EARTH SHAPING NEWS www.gcbaa.org
Published Quarterly by the Golf Course Builders Association of America
4th Quarter 2017
Saddle Up, the Golf Industry Show is Riding into Texas How does the saying go, everything’s bigger in Texas? Well that couldn’t be more true as we approach this year’s Golf Industry Show (GIS), scheduled the week of February 5th. The Golf Industry Show features the largest trade show in golf course management. It’s the adult version of Disney World for golf course builders, superintendents, owners, architects and club managers. If you’re new to the industry and have yet to attend a GIS, put it on your bucket list. GCBAA is excited to be a Show partner and has worked closely with the Golf Course Superintendents Association of America (GCSAA) and National Golf Course Owners Association of America (NGCOA) to give attendees what will hopefully be their most memorable GIS experience yet. In years past, GCBAA has hosted its own Opening Reception prior to opening day of the Trade Show with over 500 members and industry professionals in attendance. This reception has become the signature event for opening night and will be even bigger and better for 2018. Details below! • Tuesday, February 6, 2018, 6:00-9:00 p.m. Members of GCSAA & NGCOA will join us at 7:00 p.m. • “Inside the Ropes” at the Convention Center! Hall 1 Enter of the main Convention Center lobby, where GIS attendee & exhibitor registration is located • The Don Rossi Award will be presented Tuesday evening as part of the Opening Reception. The association is privileged to honor Mr. Ken Melrose as its 2018 recipient.
INSIDE 4 President’s Perspective 4 Executive Director Notes 6 Foundation Update 18 Human Resources 19 Developer’s Guide 22 Allied Associations 29 New Members 32 Movers & Shapers
New and Expanded “Inside the Ropes” Coming to the Golf Industry Show Floor We invite you to join us Inside the Ropes! GCBAA is excited to partner with the Golf Industry Show to feature the work and expertise of our membership throughout the build of this project. This new and improved VIP experience will include a 28,000-square foot interactive space featuring bunker and equipment displays, irrigation education, golf course dog demonstrations, and the GCSAA TV Stage. Inside the Ropes aims to provide GIS attendees with a different experience than they might find in a typical trade show setting. This realistic golf course design, construction and maintenance area gives attendees a unique space to interact with colleagues and exhibiting industry partners. The 2018 show will focus on enhanced education presentations and demonstrations, as well as provide ample opportunity for networking. This area will not only include the Inside the Ropes green space, but also house GIS registration, the GCSAA TV Stage, the EIFG Silent Auction, the Golf Course Builders Association of America exhibit, food and beverage areas, the merchandise and bookstore, and exhibitor booths with a specific focus on design, construction and golf course renovation projects. THANK YOU TO OUR DONORS AND SPONSORS WHO MAKE THIS AREA POSSIBLE Be sure to stop by and support GCBAA members involved in the area!
ASPEN BOOTH #2027
And for the animal lover in all of us, check out the dog giveaway - Stop by Flyaway Geese booth #1020, located within Inside the Ropes, to register for a chance to win a fully-trained golf course dog. One dog will be given away each day! Brought to you by:
GCBAA 2018 SUMMER MEETING August 14-16, 2018 Tuesday, August 14 Board of Directors Meeting & Opening Reception
Wednesday, August 15 Full Day Education Program with Awards Dinner & Auction
Thursday, August 16 Sticks for Kids Golf Outing
OMNI NASHVILLE: GCBAA HEADQUARTER HOTEL
COUNTRY MUSIC HALL OF FAME
President’s & Executive Director’s Perspective It does not seem that long ago that the office was asking for my first President Perspective article and having to send frequent “reminders” to make the deadline. In the last issue, our Executive Director, Justin Apel, and I were traveling together so we did a joint message. For this issue, we are traveling together again and since he is good with words and more importantly, faster on the keyboard – consolidated article take two.
Scott Veazey GCBAA PRESIDENT
CHARTER MEMBERS ACC GOLF CONSTRUCTION ADS/HANCOR, INC. ASPEN CORPORATION BOYD IRRIGATION, INC. BRYANT TAYLOR GORDON GOLF CAL OLSON GOLF ARCHITECTURE CATERPILLAR, INC. COLORADO LINING INTERNATIONAL, INC. DUININCK GOLF DYE DESIGNS INTERNATIONAL EAGLE GOLF & LANDSCAPE PRODUCTS EWING IRRIGATION FLEETWOOD SERVICES LLC FLOWTRONEX FORWARD GROUP GLASE GOLF, INC. HARCO FITTINGS HARTMAN COMPANIES, INC. HENDERSON & COMPANY, INC. HERITAGE LINKS
Justin and I are wrapping up two back–to-back trips; one was the annual South Florida Regional Meeting at The Breakers Resort and the other was being guests of fellow board member Chris Caccavale with Caterpillar on the Steel Wings Duck Hunting trip. We were both discussing our history with GCBAA and thought it carried a good theme for my departing message. Many of you probably don’t remember that I ran for the board several times before being appointed to fill a vacancy. Now I’m wrapping up my presidency which has been one of the highlights of my professional career. Looking back, I feel like we have come a long way as Justin shared his excitement and appreciation of how many of you have stepped up to offer help for 2018. We talked about the power of a volunteer and how important it is to take advantage of someone’s willingness to help. After our recent election, we divided up the list of candidates and made calls. While some were exciting to make as we congratulated those elected to the Board, it is always humbling having to tell a volunteer who is willing to serve that they were not elected. I always remind them that I was in their shoes once and it took me some time before getting the nod; in fact, I had to be appointed rather than elected. The point being, we have plenty of projects and committees for everyone to be involved with and look forward to seeing your names on a future ballot. Thank you for your willingness to serve.
HUNTER INDUSTRIES ISCO INDUSTRIES J L PIERMAN INTERNATIONAL ASSOCIATES, INC. JACKLINGOLF JOHN DEERE LANDSCAPES UNLIMITED, LLC LANDIRR, INC. LASCO FITTINGS INC. LEEMCO INC. LEPANTO GOLF CONSTRUCTION INC. MACCURRACH GOLF MCDONALD & SONS, INC. MEDALIST GOLF MID-AMERICA GOLF & LANDSCAPE, INC. NMP GOLF CONSTRUCTION, CORP. PROFILE PRODUCTS LLC QGS DEVELOPMENT, INC. RAIN BIRD CORPORATION – GOLF DIVISION RYAN INC. CENTRAL RYANGOLF CORPORATION SHAPEMASTERS, INC. SOUTHEASTERN GOLF, INC. SPORTZMIX – WAUPACA SAND & SOLUTIONS SUNBELT RENTALS TDI INTERNATIONAL, INC. TEE-2-GREEN THE CART PATH COMPANY THE TORO COMPANY UNITED GOLF, LLC WADSWORTH GOLF CONSTRUCTION COMPANY WEST COAST TURF
Having worked closely with Justin and the staff for the past several years as a member of the Executive Board and as president, it should come as no surprise that we are extremely blessed to have a team that represents our association and members in such a professional and personal manner. Many of us have seen firsthand how well they handle themselves and represent our organization, however it is amazing how personal they are with us and how they have created so many relationships. I was reminded of this when I watched how Samantha, Justin, and many of our fellow members honored our friend Mike Roach at the opening reception in South Florida. Mike’s wife Cheryl joined us and Justin and Sam introduced me to her. She was extremely grateful for the outpouring of support by many of you during this difficult time for her and her family with Mike’s passing. During the reception, many of Mike’s friends stood up and told stories and encouraged all of us to live by Mike’s example. Mike was a good friend to many of us and despite challenges that come along in business, at the end of the day we are all in this industry together and need to help one another along the way. I shared the story of how Mike sent a check to support someone he barely knew in a time of disaster. He was an extremely generous man to his family and the industry that he loved. I think we can all agree how special it is that we are part of a group like the GCBAA that not only provides all the perks of a trade organization, but most importantly a second family of friends and relationships that go beyond the day to day business dealings.
There is no better time to reminisce about old times than when you are standing in three feet of water in a duck blind. Chris, Justin, and I told stories about past meetings and events with a lot of good laughs. Justin is the first to say how he cannot believe he is in his 12th year with this association and how much has changed. I know how much he appreciates the group’s willingness to adjust to the times. Let’s face it, the past 10 years have presented its fair share of challenges. Justin joined GCBAA in the final year before the recession and basically saw one good year in the industry before the bottom dropped out of the housing market and many of us moved into survival mode. It has been tough for all of us to witness the change in the industry and the many who needed to move on to other lines of work. We know it may never be the “hay days” like we saw in the mid-1990s or even the bump in 2006-2007. Despite that, our board is proud of where our organization is today and the willingness of our staff to keep the wheels turning. Nobody knew what it would take to keep the organization alive, but we all knew we needed the GCBAA. We have been in countless meetings brainstorming ways to grow member benefits and keep the organization operating. The one thing we knew at the end of each discussion was we could not keep doing the same thing over and over again. If you ask Justin or the staff what they are doing in the office, be prepared for a lengthy conversation. It is amazing to see how many committees and volunteers are engaged with the staff to keep rolling out new projects and ideas. Justin tells me that the best thing the board has accomplished of late is the execution of the Strategic Plan discussion we held nearly three years ago. From that discussion, we set goals for the office and as president I felt it important to give the staff the tools and support they needed to reach those goals. We knew from having many of you involved that the organization needed to keep offering more education and tools for our members as well as work closer with our allied organizations involved in golf. We were not certain how to get there, but working together today we offer more education and networking as well as have better relationships with our allied organizations than ever before. We are involved in countless opportunities with fellow organizations and keep growing our education offering at our existing meetings and new regional events. Rather than having Justin and me list all of the exciting new programs coming up and updating you on current projects, we will let the newsletter articles speak for themselves. Please join us in congratulating Ken Melrose on receiving the Don Rossi Award as well as thanking outgoing board members Stephanie Zimmerman, Dennis Wagner, and Frank Warden. I cannot thank Rick Boylan enough for his support to me as immediate past-president and I look forward to supporting our incoming president, Pat Karnick, and all the new board members who are seated in February. I cannot offer enough thanks to Justin, Samantha, and Stephanie for their hard work and dedication to our organization and Foundation. Finally, thanks to all of you who have supported the organization; whether sponsoring, volunteering, or even as simple as your membership renewal…we are all in this together!
Justin Apel GCBAA EXECUTIVE DIRECTOR
EARTH SHAPING NEWS ©GOLF COURSE BUILDERS ASSOCIATION OF AMERICA
6040 S. 58th St., Suite D Lincoln, NE 68516 TEL (402) 476-4444 FAX (402) 476-4489 firstname.lastname@example.org www.gcbaa.org
Justin Apel EX ECUTIV E DIR ECTOR
Samantha Huff PROGR A M & PL A NNING M A NAGER
Stephanie Bruss INFOR M ATION & EDUCATION COOR DINATOR
Courtney Barr PROGR A M ASSISTA NT
Nebraska Printing Center DESIGN & L AYOUT
www.npcenter.com Information in this publication may be reproduced for non-profit education purposes. Please include source credit if reproducing. Contact the Executive Director if material is used for any other purpose to obtain written permission. News releases via email or fax are welcomed and encouraged.
Scott Veazey & Justin Apel Archived issues available at www.gcbaa.org.
Foundation Update A fundamental goal of the Foundation has always been to introduce children to the great game of golf and instill in those children the joy and sense of accomplishment that inspires them to become lifetime players. Thanks to the ongoing generosity of GCBAA members and the outside support of several key members of the industry, our Foundation has an extraordinary opportunity to implement new initiatives directed at expanding our game.
Tom Shapland GCBAA FOUNDATION PRESIDENT
BOARD MEMBERS MARK ARRIMOUR TOTAL TURF SERVICES JOHN HOLMES ATLAS TURF INTERNATIONAL LIMITED JIMMY KIRCHDORFER ISCO INDUSTRIES BILL KUBLY LANDSCAPES UNLIMITED, LLC KUN LI FORWARD GROUP RICK LOHMAN THE TORO COMPANY ALLAN MACCURRACH MACCURRACH GOLF CHRIS SEIBERLING LMC INSURANCE & RISK MANAGEMENT DENNIS WAGNER HUNTER INDUSTRIES DOUG YORK EWING IRRIGATION
In addition to supporting our existing Sticks for Kids programs and funding new starts, we have recently forged a new partnership with the Ladies Professional Golf Association (LPGA) Foundation. The GCBAA Foundation has entered into this partnership for a number of critical reasons. First, each of their programs is led by a volunteer certified LPGA teaching professional which we believe will establish the fundamental skills that help make golf fun to new players. Second, their volunteer support staff at each location is thoroughly vetted to make certain the girls learn in a safe environment. Lastly, the LPGA Foundation has the structure and support staff necessary to monitor the programs in terms of current participants and their ongoing commitment to playing the game. Their Foundation currently operates 415 Girls Golf Programs that provide golfing opportunities to more than 50,000 young ladies annually. Together, the two Foundations, with significant assistance from the United States Golf Association (USGA), will fund and launch an additional 75 programs this year and hopefully a like amount in each of the next several years. The programs will be co-branded with recognition given to each of the three organizations involved. Your GCBAA Foundation is also continuing to explore ways to extend Sticks for Kids reach into public schools. Whether it is through physical education programs or by supporting competitive teams, we feel there is a great opportunity to develop more lifetime players. More information will be provided regarding this initiative in subsequent newsletters. The Foundation is embarking on these new programs for two primary reasons â€“ 1) your generosity has provided the means to fund the expansion and 2) growth in our standard Sticks for Kids programs has stagnated. The stagnation can be attributed to the closing of some affiliated courses and the consolidation of some of the programs. Despite these market pressures, 16 new Sticks for Kids programs were started this past year and we anticipate that many new programs will start again this year. In addition to your financial support, the Foundation would like to enlist more personal assistance from each member. The locations of each of our Sticks for Kids sites will be posted on the website https://www.gcbaa.org/ Foundation/Sticks-for-Kids with the sincere hope that each member will consider making an annual pilgrimage (or two) to assist in monitoring a program nearby and provide suggestions on what we can do to improve. Tom Shapland
Sticks for Kids Partnering with LPGA*USGA Girls Golf Program in 2018 Lincoln, NE (Jan 3. 2018) –The Golf Course Builders Association of America (GCBAA) Foundation is expanding its Sticks for Kids program by providing equipment and support to 75 new LPGA*USGA Girls Golf locations in 2018. Since its establishment in 1997, the GCBAA Foundation has taken special interest in supporting underprivileged children by launching Sticks for Kids, a junior golf outreach program for youth aged 5-18. The program currently has 170 sites impacting the lives of over 20,000 children in 41 states and two international locations. Children are taught not only the fundamentals of the game, but also life lessons such as etiquette, integrity, sportsmanship, safety and respect for themselves and others. “The partnership between Sticks for Kids and LPGA*USGA Girls Golf will offer proper equipment and instruction from certified teachers (PGA or LPGA) that provides a consistent, safe and welcoming environment,” said GCBAA Foundation President Tom Shapland. “Our partnership with GCBAA will allow us to continue to provide the necessary tools and support to empower even more girls through the game of golf. EVERY girl should have this opportunity to participate in this engaging program,” said LPGA Foundation Director Kiernan Schindler. LPGA*USGA Girls Golf, which began in Phoenix in 1989, specializes in providing a “girl-friendly” environment for juniors to learn and play the game of golf and the program has expanded to 420 sites across the United States, with more than 80 being added last year. Girls under the age of 18 represent the fastest growing sector in the U.S. golf population since 2010 and more than 70,000 girls were engaged in 2017 by the LPGA-USGA Girls Golf initiative. The GCBAA Foundation will continue to support its existing Sticks for Kids programs by offering maintenance grants to active programs. Maintenance grants allow established and active Sticks for Kids programs the opportunity to apply for replacement or additional equipment. Programs that have achieved high participation and usage rates will be given priority consideration, though all active programs will be eligible to apply in 2018. For more information, or to find a local course participating in Sticks for Kids, visit https://www.gcbaa.org/Foundation/Sticks-for-Kids or https:// www.girlsgolf.org/home. About the GCBAA and the GCBAA Foundation The Golf Course Builders Association of America is a non-profit trade association of the world’s foremost golf course builders and leading suppliers to the golf course construction industry. It was founded in the early 1970s, and its members represent all segments of the golf course industry. CONTINUED ON PG 8
GCBAA FRIENDS OF THE FOUNDATION Platinum Level (OVER $100,000)
GOLF COURSE BUILDERS ASSOCIATION OF AMERICA WADSWORTH GOLF CHARITIES FOUNDATION/ WADSWORTH GOLF CONSTRUCTION COMPANY
Gold Level ($50,000 - $99,999)
CATERPILLAR, INC. LANDSCAPES UNLIMITED, LLC THE TORO COMPANY AND FOUNDATION UNITED STATES GOLF ASSOCIATION (USGA)
Silver Level ($10,000 - $49,999)
BANDON DUNES D.H.R. CONSTRUCTION DUININCK GOLF EWING IRRIGATION FORWARD GROUP FRONTIER GOLF GCSAA HERITAGE LINKS HYDREMA U.S., INC. ISCO INDUSTRIES, LLC JACKLINGOLF JACOBSEN, A TEXTRON COMPANY JIM KIRCHDORFER SR. MEMORIAL JOHN DEERE LANDSCAPES MCDONALD & SONS, INC. MID-AMERICA GOLF & LANDSCAPE, INC. RYANGOLF CORPORATION SHAPLAND GOLF CONSULTANTS, LLC SOUTHEASTERN GOLF, INC. SUNBELT RENTALS TOTAL TURF GOLF SERVICES, INC WEST COAST TURF
Bronze Level ($1,000 - $9,999)
ACC GOLF CONSTRUCTION AQUA AGRONOMIC SOLUTIONS, INC. ASI GOLF/KLAUS AHLERS ATLAS TURF INTERNATIONAL LIMITED AUDUBON INTERNATIONAL BEST SAND CORP. BET TER BILLY BUNKER BOBCAT COMPANY/DOOSAN INFRACORE CONSTRUCTION EQUIPMENT CAPILLARY CONCRETE CENTRAL FIBER LLC COURSE CRAFTERS, LLC DENNIS WAGNER DESERT REFLECTIONS, LLC DYE DESIGN INTERNATIONAL EAGLE GOLF & LANDSCAPE PRODUCTS FEDEX SERVICES FINISH LINE YOUTH FOUNDATION FLEETWOOD SERVICES LLC GENESIS GOLF BUILDERS, INC. GLASE GOLF, INC. GOLF COURSE CONSTRUCTION, INC. GOLF COURSE INDUSTRY MAGAZINE GOLF CREATIONS HARTMAN COMPANIES, INC. HUNTER INDUSTRIES KEEPERS OF THE GREEN KINDER PORTER SCOT T FAMILY FOUNDATION LANDIRR INC. LASCO FIT TINGS LEPANTO GOLF CONSTRUCTION, INC. LES HILL LMC INSURANCE & RISK MANAGEMENT MEDALIST GOLF, INC. MOTOR CONTROLS INC. NIEBUR GOLF PAIGE ELECTRIC CO., LP PGA OF AMERICA PRINCE PROFILE PRODUCTS, LLC PROJECT EVERGREEN SAM FERRO (FAIRMONT MINERALS FOUNDATION) SANDTRAPPER SCHILLER GROUNDS CARE, INC. SMITH TURF & IRRIGATION SPORTZMIX SOLUTIONS/WAUPACA SAND & SOLUTIONS STAHLMAN ENGLAND IRRIGATION, INC. SUN GRO HORTICULTURE SYNGENTA TERRY & KAREN GWINN THE PIT TSBURGH FOUNDATION THE TURF COMPANY THOMAS TURF SERVICES, INC. TOMMY SASSER TOTAL GOLF CONSTRUCTION, INC. TOTAL TURF GOLF SERVICES, INC. TRIEST AG GROUP, INC. UNITED GOLF, LLC VM GOLF SERVICES WATERTRONICS, INC.
STICKS FOR KIDS CONT.
The GCBAA Foundation is the charitable arm of the GCBAA and a separate, 501(c)(3) organization. The GCBAA’s national executive office is located in Lincoln, Neb. For more information, visit www.gcbaa.org or call (402) 476-4444. About LPGA*USGA Girls Golf Since its founding in 1989, LPGA*USGA Girls Golf is the only national junior golf program that specializes in providing girl-friendly environments for juniors to learn the game of golf. Each site help prepare girls ages 6-17 for a lifetime of enjoyment of the game while also inspiring them to feel confident, build positive self-esteem and live active and healthy lives through the “Five E’s”: Empower, Enrich, Engage, Exercise and Energize. The LPGA’s Headquarters is located in Daytona Beach, FL. For more information, visit www.girlsgolf.org or call 386-274-6200.
Chuck Cloud Memorial Raffle The 2018 Chuck Cloud Memorial Raffle is officially underway! Tickets have arrived and it’s time to get your order in before they sell out. Each year, the raffle helps the GCBAA Foundation raise money for Sticks for Kids, the Foundation’s junior golf development program that provides equipment and learning materials for children who may otherwise not have the opportunity to learn the game of golf. Today, there are more than 170 Sticks for Kids programs in the U.S. & abroad, impacting the lives of more than 30,000 children and disabled adults. Tickets for the raffle are just $100 each, and only 500 tickets are being sold. The grand prize winner gets the choice of a 2018 Harley-Davidson Heritage Softail Classic or $10,000 cash. An additional 50 tickets will then be drawn to win a $100 cash prize. How about those odds? The drawing will be held at the closing of the Golf Industry Show February 8, 2018 at the Henry B. Gonzalez Convention Center in San Antonio, TX. You do not need to be present to win. To purchase a ticket, call 402-499-7085 or complete the order form at www.gcbaa.org/foundation/raffle.
2018 CHUCK CLOUD MEMORIAL RAFFLE
SPONSORED BY THE GCBAA FOUNDATION
2018 HERITAGE SOFTAIL CLASSIC*
COWBOY’S ALAMO CITY H A R L E Y - D A V I D S O N
“Not the actual bike”
You do not need to be present to win! Tickets will be available for purchase at the Golf Industry Show, Feb. 3–8, in Booth #5041.
PRE-PURCHASE TICKETS TODAY! 402-476-4444 email@example.com www.gcbaa.org/Foundation
WIN A n
(Vivid Black, Twisted Cherry or Silver Fortune) n
Security Option: Includes security
package, Cruise Control and Antilock Braking System
HARLEY DAVIDSON MOTORCYCLE Drawing to be held Feb. 8, 2018 at the closing of the Golf Industry Show. Henry B. Gonzalez Convention Center, San Antonio, TX. www.golfindustryshow.com
Seat Height Laden: 26.3in
Engine: Milwaukee-Eight 107
Proceeds support the GCBAA Foundation’s Sticks for Kids and Scholarship Programs All federal, state, city and local taxes & licensing are the responsibility of the winner and must be paid prior to awarding the vehicle
Bike will be shipped to any location within the continental United States at no additional cost n Fuel Economy City/Hwy: 47 mpg n Odds of 1st ticket selection - 1 in 500 (based on 500 tickets sold) n Transmission: n Secondary prizes odds calculated with remaining ticket stubs 6 Speed Cruise Drive n Need not be present to win. Winner posted on www.gcbaa.org/foundation n MSRP $19,399 beginning February 8, 2018 n
FIRST TICKET ODDS OF WINNING ARE 1 IN 500. 1st Ticket Drawn – Option of 2018 Heritage Softail Harley Davidson Motorcycle. Vehicle Value $19,399. Before ownership is awarded of the vehicle, the winner must pay all applicable federal, state, city and local taxes. Winner must pay directly to the GCBAA Foundation the Federal withholding tax to be remitted to the IRS on behalf of the winner by the GCBAA Foundation. Approximately 28% of vehicle value - $5,432). Registration taxes are the responsibility of the winner and applicable to the state the vehicle is registered. GCBAA Foundation to provide winner IRS Form 1099. Free shipping of the vehicle within the continental United States courtesy of GCBAA Foundation. Winner and GCBAA Foundation to determine shipment details, winner must accept vehicle delivery at a facility capable of receiving freight deliveries. OR Cash payment of $10,000USD in lieu of vehicle. Paid directly to the winner by check with the GCBAA Foundation withholding the Federal Income Tax amount of approximately 28% of the value or $2,800USD. GCBAA Foundation to provide winner IRS Form 1099. Next 50 tickets drawn -- $100USD paid to winner via check payment from GCBAA Foundation once winner is contacted and accepts award. *Not a photo of the actual bike to be used in the raffle.
FRIENDS OF THE FOUNDA FRIENDS OF THE FOUNDATIO
PLATINUM LEVEL ($100,000 or more
Course Builders Associationor of more) America (GC LEVEL ($100,000 FRIENDS PLATINUM OF Golf THE FOUNDATION Wadsworth GolfAssociation Charities Foundation/Wadswor Golf Course Builders of America (GCBAA) FRIENDS OF THE FOUNDATION Wadsworth Golf Charities Foundation/Wadsworth Gol
PLATINUM LEVELGOLD ($100,000 or more) LEVEL ($50,000 up to $99,999 Golf Course Builders Association of Inc. America (GCBAA) Caterpillar, PLATINUM LEVEL ($100,000 or more) GOLD LEVEL ($50,000 up to $99,999)
Wadsworth Golf Charities Foundation/Wadsworth Golf Construction Comp Golf Course Builders Association of America Landscapes Unlimited, LLC Caterpillar, Inc. (GCBAA) Wadsworth Golf Charities Foundation/Wadsworth Golf Construction Company The Toro Company and Foundation Landscapes Unlimited, LLC
GOLD LEVELThe ($50,000 up to and $99,999) United States GolfFoundation Association (USGA) Toro Company Caterpillar, Inc. GOLD LEVEL ($50,000 up to $99,999) United States Golf Association (USGA)
Unlimited, LLC Caterpillar,Landscapes Inc. SILVER LEVEL ($10,000 up to $49,999 The Toro Company Landscapes Unlimited, LLC and Foundation Bandon Dunes($10,000 up to $49,999) United States Golf Association (USGA) SILVER LEVEL The Toro Company and Foundation
D.H.R. Construction Bandon Dunes United States Golf Association (USGA)
Duininck Construction SILVER LEVEL ($10,000 upGolf to $49,999) FRIENDS OFD.H.R. THE FOUNDATION Ewing Irrigation Duininck Bandon Dunes SILVER LEVEL ($10,000 up toGolf $49,999) Forward Group
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D.H.R. Construction Irrigation BandonPLATINUM Dunes LEVELEwing ($100,000 or more) Frontier Golf Golf Association Forward Group D.H.R. Construction GolfDuininck Course Builders of America (GCBAA) Ewing Irrigation GCSAA Frontier Golf Wadsworth Golf Charities Foundation/Wadsworth Golf Construction Company Duininck Golf Forward Group GCSAA Heritage Links Ewing Irrigation Frontier Golf ($50,000 Hydrema U.S., Inc. Forward Group GOLD LEVEL upLinks to $99,999) Heritage GCSAAInc. FrontierCaterpillar, Golf ISCO Industries, LLC Hydrema U.S., Inc. Heritage Links Landscapes Unlimited, LLC GCSAA ISCO JacklinGolf Industries, LLC Hydrema U.S., and Inc. Foundation The Toro Company Heritage Links Jacobsen, a Textron Company JacklinGolf United States Golf Association (USGA) ISCO Industries, LLC Hydrema U.S., Inc. Jim Kirchdorfer Sr. Memorial Jacobsen, a Textron Company JacklinGolf ISCO Industries, LLC John Deere Jim Kirchdorfer Sr.Landscapes Memorial Jacobsen, a Textron Company SILVER LEVEL ($10,000 up to $49,999) JacklinGolf McDonald & Sons, John Deere Landscapes Inc. Bandon DunesCompany Jim Kirchdorfer Sr. Memorial Jacobsen, a Textron Mid-America Golf & Landscape, Inc. D.H.R. Construction McDonald & Sons, Inc. John Deere Landscapes Jim Kirchdorfer Sr. Memorial Corporation Duininck Golf & Sons,Mid-America Golf & Landscape, Inc. McDonald Inc. Ryangolf John Deere Landscapes Ewing Irrigation GolfRyangolf Shapland Golf Consultants, LLC & Landscape, Inc. Corporation McDonaldMid-America & Sons, Inc. Forward Group Southeastern Golf, Inc.LLC Ryangolf Mid-America Golf &Corporation Landscape, Inc. Shapland Golf Consultants, Frontier Golf Shapland Golf Consultants, LLC Golf, Sunbelt Rentals Ryangolf Corporation Southeastern Inc. GCSAA Southeastern Golf, Inc. Total Shapland Golf Consultants, LLC Turf Golf Services, Inc. Sunbelt Rentals Heritage Links Sunbelt Southeastern Golf, Inc. West Coast Turf Inc. Hydrema U.S.,Rentals Inc. Total Turf Golf Services, Total Turf Golf Inc. SunbeltISCO Rentals Industries, LLCServices, West Coast Turf WestServices, Coast Turf Total Turf Golf Inc. JacklinGolf Jacobsen, West Coast Turf a Textron CompanyBRONZE LEVEL ($1,000 up to $9,999) Jim Kirchdorfer Sr. Memorial BRONZE LEVEL ($1,000 up to $9,999) BRONZE LEVEL ($1,000 up to $9,999) John Deere Landscapes AquaConstruction Agronomic Solutions, Inc. ACCup Golf ACC Golf Construction BRONZE LEVEL ($1,000 to $9,999) McDonald & Sons, Inc.
ACC Golf Construction ASI Golf/Klaus Ahlers
Aqua Agronomic Solutions, Inc. Aqua Agronomic Solutions, Inc. ACC Golf Construction Mid-America Golf & Landscape, Inc. Atlas TurfAhlers International Limited ASI Golf/Klaus Aqua Agronomic Solutions,Ahlers Inc. ASI Golf/Klaus Ryangolf Corporation Audubon International Atlas Turf International Limited ASI Golf/Klaus Ahlers Atlas Turf International Limited Shapland Golf Consultants, LLC BestInternational Sand Corp. Atlas Turf International Limited AudubonGolf, International Southeastern Inc. Audubon Better Billy Bunker Audubon International BestRentals Sand Corp. Best Sand Sunbelt Corp. Company/Doosan Infracore Construction Best Sand Corp. TotalBetter Turf Golf Inc. Bobcat BillyServices, Bunker Better Billy Bunker Coast Turf Better West BillyBobcat Bunker Company/Doosan Infracore Construction Bridge Builders USA Infracore Inc.Equipment Bobcat Company/Doosan Construction Equip Bobcat Company/Doosan Infracore Construction Bridge Builders USA Inc. Capillary Bridge Builders Concrete USAEquipment Inc. Bridge BRONZE Builders USA Inc. ($1,000 Capillary Concrete LEVEL up to $9,999) Central Fiber LLC Capillary Concrete Capillary Concrete ACC Golf Construction Central Fiber LLC Course Crafters, LLC Central Fiber LLC Agronomic Solutions, CentralAqua Fiber LLC Crafters, Course LLCInc.Dennis Wagner Golf/Klaus Ahlers Course Crafters, LLC CourseASI Crafters, LLC Dennis Wagner Desert Reflections, LLC Dennis Turf International Limited DennisAtlas Wagner Desert Reflections, LLC Wagner Design International International DesertDye Reflections, LLC Desert Audubon Reflections, LLC Dye Design International Best Sand Corp. Eagle Golf & Landscape Products Dye Design International Dye Design International Eagle & Landscape Products Better BillyGolf Bunker FedEx Eagle GolfFedEx & Landscape Products Eagle Golf & Services Landscape Products Services Bobcat Company/Doosan Infracore Construction Equipment Finish Line Youth Foundation FedEx Bridge Services FedEx Services Finish Line USA Youth Foundation Builders Inc. Finish Line Youth Foundation Fleetwood LLC Finish Foundation Fleetwood Services LLCLine Youth Services Capillary Concrete Fleetwood Services LLCBuilders, Genesis Golf Builders, Inc. Central FiberGolf LLC Genesis Inc. Fleetwood Services LLC GenesisCourse Golf Builders, Inc. Crafters, LLC Genesis Glase Inc. Inc. Glase Golf, Inc. GolfGolf, Builders, Glase Golf, Inc. Dennis GolfWagner Course Construction, Inc. Course Construction, Inc. Glase Golf Golf, Inc. Desert Reflections, LLC Golf Course Construction, Inc. Magazine Golf Course Industry Golf Course IndustryInc. Magazine Golf Course Construction, DyeGolf Design International Golf Course Industry Magazine Creations Golf Creations Course Industry Magazine Eagle Golf & LandscapeGolf Products Golf Creations Hartman Companies, Inc. Hartman Companies, Inc. FedEx Services Inc. Golf Creations Hartman Companies, Hunter Industries Hunter Industries Line Youth Foundation Hartman Companies, Inc. HunterFinish Industries Keepers of the LLC Green Keepers of the Green Fleetwood Services Hunter Industries Keepers ofKinder the Green Porter Scott Family Foundation Genesis Golf Builders, Inc. Kinder Porter Scott Family Foundation Kinder Glase Porter ScottInc. Family Foundation Keepers of the Green Landirr Golf, Inc. Landirr Inc. LandirrGolf Inc.LASCO Course Construction, Inc. Porter Scott Family Foundation Fittings Kinder LASCOGolf Fittings LandirrLASCO Inc. Course Industry Magazine Lepanto Golf Construction, Inc. Fittings Lepanto Golf Construction, Inc. 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Prince Sam Ferro (Fairmont Minerals Foundation) Sam Ferro (Fairmont Foundation) Project Evergreen Niebur Golf Minerals Profile Products, LLC Sandtrapper Sandtrapper Paige Electric Co., LP Project Sam Ferro (Fairmont Minerals Foundation) SchillerCare, Grounds Care, Inc.Evergreen SchillerPGA Grounds of America Inc. Sandtrapper Sam Ferro (Fairmont Minerals Foundation) Smith Turf & Irrigation Prince Smith Turf & Irrigation SchillerSand Grounds Care, Inc. SportZmix & Solutions Profile Products,Solutions/Waupaca LLC Sandtrapper SportZmix Solutions/Waupaca Sand & Solutions Smith Turf &Care, Irrigation Grounds Inc. Stahlman EnglandSchiller Irrigation, Inc. Project Evergreen Stahlman England Irrigation, Inc. Solutions/Waupaca Sand & Solutions Sun Gro Horticulture Sam Ferro (Fairmont Minerals Foundation) Smith SportZmix Turf & Irrigation Sun Gro Horticulture Stahlman England Irrigation, Inc. Sandtrapper Syngenta SportZmix Solutions/Waupaca Sand & Solutions Syngenta Schiller Grounds Care, Inc. SunEngland Terry & Karen Gwinn Gro Horticulture Stahlman Irrigation, Inc. Terry & Karen Gwinn Smith Turf & Irrigation The Pittsburgh Foundation Syngenta Sun Gro Horticulture The Pittsburgh Foundation SportZmix Solutions/Waupaca Sand & Solutions The Turf Company Terry & Karen Gwinn The Turf Company Syngenta Stahlman England Irrigation, Inc. Thomas Turf Services, Inc. The Pittsburgh ThomasSun Turf Services, Inc. Terry & Karen Gwinn Foundation Gro Horticulture Tommy Sasser TommySyngenta Sasser The Turf Company The Pittsburgh Foundation Total GolfGwinn Construction, Inc. Total Golf Construction, Inc.The Turf Terry & Karen Thomas Turf Services, Inc. Total Turf Golf Services, Inc.Company TheGolf Pittsburgh Foundation Total Turf Services, Inc. Tommy Sasser Thomas Turf Services, Inc. TriEst Ag TheGroup, Turf Company TriEst Ag Inc.Group, Inc. Total Golf Construction, Inc. Tommy Sasser United LLCInc. TurfGolf, Services, United Thomas Golf, LLC TotalConstruction, Turf Golf Services, Inc. Inc. 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Youth 16 participants in Sticks for Kids from 2007 – 2017 16 16 New Programs launched in 2017, including a non-profit organization called 16 NewNew Programs launched in 2017,inincluding a non-profit organization called called Programs launched 2017, including a non-profit organization
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opportunities for young women in Capetown, South Africa $185,000 $185,000 $185,000 Total$185,000 GCBAA Foundation support for education since 2007,
GCBAA Foundation support for 2007, education since 2007, Total GCBAATotal Foundation support for education since Total GCBAA Foundation support foruniversities education since including scholarships at partner universities assisting 175assisting students Total GCBAAatscholarships Foundation support forassisting Sticks for175 Kids from 20072007, – 2017 including at partner 175 students including scholarships partner universities students into the golf industry including scholarships at partner universities assisting 175 students into the golf industry into the golf industry
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GCBAA Board of Directors Election Results We are pleased to announce the results of the recent GCBAA Board of Directors election. Newly elected to the board are Mike Perez, VM Golf Services; Bob Sylvester, The Toro Company; Ian Williams, Rain Bird Corporation; and Jon Truttmann, Hunter Industries. Their two-year term will begin in February at the Golf Industry Show in San Antonio.
VM GOLF SERVICES
BOB SYLVESTER THE TORO COMPANY
RAIN BIRD CORPORATION
JON TRUTTMANN HUNTER INDUSTRIES
Remaining GCBAA Board of Directors include of Ronnie Adkins, Aspen Corp. (re-elected); Chris Caccavale, Caterpillar Inc.; Mark Creighton, Ewing Irrigation; Greg Hufner, Total Turf Golf Services, Inc.; John McDonald II, McDonald & Sons, Inc. (re-elected); Joy Ramos, D.H.R. Construction, Inc.; Frank Warden, The Toro Company (outgoing); Rick Williamson, LASCO Fittings, Inc.; Tom Works, Landscapes Unlimited LLC; and Stephanie Zimmerman, ADS/Hancor, Inc. (outgoing).
Board Officers: Scott Veazey, Southeastern Golf, Inc. President Pat Karnick, Wadsworth Golf Construction Company President-Elect Dennis Wagner, Hunter Industries (outgoing)
Ellen Davis, SportZmix Solutions/Waupaca Sand & Solutions Secretary Judd Duininck, Duininck Golf (re-elected) Treasurer Rick Boylan, Mid-America Golf & Landscape (outgoing)
Immediate Past President
The new board will convene its first meeting February 6, 2018 in San Antonio during the GCBAA Winter Meeting, held in conjunction with the Golf Industry Show. Association officers will be elected during this time to begin a two-year term. We would like to thank all candidates for running, and welcome Mike, Bob, Ian and Jon to the Board. Additionally, we appreciate those who took time to cast their ballot.
GCBAA Attends and Exhibits at the Carolinas GCSAA Trade Show The GCBAA was pleased to once again attend and exhibit at the Carolinas Golf Course Superintendents Association annual Carolinas Trade Show November 14 – 15, 2017 in Myrtle Beach, South Carolina. We hosted a booth along with about 20 of our fellow members. Nearly 2000 attendees enjoyed the event; similar numbers that have not been realized since 2008 showing progress in the industry. Other key highlights of the event: Reference Golf Course Industry – “Positive Signs Abound at Carolinas GCSA Conference and Show” Published November 22, 2017. Will Holroyd from Musgrove Mill Golf Club in Clinton, S.C., received the Distinguished Service Award, the Association’s highest honor. A veteran of more than 40 years in the superintendent profession, Holroyd commands a stellar reputation for his golf course conditioning, for mentoring superintendents and for his service to the industry. Holroyd was instrumental in securing funding that helped the Clemson program achieve its current heights. He was later guest of honor at a dinner presented in partnership with J. K. Morro and Sunbelt Rentals. Riley Boyette, Assistant Golf Course Superintendent at Briar’s Creek Golf Club on Johns Island, S.C., successfully defended his title as Carolinas GCSA Golf Champion. Boyette, who won his first championship last year, shot a one-over par round of 73 at Wachesaw Plantation. A total of 341 golfers competed in several different formats across three separate courses presented in partnership with Toro and Smith Turf and Irrigation. Outgoing Carolinas GCSA President, Adam Charles from The Preserve at Verdae in Greenville, S.C., won the sporting clay championship that attracted 41 shooters. Bayer and Carolina Fresh Farms were co-presenters of the event. Peter Gerdon from Grandfather Golf and Country Club in Linville, N.C., was the grand prize winner in the 27-Hole Challenge presented in partnership with John Deere Golf, Greenville Turf and Tractor and Revels Turf and Tractor. Gerdon won $3,000 cash and Craig Walsh from Eagle Point Country Club in Wilmington, N.C., won $2,000 in the annual giveaway of nearly 20 prizes ranging from cash to YETI coolers, Go Pros and Costa sunglasses. Miguel Adorno from Blackmoor Golf Club in Murrells Inlet, S.C., won the Rex Floyd Award as Turf Equipment Technician of the Year from the Turf Equipment Technicians Association of the Carolinas. Nearly 140 people registered for the annual Fellowship Breakfast presented in partnership with Corbin Turf and Ornamental Supply and New Life Turf. Attendees were universal in their praise of speaker Billy Bagwell, a Carolinas GCSA Director from Callawassie Island Club in Okatie, S.C., who spoke of his family’s journey while his wife Amanda overcame breast cancer. A team from Clemson University won the annual Student Turf Bowl loosening the grip of Horry-Georgetown Technical College which had won the test of turfgrass knowledge in four of the previous five years.
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The Breakers Resort Host of GCBAA South Florida Regional Meeting As staff sits on the aircraft at Chicago-Midway watching crewmembers de-ice the plane that’ll take us back to Nebraska, we can’t help but second guess our decision not to extend our stay through the weekend. Situated directly off the Atlantic coast, the well-known Breakers Resort was a most scenic destination for the GCBAA South Florida Regional Meeting this December. And while we’d like to think the education content drives attendees to each meeting, we’re beginning to think the Breakers had a little something to do with it. Regardless and undoubtedly, it was the most highly attended and interactive Regional Meeting your Association has hosted to date. More than 110 GCBAA members, superintendents, architects and industry leaders met the week of December 12th in South Florida. In that time, we paid tribute to longtime GCBAA member Mike Roach at our Opening Reception, hosted a morning and afternoon of education, and took a group out on the water for a morning fishing charter. It was great to see so many new faces, which is one of the many reasons we continue to integrate these regional events throughout the year. We are so proud to showcase the Association to prospective members, a few of which even signed up for membership that week. Please help us welcome The Pignato Group and Sullivan Electric & Pump, Inc. You’ll see their contact information listed on page 31. We truly feel our current membership is our biggest asset and recruiting tool and urge you to keep up the good work! We have a laundry list of individuals and companies to thank for this event. Butch Soto of NMP Golf Construction and Paul Cope with QGS Development spent countless hours working on the education and site preparations for the event. Thank you, gentlemen! Speaking of education, a big thanks to those who served on speaker panels that day including
Superintendents, Mark Reid (The Breakers), Deron Zendt (Banyon Golf Club), Bob Randquist (Boca Rio Golf Club), and Steve Wright (Pine Tree Golf Club). We brought back Irrigation Consultants and appreciate Bob Byant (Bryant Taylor Gordon Golf), Mike Pignato (The Pignato Group), Sean Hyduk (Aqua Turf International Design) and Dave Ragan (Ragan Technical Solutions) for participating and sharing their insight with attendees. And finally, a dynamic lineup of architects and designers rounded out the day. Moderated by ASGCA’s Marc Whitney, the group didn’t hold back on ways builders can be a resource in the bidding process and ways to better advocate for the industry. Thank you to ASGCA President, John Sanford (Sanford Golf Design), Jan Bel Jan (Jan Bel Jan Golf Course Design), Bobby Weed (Bobby Weed Golf Design), Forrest Richardson (Forrest Richardson & Associates), Jeff Danner (Greg Norman Golf Course Design), and Kipp Schulties (Kipp Schulties Golf Design, Inc.), for spending part of your day with us. While our panel discussions got the bulk of stage time, we were treated to an eye-opening session from Greg Nathan of the National Golf Foundation (NGF). Greg spoke about the state of the golf industry and the significant investment being made in renovations and new development. If you’d like to become a member of NGF (should you be interested in having access to the kind of information he presented), please contact Greg at firstname.lastname@example.org. And lastly, Gabby Kaminski of Alpha EMC spent time discussing golf course development and storm water regulation. This is a very real issue for our members and one that shouldn’t be ignored. The collaboration between the Builders (GCBAA), Superintendents (GCSAA) and Architects (ASGCA) is something we hope continues to grow. On behalf of the GCBAA, we thank you for your partnership and look forward to future projects together. Check out the meeting sponsors on the next page!
Special thanks to The Bridge Lady, Regina from Links Bridges for capturing all the lovely faces at the South Florida Meeting.
Opening Reception remembering Mike Roach supported by:
Break Service sponsored by:
Lunch sponsored by:
Fishing Charter beverages sponsored by:
GCBAA Board of Directors Streamline Membership Categories During the annual GCBAA Summer Board Meeting the Board discussed ideas to streamline the membership categories for builder members by consolidating and adjusting the criteria needed for upgrading. As the GCBAA participates in allied industry events we have noticed in conversations and networking that our program has become cumbersome and confusing. The Board of Directors requested the GCBAA Membership Committee along with the Executive Board review the program to which they offered suggestions that the Board ultimately approved. The category changes were adopted for 2018-below are details of the new programs. We thank the GCBAA Membership Committee for their work on the new structure; Chairman John McDonald, II, Klaus Ahlers, Rick Williamson, Mark Creighton, Joy Ramos, and Erik Christiansen. The GCBAA eliminated the Associate Builder, Associate Renovation Builder, and Associate Irrigation Contractor categories as intermediate categories between application and the next level of membership. The criteria to upgrade from the Applicant Level is to show the equivalent of two 18-hole projects within the last three years. Applicant members can apply to upgrade once a minimum of 18 months has passed from the time the company has become an Applicant Member or once the company can show they have been in business for at least three full years upon the date the upgrade would take effect. The Applicant Level Member must submit project references that have spanned the last three years for consideration. Contact the GCBAA office if you have any questions or if you think your company might qualify for upgrade.
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Sexual Harassment in Hollywood, Washington D.C. and Your Workplace BY JACK L. SHULTZ AND KRAMER L. LYONS O’NEILL, HEINRICH, DAMKROGER, BERGMEYER & SHULTZ, P.C., L.L.O.
If the recent news out of Hollywood and Washington D.C. describing rampant sexual harassment allegations has not caused you to think about your company’s sexual harassment policies and procedures, hopefully this article will. Workplace harassment is on the minds of the U.S. Equal Employment Opportunity Commission (“EEOC”), especially after the media’s coverage of these high profile scandals. There are several steps that employers should take to promote a harassment free workplace as well as limit the liability exposure should an employee cross the line. First, employers should have a written policy prohibiting harassment and discrimination. The policy needs to be clear, complete, and applicable to your company and its employees. In most cases, a policy from another company or one taken off the internet will not be sufficient and may lead to uncertainties when trying to enforce certain provisions. It is best to frequently review your policy to determine if it needs to be revised or supplemented due to changing workplace laws and regulations. The policy itself should contain several pieces of information including a well-thought out complaint procedure. There should be at least two people, preferably of different genders and on different levels of the chain of command, designated to receive complaints. These individuals must be knowledgeable on how to respond and handle sexual harassment allegations. Once a complaint is made known, the policy should provide how and when to use an internal investigation and the steps that investigation should include. The policy should also include when an outside, third-party investigator should be retained. These situations may include when an executive or the person designated to receive complaints is alleged to have committed the harassment. It is important that every employee sign and date a separate acknowledgment form stating that they have received and reviewed the harassment policy. Beyond the actual policy, employers should conduct yearly training and educational workshops on workplace harassment and the complaint procedures. In fact, some states require these types of training exercises and have specific requirements as to the time spent in training and the materials covered. All personnel should attend these meetings including upper management and executives. Employers should require and track attendance at these training workshops. If an allegation of harassment or discrimination is received by the person designated in your policy, the investigation into the allegation should begin promptly. Employers could be held liable if an allegation has been received but no measures were taken to investigate or stop such harassment in a timely manner. Employers should not rush to finish an investigation and make a decision, but it is important that the investigation and steps designated in the harassment policy are commenced quickly. The actual investigation should include a review of both parties’ employment records including previous harassment issues, interviews of relevant witnesses as well as both parties, and if necessary consulting with an attorney. If, after the investigation is complete, the investigator finds that harassment has occurred, corrective action should be taken in accordance with the harassment policy. The corrective action should be taken quickly and the level of corrective action should be appropriate in relation to the wrongful conduct. Wellwritten harassment policies provide flexibility and discretion with respect to wrongful conduct. Certain isolated comments may only warrant a verbal warning, while physical touching may require suspensions or terminations. Also, the employer should monitor and remedy any adverse action taken against the accuser incidental to the harassment, such as a demotion.
CONTINUED ON PG 20 18
“Promoting Your Brand” Never Rests BY HENRY DELOZIER, GLOBAL GOLF ADVISORS
When someone refers your company as a great resource for a club renovation or new construction, what do possible customers know about your company? Or, more to the point, are you managing your brand?
3. Write for customers (readers) rather than for SEO. Tell people about your companies’ interesting projects and capabilities. Cite awards and accomplishments. Make it easy for readers to understand who you are and what you stand for;
Golf course builders tend to be modest and humble in their conduct and, as a result, are too often unknown. Most rely on long-established tactics for searching out new business like scouring business networks for new requests for information or tapping into golf course designers who can make referrals.
4. Publish great and fresh content. Think about what the board of directors at a club or the procurement officer at a community need to know. Educate these target customers regarding process and how the cost of construction is developed. The more transparent your pricing method is, the easier it is for them to begin to trust you; and
Wake up! There are highly productive steps that every builder can take to improve the company’s market reach. You can get a great start on 2018 with some forward planning and brand management.
5. Improve the speed of your website. Google considers a website that requires more than five seconds to be too slow. Invest in bandwidth and technological capability that makes your firm a first-choice.
Fortify Your Online Presence
Educate and Inform
Some say the second page of Google – or the search engine of your preference – is “no man’s land” because few potential buyers search beyond the first page that comes up in a search.
Most parties searching for a golf course contractor fall into two categories: (1) golf course designers and fellow professionals – superintendents, club managers, golf professionals and trade media - who already know about you and how to find you; and (2) club members or small business owners who know little about golf course construction or renovation.
Search engine optimization (“SEO”) is a logical step for most builders accustomed to systematic and process-driven work. To improve SEO for your company, implement the following steps suggested by Google: 1. Create and maintain an engaging and current website. A quick search of five leading GCBAA builders shows that some companies investing in their website while others are stale. Your website is your virtual storefront…wash the windows, turn on the open-for-business sign, and invite possible customers to know more about your company; 2. Understand the key words that will attract more traffic to your website. For example, “golf course renovation” and “golf course construction companies” are obvious. Use the key words that maximize traffic to your website in your communications -whether advertising, website content, white papers, articles and social media. Using the same key words regularly improves your online presence;
1. Provide insightful communications – like newsletters, white papers and photographic arrays – to teach the key points of emphasis regardless of which group. Show how your firm is collaborative and creative. Demonstrate how easy your team is to work with; 2. Provide pricing examples with explanations about unit cost pricing and industry norms for calculating unit requirements. Show prospective clients that you will be transparent and open with them. Use screenshots to show your worksheets and the types of documents that your firm provides clients; 3. Use photography that shows before and after images to help make prospective clients enthusiastic about the purposeful and successful work your firm is doing and has done. Remember that building a golf course seems to be a dream job to laymen; and
4. Distribute checklists and toolkits for prospective clients to help them understand your process, where and how they will ‘fit’ into the process. If the work goes well and they can explain the work easily to friends and employers, your firm will be an ally in the process. Get Air Support It is said that word-of-mouth endorsement is the most powerful recommendation and there is merit to the premise. Cultivate and sustain a ready-roster of endorsements for your firm and its work.
1. Use testimonials to make it personal. Ask satisfied customers to provide a sentence or paragraph that you are permitted to quote on your website and in proposals; and 2. Provide a ready-list of references that span multiple segments from board members to fellow professionals. Your company’s brand is one of its most valuable assets. It – and you – must be known across verticals in golf and into procurement circles. Keeping your brand fresh and the tools that deliver and prove your brand sharp are keys to your strategic success.
HUMAN RESOURCES CONT.
Additional steps that employers can take to help avoid liability for workplace harassment include: • Not presuming that harassment only occurs between a man and a woman. Harassment could occur between anyone and could involve more than two individuals. • Provide assurance that the company will not retaliate against an employee who makes a harassment complaint or provides information related to a possible harassment claim.
• Maintain confidentiality throughout the investigation process as best as possible. However, employers cannot guarantee confidentiality as certain information may need to be disclosed to the accused harasser and potential witnesses during investigatory interviews.
• Consider interim measures during the investigation. If possible, separate the accuser and the accused while the investigation is ongoing.
• Promote an open workplace where employees speak up if they see something that could be harassment.
These practical tips should help prevent your company from making sexual harassment headlines and the embarrassing press that accompanies such matters. Editor’s Note: This article is not intended to provide legal advice to our readers. Rather, this article is intended to alert our readers to new and developing issues and to provide some common sense answers to complex legal questions. Readers are urged to consult their own legal counsel or the authors of this article if the reader wishes to obtain a specific legal opinion regarding how these legal standards may apply to their particular circumstances. The authors of this article, Jack L. Shultz and Kramer L. Lyons can be contacted at (402) 434-3000, or at O’Neill, Heinrich, Damkroger, Bergmeyer & Shultz, P.C., L.L.O., P.O. Box 82028, Lincoln, NE 68501-2028, email@example.com and firstname.lastname@example.org.
Mexico GCSA Established as GCSAA’s 99th Chapter Chapter will strengthen international ties. The Mexico Golf Course Superintendents Association (formerly known as Asociacion de Superintendents de Campos de Golf de Mexico) has been established as the 99th affiliated chapter of the Golf Course Superintendents Association of America (GCSAA). Mexico GCSA is the second international chapter of GCSAA, but the first in more than 90 years, as the Ontario GCSA was one of the original chapters when GCSAA was formed in 1926. In addition, GCSAA has individual members in 98 countries. Asociacion de Superintendents de Campos de Golf de Mexico began in 2000 and has hosted annual meetings and educational conferences since then. The group transitioned into Mexico GCSA Nov. 5 during its annual meeting in Queretaro, Mexico, where GCSAA CEO Rhett Evans was on hand to officially welcome the group into the GCSAA fold. “GCSAA is only as strong as our membership. So today, as you become part of the association, you are adding to our strength,” Evans told the gathering. “I thank you for your commitment to improving the professional lives of all superintendents, and I am very proud to welcome Mexico GCSA into the family.” With the establishment of the chapter, superintendents in Mexico will be able to further their professional development. Because it is an affiliated chapter, members of Mexico GCSA will have the opportunity to become GCSAA Class A members and certified golf course superintendents. “I am excited to welcome our newest GCSAA members,” said GCSAA President Bill H. Maynard, CGCS and Director of Golf Course Maintenance at the Country Club of St. Albans (Mo.). “This certainly expands our international reach, and we look forward to serving the members of Mexico GCSA and helping them advance their profession.” A complete list of GCSAA’s affiliated chapters can be found at https://www.gcsaa.org/resources/chapter-resources/chapter-directory
Power and Precision: Installing the Rootzone Mix in a USGA Putting Green Installing the rootzone mix during construction of a USGA putting green requires both power and precision. Hundreds of tons of material must be brought into the putting green cavity using heavy equipment. At the same time, the rootzone mix must be carefully installed to avoid disrupting the gravel layer and drainage system. The mix must also be spread with precision to a uniform 12-inch depth, plus or minus 1 inch. The first step is ensuring that any equipment involved in handling or spreading the rootzone mix has been thoroughly cleaned. This will prevent soil and other contaminants from being introduced into the rootzone mix. Tracked equipment is typically the best option for spreading the rootzone mix. The larger surface area of the tracks reduces the risk of creating ruts and helps compact the rootzone mix. Rubber-tired equipment can be used to spread the mix, but there is a higher risk of it sinking into loose material and potentially disturbing the underlying layers. Determining how much rootzone mix will be required for a given putting green cavity can be challenging. Calculating the total volume of sand required based on the putting green’s square footage is a good starting point, but the degree to which the mix settles will always cause some variability in the actual quantity needed. Some accredited labs can test the compression characteristics of a rootzone mix, but basic estimates can also be made in the field. Fill a 5-gallon bucket with dry rootzone mix and place a weight on top of the mix. Set the bucket on a running piece of equipment that will apply strong vibrations. After a few minutes, measure the amount of settling for a rough estimate of how much extra mix will be needed to fill a putting green cavity. Throughout the installation process, the rootzone mix should be kept moist to encourage compaction. Repeatedly driving over the rootzone mix in multiple directions with heavy equipment will also help firm up the material. Pay particular attention to compacting the rootzone mix along the edges of the putting green. These areas receive less traffic during the installation process and may require additional compaction with a plate compactor or other piece of smaller equipment. A mechanical bunker rake is an excellent tool for smoothing the final surface. Working in a continuous circular motion, the rake should pass over the entire surface many times to smooth and compact it. Be sure to monitor the depth of the rootzone mix by checking grade stakes and using a probe throughout the installation process. Surveying equipment should also be used to ensure that the desired contours are created. Once the rootzone mix is smoothed and the final contours are approved, the putting green is ready for planting. The USGA is currently updating its Recommendations for a Method of Putting Green Construction and the associated “Tips for Success” materials. The revised Recommendations account for current scientific research, modern construction techniques and technology, and current material testing methods. The revised USGA Recommendations will be released in early 2018.
PROBING THE ROOTZONE MIX THROUGHOUT THE INSTALLATION AND FINISHING PROCESS WILL HELP ENSURE THAT THE DESIRED DEPTH IS ACHIEVED ACROSS THE ENTIRE PUTTING SURFACE.
Callaway’s Chip Brewer and Other Stars Headline NCA’s 15th National Club Conference in L.A. BY HENRY WALLMEYER
On April 16-18, 2018, the National Club Association (NCA) will host its 15th Annual National Club Conference in Los Angeles to gather the industry’s leading voices for three days of expert-led education, memorable social events, key networking opportunities and a star-studded lineup of featured speakers. As NCA President & CEO, I invite you to join us for this one-of-a-kind event. We are excited to announce that Callaway President & CEO Chip Brewer and entrepreneur and philanthropist Peter Ueberroth lead a growing list of impressive conference speakers. Also presenting at the conference are CEO of Viceroy Hotel Group Bill Walshe, millennial marketing expert Jose Villa and Golf Digest senior editor Mike Stachura. NCA strives to make each national conference bigger and better than the last. In 2016, the National Club Conference went to Chicago, broke attendance records and featured Rep. Peter J. Roskam (R-Ill.) as a keynote speaker. Last year’s conference in New York City again broke attendance records attendees learned from Eric Trump, golf course designer Rees Jones and George Bodenheimer, former president of ESPN, and capped off a night at the famed Friars Club with an unforgettable dinner. Just like the previous two, this year’s conference will exceed the last year’s, attracting more than 175 private club general managers/COOs and members of executive board leadership, club industry leaders, and NCA corporate partners, associate members and allied organizations. Education will include updates on the latest in golf, new developments in club data and technology, inspiring talks from club, golf, business and entertainment industry leaders, and much more. These learning sessions and special social and dining events will be held at prestigious L.A. venues. Conference education will be held at the lavish Millennium Biltmore Hotel. The California Club will host the conference’s opening reception on April 16, and on the next day, the reception and dinner will take place oceanside at The Jonathan Beach Club. Other special events include a special pre-conference VIP dinner with the NCA board and a show at The Academy of Magical Arts, and a private movie studio tour and screening at RealD Studios. NCA is excited to host the 2018 National Club Conference in Los Angeles, one of the biggest golf havens in the country. The series of speakers, education events, social activities and iconic venues provide the perfect backdrop to network, learn and have fun. We hope you join us in April for this special event. Remember to save the date, watch for speaker updates and register online at nationalclubconference.org. For more information including sponsorship and exhibit opportunities, contact John Good, senior manager of corporate relations and meetings at email@example.com or 202-684-8749. Henry Wallmeyer is NCA’s President & CEO 24
General Registration Opens for CMAA 91st World Conference on Club Management and Club Business Expo Alexandria, VA –The Club Managers Association of America (CMAA) announces the opening of general registration for its 91st World Conference on Club Management and the Club Business Expo. The 2018 event will take place in San Francisco, CA, at Moscone West from March 2-6. CMAA’s World Conference is the largest gathering of club industry professionals, which is held in major cities throughout the United States. This annual event offers five days of unparalleled professional development and education, networking opportunities, hospitality experiences, and the latest innovations in the industry showcased in the two-day expo. The two-day Club Business Expo is one of the hospitality industry’s fastest growing shows. Attendees can explore the products and services offered by more than 250 companies showcasing industry leading trends and innovations. Nearly every product and service that a club management professional could purchase for his or her club is showcased in the Expo. Most notably, this year’s event will include more than 70 education sessions addressing the complex challenges facing today’s club management professionals. Sessions are presented by industry experts, consultants, and practitioners as well as leading business and brand professionals whose expertise easily translates to success in the club world. General Sessions will showcase first female Iron Chef, restaurateur, TV personality, author, and lifestyle entrepreneur, Cat Cora, Airbnb Head of Global Hospitality & Strategy, Chip Conley, Navy SEAL and leadership expert, Curt Cronin, and speaker, author, and entrepreneur Isaac Lidsky. For more information or to register, visit www.cmaa.org/conference. Regular registration rates for this event are in effect through January 31, 2018. About CMAA The Club Managers Association of America (CMAA) is the largest professional association for managers of membership clubs with 6,800 members throughout the US and internationally. Our managers lead more than 2,500 country, golf, athletic, city, faculty, military, town, and yacht clubs. The objectives of the association are to promote relationships between club management professionals and other similar professions; to encourage the education and advancement of members; and to provide the resources needed for club managers to operate efficiently and successfully. CMAA is headquartered in Alexandria, VA, with 44 professional chapters and more than 45 student chapters and colonies. Learn more at www.cmaa.org. Contact: Melissa Low firstname.lastname@example.org 703-739-9500
National Golf Course Owners Association (NGCOA) Announces Annual Award Winners Charleston, SC (December 18, 2017) - The National Golf Course Owners Association (NGCOA) has announced the winners of the association’s annual awards. Each year the NGCOA honors the most outstanding members of the past year. These individuals and organizations have helped preserve the tradition of the game while embracing the challenges and opportunities of the golf business. “This year we are honoring some golf industry giants,” says Jay Karen, NGCOA’s Chief Executive Officer. “In addition, we are excited to recognize some unsung people who have done giant things for golf. The awards ceremony is always NGCOA’s finest hour of the year.”
National Course of the Year Award Recognizes a golf course that epitomizes exceptional course quality and management excellence, while making important contributions to their communities and the game.
Atlantic Dunes by Davis Love III (Hilton Head, SC) Course of the Year Regional Finalists • Northeast - Manchester Country Club (Bedford, NH) • South - Atlantic Dunes by Davis Love III (Hilton Head, SC) • Midwest - Swan Lake Resort (Plymouth, IN) • West - Resort at Eagle Point Golf Club ( Eagle Point, OR)
Player Development Award Bestowed upon a course, entity or individual, which has implemented true and tested player development programs, providing effective return-on-investment and an overall welcoming atmosphere for new golfers of all ages. • Cantigny Golf (Wheaton, IL) • Troon & Troon-Managed Facilities
Award of Merit Designated for long-term and significant contributions to the game of golf. • Ladies Professional Golf Association (LPGA)
Don Rossi Award Given for significant and long-lasting contribution to the NGCOA. • Peter Hill CEO and Chairman of Billy Casper Golf, NGCOA Board of Directors since 2011
Jemsek Award for Golf Course Excellence Honors the world’s top golf courses, which are widely known for superior quality, having hosted major amateur and professional tournaments and for being venues to which golfers travel from far and wide. • Erin Hills (Hartford, WI)
Paul Porter Award Established to recognize an NGCOA member who left an enduring mark on a national or international affiliate through the highest level of commitment, service and leadership. • Mark Seabrook (Founding President of NGCOA Canada) and Jeff Calderwood (Executive Director of NGCOA Canada since it’s inception) - NGCOA Canada is celebrating its 25th Anniversary.
Champion Award Bestowed upon individuals or entities which have succeeded in working on behalf of a group of owners – locally, regionally, nationally or internationally – and have garnered through a significant victory for our members. • Indiana Golf Course Owners Association • Elisa Gaudet - Women’s Golf Day Founder Award winners will be recognized at the Celebration and Awards Dinner on Thursday, February 8, the final event of the Golf Business Conference at San Antonio’s Marriott Rivercenter. The annual Golf Business Conference provides attendees the opportunity to connect and network with fellow course owners and operators, learn about new solutions and technologies, and leave with tools and strategies to grow their business. Golf Business Conference information and registration can be found at golfbusinessconference.com.
GCBAA MEETINGS CALENDAR 2018 GCBAA Summer Meeting August 14-16, 2018 Omni Nashville, Nashville, TN
Future GCBAA Regional Meetings Dates & Locations TBD Visit Events page at gcbaa.org
Future Golf Industry Show Sites 2019 Golf Industry Show February 5-7, 2019 San Diego, CA
2020 Golf Industry Show
January 28-30, 2020 Orlando, FL
Operation Support Military Golf Partners with Industry Organizations NON-PROFIT RAISES FUNDS FOR “REVIVING THE GOLF COURSES THAT REVITALIZE OUR HEROES”™
January 15, 2017 (JACKSONVILLE, Florida) – Operation Support Military Golf (OSMG) – the non-profit organization whose mission is to enhance service members’ morale, welfare, and recreation by improving golf courses and associated facilities at bases worldwide – today announces that it has partnered with leading golf industry associations. The Golf Course Superintendents Association of America (www.gcsaa.org), American Society of Golf Course Architects (www.asgca.org) and Golf Course Builders Association of America (www.gcbaa.org) have pledged their proud support of OSMG (www.operationsupportmilitarygolf.org). OSMG was created to serve those who have, do and will serve our nation by ensuring their Morale, Welfare and Recreation (MWR) is not forgotten. Positive MWR is an integral component in the well-being and quality of life of our service members and their families. There are 145 military base golf facilities located in 40 states and 11 overseas countries. In many cases, overseas golf courses are service members’ only safe and cost-efficient means of outdoor recreation, relaxation from work stress, and separation from their families. Stateside military golf courses are provided zero government funding to operate and overseas courses receive minimal funding. They are required to be entirely self-sufficient. OSMG was founded to help fill this “nonessential” items void. As a groundbreaking, global, military supportive, 501(c)(3) non-profit, OSMG’s goal is to provide a $1 million infusion to each military golf facility. Helping increase accessibility for our wounded and aging veterans, reducing golf facilities maintenance costs through modernized equipment, and increasing overall visual enjoyment are just some of the specific benefits from the upgrades. “Having these organizations unite for OSMG shows that they understand how important recreation and wellness programs are for service members’ morale in general, and specifically through golf, with its camaraderie, competition, exercise, and outdoor activity,” says OSMG Founder Jennifer Poth. “Many military base golf courses are falling into great disrepair due to longstanding budget constraints, and OSMG raises funds and inkind donations for revitalization work that would not otherwise occur.” Military courses are spread throughout Army, Navy, Air Force and Marine bases. OSMG strives to rotate through the services, one base at a time, to equitably support each. The first revitalization is underway at Naval Station Mayport in Jacksonville, Fla., the city where OSMG is based. To date, most support for the renovation has come from in-kind contributions including that of Arnold Palmer Design Company (www. arnoldpalmerdesign.com) and MacCurrach Golf Construction, Inc. (www.maccurrachgolf.com) For more information about OSMG, email email@example.com, or call (904) 626-4374.
sod/seed/soil About Operation Support Military Golf OSMG was founded by Jennifer Poth, stemming from her lifelong desire to serve in the United States Armed Services. However, being born with Congenital Adrenal Hyperplasia, also known as an Adrenal Disorder, prevented Pothâ€™s life goal. Her father, Lt. Col. John E. Poth, USAF Ret., works with Jennifer at OSMG and inspired her to follow in his footsteps. Lt. Col. Poth introduced Jennifer to golf by the age of five. While she couldnâ€™t join a military branch, OSMG provided her a different way to serve those who serve. Military base courses serve active duty and reserve personnel as a means of R&R with family, friends and their units; medically retired (e.g. wounded service members), as positive outdoor activity throughout their physical and mental recovery and adjustment process; retired veterans, after an honorable career; future generations of service-members, especially in the recruitment process; and families of all the above, by providing service members the knowledge that their dependents have a safe environment to learn and play a game that teaches positive, life-long lessons, such as the values of integrity and tradition. This is especially important during deployments or as a means of reintegration upon their return.
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PGA of America Golf Relief and Assistance Fund Available to Aid Disaster Victims Industry-Wide NON-PROFIT RAISES FUNDS FOR “REVIVING THE GOLF COURSES THAT REVITALIZE OUR HEROES”™
PALM BEACH GARDENS, Fla. (Nov. 15, 2017) – In response to the recent series of tragic weather events, the PGA of America has announced the formation of the Golf Relief and Assistance Fund, which will help provide relief to individuals in the golf industry who have suffered as a result of a current or future qualified disaster. This program is available to support golf industry personnel impacted by recent natural disasters including: Hurricanes Irma, Maria and Harvey, the California Wildfires and qualified disasters that may arise going forward. The Golf Relief and Assistance Fund was created so the PGA of America and other industry participants can support PGA Members and other golf industry personnel in qualified disaster situations. The PGA launched this fund with a contribution of $250,000. The fund will be administered by the largest community foundation in the world, Silicon Valley Community Foundation, of Mountain View, California. “We view the Golf Relief and Assistance Fund as a model of how the PGA Member can help show the positive role the PGA plays in the golf industry,” said PGA President Paul Levy. “We look to our Members to help spread the word about the availability of this fund to their fellow PGA Members and to others in golf industry communities who may be in need.” To either make a tax-deductible contribution to the Golf Relief and Assistance Fund or to apply for assistance, please visit GolfReliefFund.org. About Silicon Valley Community Foundation Silicon Valley Community Foundation advances innovative philanthropic solutions to challenging problems. As the largest community foundation in the world, we engage donors and corporations from Silicon Valley, across the country and around the globe to make our region and world better for all. Our passion for helping people and organizations achieve their philanthropic dreams has created a global philanthropic enterprise committed to the belief that possibilities start here. Learn more at siliconvalleycf.org. For more information about the PGA of America, visit PGAMediaCenter.com, follow @PGA on Twitter and find us on Facebook. Contact: Jamie Carbone, PGA of America (561)-624-8446 email@example.com
New members ASSOCIATE MEMBERS
G3 Enterprises, Inc.
502 East Whitmore Ave. Modesto, CA 95358 Phone: (800) 342-8747 Contact: Sherri Schmidt, Associate Marketing Manager Email: firstname.lastname@example.org Website: www.g3minerals.com Our top dressing sands are graded to conform to exacting particle size and purity. The Byron coarse sand provides superior soil aeration and water percolation necessary to sustain healthy grass root systems and smooth playing surfaces.
Huntsman Tree Supplier, Inc.
13461 29th Road Lake City, FL 32024 Phone: (386) 963-2225 Contact: Matt Modica, Business Development Email: email@example.com Website: www.huntsmantreesuplier.com Huntsman Tree Supplier, Inc. is a tree nursery with over 500 acres. We specialize in growing and relocating large trees.
Pike Creek Turf Inc.
427 Pike Creek Turf Circle Adel, GA 31620 Phone: (229) 896-7581 Contact: James Allen, Vice President Email: firstname.lastname@example.org Website: www.pikecreekturf.com Pike Creek Turf, Inc. is the largest producer of Fumigated, Georgia Certified Turfgrasses in the Southeastern United States and is rapidly becoming a major force in International Sales thanks to our State of the Art International Sprig Washing Facility. We offer golf course and athletic field sprigging, sod and sod installation in slabs or big rolls, and rowplanting. With 14 varieties of turfgrass available and quality that is second to none, we are sureÂ that we have the grass to fit your needs.
Sullivan Electric & Pump
2115 7th Ave North Lake Worth, FL 33461 Phone: (561) 588-5886 Contact: Gary Sullivan, President Email: email@example.com Website: www.sullivanelectric-pump.com Manufacture pump stations, motor shop, rewind, motors, pumps
ZLine Bunker Systems
5850 San Felipe, Suite 500 Houston, TX 77057 Phone: (201) 890-9150 Contact: Greg Nichols, Product Ambassador Email: firstname.lastname@example.org Website: www.zlinebunkersystems.com With our fully customizable system, we can modify and manufacture any part of the system to match the requirements of your golf course bunkers and of course, your budget!
Pro/Angle Bunker Sand
6900 Madison Road Thompson, OH 44086 Phone: (440) 298-3232 Contact: Eric Ludewig, Sales & Logistics Manager Email: email@example.com Website: www.pro-angle.com Manufacturer of Pro/angle angular bunker sand and high purity topdressing sands.
BUILDER/IRRIGATION CONTRACTOR MEMBERS
GT Irrigation, Inc.
8461 Lake Worth Road, Suite 442 Mount Pleasant, SC 29466 Phone: (561) 790-7501 Contact: Karl Interrante Email: firstname.lastname@example.org Website: www.gtirrigation.com Golf Course Irrigation Contractor
kdc Irrigation Services
PO Box 203 Matthews, NC 28106 Phone (704) 576-5765 Contact: Craig Kaufmann Email: email@example.com Website: www.kdcirrigationservices.com Since 1996, kdc has been designing, installing, and servicing golf course irrigation systems all across the southeast. We have installed PVC and HDPE sysems and have worked in all types of environments. Because of this, we have gained a broad base of experience to draw from. This experience can be used by any facility to help better manage its irrigation system.
1690 Renaissance Commons Blvd, #1509 Boynton Beach, FL 33436 Phone: (720) 361-6050 Email: firstname.lastname@example.org Website: www.sanbornservices.com GPS mapping, irrigation programming, CAD drafting, drone flyovers, and website design
Erik Larsen, ASGCA, CLARB - BrightView 45 Village Walk Dr. Ponte Vedra Beach, FL 32082 Phone (904) 631-7480 Email: email@example.com Website: www.brightview.com
Mike Pignato, The Piganato Group 13402 Lamirada Circle Wellington, FL 33414 Phone: (561) 313-4219 Email: firstname.lastname@example.org Golf course irrigation design
MOVERS & SHAPERS
Why Topgolf Now Needs to be Considered When Designing Practice Areas In the past decade, few golf companies have made an impact on the game like Topgolf, and it’s no secret the brand has introduced the sport to new audiences. Firmly established as an industry thought leader, Topgolf is extending its influence beyond its popular venues to disrupt the traditional driving range experience with Toptracer Range. According to Forbes, $3 billion has been spent on golf course renovations since 2016, a figure that includes money toward improving a facility’s practice areas. For owners and operators who have already renovated their course or are looking for creative ways to give their property more mass appeal, reimagining the driving range could be an excellent opportunity. Through Toptracer Range, operators can provide shorter, but still fulfilling golf experiences and cater to younger audiences, as well as new or lapsed golfers.
ball revenue increased nearly 50% year-over-year, with Toptracer-equipped bays outperforming traditional bays by 205% per month. So, if your clients are looking for new revenue streams, this is a very viable and affordable option. “Toptracer has changed the whole perspective of how customers are using my facility,” said Mauricio Galante, Owner and Operator of the Golf Center of Arlington. “They [customers] are coming more often and staying longer. It is a great investment.” The addition of Toptracer Range can turn dull spaces into state-of-the-art practice and entertainment destinations. Golfers won’t just come by to hit a bucket and leave, they are spending hours at the facility and – more importantly – bringing friends and family to enjoy as well. The installation process takes just 48 hours and includes mounting cameras and 21” in-bay screens. The Toptracer team tailors packages to meet size and budget restrictions.
To offer a little background: Topgolf acquired Toptracer in 2016 (formerly Protracer), a cuttingedge technology used during PGA TOUR television broadcasts to track ball flight through on-screen graphics displaying shot shape, speed, distance and trajectory. Understanding it could be applied to more than just tracking a pro’s booming drive, Topgolf is bringing this breakthrough technology to local courses and the everyday golfer.
Golfers can engage in a variety of games and competitions, including Closest to the Pin, Longest Drive and Virtual Golf on world-renowned courses. In addition, Toptracer Range allows guests to track and analyze detailed stats on every shot, including distance (carry and total), ball speed, launch angle, height, side deviation, landing angle, hang time and more. These features provide an engaging and rewarding practice session as well as valuable data for the PGA professional to share during lessons.
A fresh take on the typical driving range outing, Toptracer Range combines tech and fun to create a superior social experience for guests and help facilities increase revenue. As an example, at the Golf Center of Arlington in Texas, home to 10 Toptracer Range bays,
For more information, please visit www.toptracer. com.
GCBAA Staff would like to congratulate GCBAA member Tommy Sasser on being elected to the Dean’s Advisory Board of the Warnell School of Forestry & Natural Resources at the University of Georgia. - Justin, Samantha and Stephanie
MOVERS & SHAPERS
Keith Dawkins Named Next Chief Executive Officer of The First Tee Jersey City, New Jersey (September 29, 2017) – Keith Dawkins, an executive for Viacom’s Nickelodeon, will become The First Tee’s next CEO, it was announced today by the World Golf Foundation Board of Directors. President George W. Bush, The First Tee’s Honorary Chairman, welcomed Dawkins to the position this morning at Liberty National Golf Club, site of the 2017 Presidents Cup, alongside The First Tee Chairman Tim Finchem, who introduced Keith to the organization’s Trustees during a breakfast meeting. Dawkins will replace current CEO, Joe Louis Barrow, Jr., who is set to retire at the end of 2017. “The First Tee is a very effective and very necessary program for our nation’s youth and future,” President Bush remarked. “I’m proud to be the Honorary Chairman and to have worked with Joe Barrow, and I thank him for his leadership over the years. I congratulate Keith Dawkins and look forward to working with him. The First Tee, and thousands of young people, will benefit from his energy and experience.” “On behalf of the World Golf Foundation Board of Directors, I am pleased to welcome Keith Dawkins to the world of golf and to The First Tee as its next CEO,” said Mike Whan, LPGA Commissioner and Chairman of the Foundation. “We were unanimous in our decision and believe Keith’s experience, passion and demonstrated leadership will undoubtedly build on the successes that Joe Barrow so thoughtfully achieved.” Dawkins will begin his role with The First Tee on October 16 as incoming CEO, and he will officially
take the reins as CEO upon Barrow’s retirement, January 1, 2018. Dawkins will report to the World Golf Foundation Board and The First Tee Advisory Board. “Keith is a dynamic leader who brings a suite of assets to the position, most notably a proven track record of forming high-level and lasting partnerships, organizational management and innovation, and a commitment to diversity and inclusion,” said Finchem. “I am thankful for Joe’s unwavering commitment to The First Tee over the past 18 years, and I trust the transition of leadership will mean continued momentum for the organization.” Dawkins is a 25-year veteran of media and entertainment, most recently serving as Executive Vice President of Nickelodeon. While at Nickelodeon, he had overseen tween/teen-targeted and animation-based networks TeenNick and Nicktoons, as well as Nick Jr. and NickMusic. Dawkins also led key multi-screen initiatives including NickSplat, targeting adults who love ’90s Nickelodeon, and Nickelodeon Sports. Through Nickelodeon Sports, he helped forge relationships with all major sports leagues to create new, multiplatform content and drive marketing events and initiatives, including an on-site presence at Super Bowl LI in Houston. Dawkins recently led the engagement between the PGA TOUR and Nickelodeon, which resulted in a PGA TOUR-themed weekend on Nickelodeon and an on-site branded kids’ zone at THE PLAYERS Championship. Full article: TheFirstTee.org.
PGA TOUR COMMISSIONER JAY MONAHAN, INCOMING CEO OF THE FIRST TEE KEITH DAWKINS, PRESIDENT GEORGE W. BUSH, THE FIRST TEE CEO JOE LOUIS BARROW JR, FORMER PGA TOUR COMMISSIONER TIM FINCHEM POSE FOR A PHOTO DURING THE FIRST TEE TRUSTEES BREAKFAST PRIOR TO THE SECOND ROUND OF THE PRESIDENTS CUP AT LIBERTY NATIONAL GOLF CLUB ON SEPTEMBER 29, 2017, IN JERSEY CITY, NEW JERSEY. (PHOTO BY STAN BADZ/PGA TOUR)
EARTH SHAPING NEWS Distribution of 1500 to All GCBAA Members, Architects, Allied Associations, Media, Key Superintendents, & Key Golf Industry Executives Electronic copy, which includes a hot link to advertisers website or product page, is included.
GCBAA Advertising Rates for 2018 1/12 PAGE AD or 1/15 PAGE AD
1/8 PAGE AD
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FULL PAGE AD
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WRAP: 1 issue: $1200; 4 issues: $1000/issue
INSERT: 1 issue: $1200; 4 issues: $1000/issue, if insert provided. If insert is not provided, cost includes printing/final layout.
Earth Shaping News Ad Sizes
full with bleed 8.5 x 12.25
full without bleed 7.5 x 10
1/2 horizontal 7.5 x 4.875
1/2 vertical 3.625 x 10
1/4 horizontal 7.5 x 2.3
1/4 vertical 3.625 x 4.875
1/8 horizontal 3.625 x 2.3
1/8 vertical 1.6875 x 4.875
1/12 horizontal 3.625 x 1.46
1/15 vertical 1.3 x 3.17
Contact GCBAA with questions about submission or making an ad reservation.
Tel 402.476.4444 Fax 402.476.4489 Email email@example.com
EARTH SHAPING NEWS Distribution of 1500 to All GCBAA Members, Architects, Allied Associations, Media, Key Superintendents, & Key Golf Industry Executives Electronic copy, which includes a hot link to advertisers website or product page, is included.
Advertising Art & Text Submission Guidelines ART GUIDELINES
NOTE: Original images must be 300 DPI for CMYK or Greyscale images, and 600 DPI for Bitmap images. Do not increase the resolution on a file that is of insufficient resolution.
Preferred text sumbission is as a Word PC email attachment or on a PC-formatted flash drive or CD.
• Hardcopy photos for scanning
• Images embedded in a Word document or a PDF document
• JPEG, TIFF, or Photoshop files on flash drive or CD. See above for resolution requirements. • Email attachment digital images (JPEG, TIFF). See above for resolution requirements.
• In-line. In the body of an email • PDF. As a pdf (for text only) • Simple text. As a simple text doc • URL. As a URL to a web page (for text only)
• Low resolution (72 DPI) digital images • Images on a website (unless physical size is at least 8” wide)
UNACCEPTABLE FORMATS: (unless discussed w/GCBAA) • Fax. A fax of the copy • Printout. A printout or photocopy of the copy
2018 COPY GUIDELINES 1st Quarter: 3/2
2nd Quarter: 6/1
3rd Quarter: 8/31
4th Quarter: 11/30
EARTH SHAPING NEWS AD SPACE RESERVATION FORM SIZE: c Full
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COLOR: c Black & White
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NUMBER OF ISSUES: c 1
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HOTLINK: c Include a hotlink to my website on the digital version of the newsletter (include your website URL below, or email the link to: firstname.lastname@example.org)
Form: Fax or Mail to GCBAA Materials: Email or Mail to GCBAA 6040 S. 58th Street, Ste D, Lincoln, NE 68516 Tel 402.476.4444 Fax 402.476.4489 Email email@example.com
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