THE SEVENTIES - ASSIGMENTE

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https://fashio.n-era. com/1970s/punk-fa shion-

70s antifashion The sexual revolution led the way to the opening of closet doors and the forging of new identities. Anti-fashion demanded open attitudes, and set parameters for a broader scope of imagination. Changes in fashion were no longer considered cyclical or progressive, but rather avant-garde, revolutionary and radical.

Black leather, studs, chains, mufti fabrics, greyed sweated out black T-shirts, bondage animal print bum flaps and leg straps epitomize some of the looks that immediately spring to mind when thinking of the early punks

High-fashion outfits were center stage for murder, drug overdose and sexual intrigue https://www.marieclaire.co. uk/fashion/a-brief-history-of -punk-fashion-79145 The clothes suited the lifestyle of those with limited cash due to unemployment and the general low-income school leavers or students often experience.

https://smoda.elpais.com/ moda/sex-asi-nacio-el-pun k-y-el-escandalo/

The counter-movement was a backlash against the etherealness established by the late sixties’ Summer of Love ethos – all waves, flares, drapes, peace and love. In its place came super tight jeans, leather jackets, ripped tees, sweat and anger. Soft lines were replaced with sharp cuts; 15 minute prog-rock jams struck down by two-minute distorted bursts.


70's fashion has had a huge impact in the world, something about the anarchy got into us and we're all for it. We'll take a -very aesthetically pleasanttrip down memory lane and get inspired by today's take out on 70's fashion.


Playtex "For difficult little people" by Grey Worldwide, Beijing

2013


DAFT PUNK 2015

advert


BOUTIQUE

It was run by Malcolm McLaren and Vivienne Westwood in London. Before becoming SEX in 1974, it was called “Let it rock”. It was for the true revolutionaries.

430 King’s Road, London. From fetish clothing to bondage and punk clothes, with customers coming from all kinds of background, prostitutes or the wealthy and rebellious british youth.


'You couldn't imagine the Punk Rock thing without the clothing' -VW



look inside 430 King’s Road


VIVIENNE WESTWOOD FALL 2020 READY TO WEAR Taking the form of a sit-in protest, Westwood’s presentation was themed entirely around the controversial whistleblower, while the gallery space was filled with her creations. On the walls there were signs saying: “Politicians are Dickheads + Devils,” “Culture-fit, Consump-fat” and “Assange v. U.$.” Models wore slogan T-shirts that proclaimed: “Too Fast to Live, Too Young to Die,” and “The poor get poorer.” It was difficult not to get distracted by her team members wearing masks with an illustration of a beheaded man or by the large installation in the middle of the main room: A metal frame with cloth posters hanging off it and writing that said “Rot $ Fossil Fuels,” and “Growth = Destroy.”

Westwood designs in the same way that she protests, with gusto. And irony.

https://wwd.com/runway/fall-ready-to-wear-2020/london/vivienne-westwood/review /



Love Musical

Revolution

Sexual

FREEDO M



PLAS MA TICS


IN BLANK



IN BLACK




SEX PISTOLS Origin London, England Genres Punk Rock Years active ● ● ● ●

1975–1978 1996 2002–2003 2007–2008

Past members ● ● ● ● ●

Johnny Rotten Steve Jones Glen Matlock Paul Cook Sid Vicious



SOON TO RELEASE: THE SERIE ABOUT SEX PISTOLS

The band was born in 1975 and is characterized by giving identity to the misery and disappointment of British society dragged from the Second World War. The most common themes of their songs are misery and self-destruction. All this is reflected on “Lonely Boy: Tales From a Sex Pistol”, the memories of the guitarist of the band: Steve Jones. The serie is called “Pistols” and is directed by Danny Boyle. The story of this project is based on Jones, having in consideration his life and his fame, before and after the band. The cast is composed by Anson Boon as Johnny Rotten, Louis Partridge as Sid Vicious, Toby Wallace as Steve Jones, among others. Filming began in March and its premiere is expected in early 2022




Cruella, which is set in 1970s London amidst the punk rock revolution, follows a young grifter named Estella, a clever and creative girl determined to make a name for herself with her designs. She befriends a pair of young thieves who appreciate her appetite for mischief, and together they are able to build a life for themselves on the London streets. One day, Estella's flair for fashion catches the eye of the Baroness von Hellman, a fashion legend who is devastatingly chic and terrifyingly haute, played by two-time Oscar® winner Emma Thompson. But their relationship sets in motion a course of events and revelations that will cause Estella to embrace her wicked side and become the raucous, fashionable, and revenge-bent Cruella.




NO ONE IS ALL BAD







BURN IT


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