THE GARMENTS A DEFINITE END OF LIFE PLAN. THIS WOULD RESULT IN FURTHER PROFIT FOR THE BRAND WHILST STRENGTHENING THE BRAND EQUITY, OVERALL MAJORLY BENEFITING THE BRAND AND IMPROVING THE COMMERCIALITY OF THE RANGE.