EMP Pop Bar
Proposed Integrated Marketing Solution Spring 2015 Gavin MacPherson
Gavin MacPherson | EMP | Index
Client Marketing Problem Concept Solution Bar Theme Mock-up 1 Mock-up 2 Mock-up 3 Supplementary Themes Notes & References Invitation Design
1 2 4 6 8 10 12 14 16 18
Seattle’s EMP is a nonprofit museum, committed to the progressive ideas that reflect contemporary popular culture.
Gavin MacPherson | EMP | Client
1
BAR KITCHEN
The Bar located in the EMP retains the same potential for leading design and deserves a cutting edge aesthetic. The visual design solution addresses such a problem. The current bar is static and limited in regards to its aesthetic range. This lack of imaginative atmosphere makes the bar a secondary destination at the EMP.
2
Gavin MacPherson | EMP | Marketing Problem
3
By integrating cutting edge technologies such as interactive surfaces, holographic displays, and a virtual network will permit the establishment to quickly change the appearance, mood, and style of the atmosphere to the evolving exhibitions.
Holographic Displays
Interactive Surfaces Holographic Displays Projection Surfaces
Additional Features: Virtual Tabletop Games Party Web Browsing Communal Media Sharing Order Drinks/Food Digitally Minimize paper waste Digital Pub Quiz
Interactive Surfaces
Virtual Network
4
Augmented Objects
Gavin MacPherson | EMP | Concept Solution
5
Mos Eisley Cantina (Starwars) is a fictional bar of the Star Wars universe. It is the haunt of freight pilots and other dangerous characters of various alien races.
6
Gavin MacPherson | EMP | Bar Theme
7
8
Gavin MacPherson | EMP | Mos Eisley Cantina | Mock-up 1
9
10
Gavin MacPherson | EMP | Mos Eisley Cantina | Mock-up 2
11
12
Gavin MacPherson | EMP | Mos Eisley Cantina | Mock-up 3
13
Milliways (Hitchhiker Universe) Milliways is the Restaurant at the End of the Universe. It’s in a time bubble that floats untouched as the universe blows up outside over and over again. We recommend the steak.
14
Gavin MacPherson | EMP | Supplementary Themes
Quark’s (Star trek) Quark’s was the multi-level, vibrant and popular central attraction of Deep Space 9’s Promenade, drawing crowds of travelers and station inhabitants with its offerings of drink, food, gossip, gaming and fantasy fulfillment.
15
An Integrated technological atmosphere would attract an even greater amount of attendance for the EMP. By enriching the overall experience with user interfaced fantasy the Pop bar would become more than just a place to get food and drink but a living art experience. http://www.flong.com/projects/ tables/ http://www.vrtiger.com/business/ bussiness_11.html http://www.empmuseum.org/ http://en.wikipedia.org/wiki/ Mos_Eisley http://www.bbc.co.uk/cult/ hitchhikers/guide/milliways.shtml http://www.startrek.com/ database_article/quark
16
Gavin MacPherson | EMP | Notes & References
17
A promotional invitation for the grand re-opening that folds into the EMP logo.
Enjoy hors d'oeuvres, cocktails and door prizes!
FRESH + CASUAL LOCALLY-SOURCED SEASONAL MICRO-BREWS + FULL BAR
Minimize paper waste Digital Pub Quiz
18
Gavin MacPherson | EMP | Invitation Design
KITCHEN
Communal Media Sharing Order Drinks/Food Digitally
BAR
Virtual Tabletop Games Party Web Browsing
Please join us in celebrating our Grand Re-Opening of pop kitchen + bar in a brand new, interactive theme pub. Saturday, March 7th, 2015 from 10 a.m. – 12 p.m. 325 5th Ave. North, Seattle, WA (inside EMP Museum)
19
20
Gavin MacPherson | Rob Williamson | Sketches