Being thenumber1worldwide in brandedpocket lighters,means always being open to ourcustomers’ needs. Becauseweknowthatdespitetheir small size,our lighters arepowerful in termsofbrand communication.Yes, everything is possiblewithour printtechniques, and your brand message will stand outand become part of people’s lives. As everybody has aBIC®athome,everybodywill have your brand at home.That’sgivinglight to yourbrand’s life,inaniconic, safe and high-qualityway.
Ready?
It’s interestingtimes forour industry as companies look to getbackonthe growth curvefollowing thepandemic.
From what we hear from members, these areencouragingtimes forthe businesses that have weathered thestorm of thepastfew years. Accordingtothe most recentPurple Club market report into theindustry, it hasalmostreturnedtoits pre-pandemic size.That’snot to be sniffed at giventhe battering that it hastaken of late
Of course, thereare still challenges notleast thebattleagainstinflation; theongoingwashoutfromBrexit, andrecruitment,but wherethere are challenges,there areopportunities
ProductMedia Magazine is availabletothe whole promotional merchandiseindustry.
It is theofficial magazine of the BritishPromotional Merchandise Association (BPMA)
It is interestingtonoteanumber of acquisitions of late by Geiger,LSi and Premier Print& Promotions –see details inside.Someofthe acquiringbusinesses areindicatingthattheyare on the lookoutfor othertargets as they set ambitiousgrowthtargets
Forbusinessesconsidering such dynamics, thereare useful articles inside this issuefrombusinessconsultantPeter Hill andGalpegMDPaulGreen.They examine various factorstobearinmind around theissue of M&Aactivity, not leastthe soundness of your financials, andwhat’sactuallyonthe table.
Formerchandise businesses looking at growing, thereisnobetterdestination this month than theMarshallArena wheresuppliers anddistributorswill gather at MerchandiseWorld to network, sharegossipand do dealsasweenter
BritishPromotional Merchandise Association
Fetcham Park House, LowerRoad, Fetcham,Leatherhead,Surrey, KT22 9HD
Allphone enquiries: 01372371183 www.productmediamagazine.co.uk www.bpma.co.uk
theall-important final quarterofthe year –atimethatcan be themakingof abusinessinthissector.
Hopefully, it will be afruitfultimefor thoseinattendance. Andthose whoare, should make time to visitthe BPMA on stand36. Not only will therebegreat seminarcontent around theAssociation’s StepForward Pledge,but thereisthe opportunitytomeetsomeofthe new membersofthe BPMA team whohave come on boardtohelpwithour own ambitiousplans to better servemembers We look forwardtomeeting youthere
Last butnot least, this month marks thestartofthe search forthe winnersof this year’s BPMA ProductAwards. You canfind detailsonpage36. Remember, youhave to be in it to winit!
CareyTrevill BPMA CEO
Editorial editor@productmediamagazine.co.uk
Advertising andMedia Pack advertising@productmediamagazine.co.uk
Circulation
circulation@productmediamagazine.co.uk
EditorialServices
Stuart Derrick
Design andProduction ATGMedia, www.atg-media.com
Photography shutterstock.com Freepik.com
Snap Products and The Pen Warehouse welcomed members of theAdvantage Group foravisit to their premises in Hampshire to showcase thewide range of products and services on offer,aswell as provide insights intoproduct performance and innovative printing processes.
Lawrence Angelowfrom Advantage attended withfour group distributors: Jiggle, Something Different, Bushey Promotions, and Merchandise Branding.
Laltex Group has officially launched it premier clothing division Fast Fit Promo as it continues to strengthen its ‘one stop shop’approach to makelifeaseasy as possible forits customers.
The new specialist division, whichwas introduced to theindustryatMerchandise Worldearlier this year,aimstosupport trade customers by providing aquick and hassle free service that they can rely on.
Laltex Group successfully launched its first specialist division, Pencom, back in 2010 whichwas closely followed by Bags HQ and Source It in 2013
It claims trade customers can take advantage of large UK stocklevels; lead times from just five days; introductoryprices; MOQs as lowas10pieces, and arange of personalisation techniques.
Promotional products distributor Geiger has continued its growth in theUK withthe acquisition of Leatherheadbased Firebrand Promotions.
Firebrand has been in business since 2002,withareputation for sustainably focused business practices and strong client services.
Under Geiger,Firebrand will have expanded resources, wider distribution channels, and aglobalplatformto strengthen its marketpresence.
Geiger is retaining all Firebrand employees, ensuring asmoothtransition and continuation of service.
Managing director of Geiger International, Vicky Kinasz, said: “Weare delighted to welcome Firebrand to Geiger.Their focus on sustainabilityperfectly aligns withour ownprinciples. By joining
forces, we canenhance our offerings to customers and drive positive change in thepromotional products industry.”
Andrew Bourne, managing director of Firebrand Promotions, said: “By leveraging Geiger’s industryprominence, we can amplify our reachand improve value forour customers while maintaining our unwavering commitment to sustainability. Together,wewill raise thebar in our industryand makean even moresignificant impact.”
Geiger is thelargest privately held and family-owned promotional products distributor in theworld.
It has acquired several UK businesses since amerger deal withpromotional products distributor BTC in 2018 including Shout Promotional Merchandise, EMC, and Response Marketing.
The highlight of thevisit was afactorytour that offeredthe members afirsthand experience of thecompanies’state-ofthe-art production facilities in order to gain valuable behind thescenes knowledge.
Throughout theday,the Advantage Group had the opportunitytodiscoverthe extensive range of products and services available. The brand and product showcase allowedthe visitors to observe thediverse and innovative collection, including new products from Chili, thecarbon neutral brand.
The dayconcluded witha private dinner,shared stories and futureplanning.
Lawrence Angelowfromthe Advantage Group said: “Particularly impressive is Snap Products and The PenWarehouse’s technical branding abilityand range of state-of-the-art equipment. The product presentation wasalso of great benefit, and Iamsure thenew product additions will be welcomed by theindustry.”
Oldeanihas takenstock of its new recycled cups and invested in having them TC certified to validatetheir eco credentials and confirmexact quantities of recycled materials.
The Essex companyiscommitted to constantly reviewing product selection to ensureproducts supplied have theleast impact on theenvironment and production meets thestrictest level in termsofbestpractices.
The GlobalRecycling Standards (GRS) is an internationally recognised standardthat provides companies witha tool to verify one or more specific materials in aproduct.
To receive GRScertification products must be made up of atleast 20%ofcertified recycled products and be bothethically
and responsibly produced.
Oldeani’s popular insulated
Oldeani’spopular insulated cups theArusha and Oyster in addition to thenew Jumbo Oyster will now be available in recycled stainless steel.
The new cups have been certifiedand have been TC certified confirming that production processes and materials have been auditedtovalidatethat the percentage of recycled materials has been measured and meets all requirements set out in theGRS.
“Auditing is acrucial in order to providetransparencytoconsumers,” said Malcolm Fritschy,MDofOldeani.
“Backing up our GRSclaims by holding the auditedTCdocuments is vital and shows our commitment to ensuring we can substantiate anyeco credentials.”
The investment in testing is costly but provides Oldeani withadifferentiation,
added Fritschy
“Saving theplanet does come at acost but Ithink buyers arenow prepared for this and appreciateweall have asocial responsibilitytodowhateverwecan to protect our environment,” he said.
Oldeani’sbottles to bags range also hold theaudited GRScertification and is manufactured entirely from RPET recycled bottles.
Goldstar has unveiled its latest product expansion in Europe called Simply Bags, a collection of diverse trendy and functional bags to meet thepromotional needs of its European partners.
to delivered when every moment counts.
It is available for Kingly’s best-selling Crew socks and socks created with Euro cotton for up to 250 pairs.
Kingly the importance of production samples as as expedite the manufacturing process any delays.
Following theexpansion of its sockknitting facility, Kingly is offering an express custom socks manufacturing service from five workingdaysfromfinal artwork approval and shipping time. The service ensures custom socks aremanufactured and ready to be deliveredwhen Crew Sport ed rup airs. emphasises mportance confirming oduction samples as soon as possible as prompt approval allows it to expeditethe manufacturing ocess without elays.
Building on thesuccess of bags in theNorth American market, Goldstar recognised thedemand for abroader product offering in Europe and aims to arm distributors withawide selection of promotional items tailored to their unique requirements.
It recently launched drinkware in several European countries and bags will followthe same model.
The collection showcases morethan15distinctive bagstyles, including premium travel bags and backpacks, cotton and jutetotes, coolers and shoppers.
Eachbag offers ample space forbranding, customisation and decoration, and comes withall-inclusive pricing to ensureatransparent ordering process.
Earth-friendly options areavailable, suchasbags made from recycled materials or sustainable fabrics, aligning withamission to promoteenvironmentally friendly practices.
“Weprioritise innovation and simplicityfor our valued distribution partners,” said Howard Cubberly,general manager at Goldstar.“Withthe introduction of our new bags collection in theEuropean market, we areexcited to offer our customers the same convenient benefits of Simplicityand All-Inclusive Pricing that they have come to appreciate from Goldstar,not only forpens and drinkware butnow also forbags.”
Prodir has launched an original and unique collection of notebooks forthe promotionalmarket.
The collaboration between theSwiss writing instrument specialist and Portuguese stationerystart-up mishmash, is called ‘mishmash xprodir’.
Founded by designer Beatriz Barros, mishmash paper products have been attracting increasing international attention for their balance of style, function and attention to detail.
They areavailable in some of themost famous museums around the world, including NewYork’s Guggenheim.
The new notebook collection comprises two
formats. MM01Small is apassport format notebookdesigned to fit comfortably in anyhandbag whilst MM02 Medium is aclassic A5 soft cover.
Fine details and structural elements round out the models, suchasinner flaps to increase thevalue perception and reinforce thesoft coverofthe MM02 and colour-coordinated stitching on thespine of theMM01.
Logos can be discreetly applied to bothmodels in high-qualityembossing that can be felt withthe fingertips.
Pleasantly rough cover surfaces emphasise the haptic experience, and the notebooks featureink-safe,
The UK will retain theEU’sCEproduct safetymarkindefinitely after the government bowedtopressurefrom industryand manufacturers.
Britain had beendue to introduce itsown safety standard, theUKCA(UK ConformityAssessed) mark forgoods sold in Great Britain from theend of 2024 Therehavebeenseveral extensions to thedeadline forthe changeoverwith businesses arguing that theUKCAmark added alevel of redtape and cost to their operations as it would not have been recognised in theEUand would only have been required forgoods to be soldinGreat Britain.
Businesses had called on the government to extend theuse of theCE mark, whichisused by thebloc to certify that awiderange of items meet safety standards.
Smaller businesses had been particularly concerned about thecost of adapting to thenew UKCA requirements.
Tina McKenzie, thepolicychair of theFederation of Small Businesses, said the continued recognition of CE-marked products would “allowtimefor small firms to adjust to theUKCAmarking system and focusongrowing their business bothathome and overseas”.
The Department forBusiness and Trade said it had made thedecision after discussions withindustry.
Companies will be able to choose whether to use either theUKCAor the CE markwhen selling their products in Great Britain.
In anotherclimbdown, thegovernment looks set to delaypost-Brexit border checks to EU food importsoverfearsit willfuelinflation andreduce choice.
The checks, whichhavealready been delayedseveral times, were due to come intoforce in October,but thelatest delay will give port operators and companies time to preparefor them.
British exports to theEUhavealready been subject to similar checks since 1January2021withthe result that some merchandise companies have withdrawnfromservicing EU clients due to increased cost and hassle.
Others have established arrangements in theEUtodelivergoods from there.
Government insiders have told the Financial Times that whilefinal details of theborder plan would be published “very soon”, itsimplementation on theground would be pushed back
Anew timetable has not yetbeen signed off,but thestart of thenew regime is expected to be some time in 2024
sustainability information inside.
The notebook collection is also available unprinted in selected configurations in low quantities and withshorter delivery times.
All notebooks aremanufactured in the Portoregion forshort, intra-European delivery,and guarantees compliance withEuropean labour,social and environmental standards.
AMTTrade has kickedoff its eagerly awaited fantasy football league forthe 2023-24season.
The league has been running amongparticipants in thepromotional merchandise industryfor thepast five years and last year attracted 100 players keen to pit theirmanagement guile against eachother
Last year’s league waswon by Trevor Howard from Colchesterbased Evergreen Branding who picked up aprizeofavintage leather football and £100 vouchers, as well as the plaudits of being thetop manager
To be in therunning forthisyear’s prizefund of theball and vouchers, players sign up online at fantasy premierleague.com.
The launchofthe league coincided withboththe Women’s football WorldCup in Australia and New Zealand, and theRugbyWorld Cup in September,inFrance.
AMTTrade is aleading supplier of balls forsporting promotions.
With our long-term strategy “Rethinking Plastics 2030”, we are committed to phasing out all virgin fossil-based plastics from our collection by 2030. That’s why we are happy to introduce to you the enhanced iconic Parker Jotter!
Sinceits debut in 1954, the Parker Jotter ballpoint pen has captured hearts worldwide as one of the mostbeloved writing instruments. Now, we’vetaken this everyday classic to the next level. Behold the Parker Jotter Recycled ballpoint pen, wheretimelessdesign meets sustainable innovation. Experience style,sustainability,and exceptional performancewith the revamped Parker Jotter Recycled pen. Rediscoverthe joy of writing in amoreresponsible way
ye-sublimation is ap process that uses heat to transfer dyeont material,suchasa
Dye-sublimated towels off several benefits overother printing methods:
Da printing uses dye on to a material, such as a towel. offer
Edge-to-edge printing: The owelcan be coveredwith esign without anyborders or ations, allowing morecreative striking designs including ographic imagery.
3. entire towel can covered with the design without any borders or limitations, more creative and photographic
fading, ensuring thetowel maintains its visual appeal foralong time.
6. Customisation: Dye-sublimation allows foreasy customisation, making it apopular choice forpersonalised towels, promotional items, and branded merchandise often with lowminimum order quantities.
Dye sublimation allows for full-colour wit
1. Vibrant and permanent colours: Dyesublimation allo forfull-colour printing wit resolution images. The co infused intothe fabric,resulting vibrant and long-lasting prints. The dyebecomes part of thetowel’sfibres, making it resistant to fading even after multiple washes.
2. Soft and smoothfinish: The dye-sublimation process does not leave an noticeable textureorresidue towel’ssurface. This results in asmooth, soft feel,whichisparticularly appealing for towels used on sensitive skin, suchasfor babies or in spas.
one the print on the other
ickdrying: Sublimated towels ally have bettermoisture-wicking operties due to thenatureofthe nfusion. However, most purpose anded towels have acotton terryon side and theprint on theother making them moreabsorbent and quick-drying, so practical foruse in sports, gyms, or travel.
7. No texturechange: The process does not alter thetextureorsoftness of thetowel, providing acomfortable user experience and thereforelong-termbrand recognition.
Durability: The print is highly able and resistant to wear,tear,and
5. durable wear, tear, and
4. Quick drying: generally better moisture-wicking properties due to the nature of the e infusion. most purpose a cotton terry on resolution colours ar into the fabric, resulting in vibrant and noticeable texture or residue on the
Overall, dye-sublimated towels area popular choice forthose looking forhighquality, visually appealing, and durable product that canwithstand regular use and frequent washing while still maintaining their original design and colour
Makesureyou look at what’savailable from your preferredsupplier and present theperfect branded solution.
The Clothes and Bag Guru.
Preseli is afirst choice supplier of core products to the promotional industry.Wehave built our reputation on 30 years of award winning service &time-proven reliability.
We are experts in areas like Keyrings &Lanyards and are delighted to be offering awide range of Eco friendly products as part of our Step Forward pledge.
•Rubik’spromotional range
•Conference and office supplies
•Full selection of badges and keyrings
•eco-eco stationery
•UKbranded umbrellas
•Neoprene bottle holders and tech accessories
•Customised ties and scarves
Earlier this year,the BPMA joined ranks withthe alcoholand advertising industrytooppose theproposed Scottish banon alcoholadvertising and sale of branded merchandise in across-industry consultation. In amassive U-turn, the Scottish First Minister Humza Yosef vowed to go back to thedrawing board.
The Scottish Government had previously been consulting on plans whichwould have barred drinks firms from sponsoring sport and live events, and whichwould have prevented distilleryand breweryshops from selling branded merchandise to visitors and giveawaysatevents.
Witha threat to thepromotional merchandise industryinScotland, theBPMA consulted its Scottish members to present case studies to showthe economic impact of theproposal, citing significant joband revenue loss whichthreatened Scottish companies. Coming hot on theheels of pandemic recovery,the position presented wasa ‘nogo’ formembers.
The new report issued by theInstitute of Economic Affairs (IEA) to lookatthe economicimpact of theconsultation, provesthereis“remarkably little”evidence to showthat banning alcoholadvertising would lowerconsumption or reduce harm on society, Scottish ministers have been told.
Aconsultation on removing alcohol marketing from areas suchasbillboards and retail premises as well as sports and hospitalitylocations waslaunched last year It waswelcomed by health campaigners but faced fierce criticism from theindustry.
The document sparkedfears that Scotch whiskydistilleries and tourist attractions, suchasthe Johnnie Walker Experience in Edinburgh, would have to be coveredup, although Nicola Sturgeon, then theFirst Minister,denied that would happen.
It wasamong thepoliciesshelved by Humza Yousaf shortly after he became the SNP leader and he said in April that theplan should go back to the“drawingboard”asit needed moreinput from businesses.
the aim of the measures “to reduce
When he took over as First Minister,MrYousaf said he backed theaim of themeasures “toreduce theharmcaused by alcoholto children”but accepted that they hadcaused “real concern”
The IEA report claims “the weight of evidence leans towards alcohol advertising having no important effect on theaggregatedemandfor alcohol”
effect on the aggregate demand for alcohol”
The think tank lookedatacademic papers assessing theimpact in countries and regions wheresome form of alcohol marketing restriction has been in place. Canada, Scandinavia, France and Russia were amongthe places analysed.
It concluded therewas no “robust” evidence showing that aban had a significant effect on demand foralcohol. It suggested that advertising spending had little impact on overall drinking levels.
It is likely theissue will be raised again as thetopic of alcoholinScotland does cause concernand thereisnodoubt merchandise will be targeted again. The BPMA is standing by to step up and defend our industry withthe backing of thewider alcoholand advertising industry.
concern and there is no doubt
Advertising bodies and media organisations had reactedstrongly to the Scottish Government’sproposals to banalcohol advertising and marketing in their responses to theGovernment’sconsultation.
The Advertising Association, ISBA and theIPA,which represent their members in Scotland, took theunprecedented step of issuing ajoint public statement, alongside theMarketing SocietyScotland, theBPMA, theCinema Advertising Association and theUKCinemaAssociation, theScottish Newspaper Society, and Outsmart.
The statement said: “Westand together and publicly reject theScottish Government’sproposals to introduceswingeing alcoholadvertising and marketing bans.Whilst we understand theGovernment’sdesiretoreduce alcoholconsumption harms in Scotland, thereisnoevidence that advertising bans will achievethat aim. The proposals set out by theScottish Government will fail to address theproblem. Such measures will be harmful to the Scottish economy–including local communities –toScotland’sadvertising and creative industries, and to theScottish media including publishers, broadcasters and cinemas, as well as theoutdoor advertising sector “
Concerted action from trade associations, including the BPMA, has prevented aharsh new ban on marketing activity for now
1December2023
St PancrasRenaissance Hotel, Euston Road,London
Forthe first time,the prestigiousProduct Awards will be presentedata magnificent lunchhostedinthe prestigious surroundings of St PancrasHotel in London.The industry is invitedtosecuretheirplaces. Thecelebratory lunch followsthe Member Networking Eventtaking placeon thesameday. Celebrateinstyle andstart thefestive seasonwitha bang!
Visit bpma.co.uk/events fordetails of howtobook ticketsand tables
BookingTerms &Conditionsapply. Networking Event: onlyopentoBPMAmembers. ProductAwardsLunch: open to theindustry. See bpma.co.uk/events formoreinformation. Last date forNetworkingEvent and Awards Lunch Bookings:13thNovember 2023.For sponsorshipopportunities (members only, first come first served basis), please contactTom Robeyon 01372371183 or email tom@bpma.co.uk
Colchester-basedonline gift house, TotalMerchandise gathered some of its main suppliers foranopen daytohelpbuild relationships and productknowledge withits staff
Held at local restaurant Mimosa, theevent included anumber of suppliers who took theopportunity to unveil their pre-Christmas merchandise and alsoget to knowTotal Merchandise staff better,and keep them informed about theirlatest offerings.
Sales manager Jason O’Connor said the showcase wasa chance forthe team to meet manyofits great suppliers andprovide them withanup-closeand personal lookat what TotalMerchandise does.
“This type of learning is invaluable. Thanks team fortaking it all on board and thanks to our great supply chain for supporting this and being part of what is destined to be thefirst of manyTMsupplier showcases,”hesaid.
He added: “Thisparticular event wasa fantastic success and Iknowthatbothour staff and thesuppliers exhibiting took alot from it. It gave thestaff achancetosee and learnmoreabout some of theproducts that they’reselling and theprint processes, as well as discovering up-and-coming new
launches, arming them withadditional knowledge that can then be passed on to our customers. Historically,it’sbeentricky time-wise forustoget our staff in front of suppliers likethis, so this is agreat format to bring promo alive.”
Suppliers also welcomed theopportunity to explain theirproducts, branding options, and howthey could work closely withtheir distributor partners.
Forsome suppliers, theevent provided a valuable addition to industryevents suchas Merchandise Worldwhichishappening in Milton Keynes on 13 September
Among thosepresent at the showcase wasThe Sweet People which presented its Christmas range, including homemade chocolates, and its new recyclable packaging.
Cup specialist Keramikos demonstrated its whole range and pointed out that endusers were becoming moreadventurous in their use of colour.Personalisation is also atrend in thevessels market, especially withmore people nowbackinthe office.
CHX had its eco-motor range on display highlighting thedemand forsustainable merchandise withthe growth of electric vehicles. Its new products included athree in one ice scraper,keyring and trolley coin. It also launched aset of cutlery, called LunchMate, whichpacks down intoanon thegocase.
As well as bags and textiles, DTBhas movedintotowels, and explained how its screen printing expertise could also be turned to branding other items at the request of clients. The companyalso explained howits Polish facilitycould help
service its European clients
Amongthe othersuppliers present were hats specialist Sharon Lee, andBio Laboratories whichprovidesarange of products based around wellbeing.
Following theevent, suppliers and TotalMerchandise staff continued networkingatapost-event drinks designed to extend theconversation.
Total Merchandise held an event for its suppliers and staff to get to know each other better
Ifit’sSeptember then it’s time forMerchandise
WorldinMiltonKeynes.
The kid sibling of January’smightyindustryget together is still an important calendar dateinits ownright
At thetime of writing, 94 exhibitors had signed up forthe one-day showcase in Buckingham, including suchindustry players as BIC Graphic, Desktop Ideas, Listawood, Goldstar Europe, Midocean, PF Concept, Senator,and The Sweet People.
September is aone-dayevent for bothfrontline teams and business leaders from professional distributors. Teams can discovernew products forthe peak season and learnabout product branding techniques. The relaxed atmosphereallows time forbusiness leaders to have quality
conversations, negotiate trading partnerships, and build relationships withtop suppliers.
To deal withany distributor therelationship must be built from thetop and this event provides theopportunityto establish and build these top-level relationships.
David Long (left), founder of Sourcing City, organiser of theshow, said: “As everyone gears up forthe industry’s peak season, September is theperfect time to meet withlots of suppliers in one go,toheartheir latest news, and of course to build new relationships and reinforceexisting ones.”
The number of exhibitors and high interest from visitors is aclear reflection that in spiteofthe difficulties in the general UK economy, thepromotional
merchandise industryremains buoyant and bucking thetrend, Long said. This year’s showisexpecting to buildon previous successful shows held in Milton Keynes.
“Merchandise WorldinSeptember is theperfect time to introduce new starters to thesuppliers and marketingeneral. This showof course remainsofgreat interest to all distributors, as new products and in particular ‘eco products’are the lifeblood of theindustry,”headded.
“Being in thecentreofthe country, Milton Keynes makes an ideal location fordistributors to visit, and so much true value can be discoveredinjust a fewhours.”
In an increasingly eco world, Merchandise Worldcontinues to reflect theefforts of suppliers to innovateproducts that their clients arecryingout for.
Drinkware specialist First Editions is inviting Merchandise Worldvisitors intoits ‘inner circle’ as it unveilsa revolutionaryinnovation in sustainability –a newbottle crafted from 100% postconsumer wasteand designed to keep recyclables out of landfill.
Withbothsafetyand qualityat its core, thenewcomer is food grade assured, BPAfreeand dishwasher safe.
First Editions’MDMarkAlderson said: “We’re confident that ourlatest innovation represents apivotal moment in drinkware sustainability. Withthisproduct, we’reaiming to redefine sustainabilitystandards, and of course once moreshowcase our dedication to responsible and transparent business practices.”
The new product will launchat Merchandise Worldwiththe help of Birmingham Energy Institute’s ClimateInnovation Platform(CIP)
First Editions wasselectedasone of thirteen businesses to join theplatform and marks amajor milestone in their commitment to achieving net-zero emissions and driving thedevelopment of sustainable products.
As amemberof Briman, First Editions will also be representing thebestof British made merchandise, alongside other members including WCM+A, Sow Easy,Bio Laboratories, CHX, Eat My Logo,and Juniper
The BPMA, whichjointly owns the showwithSourcing City, will be present in Milton Keynes withthe team looking
Where– Marshall Arena, Stadium MK, Milton Keynes
When – Wednesday13thSeptember 2023. Showopens from 9.00 and closes 16.30.Breakfast is servedfrom 8.00-10.00. There’salsofreelunch, tea and coffee.
Why– this one dayevent for frontline teams and leaders from professional distributors will help them discovernew products forthe Peak Season and learnabout product branding techniques.
Arelaxed atmosphereallows time forqualityconversations, negotiating
to meet withexisting members and sign up new ones.
An important strand going forwardisexplaining its StepForward Pledge to support members on their sustainable pathways.
NorthWales-based trade supplier Preseli has announced alanyard repurposing initiative as part of its commitment to thePledge. As one of thefirst members to take thePledge, Preseli is taking active steps to reduce, reuse and recycle materials wherever possible.
Merchandise Worldwillsee dedicated lanyard recyclingbinsin place forthe first time, encouraging visitors to returntheir lanyardsfor onward use. The initiative hasbeen developed by Preseli withthe support of theMerchandise Worldteam at Sourcing Cityand theBPMA.
Preseli is workingwithlocal charities to find ways to repurpose items and will ensurethatall lanyardsare repurposed, or appropriately recycled withnothing going to landfill.
The companyhas provided the showlanyardsfor several years and already uses recycled PETmaterial and responsibly sourced components. This
commitment to recyclingwilltakethis step further into2024.
BPMA CEO,Carey Trevill, said: “This is asimpleand effective step to help reduce event wasteatMerchandise World. We alltend to take lanyards home after events and we’redelighted to support Preseli, one of our first members to take theStepForward Pledge, withthisinitiative.”
Preseli started aprogramme of initiativesthissummerwitha repurposing ideas competition. This is thefirst step to encourage responsible buying and disposal of promotional items.
Other companies will be using the showas alaunchpad fornew products in therun up to theChristmas peak selling period.
Goldstar is extending its promotional offering beyond its corespecialityof pens and will be showing its whole new bags collection during Merchandise World.
After launching drinkware,itnow hasaSimplyBags proposition which aims to providedistributors witheven moreproducts from one supplier,witha promise to prioritise simplicityand style Whatever your needs, thegathering of suppliers at theshowwill be able to cater to them.
trading partnerships, and building relationships withtop suppliers. How- visitors can register at merchandiseworld.co.uk. Thereis a free station transfer shuttle bus every 30 minutes between Milton Keynes Central station and theMarshall Arena between 8am and 5pm (no pickups between noon and 1pm). Free airport transfers from Lutonare available by prior arrangement. Call 0844 5045006 fordetails.
Onsiteparking in all car parks is nowchargeableat £5 per day, payablevia RingGo.
Everyone needs sustenance so there is always apromotional food or drink item that will appeal to any customer.Find out how to eat, drink, and be noticed with the Product Media guide
AASK
We all eat and drink, but it is a specialist area, so makeuse of the expertise of food and drink suppliers. As well as asking them about their products, distributors should also take thetimetoask what clients arelooking to achievewith their edible products.
Asking about thedateordates of use, howthe items will be used and theformat of theevent they will be used forisagreat starting point. This will help youoffer solutions that tick all boxes.
BBARCODES
Originally developed in the nineties forlabelling car parts, QR codes have enjoyedaresurgence in recent years providingadigital link that can be placed almost anywhere, and that includes on food.
Scannable QR code chocolates or cake toppers arejust acouple of examples of howfood can createalonger lasting connection withthe person who consumes it.
The possibilities withfood and drink are endless and bound only by imagination. So manydistributors have been able
to enhance their offering to clients by including these exciting treats as part of quoteproposals.
CCREATIVITY
Food can be an important part of acreative diet –essential for anyone in marketing. Amino acids in protein, areessential forthe production of neurotransmitters, that transmit signals between neurons in thebrain. Some of these neurotransmitters, suchasdopamine and serotonin, areassociated withcreativity and positive mood. Certain vitamins and minerals arealso important forbrain function and creativity.
As acompany, EatMyLogo loves finding out howproducts arebeing used, to helps it makesureitoffersthe perfect product forthe occasion, as it learns moreabout thecreative applications of its end users.
This approach hashelped it launch memorable products including suitcase shaped biscuits to promoteanew range of suitcases; sweetening aWimbledon workplace event withcakejars, and treating delivery drivers overChristmas withoaty breakfast bars.
Don’tforget theliquids.Eat My Logo has also launched arange of beers and ciders including 330ml cans of craft IPAand pilsner,and cider,branded with afull colour label wrap
Promotional drinks specialist, Just a Drop can offer aplethoraofliquid options including branded wateringlass or plastic bottles, cans or TetraPaks.
Forthose after arelaxing cuppa, The Sweet People offers its ‘Tea-licious’eco bus box tin, whichisfilled withfour Tetley tea bags and four shortbread biscuits.
LaraLeechofDistinctive Confectionerysaysthatafter 25 years working at thecoalface of the promotional confectioneryand chocolate sector,the offering retainsits appeal.
“Moreand morecompanies are ordering promotional sweet treats. These clearly work forthemasweget many repeat orders, provingthatanythingedible is an excellent waytopromoteyour business and keep clients or staff happy,” she says.
Everyone lovescake, and it is an incredibly popular and engaging giveaway at events, says Daniel Clarke, business development manager at Eat My Logo
“Manydistributors assume that branded cakes and biscuits sit on stands at exhibitions to entice people over, however only afew kno unique products
morethan 19%earlier this year
Those ratesare coming down but they have pushed prices up.However, this doesn’t seem to be putting companies off ordering, according to Leech.
“I think everyone expects to payabit moreand companies arestill putting aside agood budget forthis type of giveaway,as they knowitwill have apositiveimpact for their company,”she says.
These chewable sweets were available as farback as thenineteenthcenturyand remain afirmfavouritewithmore than one hundred flavours.
As well as standbys suchasCherry and Buttered Popcorn, therehavebeensome slightly less appetising versions forthe foolhardy,including DogFood, Toothpaste, and Rotten Egg. Digin!
Youcan also provide alittle Christmas cheer withboozy advents containing a selection of beer,whisky, or gin. Cheers!
The Sweet People notices a growing trend is theuse of edible treats as branded reminders and rewards sent to workplaces, used in retail incentives and at events.
These small tokens of appreciation, packaged professionally and responsibly makeahuge impression, particularly if used creatively suchasthrough seasonal flavour combinations.
During winter forinstance therange will introduce gold chocolateand truffles infused withwhiskyflavours, while earlier in theyear during theKing’sCoronation the range contained clementine infused truffles whichwerepopular too!
In its almost thecompanyh branded cakes, including emp anniversaries gestures, and
a few know the full extent that these can be applied,” he says. 10 years in business, the company has noted many uses of biscuits and confections, including employee engagement; launches; and milestones; thank yous; gestures, and meeting treats.
KNOCKOUT re get calendars moulded
Which is the response companies will hope to from their tasty offerings, especially as we near Christmas when advent come into their own. Chocolate is the traditional offering, and The Sweet People can create bespoke 3D bars from its own production facility.
Giventhe growth in interest in food miles, thefact that manyfood and drink products areUK-made, is another ather in theircap Companies suchasThe Sweet People ve invested heavily in its production and gone to great lengths to makeits products moresustainable.
drink are UK-made, is another feather their cap such as The have invested heavily in its production and gone to great to make its more sustainable.
Workplaces are to treat their staff members, to help create a fun and positive are a small gesture but they go a long way in helping celebrate the work for them.
choosing staffmembers, create afun an culture. Edibles small gestureb go along wayi businesses celebr people who wo
“Employee engagement and is our number one purchasing says Clarke “With so many focused on making sure staff are in the workplace, offering treats as part the working and
“Employeee gifting is our number reason,” says Clar businesses focu feeling positive treats as part of theworking day, and special occasions is just asmall waytocreatea fuzzyfeeling forteams, and keep them on ahigh.”
This became paramount during thepandemic and having products individually wrapped is still apriorityfor many, as this keeps them fresh and hygienic. However, therehas also been areturnofsharing products suchaslarge celebration cakes, whichare agreat cost-effective waytocreateanevent centrepiece.
It has been hardtoavoid theriseon prices foreverythingoverthe past year.Acombination of factors, from supply chain difficulties, geopolitical problems, and thepandemic recovery have contributed to UK inflation hitting morethan11% at its peak. Food inflation wasevenhigher, at
lo s nove and there is plenty to be had amid food and drink players.
Confectionery’s Lara says: “We are very excited about new, most sustainable premium which are TUV
Everyone lovesnove thereisplentytobeh promotional food and Distinctive Confectioner Leech, says: “Weare our new,most sustainab advent calendars whic stamped, as well as new chocolate additions to theadvent range, suchas Tony Chocolonely extra-large premium advents and different eco chocolate box options withbranded chocolate inside. We have recently launched a new giant swirly lolly available in alarge varietyofflavours and your choice of colourways and printed chocolates in different flavours.”
UK, and filled the team Leighton can with full colour on the top and to both sides of the box.
Its Eco Bus Box is made from sustainable, recyclable materials in the ,and lovingly filled by theteam in ighton Buzzard. It can be branded hfull colour digital printing on the topand to both sides of thebox.
At Eat My Logo, the team has kept
product development constantly moving. This year has seen new products including chocolatebars, macarons, funkycupcakes and confectionery.
Ahead of theChristmas rush, its launch schedule includes cheesecakejars; brandable candy canes; tray bakes, and individual mini loaf boxes filled withcake or chocolatebrownie sponge topped withicing and abranding area.
The events sector wasbadly hit by thepandemic but has roared back as individuals and companies looktobring back face to face gatherings. It is estimated that as manyas14million people attend festivals in theUK, whichpresents amighty opportunitytoengage withpotential customers and clients.
Moreand morecompanies want inexpensive giveawaysagain such as mint tins, promotional lollies, sweets, branded drinks, promotional chocolate giveaways, and even ice creams for their events and exhibitions.
Withworking from home anorm during Covid, companies looked forwaysofreaching out to theirdispersed workforces andthe letterbox became the frontline of engagement.
Faced withanalmost immediateend to their events business, companies created products suchasbrownies, flapjacks and biscuits that could be sent through the post to employees, encouraging asense of belonging and even communal activityas teams gathered online forvirtual meetings and breaks.
Postal products arestill going strong forthe WFH employeemarket, even as manyworkers arenow back in theoffice on afulltime or part time basis. The treat giftboxes that were popular during the height of thepandemic have nowbeen replaced withlargerorders deliveredto office or workplace locations, according to Eat My Logo
End users want aquality product that is cost effective to promotetheir companyname, be it foranevent, promotion, or exhibition, says Leech.
withincreased redtape. However, the hunger forBritish products remains, and companies suchasThe Sweet People have adopted imaginative processes to makeit smoother
“Our best sellers tend to be products that have alasting impact on clients suchasour personalised biscuit tins and personalised premium advent calendars which sit on clients’desks forthe whole of December,reminding them of the generosityofthe sender and of their companyname,” she adds.
on clients’ desks for the December, reminding them generosity of the sender company name,” she adds.
Following Brexit, exporting to theEUbecameproblematic
Advances in its edible product range are being mirroredbyadvances in production and fulfilment withthe investment of its ownEUbased fulfilment house in the Netherlands. European based customers can nowbeservedfromwithin the eurozone, making access to treats, faster, cheaper and morereliable.
Food and drink companies have takengreat strides to improvethe carbon footprint of theirproducts, suchas replacing plastics and cellophane withmore
sustainable options.
The Sweet People has revolutionised edible treats in theUKpromo marketing sector since its inception and continues to innovate including advances in sustainable, customisable packaging that canbe composted and recycled
As well as lookingfor more eco-friendly and sustainable items, clients want products that reflect their companystandards and the changing tastes of their audience.
Vegan and healthy products are also becoming moredesirable, hence therise of items suchasenergy bars, vegan biscuits and chocolate. Nobody need be left out.
Youcan’t eat without theproper kit and merchandise companies can help heretoo withpromotional utensils.
CHX has launched acompletebrandable cutleryset all contained in its ownneat case ready foruse and then stored for washing later.LunchMateisall made from recycled plastic and designed and made in theUKwithfour-branding areas available, all in full colour
Despiteincreasing costs in all areas, including ingredients, packaging, and delivery,suppliers have strivedto protect clients and distributors as muchas possible, says Clarke “We’ve been able to continue offering products at agreat value price point, ensuring that endusers can still enjoy thebenefits of treats without exceeding budgets,” he says.
The past couple of years have seen amassive shift in howweworkwithmoreofus undertaking hybrid arrangements withatleast some of our time spent working from home. This has made thetask of reaching out to staff,clients and partners ever moreimportant, and small, sweet treats have been oneof themorepopular ways ofdoing so “Mailings to individual clientsare becoming moreand more popular, especially as so manyare still spending some days working from home,” says Leech. “Weoffer afulfilment service, so anyofour products can be mailed out to staff or clients.”
All thesigns are that events are back stronger than ever,according to EatMyLogo.Aswell asexhibitions
conferences, and corporatecelebrations, Christmas parties areback.
“Last Christmas wasour busiest yet, with thehundreds of UK businesses choosing edible gifting to help spread festive cheer This year we arepredicting an even bigger take-up, as businesses celebratea year of uncertaintyand difficultyinsome industries and areas. It is so important that celebrations take place, to keep spiritshigh,” says Clarke
Its Christmas gifting packsinclude fantastic selections including chocolates, confectionery, shortbread, and cookies, along withsome extraspecial surprises.
Food is theonly form of merchandise that triggers thetaste sense, making it apowerful waytomake an impression. Food has theunique ability to trigger positive endorphins, whichwill be directly associated withthe brand image on thefood item or packaging. Recipients won’tforget thefuzzy feelingthey got when they received atastytreat.
Food can very easily zap energy and excitement intoany situation, whether it’sanoffice celebration, exhibition or brand activation. Recipients and attendees aremorelikely to take pictures and post them to social media if there areeye-catching treats involved.
Let me start by admitting that I am an accountant Not only that, but I am both a Certified and Chartered Accountant I like numbers and I understand them But that doesn’t make me a dull person, honest!
What it does mean is that I understand how businesses make money, and perhaps just as importantly, where they lose it I have presented countless seminars around the world (and virtually) on why businesses need to focus attention on the five ways to grow profits but what I see over and over again, are businesses making decisions based on emotions and not facts
Let s illustrate one of the common challenges I come across, with a real-life example
A limited company – A Ltd – was a wholesale business turning over £10m It sold mainly business to business but with some consumer sales over the counter Like many of this type, it gave discounts to customers against the list price of its goods
When I became involved I asked how much was given away in discounts each year The answer (in fact the answer I get from every business where I ask this question) was that it didn’t know
The first line of its accounting information was sales, i e the amount of all invoices raised at the prices agreed So after a little investigation, we found the list price of all items sold and compared this to actual sales and discovered that the average discount given was almost exactly 20%
So we now know that this £10m
business is actually a £12.5m business that gives away £2 5m in discounts each year This was the second biggest cost in their business behind goods bought to sell Bigger than payroll, bigger than allthe property costs, bigger than all other running costs of the business added together. But remember, no one knew this number.It was not reported anywhere No one had responsibility to control it You would find it hard to get £10 from the petty cash tin for expenses but you could give away £1 000 in discounts with the press of a button
When we ran sales training for this business, we encountered the typical sales attitude of If we are more expensive we will sell less Therefore the standard approach was “We need to be cheaper (give discounts) in order to sell more ”
I get it It is probably right at a conceptual level, but it is wrong at a practical level The business was a 30% margin business So something costing £70 was sold for £100 generating £30 gross profit The sales argument was that if we charged say £90 (10% discount) we would sell more stuff However the business now only makes £20 profit on these items So 1 000 of those items used to generate £30,000 of gross profit, and we now need to sell 1,500 items to make the same amount
So, if the business discounted prices by just 10% to drive extra sales it needs to sell 50% more of them just to get back to where it started That simply doesn’t happen
Sothe emotional, instinctivejudgement ‘becheaper =sell more, be more expensive =sell less’, reaches thewrong conclusion in the absenceofthe financial reality
Let’slook at another keyarea where facts change behaviours.
Another company – B Ltd – has a £6m business serving a widerange of customers It has good financial information on profit margins discounts being given and makes a healthy bottom line But it assesses all this information on a ‘whole business basis
One of our first tasks was to do a customer classification We split all the customers into three categories Large and profitable accounts from important customers – group A Small low value and difficult customers – group C – and the core business of typical sized OK customers in the middle – group B
What this showed (as is the case in the majority of businesses), is the A customers were small in number (less than 5% of all accounts),but accounted forabig slice of turnover (around 66% of total sales).We identified around 32% of turnover came from B customers and they were about 45% of all accounts This left just 2% of turnover from around 50% of customers, from the C category
Firstly it shows how critical A customers are to the business and poses some important
questions. How often are they contacted? Who is building relationships with them? What ideas input advice and support are you offering to them?
In this particular business the answer was that A customers were getting the same treatment as everyone else, and that changed as soon as theanalysis was done
What it also highlighted was that over half of the customers reflected just 2% of all sales You don’t need to be an accountant to know that this was not a profitable part of the business
In fact, a further extension of the customerclassification was to identify the profit generated by groups A, B and C. This showed that85% of all profit came from A, 30% came from B, meaningthat C was responsible forminus 15%.In other words thecompany was losing money on this group of customers.
Let s consider a typical interaction The customer rings up and asks “have you got X” The answer is “ yes and the price is £y” The customer then asks for a quote to be e-mailed and accepts by return e-mail Sale done
Someone then picks, packs and ships
An invoice is raised and sent A statement is raised and sent The customer gets two months free credit Even the simplest of transactions would cost say £5 in wages overheads and finance costs
So in this 25% gross profit business any invoice below £20 makes no money There were 14,000 transactions below £20 in the year we analysed
The emotional response from sales people was that every sale contributed to the overall costs of the business or they
might become a bigger spender next year There are lots of excuses The financial analysis simply shows they cost the business money What can you do about this?
• Increase the margins for these customers so you do make a profit
• Minimum order quantities to make transactions more cost effective
• Charge more for delivery
• No credit
• Online accounts only to reduce transaction costs
And as a last resort ask them to leave!
In the example above the business would have increased profits by 15% by sacking 50% of its customers What would that liberate in time and energy to serve or win better accounts?
These are just two simple illustrations of how good financial analysis affects the way a business should operate and why ‘emotional’ decisions are so often wrong Many of the businesses we work with don t have adequate financial information to make the right decisions, they don t train their team to understand the mathematics and financial consequences of discounts or small order levels,and they look at the business as one single entity making
‘averaged’ decisions on how they serve customers rather than differentiating between the top, middle and bottom categories
If you would like to know more about the 5 ways to grow your business profits, then read Pricing for Profit (available on Amazon) or attendtheupcoming BPMA member webinar on 7September Visit bpma co uk/ events to register for this
Peter Hill has been advising clients of Mark Holt & Co for more than 30 years, guiding them on all aspects of their business and personal financial affairs
Contact him on phill@markholt co uk or 01752 229079
Maybe you wonder whywecallit“Super”.Orm know.But just in case,let us explain:firstofall style; also because of itsbig printing area on th in Europe with 100% energy coming from renew manufactured andprintedinBIC factoriesfor footprint. Isn’titSuper?
you wonder why we call it “ . Or m know. But case, let us explain: first of all b its big area on t energy coming from and printed in BIC factories for a lo
We call it “Super and we arenot exaggerating.
range of produc .
od ing the Super Clip of products.
R e fi l l a b l e
1December2023
St PancrasRenaissance Hotel, Euston Road,London
TheBPMAare hostinganother landmark MemberNetworking Eventtobring memberstogether to meet anddiscuss thesustainable future of theindustry on Friday 1stDecember. This is amorning eventstartingwithasponsored networking sessionfollowedbya workshop to deep dive into thenext sustainable stepsfor members. On thesameday,we’re also hostingthe BPMA ProductAwardspresentationtoround off aday of progress andcelebration!
Hosted in thespectacularsurroundings of St PancrasHotel,thismust attend eventisnow open forbookings. Forticketoptions forthe Networking Eventand ProductAwardsLunch,please visit bpma.co.uk/events to secure your places
Essex-based Premier Print & Promotion hasannounced itsthirteenth acquisition in theshape of Manchester merchandisedistributor LogoX.
The companywas founded by SibbyKhanand has been managedrecentlyby
managed recently by children.
his wifeYasmin. After 30 yearsrunning the company, thecouplehave decidedonthe dealwith Premier to allowthemto concentrateontheir other business of providingresidential care forunderprivileged children
Coast Promotions has announced it has joined theGalpeg programme to help delivergreater value and service excellence to its clients.
Marshall said: “I have for many and when the came up, I was pleased we could a deal together I’m excited to know the LogoX customers introduce
Premier founder, Jamie Marshall, said:“Ihave known Sibby formany years andwhenthe opportunity cameup, Iwas pleasedwecould put adeal together.I’m excited to get to know theLogoXcustomers and introduce them to Premier.”
The dealfollows the acquisition of M-Four Promo by Premier at thebeginningof2023.
Marshall said that Premier remains open to further confidential conversations concerning acquisition opportunities.
BPMA Accredited supplier
Everything Seedshas been certified as aBCorpwitha scoreof95.9.
The certification is awarded to companies that meet thehighest standards of social and environmental performance, transparency, and accountability.
Rigorous assessment involvesmorethan200 questions covering every aspect of business, from its
environmental impact to howittreats its team.
Securing it has taken Everything Seedsyears of teamwork and commitment to themission of using business as aforce forgood.
Thecompanycommended theefforts of itsteamand the supportofits ourpromotional merchandisedistributors, and said that it wouldcontinue to improve andelevateits standards.
Laltex Group has announced changes to itsproduction capacity, warehousing, and customer service in preparation forits end of year busy season.
Asecond shift, five days a week, has been introduced at thein-house print room to increase capacityand reduce overall lead times. Keeping moreorders in-house will also ensuretighter qualitycontrol
The companyhas made asix-figureinvestment to its warehouse to increase racking locations by 1,800toatotal
of 14,000 spaces,allowing for larger stockquantities and reducing congestion.
Acontainer management system has also been introduced to improvethe flow of incoming stock.
Afurther 20 people have been added to theteam to copewith thepeakseason,and anew, standardised training process hasbeen introduced to close anyteam member knowledge gaps. Supervisors in the in-house print room have also undertaken specialist training.
As part of theGalpeg programme, Coast Promotions will continue to operateasanindependent business while benefiting from an arrayofsupport services that will free it up to focus on its core strengthofsales.
Promotions’commitment to qualityand customer satisfaction aligns perfectly withour ownvalues, making them an ideal addition to theGalpeg network.Ilook forwardtothe mutual growth and success this collaboration will bring.”
Founded in 2006 and based on theKent coast, Coast Promotions is afamilyrunbusiness that servesa diverse clientele, ranging from multinational corporations to local businesses.
These services include streamlined invoicing, efficient order follow-up preferential pricing and idea and resource exchanges.
Andy Sheridan, co-director at Coast Promotions, said: “Our decision to affiliatewithGalpeg wasdrivenbythe myriad of services they offer.These valuable resources will empowerustoenhance our customer interactions and overall efficiency. Wit Galpeg’s support, we are confident in reaching new heights of success.”
and overall efficiency. With
our confident in reaching new
Co-director Jayne Jones added: “We’re really excited about the potential benefits this collaboration will bring. Working withGalpeg will allowustoelevate our service offerings and createlasting impact forour clients”.
Galpeg managing direct Paul Green, said: “Coast
create lasting director
Charging your device is getting easier.WithEUregulations changing forthe good of the consumer andthe environment even thelikes of Appleisnow changing all its devices to USB-Cportsand lookingfor ways to charge them more quickly.
USB-Cchargersare moreconvenient as they aresmaller and amorepowerful way to charge all ourdevices quickerand safer than ever.Likeall technology advances, this opens up opportunitiesfor ourindustry as such soughtafter accessoriesmakefor great promotional gadgets to useinmarketing campaignsand as rewardsorgifts, delivering alongterm, higher returnoninvestment. Products with longlifecycles such as this are also better forthe environment.
Smartphones, tablets, laptops and accessorieslet youwork, play,and stay in touch, anytime, anywhere– untilyour batteryruns down. Youwant to make sure youcan charge your deviceswhenever youneed to,and charge them fast.Ifyou’re ready fora better alternative to your old plugs, it’s time to lookatupgrading to the right USB-C wall charger.
AUSB-Ccharger uses theUSB-C power delivery (USB-C PD) standard, enabling slimmer andlighter gadgets than chargers from thepast. But don’tlet thesizefoolyou. USB-Cchargersalso delivermorepowerful, faster charging.
They arefasterthan oldbasic chargers as they recognise your device’s power requirementsand adjust to powerit safely in as littletimeaspossible. With aUSB-CPDcharger,your smartphone can charge up to 160%faster than acharger with5-wattcapacity.
A20-watt USB-CPDcharger powers an iPhonebatteryfrom0% to 50%in24minutescomparedto 63 minutes with a5-wattcharger
They also have universal compatibility. Apple, Samsung, Google, Sony,LG, HP, Lenovo,DELL, Microsoft, andNintendo alluse theUSB-CPDprotocol.
Youcan find aUSB-Ccharger that provides thewattage youneed for fast chargingofany device.Refer to thewattageofthe charger to seeifit’sright foryour device
Next generation USB-Cchargersalso need theright cable to work to their fullcapability. Larger laptops anddisplaysneedtobe paired with a5Acable to support charging up to 100watts, instead of using astandard 3A cable that only supports charging up to 60 watts or standardcablesthatonlyallow chargingto20W.So, lookcarefully at the chargingcable and opt forthe Fast Charge cable to go withyour USB-Cwallcharger
USB-C wall chargersare moreuser-friendly than USB-Achargers. Symmetrical USB Type-Ccharger plugs don’t requireyou to orient thecable in acertain way. Withthe reversible connector feature,you can easily connect your universal laptopchargeror phone charger to all USB-Ccables.
Some USB-Cchargersare small, sleek and easytocarry.The reason is amaterial called Gallium Nitride (GaN), whichisnow used in semiconductors. Space-age GaN, used
on solararraysand satellites, is acrystalline material that conductselectricityfaster but also generates lessheat. Thatmeans components within thecharger can be closertogether,and chargers can be smaller and still meet safety standards.
If youwant to charge asmartphone, tablet laptop,and more, adualUSB-C charger or multi-portcharger is asmartinvestment and amoreuseful promotionalgadget.A multiport wall chargerallowsyou to charge all of your devices at thesame time.
Addnames andlogos to theUSB-C plugs andyou will guarantee your plug will be viewed very differently in future. Keep up withtechtrends andyou will be readyto assistyour clientwiththeirnextgadget accessory brief
Be sure to head over to the BPMA’s stand(number36) at Merchandise Worldthis September,tofindout more about howthe Associationis supporting itsmembers on the road to net zero
Therewill be two talkson theday with BPMA Board Director andBPMASustainabilityChampion, MelissaChevin and CEOCarey Trevill explaining moreaboutthe StepForwardPledge.
The Pledge waslaunched this summer and withoverathirdofmembers signed up already thefirst advocates of thePledge report finding theprocess bothhelpfulfor planning their
businessesand revealing areas whereactioncan be taken.
Afirst talk at 10am is open to anyone attendingthe show and is focusedonwhy thePledge is important. Thesecondtalk is a focused workshop formembers taking thePledge who want to askmorequestions.These shortinformative sessionsare open house and all arewelcome, although it shouldbenoted that only memberscan take thePledge.
Attendees forthe showcan register aheadof time by visiting theBPMAeventspageatbpma. co.uk/eventsand request a1:1 meeting with theBPMAteamonthe day.
The BPMA has been on ahiringspree this summer to build theteam and deliverthe extensive programme for2023/24and beyond. Newhires formembership,compliance and sustainability, marketing and events join Carey,Tom and Georgie in early September
If you’re attending Merchandise World, head overtosay hello
Once adecision to sell your business has been made, thenext stage is to carefully consider theprocess. Whether thesale is urgent or not, alackofplanningand understanding of theoptions available maywell lead to disappointment in thefinaloutcome.
It does not matter whether thebusiness is aone-person operation or has multiple shareholders, or is with or without staff.A strong trackrecord of sales andprofits will alwaysattract potential buyers.
Acommonly chosenrouteistoengagea business broker.However, this optioncan often be expensive andcumbersome, witha great deal of emphasis on thepreparation of due diligencematerials.
Business brokers don’t necessarilyhave adequate knowledge of values of businesses in aparticular marketsectorand endup applying inappropriatecalculations especially forsmaller companies.
Once yousignupwithabroker, it is not dissimilar to using an estateagent and you have little control overthe quality ofthe leads and can easily end up wasting alot of time and effort.
When considering asale duetounforeseen circumstances, such as illness, divorce or financial difficulties, it is important that thereason is not disclosed toavoid
adversely affecting anypotentialoffers.
Manyowners receiveunsolicited letters from ‘interested parties’ eager to buytheir business. These companies or individuals areoften ‘fishing’for distressedselling opportunities andseek to have conversations to establish themotivationsfor asale. They also oftenseek to finance apurchase outof future generated profits, if they can.
Usingabusinessbrokercan be helpful whereasale is unexpected and distressing as they can handle theentireprocessonyour behalf withnoneed to engage directly with interested parties.
Amorestraightforward andcleaner routewould be to sell thebusiness to one or moreexisting employees or to acompetitor within theindustry.Both options have their merits and which one to go withdependsonwhether thesale is urgent or can be planned in advance, suchasinthe case of aretirement.
If thesale arises unexpectedly, employees can generally be trusted and mayshow genuineunderstanding of theunfortunate circumstances. This option has several benefits. Firstly, thecurrent employees arealready familiar withthe company’s operations, culture, and values, whichcan provide asenseofcontinuity for both the business and its stakeholders.
There’sahigher likelihood that they genuinelyunderstand thereasonsfor thesaleand maybemoreinvested in maintaining thecompany’ssuccess
and reputation. This canleadtoasmoother transitionfor customers, suppliers,and other business relationships.
Selling to acompetitor limits thetimewasting factor but, be prepared forthe valuationtobebased on amixtureof current and futureprofitability andthe likelihood that thedynamics of your involvement during thesellingperiod maywell change andnot necessarily for thebetter.For example, thecompetitor might want to integrateyour company quickly,whichcould lead to changes in management, operations,orevenlayoffs
It’sessential to be prepared forsuch possibilities and ensurethat anyagreements made during thenegotiationphase consider thewell-being of both your employees and thecompany’s long-term prospects.
In mostcases, business ownersaim to sell up in themost taxefficientway to capitalise on what hasbeenmanyyears of sweat and toil and to go with what appears to be thebest financial deal. However, what may seem like agooddealatfirst glance, may not necessarilybethe case.Seeking advice from multiple sources, careful consideration and aclear vision of your desired outcome forthe business arecrucial. The ultimate goal is to achieveasmany of these objectivesas possible.
The structureofany deal is keyand having athorough understandingofthe available options andtheir individualmerits and choosing theright one, is often more important than theprice. Remember,all that glitters is not necessarily gold.
Paul Green is managing director of theGalpeg Networkwhich provides back-office support forpromotional merchandise distributors.
Inaworld wherepurpose increasingly matters almost as muchasproduct, howcan youramp up enthusiasm for sustainabilitywithin your business?
Although my ownexpertise began in external communications, almost half of what Idonow revolves around communicating social and environmental purpose internally.So, in this column, I’d liketosharesome tips on howyou can drive purpose within your business –and, at thesametime, create abetterand more sustainable future.
While some might dismiss mission statements as meaninglesswords mainly catering to millennials, for purpose-driven brands they are extremely significant
Your mission statement is the ‘why’ behind yourcompany's existence.It all starts here
Unlike a vision statement, which sets out aspirations, the mission statement (together with your company values) serves as the foundation of your operational framework
It goes beyond mere catchphrases – it’s about effectively communicating values to your team and ingraining them into your day-to-day operations.
Purpose serves as an invisible compass, aligning employees suppliers and customers with your company ’ s reason for existence
It also drives motivation within a company and helps to attract top talent, especially from the pool of sociallyconscious Gen Z and millennial workers
A company ’ s culture is often a key to its success so emphasise these values when recruiting
Have a strategy
Effectively communicating purpose internally demands continuous effort and involvement from all levels of your organisation While business leaders naturally set the tone it’s crucial that the entire company embraces its ethos So here are some ideas to help you succeed:
• Establish asustainabilityteam. Hold regular meetings to createaction points, and actively monitor and measure momentum and progress.
• Use engaging visuals, suchasvideos and charts, to communicateyour company’s sustainabilityefforts and keep employees engaged.
• Createsustainability-focused reports, encompassing Sustainable Development Goals and GlobalReporting Initiative frameworks. These boost transparencyand can form thebasis for‘concise’internal and external communications. Note that adjective –keep these brief and to the point
• Identify and encourage thesustainability champions within your business Offer incentives to those employees who contribute to your sustainability goals.
• Be real Acknowledge that perfection is unrealistic and be transparent about your sustainability challenges Talking about room for improvement helps secure the truth of both customers and employees
• Provide education and training to deepen employees’ understanding of sustainability.
Employees who arebetter informed often see apositive impact of this training on boththeir work and personal lives.
• Use companynewsletters, intranets and meetings to discuss sustainabilityand purpose. Howabout an ‘eco’pub quiz or an away daytohelpshowcase your purposedriveninitiatives?
Once your sustainabilityefforts arewell established, createadedicated section on your websitetoshowcase bothyour initiativesand achievements –and theareas ripe forimprovement. This strategy of public transparency also helps your workforcetobelieve your commitment to these causes is genuine
Finally don't wait for some perfect moment to begin your journey Purpose-driven initiatives fuel growth, inspire innovation and foster a culture of sustainability that can set your business apart from its competitors.
• Melissa Chevin is BPMA board director and marketing consultant with GF Consulting –mchevin@gf-consult co uk
Embracing asustainable marketing strategy can reap great potential rewards for businesses. Don’t delay,start today,says Melissa Chevin
LSi has announced thepurchase of London-based promotional merchandise distributor Propaganda witheffect from 11 August.
LloydSimpson, LSi managing director, said he wasthrilled by this latest acquisition whichfollows thepurchase of Sussex Promotions last year and further strengthens LSi’spresence in London and thesouthofEngland.
“Propaganda is another well-established distributor that shares our values in delivering an exceptional customer experience and we look forwardto introducing Team LSi, and everything we can do,toour new customers,” he added.
Propaganda founder and managing director Stephen Taylor said: “After 30 years it wasexceptionally important to find the right partner that mirrored our corevalues of providing outstanding customer service and value add products. LSi is that perfect fit, and Ileave knowing our customers are left in very safehands.”
Taylor,who also founded promotional
sweet business, Sweet Concepts, said he felt thetime wasright to move on from promotional merchandise and explorenew opportunities at home and abroad.
LSi is on thelookout forfurther acquisitions and Simpson said companies could contact him in confidence to discuss possibilities.
Jutebaghas gone from bronzeto silver withits Ecovadis certification, arecognition of its dedication to environmentally sound business practices.
The company’sperformance increased by 15%within the certification standard, putting it in thetop 25% of morethanamillion businesses assessed worldwide.
Geiger has been named as afinalistinthe Lloyds Bank British Excellence Awards forSustainable Business of theYear 2023.
This reflects its values and highlights therole it is playing in putting sustainability, social and environmental impact at theheartofthe promotional merchandise industry.
The Lloyds awards celebratethe best of British business, culminating in aceremonyinNovember.ThisJuly
Geiger announced it had achieved the Platinum Ecovadis rating forthe second year,strengthening its sustainability stance further
The companyclaims advanced
Textile supplier Kingly is holding awebinar looking at howsustainabilityisshaping the promotional industry.
Kingly CEO RobArmour (right)willlead thewebinar on 4September,coveringtopics suchaswhatmakes apromotional product sustainable, andhow to spotgreenwashing.
The event will also coverthe benefits of using sustainable products and how businesses can move towards carbon neutrality.
Delegates can sign up to theevent at Wearekingly.com.
reporting and management systems demonstratehow sustainabilityisembedded in all its operational activities and aligned with commercial objectives.
Procurement director, SteveWickham said: Being shortlisted forSustainable Business of theYearis amazing recognition for theeffortofour team to double down on our SustainabilityPledge and embed sustainabilityineverything we do.It is also amarkerfor thepromotional merchandise industryand howwe aredemonstrating that desirable merchandise products can be produced responsibly and withthe smallest possible environmental footprint.”
Director Parit Shah said: “This new silver rating is atestament to theefforts theentireJutebagteam has put into sustainabilityacross our operations. I’mincredibly proud of theprogress achieved, and we look forwardto continuing our internal workaswell as supporting our customers to achieve their sustainabilitygoals.”
By forging sustainable partnerships withsuppliers and distributors, Jutebag aims to substantially reduce its environmental impact with acommitment to sustainability that encompasses environmental stewardship,promoting social well-being and strong communities.
“For example, we support social and solidaritysourcing initiatives whichhelp people from vulnerable communities to get ajob and receive adecent income,” said Shah. “One of our latest collections of retail bags is hand-stitched by people with disabilities. The profits received from thesale of eachbag goes towards improving facilities at aSENDcentre that caters to special education and disabilityneeds.”
Jutebag is also workinghardto reduce its carbon footprint, withthe companyactively seeking to measure its globalgreenhouse gas emissions.
“Thiswill enable us to start working on our path to decarbonisation, with initiativessuchasane-waste recycling scheme, and acommitment to reduce business travel by air compared with pre-pandemic times. Oursupplychain isalso committed to carbon neutrality and renewable energy.”
The BPMA Product Awards areopen forentries from 1September,soit’s time forthe industry to get its best product stories ready to impress thejudging panels.
“The ProductAwardsare afantastic celebration of themost innovativeand creative productsinour industryand we’re looking forwardtoseeing thecalibreofentries this year after ahighly competitive Awards last year,” said BPMA CEO Carey Trevill. “We’ve got over50judges linedupagain this year, ready to assess theentries andwitha range of categories to suit everyproduct.”
Thereare 13 categories and entries are open to all BPMA member Suppliers and ‘Qualifying Suppliers’. ‘Qualifying Suppliers’ arethose companies withregistered status in theUKoranother country, who have been trading formorethan12months, trade in theUKmarketand areclassed as Trade Only or Multi-Channel. These Awards arenot open to Distributors or Agencies.
In addition, theMarketing Campaigns of theYear categories arenow open for BPMA members only withentryfrom1 September.Moreinformation about all categories is availableatbpma.co.uk/ productawards.
This year,all entrants arerequired to enter and submit aminimum of 1xentryintoa ‘CategoryA’award categorybeforeaccess to a‘CategoryB’special awardisgranted.
This is to ensureall products areentered intothe most appropriateproduct category beforeentering aspecial category. The categories areset out below.
The Product Awards areopen to all promotional merchandise products on the marketand withthe exception of Category Bcriteria, do not need to be new to the marketbut must be able to evidence the dateonthe market. Please see theguidance notes and termsfor moredetails of on the marketdates.
UPDATED CATEGORIES
Thereare 13 categories split across 11 ‘A Categories and 2‘B’ Categories to enter Please notesuppliers must enter and submit aCategory‘A’ entrybeforeaccess will be granted to Category‘B’
CategoryA
• Apparel Product of theYear
• Award&GiftingProduct of theYear
• Bag&Folder Product of theYear
• Drinkware Product of theYear
• Exhibition Product of theYear
• Food &Drink Product of theYear
• Health &TravelProduct of theYear
• Writing Instrument Product of theYear
• Stationery Product of theYear
• Technology Product of theYear
• Work &PlayProduct of theYear CategoryB
• Innovation of theYear
• UK Made Product of theYear
PRODUCT AWARDS GRAND PRIX
An overall winner will be chosen from all winning entriesacross the13categories, awarded on an accumulator points basis.
The Grand Prix Awardwill be revealed at the BPMA Awards in January2024. Please note all entries aresubjecttoTerms & Conditions plus an entrycharge. Detailscan be found at bpma.co.uk/productawards.
The timeline forthis year’s BPMA Product Awards is as follows:
1September: open forentry
11 September: BPMA member early birdentryratecloses at 17:00
6October: entries closeat17:00
23 October: shortlist announced
30 October: branded samples to be submitted forshortlisted entries
December 2023: Winners will be announced! Look out foraspecial event announcement!
The latest BPMA Product Awards are achance of the industry to show its creativity and innovation. Don’t miss out on the opportunity to take part
