CUSTOMER PROFILE

from Chanel x Barbie Range Plan

by Gemma Fraser

CONCLUSION

NAME: SOFIA

AGE: 24

GENERATION: GEN Z OCCUPATION: CONTENT CREATOR AND MARKETING COMMUNICATIONS DIRECTOR

SOFIA IS BASED IN NICE WHERE SHE LIVES WITH HER FIANCE AND TWO DOGS SHE SPENDS MUCH OF HER TIME TRAVELLING AROUND FRANCE TO PLACES LIKE PARIS, CANNES, ST.TROPEZ AND MONTE CARLO FOR HER CAREER. SHE ALSO OFTEN TRAVELS FURTHER A FEILD TO DIFFERENT DESTINATIONS AROUND THE WORLD SUCH AS ITALY, LONDON, LOS ANGELES, NEW YORK AND THE MALDIVES FOR BOTH WORK AND LEISURE

SHE CURRENTLY WORKS AS A MARKETING COMMUNICATIONS DIRECTOR FOR A. SHE ALSO HAS A SUBSTANTIAL FOLLOWING ON INSTAGRAM WHERE SHE POSTS FASHION AND LIFESTYLE CONTENT. SHE UTILISES HER WORK TRAVEL BY CREATING TRENDY AND CAPTIVATING CONTENT FOR HER INSTAGRAM IN ALL THE BEAUTIFUL DESTINATIONS SHE TRAVELS TO

SOFIA FALLS INTO THE AFFLUENT ACHIEVERS ACORN CATEGORY AS HER HUSBAND IS A WEALTHY BUSINESSMAN AND THEY OWN SEVERAL MULTI-MILLION POUND PROPERTIES AROUND THE WORLD THEY HAVE THE MONEY TO SPEND FREELY AND FREQUENTLY, HAVING MULTIPLE INVESTMENTS IN SHARES, OWNING A COUNTLESS AMOUNT OF LUXURY GOODS INCLUDING VEHICLES AND GOING ON REGULAR EXPENSIVE HOLIDAYS.

SOFIA IS A HUGE FASHION LOVER AND HAS A PERSONAL SHOPPER TO HELP SOURCE ALL OF THE LUXURY PIECES WHICH CREATE HER CHIC OUTFITS SHE ALSO VERY MUCH ENJOYS VISITING THE STORES TO SHOP HERSELF.THE MAJORITY OF HER CLOTHES, SHOES AND ACCESSORIES ARE FROM DESIGNER/LUXURY BRANDS AND SOME OF HER FAVOURITES INCLUDE CHANEL, CELINE, HERMES, PRADA, HERMES, YSL, ZARA AND H&M.

SHE ENJOYS SHOPPING, STYLING NEW OUTFITS, VACATIONING IN LUXURY DESTINATIONS WITH HER HUSBAND, GOING FOR DRINKS WITH FRIENDS, AND SPENDING TIME WITH FAMILY. SHE IS REGULARLY INVITED TO FASHION SHOWS AND EVENTS IN PARIS WHERE SHE ENJOYS DRESSING UP TO ATTEND ALONG WITH HER INFLUENCER FRIENDS.