PETITOR SHOP

LOUIS VUITTON SITS AT THE TOP OF THE DESIGNER, LUXURY SECTOR WITH CHANEL AND IS ONE OF ITS BIGGEST COMPETITORS, SO THIS WAS THE FIRST STORE I WENT TO FOR MY COMP SHOP. FAMOUS FOR ITS HIGH END LEATHER GOODS, ICONIC MONOGRAM BAGS AND ARTISANAL CRAFTSMANSHIP, LOUIS VUITTON IS KNOWN FOT ITS CLASSIC AND TIMELESS LOOKS, A LOT LIKE CHANEL.

AS YOU CAN SEE FROM THE EDITED DATA TO THE LEFT, LOUIS VUITTON HAS THE SECOND HIGHEST PRODUCT OFFER WITH MORE THAN 75% OF PRODUCT BEING ACCESSORIES DUE TO THE FACT THAT CHANEL DOESN'T SELL READY-TO-WEAR ONLINE, I CAN'T INCLUDE THE DATA TO COMPARE AS IT WOULD BE INACCURATE, HOWEVER DUE TO THEIR EXCLUSIVITY AND THE FACT THEY ONLY PRODUCE WOMENSWEAR I BELIEVE THEY WOULD HAVE THE LOWEST PRODUCT OFFER, WITH A SLIGHTLY HIGHER MIX OF ACCESSORIES COMPARED TO READY-TO-WEAR.

THE LOU S VUITTON WEBSITE'S HOMEPAGE FEATURES AESTHETIC AND NVITING PROMO V DEOS OF THE R MOST RECENT COLLECTIONS AND COLLABORATIONS SOME VERY WELL KNOWN FACES SUCH AS ZENDAYA AND CHLOE GRACE MORETZ ARE JUST A FEW OF THEIR CELEBRITY HOUSE AMBASSADORS THAT ALSO APPEAR ON THE WEBSITE

OUT OF THE FOUR BRANDS, LOUIS VUITTON SEEMS TO HAVE THE LOWEST PRICE RANGE WITH THE MAJORITY OF ITS PRODUCT SITTING BETWEEN THE 500 AND 3000 MARK. THEY SELL A VAST RANGE OF COLOURS AND PATTERNS RANGING FROM THEIR CLASSIC MONOGRAM NEUTRALS TO THEIR BRIGHT AND FUNKY COLLAB PEICES SUCH AS THEIR LATEST YAYOI KUSAMA RANGE. THEIR SIZE RANGE HOWEVER DIFFERS GREATLY FROM THEIR COLOUR RANGE WITH MOST WOMENS READY-TO-WEAR PIECES ONLY AVAILABLE FROM SIZES 6 TO 14.

ABOVE YOU CAN SEE A FEW READY-TOWEAR GARMENTS FROM THEIR RECENT COLLABORATION WITH YAYOI KUSAMA. THE COLLAB FEATURES A LOT OF PINK AND BLACK, SIMILAR TO CHANEL'S MOST RECENT CRUISE 23/24 SHOW

THEIR STORES ARE VERY INVITING AND FUTURISTIC, WITH AN EXTREMELY LUXURY FEEL IN TERMS OF PRODUCT, THE MAJORITY ON SHOW IS FOOTWEAR AND ACCESSORIES WITH A FEW SECTIONS OF READYTO-WEAR JUST LIKE CHANEL, THE MAJORITY OF PRODUCT CAN OFTEN BE SCARCE AND ALWAYS IN THE BACK AT LOUIS VUITTON MEANING YOU HAVE TO MAKE RELATIONSHIPS WITH THE SALES ASSOCIATES AT THE STORE TO SEE IF THEY HAVE WHAT YOUR LOOKING FOR. THIS MAKES LOUIS VUITTON MORE EXCLUSIVE, A FACTOR CHANEL RENOWNS ITSELF FOR, THEREFORE ONE OF THE REASONS AS TO WHY LOUIS VUITTON IS SUCH A CLOSE COMPETITOR

THE BRAND HAS 53.2 MILLION INSTAGRAM FOLLOWERS WHICH IS JUST BELOW CHANEL'S 56 4 MILLION JUST LIKE THEIR HOMEPAGE THEY USE THEIR INSTAGRAM TO SHARE MORE CAPTURING PROMO SHOOTS AND IMAGERY OF THEIR MOST RECENT COLLECTIONS WHICH DRAWS CUSTOMERS IN