MARKETING

Signature Chanel Shopping Bag

STAYING IN LINE WITH CHANEL'S CURRENT AND EFFECTIVE PROMOTION STRATEGY I HAVE CHOSEN TO PROMOTE THE RANGE USING SUBTLE MARKETING

TAKING INSPIRATION FROM CHANEL'S FIRST EVER STORE, RUE CAMBON IN PARIS, I HAVE CREATED TWO NEW SHOPPING BAGS TO PROMOTE THE BARBIE RANGE. THE USUAL CHANEL SHOPPING BAG IS BLACK WITH A WHITE CAMELLIA FLOWER, A VERY DISTINCTIVE AND WELL KNOWN IMAGE, HOWEVER IF YOU PURCHASE SOMETHING AT THE RUE CAMBON STORE IN PARIS YOU WILL GET A WHITE BAG WITH THE RUE CAMBON ADDRESS. THIS IS BECAUSE THIS STORE WAS THE FIRST EVER CHANEL BOUTIQUE SO THEY CREATED A DIFFERENT BAG TO CELEBRATE THIS, EXCLUSIVE TO THIS STORE ONLY

IF YOU PURCHASE SOMETHING FROM THE CHANEL X BARBIE RANGE, YOU WILL RECEIVE ONE OF THE TWO BAGS ABOVE. NOT ONLY WILL THIS HELP TO PROMOTE THE RANGE BUT ALSO LOOKS REALLY APPEALING AND IS NOT SOMETHING CHANEL HAS EVER DONE BEFORE. THE DESIGN IS SUBTLE AND CLASSY TO GO ALONG WITH THE CHANEL BRAND IMAGE WHILST ALSO PROMOTING THE FUN-LOVING ICON THAT IS BARBIE.

PROPOSED BARBIE PROMO SHOPPING BAGS

TO CELEBRATE THE UPCOMING RELEASE OF THE BARBIE MOVIE, VOGUE FEATURED MARGOT ROBBIE, THE ACTRESS PLAYING BARBIE , ON THE COVER OF THE SUMMER 2023 ISSUE NAMING IT 'THE SUMMER OF BARBIE' INSIDE THE MAGAZINE WAS A NUMBER OF FUN, BARBIE INSPIRED PHOTOSHOOTS, ALONG WITH MARGOT'S INTERVIEW. TAKING INSPIRATION FROM THIS, THE CHANEL X BARBIE RANGE COULD ALSO BE FEATURED ON THE COVER OF VOGUE, USING MARGOT ROBBIE - BEING THAT SHE PLAYS BARBIE IN THE FILM AND IS ONE OF CHANEL'S MANY HOUSE AMBASSADORS ALTERNATIVELY, THE COVER COULD FEATURE A RANGE OF DIFFERENT MODELS, EACH SPORTING A DIFFERENT LOOK FROM THE COLLECTION TO SHOWCASE THE MANY DIFFERENT TYPES OF BARBIE DOLLS/GIRLS AND CELEBRATING DIVERSITY AS BARBIE HAVE DONE IN RECENT YEARS. THIS WOULD BE A FUN WAY OF SHOWCASING THE RANGE, PERFECTLY FITTING FOR THE BRAND CONSIDERING THEY OFTEN APPEAR IN VOGUE AND THE ULTIMATE METHOD OF LUXURY PROMOTION.