2018 Gift-with-Purchase Best Practices Look Book

Gift-with-Purchase Best Practices

Success is finding the right solution for your customers.

What are the best practices in creating a gift with purchase that everyone will love?

3 • Innovation matters.

We have received 98 patents and have 30 pending for unique solutions created for our customers.

We have won 37 major awards in seven years.

We have 45 trademark applications and 41 issued trademarks.

• There are solutions for every budget.

No matter your budget, incorporating our key findings into the development of your gift-withpurchase will have a significant impact on the perceived value of not only the packaging itself, but the gift card, as well.

• Year-round solutions are key.

Birthday is the second largest gifting occasion behind holiday. Graduation, thank you, and congratulations round out the top five most popular gifting occasions. If a custom solution for key occasions is not available, “evergreen” packaging is a great way to meet the needs of many with just one option.

Additional Insights

84%

of gift cards are gifted in additional packaging

86%

of consumers prefer to get their gift card & packaging at the same location

$4

value consumers place on a onestop shopping experience

4x

consumers are 4x more likely to switch brands if one is offering free, giftable packaging

Client Spotlight:

5 Best Practices: Amazon Amazon’s huge variety of products covers all demographics, therefore it is important to have gift card packaging that allows the consumer to make the Amazon gift card feel personal to the recipient.

The overall quality, including paper thickness and lamination, processes like glitter and foil, and fun reveals make the recipient proud to give the Amazon gift card and more likely to give again.

Boxes Back View Best Seller

Holiday

Holiday

Valentine’s Day

Valentine’s Day

Holiday

Birthday

All-Occasion

Wedding

Gift Bags

Holiday

Holiday

Valentine’s Day

New Baby

Client Spotlight:

7 Removable Gift “Reveals” Open View

All-Occasion

New Baby

New Home

Holiday

Holiday

Innovation

Easter

Easter

All-Occasion

All-Occasion

All-Occasion

Best Seller

Holiday

Holiday

Holiday

3rd Party Online

All-Occasion

All-Occasion

All-Occasion

Client Spotlight:

9 Best Practices: Bass Pro Whether a destination in their own stores or in third party, the Bass Pro gift card is regularly paired with free gift wrap to create the ultimate personal gift. They have experimented with unique formats, deliveries, and have participated in the Kroger holiday pallet gift-with-purchase program every year since its inception.

The overall quality, interactivity, and processes like spot UV and foil make the Bass Pro gift card the perfect gift for the outdoor enthusiast.

3rd Party Gift-With-Purchase

1st Party Gift-With-Purchase

Client Spotlight:

11 Best Practices: Home Depot In store, Home Depot regularly experiments with new and exciting ways to gift a Home Depot gift card. They focus on key gifting occasions like Father’s Day and Christmas, as well as more general, all-occasion gifts-with-purchase!

They never miss an opportunity to make a statement. The quality, interactivity, and processes like foil, real sand paper, and twine make the Home Depot gift card the perfect gift for the DIYer.

Father’s Day

Holiday

Father’s Day

Holiday

All-Occasion

Client Spotlight:

13 Best Practices: Applebee’s Whether in their own restaurants or third party, the Applebee’s gift card is regularly paired with free gift wrap to create the ultimate personal gift. They offer a permanent display to showcase gift cards and free gift wrap in their restaurants to establish their restaurants as the best place to purchase an Applebee’s gift card.

Base Envelopes

Display Solutions As seen in Kroger

Client Spotlight:

15 Best Practices: Kroger For the last six years, Kroger has carved out space on their coveted holiday pallet to feature an assortment of brands bundled with a high value gift-with-purchase.

The move provided significant lift; 120% over the average sell through of 30% on the holiday pallet.

Kroger Holiday GWP Partners

Client Spotlight:

17 Best Practices: Gap & Old Navy

Gap and Old Navy elevated their holiday gift card offerings by pairing their card on backer with free gift wrap. This bundled pillow pack made the perfect gift for the shopper on the go during the busy holiday season. With high volumes fitting on each hook, this format is perfect for small counter spaces or wire rack spaces.

Gap & Old Navy

Carrabba’s

Pappas

19 Landry’s

Pacific Hospitality Group

Outback Steakhouse

21 Darden

eBay

Custom Displays Available We are experts at creating solutions that can best display your products with the goal of maximizing sales.

It all starts with you. We know that each client has individual and specific needs. Whether you are looking for a large permanent unit or a small corrugate counter top display, we can create the perfect solution to boost your gift card sales.

We offer displays in a wide range of materials for both permanent and temporary solutions. Our team strives to be at the forefront of display innovation to streamline production, reduce costs, and deliver the industry’s best displays.

Hyatt

Baskin Robins

23 JCPenney

Red Robin

25 Gymboree

Red Lobster

Appendix: Good & Better Offerings

TRIANGLE BAG

overall size | 2.75 x 4”

TRI-FOLD CARD W/ENVELOPE

BI-FOLD ORNAMENT

overall size | 4.25 x 4.25”

overall size | 4.25 x 5”

AUTO-BOTTOM BOX

LARGE ENVELOPE

FOLD-OVER BAG

overall size | 4 x 3.5”

overall size | 4 x 4”

overall size | 4 x 3.75”

TAG CARD

CONVEX BOX

MINI BOX

overall size | 4 x 5.75”

overall size | 4 x 5.75”

overall size | 3.5 x 2.25”

4-FLAP NOTCH ENVELOPE

STANDARD ENVELOPE overall size | 3.5 x 2.25”

CHARACTER ENVELOPE

overall size | 3.375 x 2.5”

overall size | 3.5 x 2.375”

BOWTIE ENVELOPE

RIBBON CLOSURE

MINI CARD W/ENVELOPE

ENVELOPE W/CHARM

ENVELOPE W/ ACCORDIAN CARD

WRAP BAND ENVELOPE

overall size | 3.5 x 2.25”

overall size | 4 x 3.5”

overall size | 4 x 2.75”

overall size | 2.5 x 3”

overall size | 4 x 2.75”

EXTRA-LARGE ENVELOPE overall size | 4 x 5.75”

overall size | 4 x 3”

LARGE ENVELOPE

overall size | 4 x 3.5”

30 27 Appendix: Best Offerings

SLEEVE W/2-POCKET INSERT

DIE-CUT SLEEVE

overall size | 6.125 x 4.375”

MINI PURSE REVEAL overall size | 4 x 5.75”

overall size | 4 x 4.75”

RECTANGLE TIN

overall size | 3.3 x 5”

MINI TOTE

overall size | 4 x 5”

REMOVABLE GIFT BI-FOLD W/BELLY BAND

overall size | 4 x 3.5”

THIN LIDDED BOX

EXTRA SMALL BAG WITH TISSUE

MINI GIFT BAG REVEAL overall size | 4 x 2.75”

overall size | 8 x 6”

overall size | 4 x 3.5”

MINI BAG

overall size | 3.5 x 5.25”

overall size | 4 x 2.75”

HINGED BOX

overall size | 4 x 3”

PRESENTATION BOX

overall size | 4.125 x 6.125”

Note: Our holders are patented.

We have received 98 patents and have 30 pending for unique solutions created for our customers.

New! Pop-up Box

Let’s set up a meeting! jaime yeager

jaime@giftcardimpressions.com 404.933.4348

nicole glass

nicole@giftcardimpressions.com 913.901.7577

This document contains unpublished, private and confidential information and is for the exclusive use and benefit of Gift Card Impressions, LLC. Written authorization is required prior to disclosure to any third party. All Concepts shown are the exclusive property of Gift Card Impressions, LLC. Concepts are patent issued or pending where applicable.