EARTH SHAPING NEWS www.gcbaa.org
Published Quarterly by the Golf Course Builders Association of America
1st Quarter 2018
Golf Industry Show Makes Return to San Antonio For just the second time, the Golf Industry Show was held in San Antonio, Texas this February – and it was the Show’s first time using the recently completed Henry B. Gonzalez Convention Center. While the format of the Show was similar to previous years, it was certainly a new experience and environment for Show attendees. The week kicked off with the annual Golf Course Superintendents Association of America (GCSAA) golf tournament and education. The trade show Opening Ceremony began Wednesday morning with the show concluding on GCBAA MEMBERS GATHER AROUND THE GREEN OF INSIDE THE Thursday night with the Closing Ceremony featuring ROPES FOR THEIR GENERAL MEMBERSHIP MEETING AT THE Saturday Night Live celebrity, Darrell Hammond. GCBAA GOLF INDUSTRY SHOW. was heavily involved in this year’s show with their annual activities. Association staff and volunteers arrived early to start building the Inside the Ropes golf hole feature in Hall A of the Convention Center. Inside the Ropes covered 20,000 square feet and highlighted sod and other golf course features giving the area the look and feel of a finishing hole at a major golf tournament. Monday of show week the GCBAA Board held their dinner with special mentions of gratitude for the GCBAA Certification Board of Governors, the GCBAA Foundation Board of Directors and the outgoing and incoming officers of the Association. Tuesday the GCBAA Board, along with several committees, held their meetings while other GCBAA members participated in the GIS education offerings. The Tuesday night GCBAA General Membership Meeting, sponsored by LASCO Fittings, Inc., was a unique experience for our membership. The meeting was held Inside the Ropes with everyone standing on the green. The GIS exhibit floor was laid out in such a manner that an airwall could be closed allowing final touches to be made to the trade show floor all while GCBAA members and guests were able to utilize the Inside the Ropes area for the meeting and opening reception. Incoming and outgoing board members for both the Association Board of Directors as well as the Foundation Board of Directors were welcomed and thanked at the General Membership Meeting. The group also congratulated GCBAA Certified Builder & Irrigation Contractor, Heritage Links, on their Charter Membership. A review of the state of the association for 2017 and 2018 6 President's Perspective was given by GCBAA Executive Director, Justin Apel. Partnerships with Caterpillar Inc., Sunbelt Rentals, and Profile Products as well as the introduction of the new Wacker 7 Executive Director Notes Neuson program were discussed and finally a check was presented by the Wadsworth 8 Foundation Update Golf Charities Foundation. Before concluding the meeting, Paul Cope and Ashley 8 New Members Wilkinson introduced the Mike Roach Memorial Scholarship for turfgrass students attending the Horry Georgetown’s Technical College in Myrtle Beach. Take a look at 13 Human Resources the article later in this issue detailing the scholarship! Before the meeting adjourned, 18 Developer's Guide GCBAA staff surprised Paul with the attendance of his family and a celebration of his contributions over 50 years in the golf industry. It was a truly remarkable surprise and so 24 Allied Associates fun to be a part of!
At 6:00 p.m. sharp the doors opened and the Opening Reception began. Throughout the evening, GCBAA honored 2018 Don Rossi recipient Mr. Ken Melrose. Unfortunately, Ken was not able to join the group so accepting the award on his behalf was a familiar face to the Association, Rick Lohman with The Toro Company. Rick had a chance
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to catch up with Ken prior to the show and shared several sentiments from Ken about the GCBAA and its members. Through Rick, Ken conveyed his appreciation and was humbled to have even been considered for the award. Without a doubt the generosity and leadership of Ken Melrose made him a leading candidate as the Rossi recipient. After the award ceremony, reception doors opened to additional show attendees that included members of the National Golf Course Owners Association (NGCOA) and the Golf Course Superintendents Association of America (GCSAA). These show partners had concluded their own opening sessions allowing all the groups to come together. The next morning, GCBAA was honored to join the other presenting partners for the Trade Show Opening Ceremony. In true Texas fashion, show partners rode out onto the green in a Wells Fargo stagecoach led by a four-horse team. Show partners chipped into the golf green on Inside the Ropes, and finally, GCSAA President Bill Maynard hit a ceremonial drive into the trade show (using a foam golf ball). With over 11,000 attendees and just over 500 exhibitors (over 80 GCBAA exhibitors) the show was a buzz. With chilly weather in San Antonio, people stayed inside catching up with old friends and seeing all the new technology and services available to the golf industry. There is not enough time in the week to be able to see everything! As the trade show winded down Thursday, the GCBAA Foundation introduced its Sticks for Kids Program and drew the winning ticket of the 2018 Harley Davidson motorcycle raffle as well as the next 50 winners who earned their $100 back. We were thrilled to see one of our own GCBAA Certified Builder’s name on the winning ticket – Mike Roberts with Landirr, Inc. Although Mike says he only purchased one ticket, we know that over the years he has supported this great cause and is certainly deserving of the prize. This makes four consecutive winners of this raffle from Florida! After the show and once members began breaking down their exhibits, the Association, along with its volunteers and partners, began the task of cleaning up over 400 tons of material that were used to produce Inside the Ropes. By Saturday evening after 20 full-sized, end-dump trucks left filled to the top with products, the keys were returned to the convention center. One of the most exciting parts of this year’s build was the fact that all the material was able to be recycled to a nearby golf course. It was great to see the sod and aggregate get repurposed to a great home – The Club at Rebecca Creek in San Antonio. Whether you attended this year’s Golf Industry Show or simply followed our Facebook and Twitter posts from your office, it was a remarkable week! Your Association tried new things, had a tremendous footprint on the trade show floor and took its allied partnerships to new levels. A big thanks to the team at GCSAA for orchestrating an unbelievable trade show and experience for Show attendees. We’re thrilled to be a small part of it and excited for future opportunities!
“Inside the Ropes” makes a Splash at the Golf Industry Show Most of us have heard the term and have been a part of a “Napkin Idea.” Probably one of the most famous stories of a napkin idea comes from 1994 in California when a group of Pixar executives were wrapping up discussions on the blockbuster hit “Toy Story.” The story goes that the group was meeting at a small café and realized they needed to figure out what they were going to do next and the importance of the early planning process. Using napkins from the café the group began sketching ideas and even characters for future Pixar hits. These napkin ideas eventually became future hits including “A Bugs Life,” “Monsters, Inc.,” “Finding Nemo,” and “WALL-E.” The most important part of this story is the comments Pixar has made in recent years about crediting the success of these movies that although some of the initial ideas did come from this lunch meeting, countless discussions, meetings, individuals, and blood, sweat, and tears go into a napkin idea before it ever becomes a reality.
a hotel bar to begin discussions. Napkins may not have been used, but on the back of some of the previous meeting agendas and in small notebooks the group began to bullet out ideas for the education and even began conceptualizing what the area would look like. The group knew the idea of “Inside the Ropes” meant a tournament feel or a finishing hole at a major. With this concept in mind the idea of bleachers for spectators, television stage and tower, and the green as a stage for education presentations was born. The initial concept drawing was forwarded to a few ASGCA members who helped the group align with their fellow member Shawn Smith with Hills Forrest. Shawn was recommended for his creativity and expertise in creating two-dimensional imagery of golf holes. Shortly after meeting with Shawn, concept drawings were available to start sharing with industry partners. Over the next 10 months Inside the Ropes was finalized into what we all enjoyed at the 2018 Golf Industry Show.
A similar story can be told of the 2018 Inside the Ropes project at the Golf Industry Show. In the spring of 2017, after the Orlando Golf Industry Show where the show partners had created a 9,000 square foot green along with bunkers and other golf course features, the group was wrapping up a meeting in San Antonio where the Industry Advisory Council had met to discuss plans for the next show. During the meetings a few important challenges/opportunities were identified. In short, the new convention center space allowed for the trade show registration to be held inside the exhibit halls rather than the lobby along with the hall location being in an area that was not necessarily the most conducive layout to drive traffic. That along with ideas that had been suggested for future builds, a group of association staffers retreated to
Countless hours of planning all led to a four-day build window, a 2-day show, and a 2-day clean-up of nearly 20,000 square feet of space. This project was by far the largest construction project to date for the Golf Industry Show. None of this could have been accomplished had it not been for the countless volunteers, show partners, exhibitors, convention center staff, and Freeman, the general contractor and strategic partner for GCSAA and the Golf Industry Show. This project involved over 100 individuals in one way or another to benefit the thousands of show attendees.
We cannot thank the following enough for their support to make this project a success. Check out the photos from the build of Inside the Ropes on the next page!
Patrick Karnick GCBAA PRESIDENT
CHARTER MEMBERS ACC GOLF CONSTRUCTION ADS/HANCOR, INC. ASPEN CORPORATION BOYD IRRIGATION, INC. BRYANT TAYLOR GORDON GOLF CATERPILLAR, INC. DUININCK GOLF DYE DESIGNS INTERNATIONAL EAGLE GOLF & LANDSCAPE PRODUCTS EWING IRRIGATION FLEETWOOD SERVICES LLC FORWARD GROUP GLASE GOLF, INC. HARCO FITTINGS HARTMAN COMPANIES, INC. HENDERSON & COMPANY, INC. HERITAGE LINKS HUNTER INDUSTRIES ISCO INDUSTRIES JACKLINGOLF JOHN DEERE LANDSCAPES UNLIMITED, LLC LANDIRR, INC. LASCO FITTINGS INC. LEEMCO INC. MACCURRACH GOLF MCDONALD & SONS, INC. MCI FLOWTRONEX MEDALIST GOLF MID-AMERICA GOLF & LANDSCAPE, INC. NMP GOLF CONSTRUCTION, CORP. PROFILE PRODUCTS LLC QGS DEVELOPMENT, INC. RAIN BIRD CORPORATION – GOLF DIVISION RAVEN CLI RYAN INC. CENTRAL RYANGOLF CORPORATION SHAPEMASTERS, INC. SOUTHEASTERN GOLF, INC. SPORTZMIX – WAUPACA SAND & SOLUTIONS SUNBELT RENTALS TEE-2-GREEN THE CART PATH COMPANY THE TORO COMPANY UNITED GOLF, LLC WADSWORTH GOLF CONSTRUCTION COMPANY WEST COAST TURF XGD SYSTEMS, LLC DBA TDI GOLF
It has been an honor to serve on the GCBAA Board of Directors for the past 10 years and it is even a bigger honor to have been elected to serve as the President of this great Association. It was a bitter-sweet experience the day I was handed the gavel from our Past President, Scott Veazey. On my walk over to the GCBAA Board Meeting on the morning of the first day of the GIS in San Antonio, I received word that Brent Wadsworth had passed earlier that morning. While the loss of one of the great pioneers of our profession and a personal mentor was setting in, I was reminded of his passion for the golf industry, his everlasting spirit of determination and one of his primary tenets in business and in life; treat everyone you meet with respect and be honest and fair. I hope I can continue to represent our Association in a manner that would make Brent Wadsworth proud. As I read through several past “President’s Perspectives” from previous issues of Earth Shaping News, it’s remarkable to see how the dynamics of our Association have changed over the past 10 years, not to mention the past 45. In 2010, we were in the midst of the Great Recession and golf course work had virtually ground to a halt. In 2014, the tide was beginning to turn and work was slowly coming back, providing opportunities for those companies that had weathered the storm. As we begin 2018, it appears the industry has a made the incredible rebound that we all hoped for but were not sure would ever arrive. It has arrived. The business climate has changed and growth is on the horizon. Companies are hiring and expanding and new companies are being formed to take advantage of the growing demand in all aspects of the golf industry; planning, design, construction and the supply of equipment and materials. With a metered response to this revitalized demand and rising tide of optimism, there is opportunity for many to do well. The GCBAA has also seen the effects of this optimism and resultant change in opportunity. Over the past several years we have invested in Regional Meetings and new initiatives to increase the awareness of our Association. We have developed stronger and more collaborative relationships with our allied associations to bring recognition to the important and valuable resources available from our members. We continue to seek opportunities to be involved where the golf industry is being discussed and public awareness of our positive message is being broadened. We continue to be a member-driven association and it is vitally important that we continue to support our members and our Association. This support can be through participation in one of the many board committees, sponsorship of Association meetings, promoting membership in the Association or simply participating in our “Buy from Within” initiative. My personal thanks go out to each individual or company that has diligently supported our Association in any way, large or small. A special note of thanks to my good friend Rick Boylan who will be moving off the GCBAA Board and into his new role on the Board of Governors. He has proven to be an invaluable resource to our Association and I am proud to know him. I would like to thank Past President Scott Veazey for his dedication and years of service and leadership to our Association and look forward to his continued involvement. I would also like to thank outgoing board members Frank Warden (Toro), Stephanie Zimmerman (ADS/Hancor), Terry Gwinn (Best Sand) and Dennis Wagner (Hunter Industries) for their much-appreciated service and selfless contributions over many years. All have become great friends during my time on the board and I look forward to their continued participation and support of the GCBAA. I would also like to welcome our new board members Mike Perez (VM Golf Services), Bob Sylvester (Toro), Ian Williams (Rain Bird) and Jon Truttmann (Hunter Industries). I look forward to working together with all members of our Board in the continued leadership of our Association. I am excited for the opportunity and look forward to serving as your President for the next two years and hope to increase the value of being a member of the GCBAA through my service. If there is ever anything I can do to assist in any way, please feel free to reach out to me directly. A final note of thanks to Justin Apel and Samantha Huff for their dedication and continued efforts to guide our Association and for their professional representation of the GCBAA. I look forward to continuing to work with them and everyone in the Association in the coming years. Patrick Karnick
Executive Director Notes This update is bitter sweet for me. Normally I wait until the end of my message to thank board members for their service as well as any special recognition to those that have helped the organization. For this issue it seems only fitting to place the thanks up front because this time around if it had not been for these individuals, I honestly wonder where I personally would be as well as this organization. These individuals have gone above and beyond to help grow GCBAA and our Foundation. First, a special thank you to Stephanie Bruss who is moving onto a unique, new opportunity. Sam and I are really going to miss Steph; she was a great co-worker and fit our office culture very well. Without a doubt she leaves some big shoes to fill. Staff is also going to miss Frank Warden and Stephanie Zimmerman who have been valuable assets on the board. A man with many titles including, Executive Board member, Committee Chairman, Foundation Liaison, soon-to-be Perry Dye Recipient, and most importantly friend; who I literally had talked with at least once a week regarding various Association activities, Dennis Wagner is stepping away leaving a significant gap in the group. I have said it before that if you look up the definition of the word “volunteer” you will see a picture of Wags. Coupled with Rick Boylan moving off the Executive Board as outgoing President and there are many new faces around our board room. They say change is a good thing but the knowledge and willingness to volunteer their time will make their replacements have to step up in a big way to keep the momentum they each brought to the Association. Finally, someone who I consider a good friend and role model to me, Immediate Past President Scott Veazey will continue serving on the board but has passed the gavel. The best way to describe our relationship over the past few years is almost parental. While he gave me the slack in the chain that was needed to maneuver through some relationship building and exploratory conversations to drive our Association’s mission statement and test waters for strategic planning, he was also a solid force whenever it was time to step back and reevaluate. Scott never doubted the abilities of staff or myself…or at least never let it show. He was the first one to make sure we had all the tools we needed and always made time to understand any situation we were working through. Our weekly phone call check-ins were always enjoyable and almost always started with family news, making sure we were all doing well personally. While there was always business to be discussed and addressed, Scott had a unique way of understanding the dynamics and moving parts involved in managing an association. I could go on and on about how honored we all were to have Scott as our President and undoubtedly, anyone who knows or has gotten to know Scott already understands where we are coming from. Scott is a good friend and out of the many accomplishments Scott was involved with during his time as President; I want him to know that for me his greatest was the example he left with me and how much I learned from him, specifically on how to be an effective leader moving forward. He has inspired me on how to live and manage my life and balance family, friends, and work all making them important yet balancing it in a healthy way. Be sure to take time to review all the articles in this issue and see how your Association and staff are staying busy. We are thrilled to continue the mission of the GCBAA and add value to the membership through various partnership programs along with expanding our education offerings through meetings and networking. Mark your calendars for upcoming Regional Meetings already being scheduled for 2018 along with our upcoming Summer Meeting in Nashville. As always, we are a member-driven organization and if you have any ideas for membership benefits or programs we should get involved with please do not hesitate to contact the staff.
Justin Apel GCBAA EXECUTIVE DIRECTOR
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Foundation Update I hope that everyone had the opportunity to see the great things the GCBAA did at the Golf Industry Show. The detailed green and bunker work “Inside the Ropes” truly showed the craftsmanship of our builder members, the diversity of products sold by our associate members and the dedication of our Association to the golf industry. It was a wonderful showcase for our Association.
Tom Shapland GCBAA FOUNDATION PRESIDENT
I would also like to thank those who participated in the Harley raffle. It was a great financial success for the Foundation. Given the realistic/cynical nature of our members, we all know that those $100 tickets were purchased as a donation rather than an as a legitimate opportunity to win. But GCBAA member Mike Roberts of Landirr, Inc. did win and we are delighted that his investment in the future of the game paid off for him. Due to your generosity, the Foundation is committed to growing the game through our three primary initiatives: Sticks for Kids, the joint USGA/LPGA/GCBAA Girls Golf programs, and the Sticks for Kids in Schools initiative. In addition to these programs, the Foundation also makes a significant donation to Golf 20/20 to support the overall health of the game of golf.
BOARD MEMBERS MARK ARRIMOUR TOTAL TURF SERVICES ELLEN DAVIS (BOARD LIAISON) SPORTZMIX SOLUTIONS JOHN HOLMES ATLAS TURF INTERNATIONAL LIMITED JIMMY KIRCHDORFER ISCO INDUSTRIES BILL KUBLY LANDSCAPES UNLIMITED, LLC RICK LOHMAN THE TORO COMPANY ALLAN MACCURRACH III MACCURRACH GOLF CHRIS SEIBERLING LMC INSURANCE & RISK MANAGEMENT DOUG YORK EWING IRRIGATION
Lastly, I want to take the opportunity to discuss the relationship between the Association and the Foundation. While technically the two entities are distinct organizations, both share the same goal – to improve our industry. The Association does a wonderful job of this by providing many networking and educational opportunities for its members. These opportunities clearly are the result of a considerable amount of effort by our staff, members of the Executive Board, and key committee members who dedicate innumerable hours to the cause. The Foundation is in the enviable position of being the spending arm of the Golf Course Builders. I have had the opportunity to serve on both sides and, frankly, the spending side is more fun. Tom Shapland
GCBAA Foundation Welcomes Three New Members The GCBAA Foundation introduced John Holmes (Atlas Turf), Allan MacCurrach III (MacCurrach Golf), and Chris Seiberling (LMC Insurance & Risk Management) as the three newest members to the Board of Directors on March 1, 2018. “John, Allan and Chris are excellent additions to the Board of Directors, both in terms of their willingness to serve and their passion for supporting the Foundation and Sticks for Kids,” said Tom Shapland, president of the GCBAA Foundation. “Their dedication to elevating the Foundation will be a tremendous asset moving forward.” Remaining Directors include Mark Arrimour (Total Turf Services), Jimmy Kirchdorfer, Jr. (ISCO Industries), Bill Kubly (Landscapes Unlimited LLC), Rick Lohman (The Toro Company), and Doug York (Ewing Irrigation). The liaison between the GCBAA and Foundation Board, Dennis Wagner (Hunter Industries), is stepping down after many years of dedicated service, and will be greatly missed. Ellen Davis (SportZmix Solutions) has replaced him in this important role. Outgoing board members Kun Li (Forward Group) departs after many years of service to the Board of Directors.
The GCBAA Foundation is the charitable arm of the GCBAA, and a separate 501(c)(3) organization. For more information on the Foundation, visit www.gcbaa.org/Foundation.
GCBAA Elects Board Officers at Winter Board Meeting The Golf Course Builders Association of America board of directors elected its new executive officers Feb. 6 at its Winter Meeting in San Antonio, in conjunction with the Golf Industry Show. Patrick Karnick of Wadsworth Golf Construction Company was ushered in as the board’s new residing president. In addition to Karnick, officers of the board of directors include: Judd Duininck, Duininck Golf (president-elect); Ellen Davis, SportZmix Solutions – Waupaca Sand & Solutions (vice president); John McDonald, II, McDonald & Sons, Inc. (treasurer); Ian Williams, Rain Bird Corporation (secretary) and new to the Board; and Scott Veazey, Southeastern Golf, Inc. (immediate past president). All officers serve two-year terms and will preside over the board of directors, which consists of the officers and 10 directors. Newly-elected directors are Mike Perez, VM Golf Services; Bob Sylvester, The Toro Company; and Jon Truttmann, Hunter Industries. Directors continuing to serve on the board include: Ronnie Adkins, Aspen Corporation; Christopher Caccavale, Caterpillar Inc.; Mark Creighton, Ewing Irrigation; Greg Hufner, Total Turf Golf Services, Inc.; Joy Ramos, D.H.R. Construction; Rick Williamson, LASCO Fittings Inc.; and Tom Works, Landscapes Unlimited LLC.
John McDonald II
WADSWORTH GOLF CONSTRUCTION COMPANY
MCDONALD & SONS, INC.
SOUTHEASTERN GOLF, INC.
RAIN BIRD CORPORATION
GCBAA FRIENDS OF THE FOUNDATION Platinum Level (OVER $100,000)
GOLF COURSE BUILDERS ASSOCIATION OF AMERICA WADSWORTH GOLF CHARITIES FOUNDATION/ WADSWORTH GOLF CONSTRUCTION COMPANY
Gold Level ($50,000 - $99,999)
CATERPILLAR, INC. LANDSCAPES UNLIMITED, LLC THE TORO COMPANY AND FOUNDATION UNITED STATES GOLF ASSOCIATION (USGA)
Silver Level ($10,000 - $49,999)
BANDON DUNES D.H.R. CONSTRUCTION DUININCK GOLF EWING IRRIGATION FORWARD GROUP FRONTIER GOLF GCSAA HERITAGE LINKS HYDREMA U.S., INC. ISCO INDUSTRIES, LLC JACKLINGOLF JACOBSEN, A TEXTRON COMPANY JIM KIRCHDORFER SR. MEMORIAL JOHN DEERE LANDSCAPES MCDONALD & SONS, INC. MID-AMERICA GOLF & LANDSCAPE, INC. RYANGOLF CORPORATION SHAPLAND GOLF CONSULTANTS, LLC SOUTHEASTERN GOLF, INC. SUNBELT RENTALS TOTAL TURF GOLF SERVICES, INC WEST COAST TURF
Bronze Level ($1,000 - $9,999)
ACC GOLF CONSTRUCTION AQUA AGRONOMIC SOLUTIONS, INC. ASI GOLF/KLAUS AHLERS ATLAS TURF INTERNATIONAL LIMITED AUDUBON INTERNATIONAL BEST SAND CORP. BET TER BILLY BUNKER BOBCAT COMPANY/DOOSAN INFRACORE CONSTRUCTION EQUIPMENT CAPILLARY CONCRETE CENTRAL FIBER LLC COURSE CRAFTERS, LLC DENNIS WAGNER DESERT REFLECTIONS, LLC DYE DESIGN INTERNATIONAL EAGLE GOLF & LANDSCAPE PRODUCTS FEDEX SERVICES FINISH LINE YOUTH FOUNDATION FLEETWOOD SERVICES LLC GENESIS GOLF BUILDERS, INC. GLASE GOLF, INC. GOLF COURSE CONSTRUCTION, INC. GOLF COURSE INDUSTRY MAGAZINE GOLF CREATIONS HARTMAN COMPANIES, INC. HUNTER INDUSTRIES KEEPERS OF THE GREEN KINDER PORTER SCOT T FAMILY FOUNDATION LANDIRR INC. LASCO FIT TINGS LEPANTO GOLF CONSTRUCTION, INC. LES HILL LMC INSURANCE & RISK MANAGEMENT MEDALIST GOLF, INC. MOTOR CONTROLS INC. NIEBUR GOLF PAIGE ELECTRIC CO., LP PGA OF AMERICA PRINCE PROFILE PRODUCTS, LLC PROJECT EVERGREEN SAM FERRO (FAIRMONT MINERALS FOUNDATION) SANDTRAPPER SCHILLER GROUNDS CARE, INC. SMITH TURF & IRRIGATION SPORTZMIX SOLUTIONS/WAUPACA SAND & SOLUTIONS STAHLMAN ENGLAND IRRIGATION, INC. SUN GRO HORTICULTURE SYNGENTA TERRY & KAREN GWINN THE PIT TSBURGH FOUNDATION THE TURF COMPANY THOMAS TURF SERVICES, INC. TOMMY SASSER TOTAL GOLF CONSTRUCTION, INC. TOTAL TURF GOLF SERVICES, INC. TRIEST AG GROUP, INC. UNITED GOLF, LLC VM GOLF SERVICES WATERTRONICS, INC.
Certified Builder Mike Roberts wins 2018 Chuck Cloud Memorial Raffle Congratulations to Mike Roberts of Landirr, Inc. for winning this yearâ€™s Raffle! Mike is the president of Landirr, Inc., a GCBAA Certified Builder Member company; and has supported the Foundation raffle for many years! With a few of his own already, Mike forfeited the Harley-Davidson Heritage Softail and accepted the cash prize of $10,000. Congratulations Mike, drinks on you next time! To continue the tradition of the previous year, an additional 50 tickets for a $100 cash prize were drawn. The participants below chose to donate their winnings back to the Foundation, and we are so grateful for your generosity!
Brenda Adkins Matt Auxier * Jon Beckmann Melanie Boylan Jeff Brewster Pam Clark Gary Cloud Chad Cose Rick Delea John Dixon
Sean Duffy Andy Durham Sam Ferro Pam Fleetwood * Robert Fleetwood Jimmy Glase John Gray Greg Hunter George Ley Joe Lobb *
Rick Lohmann Ron Matthews * Ignasi Moner Mike Oliphant John Stratmann Scott Veazey * Sherri Wagner Doug York * * indicates more than (1) 2nd place prizes donated
GCBAA Staff would also like to express its gratitude to all the GCBAA members who pre-sold tickets preceding the GIS. The GCBAA Foundation could not accomplish this feat without you all! A special thanks to Cowboyâ€™s Alamo City Harley-Davidson for their partnership and providing a display bike throughout the Golf Industry Show.
How to Capitalize on Membership Partner Programs Last year the Golf Course Builders Association of America grew its Membership Benefits Programs to an all-time high by including a national discount program with Wacker Neuson along with an incentive rebate program with GCBAA Charter Member Profile Products, LLC. These programs along with the active GCBAA Charter Member Caterpillar, Inc.’s program the association was able to offer direct benefits to its members along with benefiting the organization and our Foundation. During the GCBAA General Membership Meeting in San Antonio the GCBAA Board of Directors thanked these partners and we will keep exploring additional savings programs. If you have any ideas for partnership programs please contact the GCBAA. Also, each year the Wadsworth Golf Charities Foundation supports the GCBAA Foundation and Sticks for Kids Program with a generous contribution of $10,000 to support new and existing programs. That along with LMC Insurance and Risk Management and GCBAA Charter Member Sunbelt Rentals support of individual programs, the Foundation can continue its mission to support the game of golf and encourage youth participation. GCBAA Partners Programs provide significant discounts for products or services your GCBAA member business may utilize. GCBAA has negotiated these programs to save your company money and to improve your margins. Each program’s requirements and enrollment procedures are different. Please read carefully the procedures for those programs for which you elect to enroll.
Caterpillar Inc. and the Cat dealer network through their Cat Rental National Accounts Program have created an incentive program to further Caterpillar’s commitment to supporting the GCBAA and the GCBAA Foundation. This program will recognize the collective rental volume of GCBAA members and reward a rebate of one half of one percent (0.5%) rental volume of our membership to the GCBAA and Foundation. Participation in this rebate program couldn’t be easier. Simply rent machines from a participating Cat Dealer and leave the rest to GCBAA. Your company will be loaded into the Caterpillar tracking system and all eligible rentals will be combined with the rebate paid to the aggregate number. Eligible machine rentals will be from a Cat Machine Dealer or Cat Dealer Rental store only and not include other dealer divisions such as SiTech, Cat Power, or Cat Marine. Contact GCBAA Member Chris Caccavale at (507) 647-9157 for a copy of the contract.
GCBAA members in the Builder categories as well as some Associates that may qualify can benefit from a National Accounts discount program through the over 160 Wacker Neuson distributors around the United States. Sign up is easy, simply contact Wacker Neuson’s Garrett Drury at (503) 250-2838 /email@example.com or the GCBAA Executive Office (402) 476-4444. Wacker Neuson joined the GCBAA in 2014 and has been active supporting GCBAA National and Regional Meetings. Listening to Builder’s unique needs on construction sites, Wacker Neuson offers a specialty machine that has been of great benefit to renovation work. If you are interested in a free demonstration of one of these machines, we encourage you to contact Garrett above. We appreciate the support of our members and their willingness to create national account programs to support our member benefit program and the “Buy from Within” model.
With Travelers Haven, GCBAA members can outsource every step of the short-term housing process for out-of-town projects. The full-service housing firm saves members an average 38% off short-term rentals in rural and urban areas across the country. Minimize your bottom line with one of the largest and fastest growing housing companies in the U.S. Contact Drew McGeein at (720) 833-5331 or drew@travelershaven. com so we can bid on your business! As a GCBAA member, you are exclusively invited to join Hotel Engine. The private hotel booking platform saves GCBAA members an average 26% off public rates at 150,000+ hotels worldwide, from all-inclusive resorts to budget-friendly inns. Your free membership includes: deeply discounted rates in 185+ countries, 24/7, U.S.-based customer support, and access to HE Rewards, so you can earn and redeem points at any hotel brand. Start your business account at hotelengine. com/partners/gcbaamembers. Book for personal travel at hotelengine.com/join/gcbaamembers
Shop AmazonSmile and Amazon will donate to the GCBAA Foundation. It’s that simple! Amazon will donate 0.5% of the price of your eligible AmazonSmile purchases to Golf Course Builders Association of America Foundation whenever you shop on AmazonSmile. To shop at AmazonSmile, simply log on to www.smile.amazon.com on your computer or mobile device. You will be prompted to choose a charity. Choose the GCBAA Foundation and start shopping!
GCBAA members receive a discount up to 50% off retail pricing on a core items list of 100+ frequently ordered products. In addition, members also receive a discount of 15% on approximately 6,500 selected items out of business catalog, 50% off on all color, black/white copying and binding services, and finally, discounts on technology items through Tech Depot. For quick setup, contact Lindsay Hallam 402-926-0166 ext.207 or email firstname.lastname@example.org.
HERTZ would like to offer a discount of $100 OFF the purchase of some of their newly used cars for sale. Hertzrent2buy.com is an innovative way to check out used car values and prices. Be sure to see the wide variety of high quality cars and amazing deals. For $100 off use promo code R2B-CSU. Visit www.hertzrent2buy.com.
Golf Course Builders Association of America (GCBAA) and Staples Business Advantage®, the leading office products distributor in North America, are working together to provide GCBAA members with great savings on more than 190,000+ office supply products, plus janitorial, technology, furniture, custom print, digital copy services and promotional products! The benefits are clear. You’ll get low, contracted prices, fast and free delivery on orders of $50.00 or more within the forty-eight contiguous United States, consolidated billing. A dedicated Account Specialist who is always looking for new ways to save money with further discounts on furniture, janitorial and custom print. And Staples Business Advantage call centers have been certified by J.D. Power and Associates for providing “An Outstanding Customer Service Experience” since 2004. Best of all, ordering is easy through StaplesLink.com®, which streamlines the process, providing access to realtime inventory data, order tracking, online returns, online reporting and much more. To register for the Staples program, please go online to www. linkregistration.stapleslink.com/c/s?RegFormId=331351
YRC Lower costs and increase margins when you ship with YRC! Yellow and Roadway have integrated to give you YRC - the genuine heavyweight expert with the most comprehensive network available. As a benefit of your GCBAA membership, you receive a 70% discount on qualifying less-then-truckload (LTL) shipments. YRC offers flexible, efficient solutions, including comprehensive regional and national coverage with a full suite of guaranteed, expedited and specialized services. More customers rely on YRC than any other provider. Enroll online today at www.enrollhere.net or contact your association benefits coordinator at 800.647.3061 or email@example.com.
YRC Regional GCBAA members receive a 70% discount on qualifying less-than-truckload (LTL) shipments with New Penn, Holland and Reddaway. These regional companies are leaders in next-day delivery, quality handling, and on-time performance. Their comprehensive, best-in-class services include regional, expedited, guaranteed, consolidation & distribution, and cross-border. Enroll online today at www.enrollhere.net or contact your association benefits coordinator at (800) 647-3061 or firstname.lastname@example.org.
For questions, please contact your Account Specialist, Gail Harrison via email at Gail.Harrison@staples.com.
With UPS® and UPS Freight®, GCBAA Members can take advantage of special discounts on shipping. From small package to palletized freight, UPS makes it easy for you to ship materials of any size using a comprehensive portfolio of ground, air, and LTL freight services. The UPS Savings Program offers free enrolment for all members, with no fees or minimum shipping requirements. To receive a free savings analysis, please contact your dedicated UPS Association Team at 866-443-9303 or email email@example.com. GCBAA Members can save up to 30% on UPS package services and a minimum of 70% on LTL shipping with UPS Freight. Visit savewithups.com/gcbaa to enroll and start saving today.
Is your com pa ny interest collaboratin ed in g on a pa rtn er p ro gra m ? Contact the GCBA A offi ce to get sta rted !
Human Resources EMPLOYEES IN LOVE? GET IT IN WRITING IN A LOVE CONTRACT! BY JACK L. SHULTZ AND KRAMER L. LYONS O’NEILL, HEINRICH, DAMKROGER, BERGMEYER & SHULTZ, P.C., L.L.O.
After just coming through February or the “month of love” you may find that several of your employees are involved in relationships with fellow employees. These situations can be challenging on employers and give rise to questions such as what is appropriate behavior in the workplace and how to avoid sexual harassment claims. Love Contracts, or Consensual Relationship Agreements, are a step companies can take to outline what is acceptable behavior and also help reduce exposure to harassment lawsuits. According to CareerBuilder’s annual office romance survey, 41 percent of employees indicated that they had been in a relationship with a co-worker within the last year. A major concern with workplace romances involves the difference of authority between the two parties. In many cases, a supervisor dating a subordinate may raise suspicion of favoritism and unfair treatment to other employees. These agreements, entered into by two employees in a consensual relationship attempt to alleviate some of the favoritism concerns, set out permissible and prohibited actions of both the employees and employers, and handle what happens if and when the relationship ends. In order to deal with these concerns and situations, Love Contracts should contain several items. First, the contract should refer or recite to the company’s anti-harassment policy. If your company hasn’t reviewed your antiharassment policy recently, or perish the thought, does not have one, now is the time to update! Further, the contract should contain an affirmation from both parties that the relationship is consensual and was entered into voluntarily. This statement may help protect the employer from a lawsuit if the relationship ends. Occasionally, an employee (many times a subordinate dating a supervisor) will claim to have been forced to enter into the relationship. This affirmation may help convince a jury that the relationship was voluntary. However, there may be some concern that the affirmation was forced as well. Next, the Love Contract should include a provision regarding public displays of affection. Most employers prohibit this type of act and should be indicated in the contract. The contract should provide a general description of what would constitute a public display of affection. The parties should also affirm that there will be no negative impact on their work performance and that employees may be moved into different roles if work performance becomes an issue. The parties should also agree to a commitment of professionalism after the relationship ends. Many times,
the major problems arise after the relationship ends and this kind of language in the contract may help deter undesired actions by employees. Finally, if the relationship goes south, employees should feel comfortable informing the employer, or a designated person, about unwelcomed advances. When one party wants the relationship to continue, while the other does not, harassment may occur. This may place some exposure on the employer if situations are not handled correctly. In certain situations where one of the parties to the Love Contract is the designated person handling harassment claims, the Love Contract should provide a secondary person to inform. It is imperative that any employee has a neutral person to inform about possible harassment. It is important to note, a signed Love Contract does not guarantee the employer protection from possible liability for sexual harassment. As mentioned above, employees may claim they were forced to enter into the contract or the employer did not follow through with their responsibilities under the contract. Once notified of a possible sexual harassment situation, employers must take the steps outlined in their anti-harassment policies to correct the situation. Love Contracts, while not a guaranteed protection from liability, help describe permissible and prohibited actions, take steps to avoid favoritism, and maintain workplace performance. Importantly, Love Contracts may help maintain a stable workplace if a relationship ends poorly. If your company does not have any policies or procedures in place to handle workplace romance, a Love Contract is an option. However, once an employer starts down the Love Contract path – uniform and constant enforcement is essential. Remember, each state may have its own position on Love Contracts, so check your state law before implementing a Love Contract. Editor’s Note: This article is not intended to provide legal advice to our readers. Rather, this article is intended to alert our readers to new and developing issues and to provide some common sense answers to complex legal questions. Readers are urged to consult their own legal counsel or the authors of this article if the reader wishes to obtain a specific legal opinion regarding how these legal standards may apply to their particular circumstances. The authors of this article, Jack L. Shultz and Kramer L. Lyons can be contacted at (402) 434-3000, or at O’Neill, Heinrich, Damkroger, Bergmeyer & Shultz, P.C., L.L.O., P.O. Box 82028, Lincoln, NE 68501-2028, firstname.lastname@example.org and email@example.com.
Dennis Wagner to Receive Golf Course Builders Association of America’s Perry Dye Service Award Golf Club’s Sticks for Kids Little League program, conducted countless site visits and tours, and even serves as auctioneer for the Foundation’s annual fundraiser. Rick Boylan, GCBAA past president, added “It has been an honor and a privilege to either have personally worked with or know the five other recipients of our GCBAA Dye Award. Our choice of Dennis Wagner for this award further validates recognition given to exceptional people doing exceptional things for our association.”
In honor of more than two decades of commitment to the Golf Course Builders Association of America and its membership, Dennis Wagner will in summer 2018 receive the prestigious Perry Dye Service Award. Wagner is credited by association members with developing and improving many long-term association programs – as well as serving in leadership roles on the board of directors and foundation board. In his professional life, he is the U.S. Golf Sales Manager for Hunter Industries, a charter member of the GCBAA. “Dennis takes being a volunteer to the next level,” said Justin Apel, GCBAA executive director. “There’s never been a task that he was unwilling to tackle. Furthermore, he is an amazing motivator, always able to recruit others into involvement and support of the cause.” Among his many accomplishments, Wagner adjusted the GCBAA’s annual raffle ticket price from $20 to $100, which substantially increased charitable donations to the GCBAA Foundation. In fact, over multiple years, Wagner sold the most raffle tickets to colleagues and friends. He also introduced the Challenge Coin gift in Orlando at the GCBAA’s 40th Anniversary gathering in 2011, worked with Sandhill Crane
The Perry Dye Service Award is given periodically by the Golf Course Builders Association of America to recognize an exceptional member of the GCBAA. Recipients have shown themselves to be loyal members of the association, who unselfishly contribute their time and influence to foster positive changes and strive for continuous improvement of the association. The award is named after Perry Dye, who during the early development years of the GCBAA exemplified these characteristics when he provided financial assistance to stabilize the GCBAA during its inception and early years. This is the sixth time the Perry Dye Service Award has been granted. Previous recipients include Perry Dye in 2005, Jim Kirchdorfer, Sr. (2006), Rick Elyea (2010), Steve Christman (2013), and Tommy Sasser (2015). Wagner will be honored with the award at the upcoming annual GCBAA Summer Meeting to be held the week of August 13, 2018 in Nashville, TN.
GCBAA MEETINGS CALENDAR 2018 GCBAA Summer Meeting August 14-16, 2018 Omni Nashville, Nashville TN
Ohio Regional Meeting Fa rewell Ste
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June 5, 2018 Dublin, OH *Keepers of the Green, June 6, at Golf Club of Dublin
Future Golf Industry Show Sites 2019 Golf Industry Show February 5-7, 2019 San Diego, CA
2020 Golf Industry Show January 28-30, 2020 Orlando, FL
San Diego 2019 CONNECT. DISCOVER. ELEVATE.
SEE YOU NEXT YEAR
GCBAA 2018 SUMMER MEETING August 14-16, 2018 Tuesday, August 14 Board of Directors Meeting & Opening Reception
Wednesday, August 15 Full Day Education Program with Awards Dinner & Auction
Thursday, August 16 Sticks for Kids Golf Outing
OMNI NASHVILLE: GCBAA HEADQUARTER HOTEL
COUNTRY MUSIC HALL OF FAME
REGISTRATION MATERIAL COMING SOON!
What They Said on Social Media! Follow us on Facebook, Twitter & Instagram!
Developer’s Guide USING CONTENT MARKETING TO YOUR ADVANTAGE BY HENRY DELOZIER, GLOBAL GOLF ADVISORS
Content Marketing was unknown in late 1956 when wily Sam Phillips, the Memphis-based musical producer who launched Elvis Presley on his path to stardom two years earlier, realized he was hosting something worthy of attention…four Hall of Famers singing together. Many golf course builders may be missing similarly engaging, news-worthy and interesting events that show the capabilities and interesting experiences of the builder through online messages and images intended to stimulate interest. Like many small businesses, Phillips’ Sun Records Studio was a news making place. On this day, rockabilly legend Cark Perkins was in the studio to record a follow-up to his “Blue Suede Shoes” hit. Hanging out with Presley and Perkins was his friend, Johnny Cash whose “Folsom Prison Blues” and “Walk the Line” had made him a star. The fourth member of this coincidental foursome was a brash pianist by the name of Jerry Lee Lewis, who was working recording sessions for Phillips at $15 per hour. Phillips, ever the promoter, sent for a photographer at the nearby Memphis Press-Scimitar whose image of the four ran with the caption that has become legend…”Million Dollar Quartet”. That is content marketing. Golf course builders have stories to tell and activities that may be of interest to members and the broader audience of potential members. Most small businesses need to fortify their brand awareness for prospective customers. Those prospects are often friends of current clients. Here are a handful of ways for you to put content marketing to work: 1. Build and share a photo library. Develop a ready supply of professionally produced photos of the courses your firm has built. Inform local, regional, and national real estate, golf, and lifestyle publications that you will share these images when needed – you only ask for attribution. Most of these publications have budgets that are stretched and unrelenting deadlines so they benefit from knowing of ready-to-use content. 2. Curate interesting content that helps others get to know your business and its capabilities. Tell stories about projects on which your company has worked. Bring emphasis to the beauty you have created, merged with nature using environmentally sensitive methods. Provide people with opportunities to connect with your company and its experience. Provide worksheets and planning tools that enable greens committees, developers and golf course owners to understand what you do and how to renovate or develop in a cost-effective manner. Experience and expertise are important to the uninitiated. Show that you have both. 3. Reward loyalty with “touch-ups”. Return to past projects and conduct inspections and updates. Show new methods that open the door to renovations and upgrades. Over the past few years, new sand bunkers have been all the rage. Show your past clients how they can further improve their course with a new round of touch-ups. The generosity that you show will be reciprocated. 4. Increase engagement efficiency with infographics. Your customers are busy. Brief them and make it quick! Use images collected in one format to provide quick snapshots of new methods for course construction, more efficient practices for drainage and / or retention basins. Provide financial metrics that are easy for potential customers to use for calculating before they call you. 5. Expand the social reach of your business. Use social media in the ways and to the extent appropriate for your company. The great force of social media is its connectivity and expansive reach. Create focused social media messaging that reinforces the core values of your company. The keys are that (a) all communications should be planned in advance so that no messages are spontaneous; (b) photographs of new projects and finished work tell the story that your company is always involved in interesting projects; and (c) nature-oriented stories and photographs serve to reinforce your commitment to environmental stewardship and engages customers with the work being done. The musical greats entertained themselves singing their shared roots in gospel music during production breaks. While content marketing you can create brings immediate impacts, the splashy nickname given them quickly caught on with rock-and-roll fans who would not actually hear the music made that day for 25 years when the first portions of the lost tapes were discovered and released.
National Golf Day Set for April 25th on Capitol Hill National Golf Day celebrates its 11th anniversary through the gameâ€™s $70 billion economic and $4 billion annual charitable impact, along with many environmental and fitness benefits. On April 25, industry leaders will meet with Members of Congress, the Executive Branch and federal agencies on Capitol Hill to discuss golfâ€™s 15,000-plus diverse businesses, two million jobs impacted, tax revenue creation and tourism value. For the second year in a row, those attending will have an opportunity to participate in a community service project on the National Mall the day before National Golf Day. Aimed at beautification, preservation and helping the National Park Service with turf deferred maintenance, this is a great opportunity to showcase the golf industry on a national platform. GCBAA will be represented by Executive Director Justin Apel and president Patrick Karnick, along with a number of GCBAA members. If you are interested in attending National Golf Day next year, please contact the GCBAA office, (402) 476-4444. Look for a recap on the 2018 National Golf Day in the next issue!
GCBAA Members Accelerate through Upgrade Process The GCBAA Board of Directors announced last Fall the updated Membership categories where the program has been streamlined for GCBAA Builder Members to upgrade their membership from entry level “Builder/Irrigation Contractor Applicant” towards Certification. In past years there were intermediate categories called “Associate Builder, Associate Renovation Builder, and Associate Irrigation Contractor” where applicant members could apply. The GCBAA Membership Committee would review those applications and review the work submitted as well as references that were included with the work. The criteria to upgrade from the Applicant Level is to show the equivalent of two 18-hole projects within the
last three years. Applicant members can apply to upgrade once a minimum of 18 months has passed from the time the company has become an Applicant Member or once the company can show they have been in business for at least three full years upon the date the upgrade would take effect. The Applicant Level Member must submit project references that spanned the last three years for consideration. Currently the GCBAA Membership Committee is reviewing 10 applicants for members who are upgrading. If your company is interested or thinks they might meet the qualifications please contact the GCBAA office.
GCBAA’s Greg Hufner & ASGCA’s Dr. Hurdzan Present at CMAA Conference GCBAA Board Member Greg Hufner along with ASGCA Past President and past Don Rossi Recipient Dr. Michael Hurdzan attended the 91st Club Managers Association of America World Conference on Club Management and Club Business in San Francisco California March 2 – 6, 2018. The team presented to nearly 50 managers the importance of function first in golf course design and construction. Last summer during a presentation and discussion at the GCBAA Regional Meeting in Dublin, Ohio the group discussed this topic. Knowing that golf course design can be accomplished relatively easy as far as creating an aesthetically pleasing yet challenging for the player, if the design does not function the drop-down effect hurts the overall performance of the facility. The discussion lead
to the need to help educate the industry on designing and building and renovating golf courses to function and remain sustainable. The ASGCA and GCBAA partnered and shared this education idea with the education teams at the CMAA who accepted the presentation for their 2018 annual meeting. The GCBAA and ASGCA will continue to work together to help spread the message of the importance of renovating and building facilities to match the sustainable models and best management practices being implemented by the Golf Course Superintendents Association of America. We feel that this team approach will help improve the overall performance of the industry and sustainable practices and in the end, benefit the overall health of the game.
2018 GCBAA Certification Wrapping Up Certified Builders & Certified Renovation Builders Aspen Corporation * Course Crafters, LLC Duininck Golf Frontier Golf Glase Golf, Inc. Golf Creations Heritage Links * Landirr, Inc.
Each year during the Golf Industry Show typically inside a hotel meeting room sits the GCBAA Board of Governors working diligently to review applications for both Certification and Recertification for GCBAA Members. This is a monumental task considering the number of applications and attention to detail that are necessary. The entire industry thanks this fine group of individuals for volunteering their time and energy to carry out this annual process. Special thank you to Chairman Tommy Sasser along with members Rick Boylan, Bob Bryant, Fidel Garcia, Mike Harrington, and ASGCA representative Rick Phelps.
Landscapes Unlimited, LLC * MacCurrach Golf * McDonald & Sons, Inc. Medalist Golf, Inc. Mid-America Golf & Landscape, Inc. * NMP Golf Construction Corp. QGS Development, Inc. Ryangolf Corporation Shapemasters, Inc.
Below is a list of companies that have been approved for recertification at the time of this publication print deadline. For an updated and complete list of Certified members visit â€œFind a Memberâ€? at gcbaa.org and search for Certified companies.
Southeastern Golf, Inc. Total Golf Construction Inc. Total Turf Golf Services, Inc. * United Golf, LLC
The purpose of the Certification Program is to identify competent and experienced golf course builders and ensure uniform quality standards in the industry. To be eligible for certification, a company must apply and secure the necessary letters of reference and supporting documentation. A company representative will be required to pass the written certification exam. Please contact the GCBAA office to learn more about the Certification process. Congratulations to all GCBAA Certified Members.
Wadsworth Golf Construction * XGD Systems, LLC dba TDI Golf * Indicates company maintains Certified Golf Course Irrigation Contractor Status Certified Renovation Builders Benson Construction George E. Ley Co * Hartman Companies, Inc. * Indicates company maintains Certified Golf Course Irrigation Contractor Status Certified Golf Course Irrigation Contractors Formost Construction Co.
Mark Your Calendar for the GCBAA Ohio Regional Meeting this June
ASGCA MEMBERS AT THE 2017 OHIO REGIONAL MEETING
GCBAA has once again partnered with the annual Keepers of the Green golf tournament in Dublin, Ohio this summer to host education and networking prior to the tournament. Chaired by David Whelchel, ASGCA and in collaboration with ASGCA’s Michael Hurdzan and his team, Keepers of the Green donates each year to the Special Forces Association Family Support Fund. It is a fantastic organization and great golf tournament. This year the timing of both events is closer to the Memorial Tournament held in Muirfield Village May 28 – June 3. We are gathering education ideas and topics for this year so let us know if you have any ideas. Tuesday, June 5 will be the Regional Education Day with Wednesday, June 6 as the Charity Golf Outing, held at the Golf Club of Dublin in Dublin, Ohio.
Mike Roach Memorial Scholarship aims to help students in Turfgrass Management Program HISTORY This scholarship was established and named in memory of Mike Roach, a GCBAA Certified Golf Course Irrigation Contractor who passed unexpectedly in October 2017. He was from Walhalla, South Carolina and devoted his entire 30-year career to the golf course irrigation industry owning and operating an Irrigation Construction Company called MRI, Inc. During Mike’s 30+ years in the golf course irrigation business, he worked well over 100 golf courses throughout the United States and mentored many young men that worked with MRI, including Ashley Wilkinson, one of Horry Georgetown’s (HGTC) Professors in the Turf Management Program. PURPOSE The purpose of this scholarship is to assist students who require financial assistance to attend HGTC and specifically those planning to or are currently enrolled in the Turfgrass Management Program. By offering this scholarship, it is the hope of Mike’s family, colleagues and friends, that this scholarship’s impact will result in the betterment of our youth in general, and directly impact deserving students looking to build a career in the golf course turf industry. GOAL To raise $100,000 in scholarship funds to assist Turfgrass students in need in perpetuity. To achieve this goal, please consider a onetime donation of $1,000 by you or your company in Mike’s name. For questions or to make a donation, please contact Jessica Smith of the HGTC Foundation – (843) 477-2174.
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Golf Course Industry Golfdom
President George Herbert Walker Bush to Receive ASGCA Donald Ross Award
BROOKFIELD, Wis. – George H.W. Bush, the 41st President of the United States (1989-1993), has been chosen as the 2018 recipient of the ASGCA Donald Ross Award. This award, given annually since 1976, is presented to a person who has made a significant contribution to the game of golf and the profession of golf course architecture. It will be presented to Bush in April as part of the 2018 ASGCA Annual Meeting in Houston. “President Bush exemplifies the highest traditions of golf, from displaying the values of good sportsmanship to respecting pace of play, and everything in between,” said ASGCA President John Sanford. “ASGCA is proud to add President Bush to the list of distinguished Donald Ross Award recipients.” The Bush family relationship with golf goes back generations. His maternal grandfather, George Walker, served as United States Golf Association president. Today, the Walker Cup bears his name. A member of the World Golf Hall of Fame, Bush has actively supported numerous national and international golf events, including the Presidents Cup, Ryder Cup, Walker Cup and Houston Open. “Golf clears the mind,” he told Sports Illustrated in a 1991 interview. “I don’t concentrate too much out here. I’m in it for the competition, the camaraderie.”
As for pace of play, that same SI article noted: “When staffers ask whether (the President) broke 90, they’re talking minutes, not strokes. Sure enough, on the morning Bush left for an economic summit in London, he raced around a full 18 in an hour and 25 minutes. ‘My all-time record.’” The Donald Ross Award is presented by the ASGCA Awards Committee, co-chaired by ASGCA Past Presidents Steve Smyers, ASGCA, and Rees Jones, ASGCA Fellow (the 2013 Donald Ross Award recipient). For more information on ASGCA, visit www.asgca.org, call (262) 786-5960 or e-mail firstname.lastname@example.org.
ASGCA Background Founded in 1946 by Donald Ross, Robert Trent Jones and 12 other leading architects, the American Society of Golf Course Architects is a non-profit organization comprised of experienced golf course designers located throughout the United States and Canada. Members have completed a rigorous two-year long application process that includes the peer review of four representative golf courses. ASGCA members are experienced golf course architects, able to counsel in all aspects of golf course design and remodeling and comprise many of the great talents throughout the golf industry.
GCSAA Teams Up with Els for Autism for BLUE-OUT Days
The Golf Course Superintendents Association of America and the Els for Autism Foundation are teaming up to encourage golf facilities to host BLUE-OUT Days to raise awareness for autism.
wear for the event; pamphlets and collateral about Els for Autism; and a signed Ernie Els photo and accessory item that can be used to help raise funds the Els for Autism Foundation.
The Els for Autism Foundation was established in 2009 by Liezl and Ernie Els after their son Ben was diagnosed. Els for Autism is committed to helping people on the autism spectrum fulfill their potential to lead positive, productive and rewarding lives.
Once they receive the kit, superintendents are asked to pick a day in April to host the event and encourage staff and golfers to show their support by wearing blue. On the day of their events, superintendents and others are asked to post on social media to show their support using #Blue4Autism.
The Foundation is in the middle of a game-changing “We are proud to have GCSAA members play a key role project; the establishment of the state-of-the-art Els in raising autism awareness at golf facilities around the Center of Excellence. The first of its kind, the Center gives country,” GCSAA CEO Rhett Evans said. “We know individuals on the spectrum around the world access to best Ernie as a great golfer and champion of the game, but his practices in education and therapy. role as champion for those with autism may be his greatest accomplishment. We’re glad our members can help support April is Autism Awareness Month, and GCSAA is asking its his efforts.” members to be a part of BLUE-OUT Days in conjunction with Els for Autism. Superintendents who register for GCSAA awarded Ernie Els with its highest honor, the BLUE-OUT Days will receive a kit to help promote the Old Tom Morris Award, at the 2018 Golf Industry in San day, which is assembled and shipped by the students of Antonio in February. At that time GCSAA made a $10,000 The Learning Academy, the charter high school at The Els contribution to Els for Autism. Center of Excellence. The kits contain pins that golfers dressed in blue can
USGA Publishes Updated Putting Green Construction Recommendations In February, the USGA published an updated version of its “USGA Recommendations for a Method of Putting Green Construction.” The document details construction of what is commonly referred to as a USGA green. The recommendations have been revised from the most-recent version – published in 2004 – to account for advances in scientific understanding, materials testing, technology and construction methods. The USGA has also published an updated version of its “Building the USGA Putting Green: Tips for Success” document that provides detailed information on implementing the recommendations and addressing some of the challenges that arise in the field. The 2018 revisions to the Recommendations and Tips for Success are not dramatic. In fact, the fundamental aspects of building a USGA green have not changed much since the Recommendations were first published in 1960. However, when scientifically valid methods to improve performance, reduce costs and simplify construction arise, the USGA incorporates those improvements into the Recommendations. Here are some of the key 2018 revisions: •
A section on assembling your team has been added to help identify key participants in the putting green construction process and describe their responsibilities. Putting green construction is always a collaborative effort. It is important that key team members be in close communication from the early planning stages.
There is expanded information about material selection and testing. The updated Recommendations account for advances in material testing and provide added guidance on selecting sand, gravel and amendments – including information on what to avoid.
Use of a wicking barrier along the putting green cavity wall is clearly stated as optional. The decision to use a wicking barrier should be based on the specific characteristics of the native soil and rootzone mixture at each individual project.
It is recommended to install perimeter drains – i.e., smile drains – at any low point along the edge of the putting green cavity where water is likely to accumulate, not just at the lowest point. It is also emphasized that perimeter drains must be installed immediately adjacent to the cavity wall, otherwise there may be negative consequences for turf health and playability along the edges of the putting green.
Installing an intermediate layer between the gravel and rootzone mixture remains optional when properly sized gravel is available – as is typically the case. The intermediate layer is a requirement only in rare circumstances where scientific testing determines that there is a risk of the rootzone mixture migrating into the gravel layer.
New technology and construction methods are discussed in the Tips for Success document, including GPS applications that are becoming common in putting green construction. There is also a discussion of what has been called the “Variable Depth” method in which the recommended 12-inch rootzone depth is altered in high and low areas of the putting green to improve soil moisture consistency. Research suggests that there may be benefits to this approach, but specifics on how to implement this method consistently and the cost impacts are unclear at this time.
The 2018 USGA Recommendations and Tips for Success contain new and updated information about building the USGA putting green. USGA Agronomists are always available to assist in following these recommendations and implementing them successfully at each unique project.
THE UPDATED USGA PUTTING GREEN CONSTRUCTION RECOMMENDATIONS CONTAIN IMPORTANT NEW INFORMATION ABOUT MATERIAL SELECTION AND CONSTRUCTION METHODS.
To access the documents, use the following links: USGA Recommendations for a Method of Putting Green Construction archive.lib.msu.edu/tic/usgamisc/ monos/2018recommendationsmethodputtinggreen.pdf Building the USGA Putting Green: Tips for Success archive.lib.msu.edu/tic/usgamisc/monos/tipsforsuccess-2018.pdf
NCA Takes Up Your Call Taking the Fight Wherever it Goes BY BRAD D. STEELE, ESQ.
While a lion’s share of the National Club Association’s (NCA) work focuses on federal legislative and regulatory policy matters impacting private clubs, that is not our only task. NCA actively fights for clubs across the country on the state and local levels to ensure all clubs have a voice. New Club Battle in New York Last year New York State Assemblywoman Sandra Galef (D) introduced a bill that would allow local taxing units the right to assess a club’s property at its highest and best use rather than assessing it at a recreational or commercial use. Such a change could significantly increase costs for clubs and result in job losses for club employees at facilities across the state. In response, NCA reached out to clubs in New York to ensure they were informed and ready to engage in the fight. NCA also contacted the New York State Club Association (NYSCA), to help arrange for a statewide club call to discuss hiring local government relations specialists who could take our concerns to the state capitol and advocate on behalf of private clubs. NCA then began assisting the NYSCA in raising the funds to meet the contractual obligations required by the firm. We assisted in a direct mail campaign and through personal requests at New York club managers’ meetings to ensure the funds were collected. As a result, our lobbyists are educating leaders in Albany regarding the likely impact an increase in private club property taxes will have on club employees and the local economy. Our efforts have already shown success. Recently, Galef postponed presenting the bill to her own committee—likely because she is getting feedback from committee members expressing some concerns—which means our message is getting through. Defending Clubs in Maryland
For most Maryland clubs, they are entitled to enter into an agreement with the Maryland State Department of Assessment and Taxation (SDAT) that prohibits them from selling their land for development in return for a minimal assessed value of the club’s land. The new bill proposes that any private club may still enter into an SDAT agreement, but the new assessed value will be one percent of that fair market value. For most clubs, this would be an exponential increase in assessed value and property tax liability—a five- to ten-fold increase in their assessed value per acre— inhibiting a club’s ability to keep and develop its staff, offer programming and in some cases, remain open. Unlike New York, there was no Maryland State Club Association, so NCA worked with local general managers to create the Maryland Coalition of Concerned Clubs. With the coalition started, we then focused on securing the local government relations team that could communicate our concerns in Annapolis. We selected a firm whose lead lobbyist is not only a former Maryland state senator but also the author of the very law we are fighting to protect— giving our coalition key knowledge on how to defend the current law and communicate our message. With the legislature entering its final months, NCA and our coalition are pulling out all the stops to ensure the success we had with the local Montgomery County bill is translated to this statewide bill. Protecting All Clubs NCA wholeheartedly fights for clubs at national, state and local levels on legal, legislative and regulatory issues. As the two recent examples show, NCA takes seriously its commitment to protect, defend and advance the interest and well-being of private social and recreational clubs. Should you find an issue that could cause harm to your club, don’t hesitate NCA’s Vice President of Government Relations & General Counsel Brad Steele at email@example.com or call 202-822-9822.
In Maryland, NCA created a coalition of clubs, state leaders and a local lobbying firm, to combat a Montgomery County bill that would dramatically increase the property tax assessments of clubs in the county. However, after the bill was defeated at the local level, a new, statewide bill arose.
The NGF’s Inaugural Top 100 Businesses in Golf The National Golf Foundation recently introduced the inaugural NGF Top 100 Businesses in Golf as part of an ongoing effort to highlight the vitality, size and diversity of the industry. The game has a healthy and far-reaching footprint in the U.S., with an economic impact of almost $70 billion. As such, the NGF initiative was created to recognize and celebrate the most successful, influential and prominent companies, organizations and associations in golf.
including NGF assessments on influence throughout the golf industry, innovations, prominence and leadership (both within the sport and a particular category), and contributions to the growth and vitality of the game as well as to the collective societal good.
The NGF GOLF 100 is a biennial list – not ranking – that highlights those businesses of fundamental importance to the industry, to both facilities and consumers. In some respects, it is the business equivalent of rankings that identify the top 100 golf courses in the U.S. It’s also a natural extension of the NGF mission: fostering the growth and vitality of the game while providing the research, data and insights that help those who make a living in golf succeed. The NGF GOLF 100 is broken down by various sectors of the golf industry, from apparel and equipment companies to turf equipment and supply companies, course builders and management companies. It’s why you’ll find Top 100 representatives that range from equipment juggernauts Callaway and TaylorMade to turf care behemoth Toro and construction giant Landscapes Unlimited. The NGF GOLF 100 is limited to businesses (along with organizations or associations) whose primary focus is the golf industry or that have a sizeable and dedicated golf division. Eight distinct weighted criteria were taken into consideration when assessing individual companies or organizations. Financial success was a key component of the selection process, with companies and organizations evaluated by their annual revenue figures and their overall growth rate and trajectory. But other, more subjective, criteria were also factored in,
The NGF GOLF 100 is also limited to the U.S., which is home to almost half of all the world’s golf courses. As a result, the list only includes companies and organizations that are based in the U.S. or do the majority of their golf-related business within the U.S. It’s why you won’t find important organizations such as the Royal & Ancient and the European Tour, a course management company like Japan-based Accordia or a retailer such as Canada’s Golf Town. The NGF has an international list of top golf businesses in the works for 2019. Golf wouldn’t exist without companies that keep golf courses running on a day-to-day basis, from supplying essential maintenance equipment and golf carts to everyday items like flags, cups and ball washers. It’s why the turf and course supply sector sits just behind equipment with 18 businesses represented among the top 100.
Business Management Institutes Celebrates 30th Anniversary
Alexandria, VA – This year marks a milestone for CMAA’s Professional Development as the Club Managers Association of America (CMAA) marks the 30th Anniversary of the Business Management Institutes (BMI). The first course, Business Management Institute I – The Basic Club Management School, was offered at Georgia State University, February 7-14, 1988. The Business Management Institute is a flourishing, indemand professional development program that has become the most well-respected education initiative of the hospitality industry. Each program is an intensive learning experience – including both technical instructions on day-to-day and longterm career aspects of club management - taught by highly qualified university faculty, industry experts, and experienced club managers. The multi-faceted BMI program includes five core courses and four electives including BMI International. Two visionaries helped to bring these programs to fruition – A. Christopher Borders, CCM, who came up with the original idea (at the time the Clubhouse Manager at the Atlanta Athletic Club, Atlanta, GA), and CMAA’s longtime Academic Advisor, Joe Perdue, CCM, CHE, the architect and innovator of BMI. From 1988 to 2014, Joe attended more than 300 programs in-person.
Today, programs are held at the preeminent hospitality schools across the country including Michigan State, Cornell, California Polytechnic, and Georgia State. More than 441 week-long programs have been offered, attended by more than 14,502 club management professionals. Participants have come from all 50 states, Washington, D.C., and 31 foreign countries. For the latest information, visit https://www.cmaa.org/BMI.aspx. About CMAA The Club Managers Association of America (CMAA) is the largest professional association for managers of membership clubs with 6,800 members throughout the US and internationally. Our managers operate more than 2,500 country, golf, athletic, city, faculty, military, town and yacht clubs. The objectives of the Association are to promote relationships between club management professionals and other similar professions; to encourage the education and advancement of members; and to provide the resources needed for club managers to operate efficiently and successfully. CMAA is headquartered in Alexandria, VA, with 43 professional chapters and more than 45 student chapters and colonies. Learn more at www.cmaa.org.
NEW MEMBERS ASSOCIATE MEMBERS
Mountain View Seeds
John (Jay) Smith
8955 Sunnyview Rd. Salem, OR 97305 Phone: (503) 588-7333 Contact: Aaron Kuenzi, EVP Email: firstname.lastname@example.org Website: www.mtviewseeds.com
7570 176th Street McAlpin, FL 32062 Phone: (386) 205-7117 Email: email@example.com Golf Course Shaper/Finisher/Construction Professional
Mountain View Seeds develops, produces and markets grass seed varieties.
Owens Corning 2790 Columbus Road Granville, OH 43023 Phone: (740) 321-6133 Contact: Andy Durham, P.E. Email: firstname.lastname@example.org Website: www.owenscorning.com Manufacturers of the RhinoMat Reinforced Composite Geomembranes (RCG) and Rhinoskin Woven Coated Polyethylene Geomembranes (WCPE) for water retention and containment liners.
Travelers Haven & Hotel Engine 720 S. Colorado Blvd., Suite 1050 South Denver, CO 80246 Phone: (720) 833-5331 Contact: Drew McGeein, National Account Executive Email: email@example.com Website: www.travelershaven.com www.hotelengine.com Travelers Haven offers both long and short term housing solutions to the construction industry at costs that are up to 34% less than corporate housing averages. Hotel Engine is a private hotel booking platform built for businesses.
Brent Wadsworth Brent Wadsworth, founder of GCBAA Member Wadsworth Golf Construction Company, passed away Tuesday, February 6, 2018 at his home. Brent was a fine man who was extremely dedicated to his faith in God, family, golf, his craft and community. He was bestowed with the GCBAA’s Don A. Rossi Award in 2000, amongst many other extensive industry recognitions throughout his career. The family wished to include the following poem that over the past few years, Brent had written. His poem version of Alone – Not Alone were what his family believed to be his thoughts in dealing with the inevitable. Brent’s full obituary can be viewed at http://bit. ly/2C1uwRd.
Victaulic Co. 14320 Benson St. Overland Park, KS 66221 Phone: (816) 914-4393 Contact: Stephen Morehead, HDPE Specialist Email: firstname.lastname@example.org Website: www.victaulic.com Victaulic is a manufacturer founded in 1919 that produces mechanical pipe joining systems for HDPE, steel, PVC, ductile iron piping.
Rodgers Design Group PO Box 36236 Lakewood, CO 80227 Phone: (303) 989-6995 Contact: Larry Rodgers Email: email@example.com Irrigation Design and Consulting Firm
Chet Williams Design PO Box 128 Leroy, TX 76654 Phone: (561) 818-6819 Email: firstname.lastname@example.org Golf Course Design
Alone – Not Alone If one of us, before the other, should go, And if a day begins without the other to say “ hello.” Remember, that the first by fate who must depart Shall be near with glad of soul and warmth of heart. Waiting to be joined with the touch of a hand, To bring peace to each other without a demand. Answering the need to be together and spend, The final gift of joy that will have no end.
The Importance of Telling Your Story BY GLENN GRAY, VICE PRESIDENT, BUFFALO.AGENCY
Why do great stories fall through the cracks? Media receives countless story ideas daily and can be tough to cut through the clutter. In our business, we call it “storyselling” vs. “storytelling” as the idea needs to be timely, newsworthy and relevant to the journalist being pitched. Public relations might not always be at the top of your priority list, but it should be in 2018. If you don’t promote your brand and the importance of the golf construction industry, who will? Tips to consider:
Each year, Golf Course Builders Association of America (GCBAA) members partake in hundreds of exciting projects around the world. Unfortunately, many of these unique stories go untold in an industry thirsting for engaging humaninterest content. Current Situation From 1986 to 2005, the golf industry saw a huge spike in golf courses with more than 4,000 (or one per day during) built. Today, America boasts 45% of the world’s supply. According to the National Golf Foundation, since 2006 there have been more than 1,000 major golf course renovations to the tune of $3 billion. This doesn’t include small construction projects such as tweaking bunkers, greens or cart paths, so the impact is actually greater.
1. Share Back Home – When engaged for a new project, consult with the GCBAA home office to ensure it has the information to share via digital and social channels. Your fellow builders should know and be proud of the association’s continued growth. 2. Stories are Local – Research nearby broadcast, print and online editorial media to determine journalists with histories covering community activities like new and renovated golf courses. Upon approval from your client, a quick phone call or e-mail with an exciting story angle could resonate well and lead to a potential story. 3. Niche Outreach – Is your story a fit for national golf media? How about construction trade publications? Maybe “green industry” outlets like landscaping? One story idea could be suited for multiple B2B and B2C audiences, so don’t limit your communication to local newspapers.
As supply-and-demand aim toward equilibrium, course closings will continue to outpace openings; this is a healthy correction. More important, courses which have thrived from the golf course construction boom are desperate for updates and ripe for the special touch of GCBAA members.
Securing editorial about your work isn’t as easy as it may seem. However, business development is often predicated on brand awareness and popularity as people believe what they read, see and hear. So, establishing your marketing strategy with public relations as a priority may be the ticket to your next construction job.
Why Public Relations? Since the early 1970s, GCBAA has been a driving force in the game yet doesn’t always receive the attention it deserves.
Glenn Gray is Vice President of Buffalo.Agency, the fully-integrated golf marketing firm and a division of Billy Casper Golf. He can be reached at email@example.com.
March Madness Winners Announced for GCBAA Pool Thanks to all (28) members that participated in the 4th annual March Madness Tourney Challenge this spring. We are excited to announce our 2018 winners: 1st Place GCBAA OGIO Soft Cooler Mark Lunsford, Parker-Helac Corp. 2nd Place GCBAA Under Armour Duffle Bag Mark Arrimour, Total Turf Golf Services We hope you’ll join in the madness next year!
MOVERS & SHAPERS NMP Golf Construction Corp. announces appointment of Darryl M. Bartlett as a Senior Project Manager Darryl has been working in the golf course industry since the late ‘80s and has over 100 golf related projects under his belt. Throughout his experience, he has acquired a wide range of skills acting as Shaper, Estimator, Supervisor and Project Manager, making him an asset for any company he worked with. Furthermore, his satisfaction-oriented character and interpersonal skills make him a favorite with the clients. Among the many projects he worked on, it is important to mention his outstanding involvement in the following golf courses: Links at Hiawatha Landing, Apalachin, NY – 1993. Darryl’s first 18-hole project as Lead Shaper at age 19, with Cornish Silva & Mungeam.
Edina Country Club, Edina, MN – 2010. Darryl had the most fun shaping this golf course with Duininck Golf and Tom Lehman. Ponkapoag Golf Course, Canton, MA – 2014. Darryl was Project Manager on this very technical project providing lots of challenge, with NMP Golf Construction Corp. & Brian Silva Design. At NMP Golf Construction Corp., we have the pleasure of working with Darryl since 2013. For the past 5 years, we have witnessed first-hand his knowledge, his dedication, his passion, his skills and his determination, making him the natural choice to take on this new position in our company. Congratulations Darryl!
Chemawa Golf Club, Attleboro, MA – 1996. Darryl’s first 9-hole construction project as Project Manager at age 22, with Steve Esposito.
Ewing Irrigation & Landscape Supply Further Expands National Footprint; Announces Northeastern Partnership with Rain Bird Golf March 7, 2018, PHOENIX – Ewing Irrigation & Landscape Supply is further expanding its Rain Bird® Golf partnership with new service and fulfillment areas in eight states. The nation’s largest family-owned supplier of golf, irrigation, landscape, agronomic and water management products has been named the exclusive distributor of Rain Bird Golf products in select territories across the northeastern United States. As of March 1, 2018, Ewing is the exclusive Rain Bird Golf distributor in Connecticut, New Jersey, New York, Pennsylvania and West Virginia. In addition, Ewing is the Rain Bird Golf fulfillment partner in Delaware, Maryland and Virginia. Ewing has immediate plans to create an onsite presence throughout the northeast to serve Rain Bird Golf courses with the benefits and service level every Ewing customer comes to expect. “With more than 100 collective years of experience, Ewing’s Golf Team is looking forward to introducing to golf courses in the northeast the excellent service, robust inventory and expansive industry expertise Ewing is known for,” said Douglas
W. York, Ewing’s President and Chief Executive Officer. Ewing’s wide-ranging product offering grants Rain Bird Golf customers access to other golf course supplies as well, including seed, fertilizer, bunker liners, golf accessories, drainage supplies and more. “Expanding into these regions further strengthens Ewing’s national presence, with an ongoing commitment to customer success, quality service and education programs,” said York, following the recent appointment of Tom Childers to the company’s Eastern Division leadership team. Ewing is already an established Rain Bird Golf distribution partner in Arizona, Southern Nevada, the Carolinas and Coastal Georgia.
GCBAA Foundation Gives to Golf 20/20 Each Quarter GOLF 20/20 issues to their stakeholder group a “Scorecard” report detailing the progress of each of the various programs and initiatives underway. The Golf Course Builders Association of America has supported GOLF 20/20 for nearly 15 years by contributing financially and in-kind each year to support the various causes. The GCBAA Board of Directors reviews each year the activities and evaluates their support contribution. Without a doubt the board members see the value in the programming and contributes at the highest level it can sustain with the current organization budget. While the actual dollar amount may appear to pale in comparison to some of the other contributors; based on the actual percentage to budget the organization is a top contributor. In recent years the GCBAA Foundation has included this annual contribution in their budget as one of the initiatives of the Foundation's mission. Both GCBAA and Foundation Board members agree that regardless of where the dollars come from, the benefits of this industry program are worthy of support to GCBAA Members.
Here is a snapshot of some of the initiatives of GOLF 20/20: The WE ARE GOLF coalition advocates on behalf of the collective interests of the golf industry in areas such as tax reform, labor issues and environmental matters. WE ARE GOLF also supports National Golf Day. For 2018 National Golf Day is scheduled for Wednesday April 25, 2018 at our Nation’s Capitol. Included within National Golf Day is a community service project on the National Mall the morning of Tuesday, April 24. The project will focus on beautification, preservation and helping the National Park Service with turf deferred maintenance. GCBAA staff and members have attended and supported National Golf Day each year since its inception. IMAGE OF THE GAME The GCBAA supports this initiative both financially as well as in-kind by supporting reports and information through our printed and social media channels. Supported by Buffalo.Agency, Image of the Game communicates five key message points about the golf industry. The positive Economic Impact, Charitable Impact, Environmental Impact, Health and Wellness benefits, Affordability, and Accessibility. These key points are shared with the media so the industry can be accurately portrayed to the public to increase participation and interest in the game. INDUSTRY INITIATIVES GOLF 20/20 stakeholders identified five of the top player development programs in the golf industry and has taken a direct focus approach to promote their success. Drive, Chip & Putt, Get Golf Ready, LPGA/USGA Girls Golf (Sticks for Kids now is a partner), PGA Junior League, & The First Tee. Finally, there are various task force committees incubating other ideas and programs for the industry to consider. For more information on GOLF 20/20 please visit golf2020.com.
EARTH SHAPING NEWS Distribution of 1500 to All GCBAA Members, Architects, Allied Associations, Media, Key Superintendents, & Key Golf Industry Executives Electronic copy, which includes a hot link to advertisers website or product page, is included.
GCBAA Advertising Rates for 2018 1/12 PAGE AD or 1/15 PAGE AD
1/8 PAGE AD
1/4 PAGE AD
1/2 PAGE AD
FULL PAGE AD
B&W, 1+ issues(s):
B&W, 1+ issues(s):
B&W, 1+ issues(s):
B&W, 1+ issues(s):
B&W, 1+ issues(s):
$540 per ad
$900 per ad
$1215 per ad
$1845 per ad
$275 per ad
4-color, 1 issue:
4-color, 1 issue:
4-color, 1 issue:
4-color, 1 issue:
4-color, 1 issue:
$1350 per ad
$2050 per ad
4-color, 2 issues:
4-color, 2 issues:
4-color, 2 issues:
4-color, 2 issues:
4-color, 2 issues: $1900 ad/issue 19000
4-color, 4 issues:
4-color, 4 issues:
WRAP: 1 issue: $1200; 4 issues: $1000/issue
INSERT: 1 issue: $1200; 4 issues: $1000/issue, if insert provided. If insert is not provided, cost includes printing/final layout.
Earth Shaping News Ad Sizes
full with bleed 8.5 x 12.25
full without bleed 7.5 x 10
1/2 horizontal 7.5 x 4.875
1/2 vertical 3.625 x 10
1/4 horizontal 7.5 x 2.3
1/4 vertical 3.625 x 4.875
1/8 horizontal 3.625 x 2.3
1/8 vertical 1.6875 x 4.875
1/12 horizontal 3.625 x 1.46
1/15 vertical 1.3 x 3.17
Contact GCBAA with questions about submission or making an ad reservation.
Tel 402.476.4444 Fax 402.476.4489 Email firstname.lastname@example.org
EARTH SHAPING NEWS Distribution of 1500 to All GCBAA Members, Architects, Allied Associations, Media, Key Superintendents, & Key Golf Industry Executives Electronic copy, which includes a hot link to advertisers website or product page, is included.
Advertising Art & Text Submission Guidelines ART GUIDELINES
NOTE: Original images must be 300 DPI for CMYK or Greyscale images, and 600 DPI for Bitmap images. Do not increase the resolution on a file that is of insufficient resolution.
Preferred text sumbission is as a Word PC email attachment or on a PC-formatted flash drive or CD.
• Hardcopy photos for scanning
• Images embedded in a Word document or a PDF document
• JPEG, TIFF, or Photoshop files on flash drive or CD. See above for resolution requirements. • Email attachment digital images (JPEG, TIFF). See above for resolution requirements.
• In-line. In the body of an email • PDF. As a pdf (for text only) • Simple text. As a simple text doc • URL. As a URL to a web page (for text only)
• Low resolution (72 DPI) digital images • Images on a website (unless physical size is at least 8” wide)
UNACCEPTABLE FORMATS: (unless discussed w/GCBAA) • Fax. A fax of the copy • Printout. A printout or photocopy of the copy
2018 COPY GUIDELINES 1st Quarter: 3/2
2nd Quarter: 6/1
3rd Quarter: 8/31
4th Quarter: 11/30
EARTH SHAPING NEWS AD SPACE RESERVATION FORM SIZE: c Full
c 1/2 Pg-H
COLOR: c Black & White
c 1/2 Pg-V
c 1/4 Pg-H
c 4-color process
c 1/4 Pg-V
c 1/8 Pg-H
NUMBER OF ISSUES: c 1
c 1/8 Pg-V c 2
c 1/12 Pg-H
c 1/15 Pg-V
HOTLINK: c Include a hotlink to my website on the digital version of the newsletter (include your website URL below, or email the link to: email@example.com)
Form: Fax or Mail to GCBAA Materials: Email or Mail to GCBAA 6040 S. 58th Street, Ste D, Lincoln, NE 68516 Tel 402.476.4444 Fax 402.476.4489 Email firstname.lastname@example.org
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Bring Home Groundbreaking Savings Cut overhead costs with an average 38% off lodging for construction crews. Travelers Haven connects you to: Customized housing where you need it Dedicated service and 24/7 support Powerful online management tools
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Contact Drew McGeein at 720-833-5331 or email@example.com
Save an Average 26% off Hotels GCBAA members are exclusively invited to join Hotel Engine, a private hotel booking platform, to access deeply discounted hotel rates worldwide. Save at 150,000+ hotels in 185+ countries Pay one monthly bill and track expenses Earn and redeem points with HE Rewards
Join for personal travel at hotelengine.com/join/gcbaamembers Register your business at hotelengine.com/partners/gcbaamembers
WE EQUIP SUCCESS
“Having Sunbelt as our partner on construction projects as well as renovation projects has been very successful and we look forward to working with them on many projects in the future.” Mike Webb, Construction Manager – GCBAA Certified Builder Heritage Links
Sunbelt Rentals is a national, full-service rental company with more than 625 locations nationwide. Providing a broad range of equipment, we are committed to meeting or exceeding your expectations. Sunbelt delivers what you need, when and where you need it. And, we guarantee it!
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PRESORTED STANDARD U. S. POSTAGE PAID LINCOLN, NE PERMIT #40
Golf Course Builders Association of America 6040 S. 58th St., Suite D, Lincoln, NE 68516
ADDRESS SERVICE REQUESTED