Coping with the Daily Grind Fund Raiser Campaign Gavin MacPherson Student Studio Summer ‘15
Creative Summary Concept Brief
Skate Park Fund Raiser Objective: Raise funds to cover the bid by Grindline Skateparks for the
Artwork: Open format of original concepts by N.W. Artists from Washington,
BACON & EGGS feature as phase two of the new Wilkeson skatepark.
Oregon, Canada. Can be any medium from 1 original to prints and copies: Stickers, paste-ups, posters, apparel, skateboards, sculpture, photography, unknown.
Catch Phrase: “Coping with the daily grind” Requirements Call to Action: “OPEN” Gallery show at the Art Institute of Seattle
For catalog in virtual and print format, visual copies in J-peg or high resolution form due by August
Where: Gallery show at Art Institute of Seattle
Artwork for gallery display delivered to AIS by September Opening September
When: September 4th to October 1st, 2015
21st. 1st.
4th as part of Seattle Artwalk.
Auction in AIS Burnley Gallery at 7:30 pm on
October 1st.
100% donations going to the BACON & EGGS project with artists costs negotiable.
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Audience Assessment Urban Art Enthusiasts
Current Target Audience Street Artists Graffiti Artists Skaters Skate Artists Underground Scene
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Risk Assessment Development Process
Zines: Handouts, informative, take-away. Website: Information source, Online presence Poster: Promotional, take-away Video: Captivate Audience
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Industry Analysis Urban Focused Brands
Libtech
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Section Info
Grindline
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Section Info
SkateParkGuide.com
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Section Info
Publicskateparkguide.org
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Section Info
Tony Hawk Foundation.org
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Section Info
Skatepark.org
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Inspiration
Subversive Design - Throw Back 80’s
Banksy
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Inspiration
Subversive Design - Throw Back 80’s
Shepard Fairey
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Inspiration
Subversive Design - Throw Back 80’s
ED “Big Daddy” Roth
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Mood Board
Creative, Free, & Independent
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Collateral Process
Promotional Poster Sketches
Daily Grind
Skate Board
Bar Code
Freedom
Brief Case
Independence
Work Suit
Subversive
Traffic Coffee Cubicles Computer Screens Spread Sheets Financial Reports Waiting Line
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Collateral Process
Promotional Poster Sketches
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Collateral Process
Promotional Poster Sketches
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Collateral Process
Promotional Poster Sketches
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Collateral Process
Promotional Poster Sketches
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Collateral Process
Promotional Poster Sketches
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Collateral Process
Promotional Poster Sketches
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Collateral Process
Promotional Poster Sketches
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Collateral Process
Promotional Poster Sketches
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Collateral Process
Promotional Poster Process
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Collateral Process
Promotional Poster Process
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Collateral Process
Promotional Poster Process
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Collateral Process
Promotional Poster Process
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Collateral Process
Promotional Poster Process
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Collateral Process
Promotional Poster Process
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Collateral Process
Promotional Poster Process
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