R SHOP

ANOTHER CLOSE COMPETITOR OF CHANEL IS DIOR, MOST WELL KNOWN FOR ITS LUXURY FASHION AND ACCESSORIES, HAUTE COUTURE DESIGNS AND ICONIC LADY DIOR BAG. I VISITED THE DIOR CONCESSION INSIDE SELFRIDGES FOR MY COMP SHOP HOWEVER I HAVE ALSO BEEN TO THE BOND STREET STORE, THE HARRODS CONCESSIONS AND SOME AIRPORT STORES.

AS YOU CAN SEE FROM THE EDITED DATA, DIOR HAS THE LOWEST PRODUCT OFFER OF 22,057 WITH AROUND TWO THIRDS OF IT BEING ACCESSORIES, JUST LIKE LOUIS VUITTON. DIOR HAS THE SECOND HIGHEST PRICE RANGE WITH THE MAJORITY OF ITS PRODUCTS SITTING BETWEEN THE 400 AND 2000 MARK BUT REACHING AS HIGH AS 300,000.

DIOR SERVE MORE OF A CLASSIC AND MUTED COLOUR PALETTE COMPARED TO LOUIS VUITTON WHICH IS SIMILAR TO CHANEL THEY HAVE A RANGE OF ICONIC AND DELICATE PATTERNS SUCH AS THEIR SIGNATURE MONOGRAM AND TOILE DE JOUY PRINT WHICH CAN BE SEEN ACROSS VARIOUS DIFFERENT PRODUCTS IN SEVERAL SHADES AND VARIATIONS THEY'RE WOMENSWEAR RANGES FROM SIZES 6 TO 18 WHICH IS MORE SIZE INCLUSIVE THAN LOUIS VUITTON BUT NOT MASSIVELY. CHANEL READY-TO-WEAR RANGES FROM SIZE 34-48 WHICH TRANSLATES TO A UK 6-20 MAKING THEM THE MOST SIZE INCLUSIVE DESPITE EVERY SIZE NOT BEING AVAILABLE ACROSS ALL STORES.

TAKING A LOOK AT SOME ITEMS IN THEIR MOST RECENT COLLECTION ABOVE, YOU CAN A VERY FEMININE AND CLASSY BUTTON UP JACKET ALONG WITH A DELICATE A LINE DRESS IN A HOT PINK SHADE - BOTH ITEMS SIMILAR TO THE TYPE OF PRODUCT CHANEL IS KNOWN FOR.

AS YOU CAN SEE THE STORE WAS VERY LUXURY AND REFINED AND FELT MORE LIKE A LAVISH SHOWROOM THAN A SHOP SIMILAR TO LOUIS VUITTON AND CHANEL, THEY ONLY HAD A FEW GARMENTS OUT ON DISPLAY, WITH THE MAJORITY IN THE BACK NOT ONLY DOES THIS ENSURE EXCLUSIVITY BUT IT ALSO PROVIDES THE STORE WITH A MORE EXPENSIVE APPEAL

DIOR TEND TO DO LESS COLLABORATIONS SIMILARLY TO CHANEL WHO ONLY HAS ONE TO NOTE AS OPPOSE TO WORKING WITH ARTISTS LIKE LOUIS VUITTON, DIOR'S MOST RECENT COLLABORATIONS INCLUDE SOME VERY WELL KNOWN BRANDS AND CELEBRITIES INCLUDING TRAVIS SCOTT AND NIKE IN RECENT YEARS THEY BROUGHT OUT THE CACTUS JACK MENSWEAR COLLECTION WITH TRAVIS SCOTT AND PUT A DIOR SPIN ON THE FAMOUS JORDAN 1S WITH NIKE BOTH OF THESE COLLABORATIONS PROVED VERY SUCCESSFUL FOR THE BRAND

DIOR HAVE 44 2 MILLION INSTAGRAM FOLLOWERS, THE THIRD HIGHEST OUT OF THE FOUR BRANDS. THEY POST VERY SIMLAR CONTENT TO CHANEL AND LV INCLUDING LUXURY PROMO SHOOTS, FRAGRANCE AND BEAUTY THEY ALSO SHARE THE MANY CELEBRITIES DRESSED IN DIOR ON THE RED CARPETS AND AT VARIOUS DIFFERENT EVENTS LIKE THE RECENT CANNES FILM FESTIVAL OR THE MET GALA. THEY ALSO HAVE MANY CELEBRITY BRAND AMBASSADORS INCLUDING JOHNNY DEPP, NATALIE PORTMAN JENNIFER LAWRENCE AND CARA DELEVIGNE - ALL HELPING TO INCREASE BRAND AWARENESS

TO THE LEFT IS THE PRADA CAFE THAT HAS RECENTLY OPENED INSIDE HARRODS INSPIRED BY PRADA'S FIRST EVER BOUTIQUE, SERVING UP A TASTE OF MILAN IN KNIGHTSBRIDGE. I HAVE ALREADY SEEN LOTS OF HYPE ON SOCIAL MEDIA AROUND THIS AND I THINK ITS A REALLY FUN AND SUCCESSFUL WAY TO RAISE BRAND AWARENESS.