SECONDARY LOGO
SECONDARY LOGO
The secondary logo or icon for the Return to the Remuda Sale was thoughtfully developed to complement the primary logo while standing alone as a recognizable symbol.
Drawing from the secondary sans-serif font used in the main branding, the icon features two bold “R” characters, symbolizing “Return” and “Remuda.”
At the center, a vertical line intersects the design, subtly forming two “T” shapes—representing the words “to” and “the”—embedded within the negative space.
The use of a sans-serif font was an intentional choice to achieve a clean, minimal design that evokes the appearance of a hot iron brand. This aesthetic not only reinforces the Western heritage and livestock roots of the event but also aligns visually with the actual brands used by participating ranches. By echoing the look and feel of authentic ranch brands, the secondary logo strengthens the connection to the ranching community and complements the tradition celebrated at the Return to the Remuda Sale.
This secondary logo functions effectively as a simplified mark, ideal for stamps, embroidery, signage, and digital use—while staying deeply rooted in the brand’s message.
