Checklist - From Startup to Standout

From Startup to Standout

Growth Checklist

With Shaz Memon | @shaz.memon | shaz@digimax.co.uk | https://digimax.dental

Use this checklist to reflect on your current position and take meaningful steps to grow whether you’re building a personal brand or scaling your dental practice.

1 Skill – Master Your Craft

� Am I delivering exceptional value in every patient interaction?

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� Are people coming back because of care, not just campaigns?

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� Is my clinical excellence driving word- of-mouth and trust?

2. Brand – Define & Differentiate

� Does my personal brand or practice name evoke trust and recognition?

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� Is my domain name short, clear, and easy to remember?

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� Are my values consistently reflected in everything I do?

3. Audience – Know Who You’re Talking To

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� Can people instantly understand what I offer and why it matters to them?

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� Have I clearly defined my niche or standout service?

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� Is my messaging simple, focused, and jargon-free?

4. Experience – Create Raving Patients

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� Am I consistently exceeding expectations not just meeting them?

� Do I include thoughtful touches that leave a lasting impression?

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� Is patient experience seen as a culture, not just a department?

5. Visibility – Be Unmissable

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� Am I showing up across multiple platforms (social, search, email)?

� Is my message repeated consistently across all touchpoints?

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� When people think “dentist” locally, do they think of me?

6. Social Proof – Let Others Speak for You

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� Am I actively collecting reviews and testimonials?

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� Do I share real patient stories (photos, videos, quotes)?

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� Is social proof featured prominently online and in my materials?

7. Website Conversion – Turn Visitors into Patients

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� Can people quickly find key info: phone, address, services?

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� Is my site fast, mobile-friendly, and easy to interact with?

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� Am I monitoring bounce rates and improving user experience?

8. Accelerating Growth – Do What Others Don’t

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� Am I amplifying word-of-mouth through remarkable service?

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� Am I doing anything that makes people talk about my work privately?

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� Have I doubled down on the activities that bring real results?

Shaz Memon | @shaz.memon | shaz@digimax.co.uk | https://digimax.dental