Instagram for Dentists | Shaz Memon
Instagram Self-Promotion Checklist � 1. Profile Optimisation •
☐ Choose a clear and memorable @handle (e.g. @DrSmithSmiles or @BrightDentalLondon)
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☐ Use your clinic name or your full professional name in the display name
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☐ Write a compelling bio with: o
☐ What you do (e.g. “Award-winning cosmetic dentist”)
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☐ Your location (e.g. “Based in Central London”)
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☐ A patient-focused message (e.g. “Helping you smile with confidence”)
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☐ Add a strong call-to-action (e.g. “Book your consultation �”)
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☐ Use a high-quality logo or friendly headshot zoomed in as your profile photo
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☐ Add a clickable link (e.g. to your booking system or Dentalbio link-in-bio page)
� 2. Content Strategy •
☐ Define your content pillars (e.g. Smile Makeovers, Oral Health Tips, Behind-theScenes, Patient Testimonials)
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☐ Use a mix of Reels, Carousels, Stories, and Static Posts
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☐ Create educational content (e.g. “5 myths about teeth whitening”)
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☐ Post before-and-after results (with consent)
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☐ Share FAQs and common concerns (e.g. “Is Invisalign painful?”)
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☐ Showcase your personality and team to build trust
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☐ Include seasonal content (e.g. “Smile bright this Christmas”)
� 3. Visual Branding •
☐ Maintain a consistent colour palette and font style
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☐ Use branded templates for carousels and stories
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☐ Make sure all photos are well-lit and high quality
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☐ Add your logo subtly where appropriate