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https://fashio.n-era. com/1970s/punk-fa shion-

70s antifashion The sexual revolution led the way to the opening of closet doors and the forging of new identities. Anti-fashion demanded open attitudes, and set parameters for a broader scope of imagination. Changes in fashion were no longer considered cyclical or progressive, but rather avant-garde, revolutionary and radical.

Black leather, studs, chains, mufti fabrics, greyed sweated out black T-shirts, bondage animal print bum flaps and leg straps epitomize some of the looks that immediately spring to mind when thinking of the early punks

High-fashion outfits were center stage for murder, drug overdose and sexual intrigue https://www.marieclaire.co. uk/fashion/a-brief-history-of -punk-fashion-79145 The clothes suited the lifestyle of those with limited cash due to unemployment and the general low-income school leavers or students often experience.

https://smoda.elpais.com/ moda/sex-asi-nacio-el-pun k-y-el-escandalo/

The counter-movement was a backlash against the etherealness established by the late sixties’ Summer of Love ethos – all waves, flares, drapes, peace and love. In its place came super tight jeans, leather jackets, ripped tees, sweat and anger. Soft lines were replaced with sharp cuts; 15 minute prog-rock jams struck down by two-minute distorted bursts.


70's fashion has had a huge impact in the world, something about the anarchy got into us and we're all for it. We'll take a -very aesthetically pleasant- trip down memory lane and get inspired by today's take out on 70's fashion.


BOUTIQUE

It was run by Malcolm McLaren and Vivienne Westwood in London. Before becoming SEX in 1974, it was called “Let it rock”. It was for the true revolutionaries.


'You couldn't imagine the Punk Rock thing without the clothing' -VW


VIVIENNE WESTWOOD TODAY

FALL 2021 READY TO WEAR The entire collection is based on materials that have a reduced impact on our environment. “This collection’s

refreshed melange starred a print of Daphnis and Chloe, a 1743 painting by François Boucher from the wonderful Wallace Collection that sumptuously pictures a sleeping shepherdess being ogled by a ripped shepherd” (Vogue). The collection is varied of typologies, including t-shirts, denim, bodysuits and dresses.



Love Musical

Revolution

Sexual

FREEDO M



SEX PISTOLS Origin London, England Genres Punk Rock Years active ● ● ● ●

1975–1978 1996 2002–2003 2007–2008

Past members ● ● ● ● ●

Johnny Rotten Steve Jones Glen Matlock Paul Cook Sid Vicious



SOON TO RELEASE: THE SERIE ABOUT SEX PISTOLS

The band was born in 1975 and is characterized by giving identity to the misery and disappointment of British society dragged from the Second World War. The most common themes of their songs are misery and self-destruction. All this is reflected on “Lonely Boy: Tales From a Sex Pistol”, the memories of the guitarist of the band: Steve Jones. The serie is called “Pistols” and is directed by Danny Boyle. The story of this project is based on Jones, having in consideration his life and his fame, before and after the band. The cast is composed by Anson Boon as Johnny Rotten, Louis Partridge as Sid Vicious, Toby Wallace as Steve Jones, among others. Filming began in March and its premiere is expected in early 2022


Cruella, which is set in 1970s London amidst the punk rock revolution, follows a young grifter named Estella, a clever and creative girl determined to make a name for herself with her designs. She befriends a pair of young thieves who appreciate her appetite for mischief, and together they are able to build a life for themselves on the London streets. One day, Estella's flair for fashion catches the eye of the Baroness von Hellman, a fashion legend who is devastatingly chic and terrifyingly haute, played by two-time Oscar® winner Emma Thompson. But their relationship sets in motion a course of events and revelations that will cause Estella to embrace her wicked side and become the raucous, fashionable, and revenge-bent Cruella.


FOR LEG PARIS ADVERTISING AGENCY

adverts

2007


Playtex "For difficult little people" by Grey Worldwide, Beijing

2013


FASHION EDITORALS



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