Disney Palace Page 17
merchandise sold, admissions, and other forms of sponsorship. By entering into a licensing agreement we will decrease the risks we may face if the business plans results in failure. We will also have to use a smaller amount of resources in the development of the new Disneyland location because previously established guidelines will be followed. There should not be an issue obtaining participation from the Walt Disney Corporation because this method also offers a minimal financial risk on their part. (Hasan, Xaheed, 07 Nov. 2009) The use of sales representatives should be implemented to handle the details of how the park will be established. The representatives will be responsible for staying in contact with the Walt Disney Corporation throughout the entire development process. Every detail of the parks physical attributes will be covered by the representatives from the equipment necessary for the rides and attractions, the merchandise that will be sold in the gift shops, even down to the food and types of beverages available in the food court areas. Administrative directors should work alongside the sales representatives to ensure that there is an adequate amount of employees hired and managed. This will guarantee that the park is assembled and maintained and that all operations will be fully functioning by the established finish date. Being that this is a licensed operation the sales representatives should be notified by the Walt Disney Corporation of all necessary supplies. Many of these resources will be ordered through private distributors whose relationships have been previously established by the Walt Disney Corporation. The resources that do not have established distributors should be sought after by the sales representatives. Only the most cost efficient and reliable products will be acceptable in our business practices.