VII)
Production site or service personnel location ALDI promises its customers quality products for the best price. Their understanding of
product quality includes consumer safety, health and well-being and product sustainability. ALDI wants to enable consumers to make informed choices as they strive to reduce or avoid any negative impacts of their products and operations and maximise their positive attributes and benefits, (ALDI.co.uk). I believe that manufactured products and service personnel must be originated from the main ALDI branch which is located in Germany as a start-off point when ALDI is introduced in Java Island, Indonesia. This will bring about the originality, value, culture and standardize way how ALDI is run and managed with reference to their core purpose that they stand firm on of providing value and quality to their customers by being fair and efficient . Vis a vis, internationally in all 17 countries that ALDI is established in. With the vast increase of demand for goods by the Indonesian consumers to meet their daily needs, the introduction of ALDI in Java, the most populous Island in Indonesia will be expected to gain a wide acceptance as a whole new level of an advanced retail concept is introduced. It is important that the basic standard and concept of how ADLI works as a retailer that emphasize on value for money deals and convenience purchase is introduced right since the beginning to the Indonesian society. According to (Wikimedia Foundation, 2012), foreign supermarkets that are operating in Indonesia are Carrefour (France), Giant (Malaysia), Marks & Spencer (England), 99 Ranch Mart (Taiwan), Lotte Mart (Japan) and Hypermart (USA). Therefore, I do foresee ALDI as a well established retailer that covers a wide range of goods be able to get an overwhelming response from the society at large.
In the long-term point of view, I would strongly encourage ALDI to start engaging themselves to countries that is able to manufacture their goods at a lower price with the ability to
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