Gift-with-Purchase Best Practices
Success is finding the right solution for your customers. What are the best practices in creating a gift with purchase that everyone will love?
3 • Innovation matters. We have received 98 patents and have 30 pending for unique solutions created for our customers. We have won 37 major awards in seven years. We have 45 trademark applications and 41 issued trademarks.
• There are solutions for every budget. No matter your budget, incorporating our key findings into the development of your gift-withpurchase will have a significant impact on the perceived value of not only the packaging itself, but the gift card, as well.
• Year-round solutions are key. Birthday is the second largest gifting occasion behind holiday. Graduation, thank you, and congratulations round out the top five most popular gifting occasions. If a custom solution for key occasions is not available, “evergreen” packaging is a great way to meet the needs of many with just one option. Additional Insights
84%
of gift cards are gifted in additional packaging
86%
of consumers prefer to get their gift card & packaging at the same location
$4
value consumers place on a onestop shopping experience
4x
consumers are 4x more likely to switch brands if one is offering free, giftable packaging
Client Spotlight:
5 Best Practices: Amazon Amazon’s huge variety of products covers all demographics, therefore it is important to have gift card packaging that allows the consumer to make the Amazon gift card feel personal to the recipient. The overall quality, including paper thickness and lamination, processes like glitter and foil, and fun reveals make the recipient proud to give the Amazon gift card and more likely to give again. Boxes Back View Best Seller
Holiday
Holiday
Valentine’s Day
Valentine’s Day
Holiday
Birthday
All-Occasion
Wedding
Gift Bags
Holiday
Holiday
Valentine’s Day
New Baby
Client Spotlight:
7 Removable Gift “Reveals” Open View
All-Occasion
New Baby
New Home
Holiday
Holiday
Innovation
Easter
Easter
All-Occasion
All-Occasion
All-Occasion
Best Seller
Holiday
Holiday
Holiday
3rd Party Online
All-Occasion
All-Occasion
All-Occasion
Client Spotlight:
9 Best Practices: Bass Pro Whether a destination in their own stores or in third party, the Bass Pro gift card is regularly paired with free gift wrap to create the ultimate personal gift. They have experimented with unique formats, deliveries, and have participated in the Kroger holiday pallet gift-with-purchase program every year since its inception. The overall quality, interactivity, and processes like spot UV and foil make the Bass Pro gift card the perfect gift for the outdoor enthusiast. 3rd Party Gift-With-Purchase
1st Party Gift-With-Purchase
Client Spotlight:
11 Best Practices: Home Depot In store, Home Depot regularly experiments with new and exciting ways to gift a Home Depot gift card. They focus on key gifting occasions like Father’s Day and Christmas, as well as more general, all-occasion gifts-with-purchase! They never miss an opportunity to make a statement. The quality, interactivity, and processes like foil, real sand paper, and twine make the Home Depot gift card the perfect gift for the DIYer.
Father’s Day
Holiday
Father’s Day
Holiday
All-Occasion
Client Spotlight:
13 Best Practices: Applebee’s Whether in their own restaurants or third party, the Applebee’s gift card is regularly paired with free gift wrap to create the ultimate personal gift. They offer a permanent display to showcase gift cards and free gift wrap in their restaurants to establish their restaurants as the best place to purchase an Applebee’s gift card. Base Envelopes
Display Solutions As seen in Kroger
Client Spotlight:
15 Best Practices: Kroger For the last six years, Kroger has carved out space on their coveted holiday pallet to feature an assortment of brands bundled with a high value gift-with-purchase. The move provided significant lift; 120% over the average sell through of 30% on the holiday pallet. Kroger Holiday GWP Partners
Client Spotlight:
17 Best Practices: Gap & Old Navy
Gap and Old Navy elevated their holiday gift card offerings by pairing their card on backer with free gift wrap. This bundled pillow pack made the perfect gift for the shopper on the go during the busy holiday season. With high volumes fitting on each hook, this format is perfect for small counter spaces or wire rack spaces.
Gap & Old Navy
Carrabba’s
Pappas
19 Landry’s
Pacific Hospitality Group
Outback Steakhouse
21 Darden
eBay
Custom Displays Available We are experts at creating solutions that can best display your products with the goal of maximizing sales. It all starts with you. We know that each client has individual and specific needs. Whether you are looking for a large permanent unit or a small corrugate counter top display, we can create the perfect solution to boost your gift card sales. We offer displays in a wide range of materials for both permanent and temporary solutions. Our team strives to be at the forefront of display innovation to streamline production, reduce costs, and deliver the industry’s best displays.
Hyatt
Baskin Robins
23 JCPenney
Red Robin
25 Gymboree
Red Lobster
Appendix: Good & Better Offerings
TRIANGLE BAG
overall size | 2.75 x 4”
TRI-FOLD CARD W/ENVELOPE
BI-FOLD ORNAMENT
overall size | 4.25 x 4.25”
overall size | 4.25 x 5”
AUTO-BOTTOM BOX
LARGE ENVELOPE
FOLD-OVER BAG
overall size | 4 x 3.5”
overall size | 4 x 4”
overall size | 4 x 3.75”
TAG CARD
CONVEX BOX
MINI BOX
overall size | 4 x 5.75”
overall size | 4 x 5.75”
overall size | 3.5 x 2.25”
4-FLAP NOTCH ENVELOPE
STANDARD ENVELOPE overall size | 3.5 x 2.25”
CHARACTER ENVELOPE
overall size | 3.375 x 2.5”
overall size | 3.5 x 2.375”
BOWTIE ENVELOPE
RIBBON CLOSURE
MINI CARD W/ENVELOPE
ENVELOPE W/CHARM
ENVELOPE W/ ACCORDIAN CARD
WRAP BAND ENVELOPE
overall size | 3.5 x 2.25”
overall size | 4 x 3.5”
overall size | 4 x 2.75”
overall size | 2.5 x 3”
overall size | 4 x 2.75”
EXTRA-LARGE ENVELOPE overall size | 4 x 5.75”
overall size | 4 x 3”
LARGE ENVELOPE
overall size | 4 x 3.5”
30 27 Appendix: Best Offerings
SLEEVE W/2-POCKET INSERT
DIE-CUT SLEEVE
overall size | 6.125 x 4.375”
MINI PURSE REVEAL overall size | 4 x 5.75”
overall size | 4 x 4.75”
RECTANGLE TIN
overall size | 3.3 x 5”
MINI TOTE
overall size | 4 x 5”
REMOVABLE GIFT BI-FOLD W/BELLY BAND
overall size | 4 x 3.5”
THIN LIDDED BOX
EXTRA SMALL BAG WITH TISSUE
MINI GIFT BAG REVEAL overall size | 4 x 2.75”
overall size | 8 x 6”
overall size | 4 x 3.5”
MINI BAG
overall size | 3.5 x 5.25”
overall size | 4 x 2.75”
HINGED BOX
overall size | 4 x 3”
PRESENTATION BOX
overall size | 4.125 x 6.125”
Note: Our holders are patented. We have received 98 patents and have 30 pending for unique solutions created for our customers.
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Let’s set up a meeting! jaime yeager
jaime@giftcardimpressions.com 404.933.4348
nicole glass
nicole@giftcardimpressions.com 913.901.7577
This document contains unpublished, private and confidential information and is for the exclusive use and benefit of Gift Card Impressions, LLC. Written authorization is required prior to disclosure to any third party. All Concepts shown are the exclusive property of Gift Card Impressions, LLC. Concepts are patent issued or pending where applicable.