Bacon & Eggs

Coping with the Daily Grind Fund Raiser Campaign Gavin MacPherson Student Studio Summer ‘15

Creative Summary Concept Brief

Skate Park Fund Raiser Objective: Raise funds to cover the bid by Grindline Skateparks for the

Artwork: Open format of original concepts by N.W. Artists from Washington,

BACON & EGGS feature as phase two of the new Wilkeson skatepark.

Oregon, Canada. Can be any medium from 1 original to prints and copies: Stickers, paste-ups, posters, apparel, skateboards, sculpture, photography, unknown.

Catch Phrase: “Coping with the daily grind” Requirements Call to Action: “OPEN” Gallery show at the Art Institute of Seattle

For catalog in virtual and print format, visual copies in J-peg or high resolution form due by August

Where: Gallery show at Art Institute of Seattle

Artwork for gallery display delivered to AIS by September Opening September

When: September 4th to October 1st, 2015

21st.

1st.

4th as part of Seattle Artwalk.

Auction in AIS Burnley Gallery at 7:30 pm on

October 1st.

100% donations going to the BACON & EGGS project with artists costs negotiable.

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Audience Assessment Urban Art Enthusiasts

Current Target Audience Street Artists Graffiti Artists Skaters Skate Artists Underground Scene

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Risk Assessment Development Process

Zines: Handouts, informative, take-away.

Website: Information source, Online presence Poster: Promotional, take-away Video: Captivate Audience

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Industry Analysis Urban Focused Brands

Libtech

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Section Info

Grindline

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Section Info

SkateParkGuide.com

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Section Info

Publicskateparkguide.org

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Section Info

Tony Hawk Foundation.org

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Section Info

Skatepark.org

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Inspiration

Subversive Design - Throw Back 80’s

Banksy

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Inspiration

Subversive Design - Throw Back 80’s

Shepard Fairey

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Inspiration

Subversive Design - Throw Back 80’s

ED “Big Daddy” Roth

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Mood Board

Creative, Free, & Independent

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Collateral Process

Promotional Poster Sketches

Daily Grind

Skate Board

Bar Code

Freedom

Brief Case

Independence

Work Suit

Subversive

Traffic Coffee Cubicles Computer Screens Spread Sheets Financial Reports Waiting Line

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Collateral Process

Promotional Poster Sketches

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Collateral Process

Promotional Poster Sketches

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Collateral Process

Promotional Poster Sketches

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Collateral Process

Promotional Poster Sketches

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Collateral Process

Promotional Poster Sketches

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Collateral Process

Promotional Poster Sketches

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Collateral Process

Promotional Poster Sketches

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Collateral Process

Promotional Poster Sketches

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Collateral Process

Promotional Poster Process

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Collateral Process

Promotional Poster Process

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Collateral Process

Promotional Poster Process

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Collateral Process

Promotional Poster Process

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Collateral Process

Promotional Poster Process

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Collateral Process

Promotional Poster Process

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Collateral Process

Promotional Poster Process

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