SOURC ATEGY

Transport Strategy

LOGISTICS

THE HANDMADE AND MOST EXPENSIVE GARMENTS WILL BE FLOWN BY PLANE AS THIS METHOD ENSURES THE SAFEST MODE OF TRANSPORT FOR HIGH PRICE GOODS AND THE LEAST RISK OF DELAYS. IT IS ALSO QUICKER, AND AS THESE ARE THE ITEMS GOING TO THE FLAGSHIP STORES WHERE THE MOST EXCLUSIVE CLIENTELE SHOP, THEY WILL WANT THEIR GARMENTS AS SOON AS POSSIBLE. THE REST OF THE GARMENTS WILL BE SHIPPED BY BOAT, TO LOWER THE CARBON FOOTPRINT, AS THEIR IS A HIGHER VOLUME OF THEM AND ALL GARMENTS ARE BEING TRANSPORTED WORLD WIDE.

Sourcing Policy

STEERING CLEAR FROM MASS PRODUCTION AND FOCUSING ON A NARROW SUPPLY BASE, THE RANGE WILL BE MADE IN CHANEL'S SPECIALIST, ARTISANAL FACTORIES AND ATELIERS LOCATED ACROSS FRANCE, BY THE HAND-PICKED AND MOST HIGHLY SKILLED INDIVIDUALS, MANUFACTURED USING RARE AND HIGHLY VALUABLE RAW MATERIALS. THE STANDOUT PIECE OF THE COLLECTION: THE TAILORED CORSET PRINCESS GOWN, WILL BE HANDMADE AND BESPOKE TO EACH INDIVIDUAL CUSTOMER, USING THE SAME LUXURY MATERIALS IN CHANEL'S HAUTE COUTURE ATELIER IN PARIS.

SUPPLIERS - FACTORY DIRECT

WORKING DIRECT WITH CHANEL SPECIALIST FACTORIES ALLOWS THE BRAND TO MAINTAIN FULL CONTROL AND TRANSPARENCY THROUGHOUT THE SUPPLY CHAIN. IT ALSO ENSURES THE HIGH LEVEL OF QUALITY, LUXURY AND EXCLUSIVITY THAT THE BRAND PLACES A PREMIUM UPON AND IS SO WELL KNOWN FOR.

Critical Path

RANGE PLAN SIGNED OFF

ORDER CONFIRMED

PURCHASE ORDER RAISED O WOVEN FABRICS ACTIONED

INITIAL FABRIC SAMPLES AP

FIRST FIT SESSION

FABRIC SAMPLES APPROVED

COLOUR AND PRINT APPROVAL

BASE TEST REPORT

FABRIC PRODUCTION BEGINS

SECOND FIT SESSION

GRADE SPEC APPROVED BY QA TEAM

BULK FABRIC SUBMITTED

BULK TEST RESULTS APPROVED

START OF PRODUCTION

FABRIC CUT

PRODUCTION SAMPLES SENT FOR APPROVAL

PRODUCTION COMPLETED

ORDER SHIPPED/FLOWN

ORDERS ARRIVE AT GLOBAL WAREHOUSES

QC CHECK

DELIVERED TO STORES

ORDER ARRIVES IN STORES

VM'S BEGIN TO PLAN FOR DROP ON TUESDAY 08/08/2023

THE MARGIN RANGES FROM 74% TO 87% DEPENDING ON PRODUCT, WITH AN AVERAGE MARGIN OF 86% FOR THE RANGE AS A WHOLE. THE DIFFER IN MARGIN IS DUE TO THE FACT THAT CERTAIN GARMENTS REQUIRE LESS WORK AND COST THAN OTHERS.

COO: FRANCE PROS

FRANCE IS CHANEL'S ORIGIN COUNTRY

HOME TO A HIGH POPULATION OF ARTISANS AND SPECIALISTS SKILLED IN DEVELOPING LUXURY PRODUCT OF EXCEPTIONAL QUALITY ITS CAPITAL CITY, PARIS, IS REGARDED AS ONE OF THE MAJOR FASHION CAPITALS OF THE WORLD

THEIR FACTORIES SOURCE SOME OF THE BEST FABRICS AND MATERIALS IN THE WORLD

RELIABLE AND WELL DEVELOPED TRANSPORTATION METHODS HAS ONE OF THE LARGEST ECONOMIES IN THE WORLD CLOSE TO THE CHANEL HEADQUARTERS IN LONDON. FAIRLY CENTRAL GEOGRAPHICAL LOCATION FOR ALL OF CHANEL'S MARKETS

Cons

LANGUAGE BARRIERS DUE TO ENGLISH NOT BEING A PRIMARILY SPOKEN LANGUAGE IN FRANCE

HIGH LABOUR COSTS FOR SKILLED AND SPECIALIST WORKERS

HIGH BUSINESS TAX RATES IN COMPARISON TO OTHER COUNTRIES COMPLEX LABOUR LAWS

Sdgs

£6,820

KEEPING PEOPLE AND THE PLANET IN MIND, MY RANGE SUPPORTS THE UNITED NATIONS DEVELOPMENT GOALS

BY WORKING DIRECTLY WITH THE FACTORIES TO ENSURE TRANSPARENCY ACROSS THE SUPPLY CHAIN AND MINIMISING FLYING BY UTILISING BOATS TO DETER FROM EXACERBATING AND LOWER CO2 EMISSIONS.