Redefining the Experience GG Brochure

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REDEFINING THE EXPERIENCE


OUR MISSION IS TO HELP EVERYONE FIND THEIR DREAM HOME YOUR HOME IS

THE PERFECT PLACE TO START


THANK YOU Thank you for inviting me to interview with you today and for considering me as the agent to represent you and your property. I truly appreciate the opportunity. I understand you have many choices in deciding who will best serve your needs during the process. The decision you make will impact the success of your sale. It is BHGRE Gary Greene and my sincere objective to go above and beyond to market and sell your home. We will use our expertise and extensive marketing tools to promote your property to qualified buyers until it is SOLD! I promise to communicate with you on a consistent, preplanned basis. I will work diligently throughout the entire process with the principal goal of obtaining for you the highest possible price, as well as a smooth, stress-free process. I am more than just a facilitator who opens doors. I am your advocate who will guide you through the entire home sale process, always keeping your best interests at heart.

SINCERELY,



REASONS TO HIRE US UNMATCHED DIFFERENTIATORS With proven results and experience, our innovative and customized marketing program delivers optimal results in the shortest amount of time while providing the best overall selling experience for our clients. With over $2.5 billion in home sales and more than 8,500 successfully closed transactions, our track record, market knowledge, creative solutions and commitment to unmatched personalized customer service have earned us the highest satisfaction ratings. With strong local ownership and leadership, partnered with resources of a national real estate powerhouse, our name stands for unquestioned financial strength and smart business decisions. Our affiliation with the Better Homes and Gardens Real Estate network gives us premier international exposure and access to the Better Homes and GardensÂŽ brand which extends beyond real estate with an audience of over 40 million consumers engaged 365 days a year. No other real estate firm has this reach. As your advocate, we pride ourselves on being your primary point of contact. Our one-on-one communication and partnership is paramount to bringing the transaction to a successful close.

GOOD TO KNOW:

RANKED #1 IN SALES AND TRANSACTIONS By the Houston Business Journal


WE HAVE THE NUMBERS Since 1963, the BHGRE Gary Greene name has been a part of the Greater Houston Metropolitan area real estate landscape consistently providing high-quality representation and outstanding service to generations of home buyers and sellers. From our earliest days in Houston, we have remained brokerage leaders in the real estate industry by developing relationships with our clients and our communities. Our affiliation with the Better Homes and Gardens Real Estate network gives us unmatched international alliances with brokerages around the world.

Over 1,000 Houston Real Estate Professionals.

Gary Greene, year after year, lists and sells more homes than any other residential brokerage in Houston.

Ranked #1 in residential sales and sold units in Houston for many years and ranked #1 in the BHGRE Network in 2018.

% 20 strategically located offices to serve the greater Houston area.

We specialize in marketing, sales, luxury, leasing and relocation.

Gary Greene ranks at the top of the MLS list month after month in total listings and sales.

Access to global markets.

We are a multicultural and multilingual company.


REASONS TO HIRE US

WE ARE GOOD NEIGHBORS The powerful impact individuals can have when they come together is insurmountable. The Gary Greene Realtor® Foundation was founded in 1994 and since the foundation’s inception, our agents and employees have been guided by the belief everyone has a responsibility to give back and serve others by investing one’s talent and time to make a difference.

TRIUMPH OVER KID CANCER We support Triumph Over Kid Cancer. The Triumph Over Kid Cancer foundation is dedicated to improving the lives of children with cancer by raising their spirits, raising the public’s awareness, and funding research to improve the treatment and survivability of pediatric cancers.

REBUILDING TOGETHER® HOUSTON We support Rebuilding Together Houston. Rebuilding Together Houston restores hope and

GOOD TO KNOW:

RANKED #1

no cost for low-income elderly, disabled and veteran

CORPORATE PHILANTHROPY BY VOLUNTEER HOURS

homeowners. Through the work of volunteers

By the Houston Business Journal

revitalizes neighborhoods by repairing homes at

and with the support of public and private-sector initiatives, we enhance the quality of life for deserving recipients, strengthen the communities in which they live, and build a brighter future for Houston.

SOUPER BOWL OF CARING We support Souper Bowl of Caring. This charity works to mobilize those looking to fight hunger and poverty in our community. The money and food collected are dispersed to local charities throughout Houston.

CY-FAIR EDUCATIONAL FOUNDATION We support Cy-Fair Educational Foundation. The funds raised by the foundation are used to increase access to college for graduates of Cy-Fair ISD by awarding scholarships and to promote excellence in teaching by providing staff development grants.

THE SUNSHINE KIDS We support The Sunshine Kids Foundation. The Sunshine Kids Foundation adds quality of life to children with cancer by providing them with exciting, positive group activities, so they may once again do what kids are supposed to do – have fun and celebrate life.



REASONS TO HIRE US

CLIENT TESTIMONIALS “Of the brokerages I interviewed, the agent from BHGRE Gary Greene gave me the impression that she listened, understood, and was willing to work hard to meet my needs and requirements. I would definitely recommend them to anyone looking for a great agent.”

“A great experience selling our house. Overall outstanding service. I currently live out of the country and they bent over backwards to help and accommodate my situation.”

“We will continue to recommend BHGRE Gary Greene to everyone we know that wants to have a good buying and selling experience. Our agent took the time to get to know us personally and understand the optimal way to communicate and work, and make the personal investment in preparation to sell our house.”

“Our BHGRE Gary Greene agent went above and beyond to sell our home! She was knowledgeable, professional and always available to answer our many questions. Her expertise as our real estate agent helped us get a contract on our home in nine days.”

“Our agent was a true professional from start to finish and navigated us throughout the process. Such a pleasure to work with and so knowledgeable about the selling of our home. Best agent in the neighborhood!”



REPRESENTING YOUR HOME

YOUR PROPERTY’S DISTINCTIVE STORY THINK ABOUT WHEN YOU PURCHASED YOUR CURRENT HOME. WHAT MADE YOU SAY, “THIS IS IT!” We will work with you to highlight what is special and exceptional about your home, conveying the story in a way to help buyers make an emotional connection and as a result, want to make it their own.

YOUR STORY CAN INCLUDE: – Does your property have a unique or hard-to-find style? – Are there special architectural or design attributes? – Is it energy efficient or eco-friendly? – Is it in a desirable location? – Have you recently updated? – Reasons why you chose this home?

WE WILL PAINT A PICTURE TO ENTICE BUYERS TO WANT TO COME SEE YOUR HOME.



REPRESENTING YOUR HOME

ACCESSING THE LOCAL MARKET Your property’s story is only one part of the equation in selling your house. We will look at other factors including the current real estate market - particularly pricing trends in your area and other properties that might attract the same prospective buyers. We know you have a distinctive perspective of your property, and it is equally important to think like a buyer. Our team will take a close look at both the strengths and challenges that may exist. Our goal is to provide you with realistic expectations regarding the price you can expect and how long your property may be on the market. We will analyze a combination of publicly available data and proprietary information to assess local market trends and sales history. The following are other factors taken into consideration to determine where to position your property on the market: – Location – Style, size and floor plan – Updates and upgrades – First impressions and curb appeal – Age and physical condition of property – Property taxes – Competitive properties in your neighborhood – Historical data for sales in your area – Attributes or amenities of your community

GOOD TO KNOW:

REALTOR®-ASSISTED HOMES SOLD FOR

25% MORE

ON AVERAGE THAN FSBO HOMES

2018 NAR



REPRESENTING YOUR HOME

YOUR MARKETING TIME LINE Working with our in-house marketing department, we will select the most effective marketing approach for your property. We will also target the right audience across all channels with the most comprehensive cohesive branding to tell the story of your home.

1

STAGING

2

De-clutter Repairs Updates/improvements Landscaping Furniture placement

4

LAUNCH

7

CAMPAIGN Postcards Brochures Flyers Variety of templates Pinpoint

3

Professional photography Lifestyle footage Virtual staging

5

Market to networks GaryGreene.com BHGRE.com MLS Targeted marketing

PRINT

IMAGERY

SIGNAGE

Coming Soon sign Agent e-blast Internal marketing Create demand

6

8

CAMPAIGN Social Media Instagram Facebook Boost Nextdoor

EMAIL CAMPAIGN Property announcement Open House invitation Agent e-blast Community e-blast

Professionally branded signs Unique property collection signs Open House signs

DIGITAL

PRE-LAUNCH

9

EVENTS Agent tour Broker Open House Public Open House


WE WILL MAKE THE STORY OF YOUR PROPERTY COME TO LIFE.


REPRESENTING YOUR HOME

SEAMLESS SERVICE THROUGH EVERY FACET OF THE SALE YOUR TRANSACTION TIME LINE Backed by our strong network, we often beat industry average for days on market. A swifter sale delivers greater results.

1

POSITION

2

Evaluate comparable homes Analyze market Price competitively

4

MARKET

NEGOTIATE Offers Acceptance Inspection/repairs Advocate

3

Marketing plan Listing checklist

5

Print and digital marketing Targeted mail and email campaigns

7

PREPARE

SHOW

Website MLS and syndication Networking Signage

6

TITLE Title search Title document prep. Appraisal Closing documents

UPDATE Client feedback Listing statistics Price assessment 24/7 client portal Digital monthly report

Broker event Open houses Lead follow-up Review prospective buyers feedback

8

LAUNCH

9

CLOSING Instructions Logistics

IT’S OUR JOB TO NEGOTIATE WITH A BUYER When the day you’ve been waiting for arrives and an offer from a qualified buyer is presented, know you can trust and rely on your BHGRE Gary Greene agent to be a steadfast advocate to guide you through and negotiate the most favorable terms. We will be with you every step of the way. We will remain focused solely on your best interest throughout the negotiating process, using our expertise and experience to secure a successful outcome. We want you to feel informed, well represented, and confident that you are getting the very best return on your investment.



REPRESENTING YOUR HOME

NETWORKING CAPABILITIES We know home buyers are searching for properties all over the world and at anytime of the day or night so we pair our technology with marketing to ensure your property is seen everywhere. With the aid of our state-of-the-art network tool, we will analyze your property to identify prospective buyers through a series of digital campaigns and targeted outreach.

HOW BUYERS FIND A HOME Today, we live in a digital world and searching for a home is very easy. Buyers rely on the Internet, mobile devices and their real estate agents in their search for a home. While 95% use the Internet in their search, over 87% use a real estate agent to help them purchase their home. This means both the digital world and real estate agents are vital in the home buying process.

GOOD TO KNOW:

BUYERS WHO PURCHASED HOMES

USING AN AGENT

IS UP FROM 69% in 2001 TO 87% TODAY.

2018 NAR



REPRESENTING YOUR HOME

CONNECTING WITH POTENTIAL BUYERS THROUGH TARGETED MARKETING

We have you covered, opening every door to find a buyer for your home. BHGRE Gary Greene leverages a wide-range of local, national and global networks to reach potential buyers.

REACHING LOCAL BUYERS’ AGENTS Your property is listed on our local Multiple Listing Services for the Greater Houston Metropolitan area. We reach buyers’ agents through personalized, targeted electronic marketing and email campaigns to raise awareness for your listing.

REFERRAL NETWORKS EXPAND OUR REACH BHGRE Gary Greene is proud to be part of a number of national and global referral networks and partnerships that provide maximum exposure for your listing to qualified buyers including: – Better Homes and Gardens Real Estate Network

– The Visions Group

– The Realty Alliance Network

– USAA

– The Real Trends Network

– Juwai

– Navy Federal Credit Union

– AARP

WORKING WITH CORPORATE RELOCATION BUYERS Your property’s new owner might be someone moving to the Greater Houston Metropolitan area as a result of a transfer or a new job. With many Fortune 500 companies and an expanding global presence, corporate relocations are a great source for potential buyers. Our company actively participates in the major national mobility organizations and holds leadership positions in some of these organizations. These relationships benefit our clients and help

GOOD TO KNOW:

RANKED #1

IN CORPORATE RELOCATION FOR METRO HOUSTON WHICH MEANS MORE BUYERS FOR OUR LISTINGS.

secure significant group moves.

THE GIBRALTAR GROUP Through The Gibraltar Group we offer one-stop shopping that includes insurance, mortgage and title. They provide seamless, reliable crossover solutions for every stage of life whether a home buyer is looking to finance the purchase of their first home or several years later need room to grow — The Gibraltar Group has them covered.


GOOD TO KNOW:

87% OF BUYERS

FOUND PROFESSIONALLY PHOTOGRAPHED HOMES HELPFUL

AND IT WAS 83% EASIER FOR BUYERS TO VISUALIZE STAGED HOMES AS THEIR OWN

2018 NAR


TAILORED MARKETING

REDEFINING REAL ESTATE MARKETING At BHGRE Gary Greene our proactive, broad marketing approach goes far beyond simply listing your property or putting a sign in your yard. When you put your trust in us, you can be sure we will leverage every available resource to attract qualified buyers. We have a keen eye to help make your property shine for home buyers.

A PICTURE IS WORTH A THOUSAND WORDS High-quality photography brings the story of your property to life. As more buyers start their search on-line, high quality photos and mixed media are critical tools for an effective selling strategy. We understand what potential buyers want to see and will ensure your visual marketing resources are produced in a way to generate interest, enthusiasm and ultimately an offer on your property.

FIRST IMPRESSIONS MATTER When selling any type of real estate, you only have one chance to make the right first impression. Whether a potential buyer is viewing your property for the first time in a photograph, video, or in person - what they see will have a tremendous impact on their level of interest. Within seconds of seeing a photo, buyers have formed a positive or negative opinion of your property.

OPEN HOUSES AND SPECIAL EVENTS While most real estate companies hold open houses, no one does Open House events like BHGRE Gary Greene. Several times a year, we hold Open House Sweepstakes events designed to attract more potential buyers, create awareness throughout the local communities, and provide significant advertising and exposure for your property.



TAILORED MARKETING

DIGITAL AND SOCIAL DIGITAL PRESENCE The world of online real estate is rapidly changing. We take digital marketing to the next level. We know this is a multifaceted approach and we tackle it on all fronts. From our website, to the BHGRE national website and beyond we have a robust network of listing feeds and website partners to achieve maximum exposure with highest visibility for our listings.

SOCIAL MEDIA Deploying digital campaigns targeting users based on characteristics exhibited in their browsing habits allows us to get your home in front of the right buyers as quickly as possible. Our strategies are crafted to target home buyers with appropriate demographics across the most popular social media channels such as Facebook and Instagram.

CREATE A LASTING IMPRESSION Our digital advertising network platforms include display ads, enterprise TV and mobile advertising. Digital advertising is the next generation of marketing to reach potential buyers. Each month, we reach millions of people with targeted advertising. Our multi-channel advertising program combines this powerful digital network with our social networks, online networks and print for maximum exposure to potential buyers.

ADS FOR NEW LISTINGS We create and launch your listing on Facebook, Instagram and Google with a unique approach to maximize your exposure at the critical time when your listing hits the market. This enhanced multiday campaign exposes the listing to potential home buyers searching in your market. The “BOOST� ad will be geographically targeted to consumers searching for homes in your local area.


MEDIA AND PRINT UNIQUE PARTNERSHIP WITH A MEDIA GIANT For us, it goes beyond buying and selling a home and extends into how our customers live in their homes and communities. Better Homes and Gardens Real Estate’s unique brand

GOOD TO KNOW:

positioning allows us to be

A BRAND 40 MILLION CONSUMERS KNOW AND TRUST

part of the conversations consumers are having about what matters most to them: home, family and community.

PRINT ADVERTISING

Consequently, our brand remains relevant 365

365 DAYS A YEAR

ACCESS TO NETWORK OF 100 MILLION + CONSUMERS, INCLUDING 72% MILLENNIALS

days a year, not just when consumers are thinking about buying or selling a home.

NATIONAL AND LOCAL MEDIA OPPORTUNITIES Our in-house communications team proactively works to secure premium placements and media coverage at a local, regional and national level. Combining our local efforts with Better Homes and Gardens Real Estate we are able to promote our brand and offer maximum reach in high-profile publications from around the world, focused on topics ranging from lifestyle to business. Through our Better Homes and Garden Real Estate relationship we are able to promote listing in high-profile publications from around the world, focused on topics ranging from lifestyle to business, and offering the maximum reach possible.

TV AND VIDEO CONTENT BHGRE Gary Greene has a comprehensive public relations strategy

that includes local and regional broadcast and online outlets. Our Telly award winning commercials are viewed by millions of households in the Greater Houston Metropolitan area each year.

PRINT MARKETING THAT DELIVERS RESULTS We have a complete library of customizable marketing materials designed to reflect the style and tone of each property essential to telling its story.


www.Ga r yGreene.c om