It’s that time of the year again as we prepare for G2E, which marks its 25th anniversary this October. Continuing the historic tenure presented by the American Gaming Association and organized by RX, Global Gaming Expo remains the ultimate location for gaming industry professionals. As we celebrate this significant milestone anniversary, we are proud to once again host the global gaming community in Las Vegas for this year’s event. We are excited to welcome gaming stakeholders from over 115 countries, regions and territories, as we all come together to be part of the industry’s continued growth and dedication to innovation.
CELEBRATING 25 YEARS
One of the most exciting additions to this year’s event is the inaugural G2E Dealer Championship, the nation’s first-of-its-kind competition celebrating the skill, precision and showmanship of US land-based casino dealers. These professionals play a vital role in the overall gaming experience and this competition recognizes top talent who are evaluated on technical skills, hospitality and game control. Additional information is available at globalgamingexpo.com.
We are also thrilled to introduce the new G2E Media Zone , offering a state-of-the-art studio space where media partners can conduct interviews, produce content and connect with industry leaders. This dedicated area will be available for hourly bookings
Korbi Carrison , Event Vice President at G2E, walks us through what to expect at a special anniversary edition of this year’s trade show.
throughout the event, creating new opportunities for storytelling and a larger footprint for valuable visibility.
throughout the event, creating new reimagined iGaming Zone, designed to be a fully immersive hub for discovering the latest advancements in legal, online gaming. This area has been a favorite in past years, so we’re thrilled to see it evolve and offer even more engaging experiences. Within the iGaming Zone, the iGaming Hub will also feature expert-led conversations and networking opportunities.
Additionally, the all-new Meeting Zone will offer AI-driven matchmaking services with seamless scheduling through the G2E mobile app. This will ensure attendees are able to make the most of their time forging business connections tailored to professional goals. The dedicated zone makes those deal-making conversations even more accessible for attendees.
Online gaming professionals and enthusiasts can also look forward to a
KORBI CARRISON Event Vice President G2E
And returning this year is the G2E Networking Lounge, serving as a central hub for engagement, collaboration and meaningful conversations within the G2E community. Events at the lounge include the Tribal Gaming Leaders Reception, African Americans in Gaming Happy Hour and a collaboration with the new LGBTQ+ in gaming group.
Attendees can also expect continued development of the education program with more than 100 sessions and 330 speakers. This year’s agenda will dive deep into the evolving regulatory landscape, emerging technologies and the latest developments in digital and land-based gaming, along with the key issues shaping the future of our industry.
We’re proud to celebrate 25 years of G2E. This year’s event will showcase the innovative and collaborative spirit that defines our community. With new activations, expanded networking opportunities and industry-leading education, G2E 2025 promises to be our biggest and most impactful event yet.
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Maureen Beddis
REFLECTING ON 25 YEARS OF G2E
, SVP, Membership & Events at the American Gaming Association, looks back on G2E’s long history of influence on our industry.
With the 25th Global Gaming Expo on the horizon, I’ve found myself reflecting on the expansive history of achievements and the role the trade show has played in shaping today’s legal, regulated gaming industry. Over the past 25 years, G2E has become more than just an annual event. It has become the central meeting for the gaming industry: a place where ideas are exchanged, partnerships are formed and innovation is on full display.
As we prepare for the milestone anniversary this October in Las Vegas, it’s the perfect time to celebrate the show where gaming’s future comes to life.
Since its launch in 2001, G2E has grown alongside the industry it has served. At the first show, we welcomed just under 10,000 attendees. At the time, the industry was just beginning to navigate the transition to digital platforms and more sophisticated operations.
G2E provided exactly what gaming needed: a central gathering place where manufacturers, operators, regulators and suppliers could collaborate on solutions to shared challenges. The expo filled that need – and has continued to evolve in step with the industry.
From its roots in traditional casino operations, the show now encompasses the
most significant partnerships, deals and innovative breakthroughs can trace their origins back to conversations on the trade show floor. It’s a place where executives map out strategy over coffee or drinks, product launches spark neighboring ideas and long-term collaborations begin with a single conversation.
MAUREEN BEDDIS SVP, Membership & Events American Gaming Association
full spectrum of modern, legal, regulated gaming – sports betting, iGaming, emerging technologies, payments and beyond. While the topics may evolve, the goal remains the same: to provide a platform for meaningful conversation, practical insights and real business opportunities.
At its core, G2E has always been about connection. Many of the industry’s
"OVER THE PAST 25 YEARS, G2E HAS BECOME MORE THAN JUST AN ANNUAL EVENT. IT HAS BECOME THE CENTRAL MEETING FOR THE GAMING INDUSTRY"
It’s also a statement of the industry’s resilience. During periods of uncertainty – whether during times of economic uncertainty or the challenges of the Covid-19 pandemic – G2E has served as a rallying point. It has provided a forum for the industry to regroup, share lessons and move forward with purpose. Time and again, G2E has proven to be more than a trade show: it’s a reflection of the community behind it.
Last year’s record attendance of over 25,000 leading industry experts, exploring more than 400 exhibits and participating in over 100 educational sessions, proves that G2E’s relevance is stronger than ever. We’re not just keeping pace with industry growth, we’re driving it forward. As we look to the 25th anniversary show in Las Vegas, we’re building on that momentum in new and exciting ways.
This milestone offers a moment to recognize how far we’ve come but, more importantly, it’s an opportunity to look ahead. Innovation doesn’t stop and neither does this industry. G2E 2025 will showcase the people, products and ideas shaping gaming’s next chapter – and I couldn’t be more excited for what’s to come.
Here’s to 25 years of growth, leadership, and progress – and to the future of the show and industry that we’ll continue to build together.
SCHEDULE AT A GLANCE
G2E brings together gaming entities from diverse sectors, whether it be iGaming start-ups or slot machine giants. Its schedule reflects this diversity.
MONDAY 6 OCTOBER
Global Gaming Awards Americas 2025
SCHEDULE | GAMING AMERICA
KEY FOR G2E FLOOR PLAN
* Selected companies
KEY FOR G2E FLOOR PLAN
* Selected companies
EGT 3259 Zitro 3353/3650 Spintec 3630 Soft2Bet 3637 BetConstruct 4002 LT Game (at the AA Slots stand) 4023 Playtech
AWARDS PREVIEW
WITH GREAT HONOR
Approaching the 25th anniversary of G2E, the conference will also play host to the 12th annual Global Gaming Awards Americas, celebrating the very best in gaming over the past 12 months.
Over the past decade-plus, no awards ceremony has brought greater prestige and honor to the gaming industry than the Global Gaming Awards, especially in the Americas region where growth continues to be seen throughout the US, LatAm and Canada.
categories to continue shining a light on the growing markets and verticals within gaming.
In Las Vegas, the Global Gaming Awards Americas will now honor the Casino Services Supplier of the Year, handed to the company which outperforms even the highest of expectations over the previous 12 months.
Following an incredible 11th annual Global Gaming Awards Americas held at the Venetian Resort in Las Vegas, the Awards will once again be returning to the gaming capital of the world during the G2E in October. The ceremony consistently recognizes and rewards the gaming industry’s strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect among sector heavyweights due to the strict rules and procedures put in place.
Ahead of the 2025 iteration, the Americas ceremony has introduced new
The Awards have also divided the well-known Land-based Supplier of the Year category into both Class II and Class III awards, ensuring all levels of the landbased gaming industry are honored each year. With significant growth seen over the past several months in LatAm, too, the Global Gaming Awards Americas will now be presenting the LatAm & Caribbean Operator of the Year Award.
Last year, operators such as Wynn Resorts, FanDuel and Yaamava’ Resort & Casino at San Manuel all took home honors for various categories. FanDuel CEO Amy Howe once again took home the Award
for American Executive of the Year, while suppliers Aristocrat Gaming and Kambi were awarded with Land-based Industry Supplier of the Year and Sportsbook Supplier of the Year, respectively.
FanDuel walked away with the Digital Operator of the Year award last year, while Evolution was honored as the 2024 Digital Industry Supplier of the Year. Both companies have continued its momentum into 2025, as the sportsbook operator launched in Puerto Rico with a retail location in January, as well as hosting a ribbon-cutting ceremony for the debut of a New York office in June. Evolution was announced as one of few suppliers forming a new partnership with Hasbro in the summer of 2025, while the company also unveiled its first live casino studio in Brazil.
With the nomination window for the Americas Awards having closed on May 8, operators, suppliers and executives involved now can now read the full Shortlist of
AWARDS PREVIEW |
potential winners on our website. The Shortlist Magazine was officially finalized in August, with a panel of over 100 C-level executives deciding the winners and KPMG US independently adjudicating the voting process to ensure full transparency and fairness. At the start of September, the Judging Panel were asked to cast their votes for a winner and a runner-up across all categories, while Judges are excluded from voting in categories where they may face a conflict of interest.
Many factors have certainly brought new excitement to the gaming industry over the past 12 months, whether it is growth in markets such as LatAm or Canada, the continued expansion of sports wagering or numerous acquisitions taking over headlines in 2025. Nearly one year from its initial announcement, the $6.3bn acquisition of International Game Technology (IGT)’s gaming and digital business – alongside Everi – was officially closed by Apollo Funds on July 1. Flutter Entertainment also reached a new agreement with Boyd Gaming on July 31 to acquire the remaining 5% stake in FanDuel for approximately $1.755bn, securing full ownership of the leading US sports betting platform at an implied valuation of $31bn.
During G2E, the vast majority of the gaming industry comes together to share insight and provide a look into what the future will hold for the space, but it’s also a time to celebrate those who managed to outperform even the highest of expectations. As always, having the ability to honor those in the industry during G2E brings a unique opportunity for many of the highest-ranking executives together for this incredible affair.
While the Awards certainly capture the attention of any gaming industry executive, G2E will also be holding its own celebration in October, achieving 25 years of operation since its debut. The conference quickly became the epicenter of US gaming every year, living up to the Las Vegas setting and bringing together every name possible throughout the industry. is once again honored to host the Global Gaming Awards Americas from The Venetian in Las Vegas, and continue cementing its place amongst the G2E lineup.
2025 GLOBAL GAMING AWARDS AMERICAS SHORTLIST:
Land-based Operator: Churchill Downs Incorporated, MGM Resorts International, Wynn Resorts, Caesars Entertainment, Penn Entertainment, Bally’s Corporation, Hard Rock International, J&J Gaming, Boyd Gaming, Choctaw Casino & Resorts
Digital Operator: DraftKings, BetMGM, Caesars Entertainment, bet365, FanDuel, Fanatics Betting & Gaming, Hard Rock Bet, ESPN Bet, Rush Street Interactive, Bally’s Interactive
Digital Industry Supplier: Evolution, Greentube, Bragg Gaming, White Hat Studios, CreedRoomz, Play’n GO, AGS, Design Works Gaming, Games Global, 1X2 Network
Digital Product: IGT PlayDigitalEngagement Platform, Fast Track - Fast Track CRM, SPRIBE - Aviator, EveryMatrix - SlotMatrix, SOFTSWISS - SOFTSWISS Game Aggregator, Big Time Gaming - Millionaire Megaways, PayNearMePayNearMe platform, BetConstruct - The Last Battle Universe, Playtech - Breaking Bad: Collect’Em & Link, TrafficGuardTrafficGuard Search
Property: Gun Lake Casino Resort, Hard Rock Hotel & Casino Bristol, MGM National Harbor, The Rose Gaming Resort, Yaamava’ Resort & Casino at San Manuel, Caesars Virginia, Pechanga Resort Casino, Ocean Casino Resort, Durango Casino & Resort, Jamul Casino Resort
Customer Loyalty Program: Fanatics Betting & Gaming - FanCash, Rush Street Interactive - iRush Rewards, MGM Rewards, DraftKingsDynasty Rewards, Caesars Rewards, Yaamava’ Resort & Casino at San Manuel - Club Serrano, Penn Play, Hard Rock International - Unity, Mohegan - Momentum, Choctaw Casinos & Resorts - Rewards Club
LatAm & Caribbean Operator: Betsson, Atlantis Paradise Island, Betano, bet365, Baha Mar, Codere Online, Hipódromo Argentino de Palermo, Betnacional, Grupo Caliente, Superbet
Slot: Bluberi - Honey Bomb, Aristocrat Gaming - Phoenix Link, Ainsworth - Triple Troves, Gaming Arts - Lava Lock, IGT - Whitney Houston Slots, Light & Wonder - KONG: SKULL ISLAND, Zitro - Legendary Sword, EGT - Bell Link, Sega Sammy Creation - Railroad Riches, Konami Gaming - Charms Full Link
Responsible Business: Aristocrat, DraftKings, Hard Rock International, Play’n GO, FanDuel, SOFTSWISS, BMM Innovation Group, Betsson Group, Penn Entertainment, Yuhaaviatam of San Manuel Nation
THE NEXT EVOLUTION
Gaming America speaks with Interblock Global CEO John Connelly on how G2E 2025 is set to represent a new era for the supplier – and the trends he expects to take center stage at the show.
What type of feedback or public response will Interblock be integrating into its showcase for G2E 2025?
At last year’s G2E, we introduced what I describe as the fourth category in gaming called Amuse. We accelerated the development and did our best to get certain products ready for the show, but we received tremendous industry feedback and from customers that attended the conference from around the world. So, heading into this year’s G2E, we’ve doubled down and will have close to 14 different products for the Amuse category.
Personally, in 30 some odd years, I have never seen so many major operators willing to remove sections of their floor to design out Amuse sections without even having the product released yet. With no data, they believe so strongly in the concept and the product offering that we are designing over 15 Amuse sections and areas of casino floors in Las Vegas alone.
In parallel, Interblock is launching our first HHR product into the US market shortly and, while I never thought I would say this again after being an executive of a major slot company: due to the acquisition of Aruse and Zuum, we find ourselves with both a very impressive ETG cabinet and a great slot content studio. This G2E will be a new chapter in the evolution of Interblock from the pure fact that we’re going to have over four new categories we’re entering and, at the same time, we’ve had a record Q1 and Q2 in our core business. It’s a little busy these days, but we’re excited for the Vegas show this year.
What
products will
Interblock
be featuring as part of its “next evolution” at this year’s conference? I don’t want to show favoritism towards
any category, but we have some very new innovation relative to ETGs and the subcategory within electronic table games that resonates on a global scale is roulette. When you think about baccarat, craps or blackjack, it’s more regionalized around the world. The roulette product is global in nature, and we’ve invested heavily the past five to seven years on innovating new forms of the mechanical roulette to really take the industry to the next level; and we will be doing that at G2E this year.
Amuse, as I mentioned earlier, will have close to 15 products in the booth, several of which will have been approved for entering onto the Las Vegas Strip, and several more being newly introduced. Also, we’ll have slot machines, which again, I’m more surprised than anybody in the booth. We’ll be introducing additional Class II and HHR games besides roulette, including craps,
JOHN CONNELLY Interblock Global CEO
bingo and some other products in those categories that I don’t believe people will be expecting. This is probably one of the most diverse new product offering shows I’ve ever been associated with, but definitely the biggest for Interblock.
As G2E celebrates its 25th anniversary, how will the conference continue expanding in the years ahead?
It’s interesting, when you go to the ICE show in Barcelona, there’s definitely a greater concentration of online gaming. I go back and think about the lottery industry, the casino industry and how they were so segregated. But now you fast forward to decades later and, in many ways, at least from a supplier’s perspective, the lottery and casino industry have merged. I wouldn’t be surprised to see the online concentration in Barcelona versus the traditional gaming concentration in Vegas integrate more rapidly in the years to come.
What do you expect to take center stage at G2E 2025?
I think the development efforts of the traditional gaming suppliers is primarily focused, at the moment, on taking their landbased content and optimizing it in the online space. We may start to see some of the online gaming companies take some of their products and try to get them down on casino floors. That’ll be very interesting.
That may be something new, but I think it’s a little premature to see something radical, where all of a sudden you’re going to see across every supplier, some sort of online/traditional gaming product offering. But I’m wrong every day! I’ll be as interested to see what happens as you are...
A REFINED APPROACH
Soft2Bet’s General Counsel, David Yatom, speaks to Gaming America about the significance of G2E, plans for the show and recent progress across North America.
What is Soft2Bet looking to gain from G2E?
At Soft2Bet, we view G2E as one of the biggest platforms and events to advance our global ambitions.
G2E offers a major opportunity to deepen partnerships, connect with new potential partners, and showcase our cutting-edge Motivational Engineering Gaming Application (MEGA) platform that has redefined and transformed gamification with increased engagement, a customized player experience, and a proven player retention model.
Our booth at G2E 2025 will host special events and MEGA workshops, demonstrating how our gamification technology platform has helped operators around the globe with a 400% increase in screen time, a 65% increase in Net Gaming Revenue (NGR) and a 50% increase in deposit amounts.
By connecting with industry leaders and gaining on-the-ground insights into regulatory and consumer trends, we aim to solidify Soft2Bet’s position as an innovative player in the global iGaming landscape.
How are you hoping business from G2E will impact the rest of 2025 and 2026 for Soft2Bet?
The connections and visibility gained at G2E 2025 will be instrumental in shaping Soft2Bet’s trajectory through 2025 and 2026.
G2E will help us refine our approach by fostering partnerships and showcasing MEGA’s proven impact – such as a 400% increase in screen time and enhanced session frequency, as seen with our
ToonieBet brand in Ontario. These outcomes will drive operator confidence in our technology, paving the way for sustainable growth in North America.
Are there any new products (or regular products) you will be showcasing at the show?
At G2E 2025, we’re thrilled to spotlight our MEGA platform, recently shortlisted for Product Innovation of the Year at the Global Gaming Awards Americas 2025.
As noted earlier, MEGA is redefining gamification by delivering customized, content-led gaming experiences that boost engagement and retention. At our G2E booth, we’ll host interactive MEGA workshops, allowing operators to experience firsthand how this technology
DAVID YATOM General Counsel
Soft2Bet
enhances entertainment value while encouraging sustainable play.
By focusing on meaningful innovation, MEGA enables operators to differentiate in competitive markets like the U.S., aligning with local preferences through tailored games, bonuses and user experiences.
This showcase highlights Soft2Bet’s commitment to delivering functional, impactful solutions that resonate with both partners and players.
How do you reflect on this year being the 25th anniversary of G2E? What does G2E mean to a company like Soft2Bet?
The 25th anniversary of G2E is a milestone that celebrates the gaming industry’s evolution and its embrace of innovation, collaboration, and growth.
For Soft2Bet, G2E is more than an event – it’s a valued partnership that has grown alongside our journey from a 2016 startup to a global leader with 19 licenses and over 50 brands. This anniversary reflects the industry’s resilience and continuous innovation, qualities that resonate deeply with our mission to push boundaries through technology like MEGA.
G2E represents a dynamic platform for Soft2Bet to showcase our forward-thinking strategy, connect with global stakeholders and align with emerging market trends, particularly in the U.S.
As we prepare for our plans and continued global expansion, G2E’s legacy inspires us to contribute to the industry’s next chapter, delivering innovative solutions that drive progress and create lasting value for operators and players alike.
CHALLENGING THE BIG NAMES
Brandon Walker , Amelco’s Head
of
Business
Development, tells Gaming America why proactivity is key in taking on the US giants.
What parts of your offering have you adapted to help clients taking on the big US industry names?
As a challenger, trying to outmuscle the US giants head-on is futile. We’ve made a name for ourselves being the provider for taking on the big boys.
It all starts with proactivity and having the best underlying technology. This translates directly into delivering the best industry apps and best-inclass service. You can have brilliant acquisition and retention ideas, but if your underlying tech and platform are below par, you’re wasting your investment. It’s like entering a race without having wheels on your car.
Get the basics right: get a clean, slick UX and UI, and a seamless registration process. Players expect an intuitive experience, easy bet placement and no unnecessary bouncing between pages.
What’s your secret to finding and assessing the best partners and providers for tech?
We were fortunate to be in the regulated space from the outset. But we are continuously building, adjusting and improving our platform.
We look for partners that have proven themselves, sometimes even disruptors like Xtremepush when they first entered the CRM space. However, it’s not just about reputation; it requires thorough due diligence and road-testing.
A key aspect is ensuring these providers are proactive and in line with the market.
Ultimately, you don’t always know what’s going to work until you test it, so our proven formula means a combination of careful assessment, building strong relationships, and a willingness to iterate.
How is online casino going to look in five years across the US?
If you’d asked me three years ago, I would have confidently predicted 10-12 new online casino states by now. However, we’ve gone three to four years without significant new online casino states, still largely relying on the same regulated markets.
I’d like to think we’ll see another two or three online casino states go live, hopefully larger ones. A major factor here is the
BRANDON WALKER Head of Business Development Amelco
ongoing discussion around sweepstakes models, which are effectively operating without paying taxes, arguably as illegal operators. The only way to effectively curtail these is to offer a legal, regulated route. People are always going to want to bet, and states should tax that activity. This situation only highlights how much revenue these unregulated models are taking away from the state coffers.
The younger generations within tribal communities will increasingly realise they risk being left behind. This growing awareness will inevitably lead to more tribes and states opening up to online casino regulation.
How important is G2E for fueling innovation?
The amount of people I’ve met over the years at G2E who have become friends, associates, and ultimately introduced me to countless new connections, is invaluable. The face-to-face interactions are incredibly important for and can empower smaller operators to be brave and truly differentiate themselves.
How much has G2E evolved over the last decade?
G2E has transformed immensely postPASPA. Speaking to Vegas veterans who’ve been going for 10 or more years, they’ll tell you it’s a whole new ball game, having shifted significantly away from being purely land-based. Watching the evolution of the space since PASPA was repealed has been eye-opening. The industry is only going to continue to grow.
BEAUTY OF SIMPLICITY
We speak with Spribe CCO Giorgi Tsutskiridze ahead of G2E 2025 edition of G2E Las Vegas.
From being dismissed as a “Georgian thing” years ago, to having one of the most recognizable assets in the entire gambling industry, how has your approach to conferences like G2E changed as you’ve grown?
In the early days, we were fighting for visibility and credibility. Aviator was often misunderstood or underestimated –especially at events like ICE. Fast forward to now, and we walk into G2E and similar conferences with a different presence. Our focus has shifted from simply introducing ourselves to deepening strategic partnerships and showcasing innovation. We’re much more selective and structured in our participation – balancing product exposure, brand building and meaningful conversations with both existing and prospective partners.
How difficult is it to resist overcomplicating a product like Aviator that has achieved so much of its success due to its simplicity, and do you come under much external pressure to alter the game further than you’re comfortable with?
There’s definitely pressure – both internally and externally – to add features, layers or variations. But we’re incredibly protective of what makes Aviator unique. Its simplicity is not a limitation – it’s a strength. Players understand it instantly, and that clarity creates engagement and loyalty. We do evolve the product, but with extreme care and a firm
rule: any change must enhance the experience without breaking the core mechanics. We’d rather innovate around Aviator than inside it – hence, our focus on multiplayer features, tournament mechanics and complementary content.
Simplicity and execution of a product may be the key to reaching the top, but what’s the key to staying there?
Staying at the top is about consistency and adaptability. Execution is crucial –making sure the game runs flawlessly, even with high volumes, across hundreds of operators. But we also need to keep surprising and delighting players. That means investing in infrastructure, improving in-game dynamics, exploring smart gamification and staying culturally relevant. We also listen closely to operators and player communities.
It’s not just about protecting our lead, it’s about staying curious, agile and globally responsive.
Who’s top of your priority list for people to meet at G2E, is it customers you most need to talk to, or is looking for new and exciting partnerships top of the agenda?
It’s a healthy mix of both. G2E is an excellent place to reconnect with key operators and strengthen those relationships – especially in the Americas, where we’re scaling fast. At the same time, we’re always looking for smart, creative partners from marketing, esports, fintech, or tech sectors, who can help us push the boundaries of what a game like Aviator can achieve. We treat these events as launchpads for future ideas, not just business-as-usual.
Your UFC stand took iGB Live by storm. Have you got any surprises planned for Las Vegas, and what do partnerships like that do for your scaling efforts?
GIORGI TSUTSKIRIDZE
CCO
Spribe
Let’s just say: Vegas won’t be quiet. We know how to make a statement, and we’re working on something memorable again. Partnerships like the UFC aren’t just about visibility; they’re about alignment. UFC represents energy, unpredictability and global fandom – values that mirror Aviator. These collaborations open doors in new markets, create emotional resonance with players and give us cultural credibility. They help us scale not just commercially, but in brand power.
FINDING SOLID GROUND
Spintec Global Sales Director Goran Sovilj joins Gaming America to discuss the supplier’s goals for G2E 2025, as well as strengthening its footprint across the US in 2026.
What is Spintec looking to gain from G2E this year?
G2E is always a highlight for us. It is the one show where the entire global industry comes together. For Spintec, the main goals are to strengthen partnerships, showcase how our products consistently outperform in terms of reliability and player engagement, and to open new opportunities particularly in North America and Latin America. We also see G2E as a chance to listen closely to operators’ needs and to validate that our roadmap is aligned with the direction the ETG industry is heading.
How do you reflect on 25 years of G2E? How has the show changed the industry?
Over 25 years, G2E has evolved from being mainly a US-focused trade show into the most important global meeting point for gaming. It is where innovation is first revealed, where new technologies are introduced, and where partnerships are forged. For Spintec, the show has been instrumental in helping us expand
GORAN SOVILJ Global Sales Director Spintec
beyond Europe and building credibility in the US market. It has truly become the stage where the future of worldwide gaming is previewed.
How do you look back on 2025 so far, and how are the products that you demonstrated at IGA performing?
2025 has been a strong year for us. The products we introduced at IGA are performing above expectations, including our Charisma cabinets and expanded game portfolio. Feedback from operators confirms what we have always believed: our ETGs stand out for performance, technical reliability and very low downtime. Also, the engaging features like our flagship game Galactic Spin keep players coming back. We also secured additional licenses and approvals, which enables us to expand our footprint in key regulated markets.
What’s new – will you be launching any new products at G2E?
Yes, G2E will be an important stage for us. We will showcase a new LED Wall, further enhancements to our StandAlone Virtual Machine portfolio, and some refinements to the Charisma cabinets that operators have been asking for. Importantly, we will also be previewing our roadmap, so operators can see where Spintec is heading and how our pipeline supports long-term growth for their venues. We operate in lockstep with our partners, always innovating and developing new solutions. In the last 18 months we’ve launched new cabinets, new features, new interfaces for all games and of course the required content for all types of product information displays.
Looking ahead, what goals and plans do you have for 2026?
For 2026, our priorities are threefold. We wish to build on the licenses in the 14 US states that we have acquired and further strengthen and expand our footprint in North America. Secondly, we will continue to evolve our portfolio with new game types, unique features like Galactic Spin, and hybrid solutions that combine automation and live gaming. We are also making sure that we grow responsibly, supporting operators with excellent service while keeping our products among the most reliable and profitable ETGs in the market.
Our vision is clear: to be recognized not only as a global leader in ETGs but also as the most reliable and innovative partner for operators worldwide.
DOUBLE THE GAMES. DOUBLE THE EXCITEMENT.
LEADING BY EXAMPLE
Zitro USA CEO Derik Mooberry
joins Gaming America to discuss how a growing presence in LatAm can build trust across North America.
As Zitro continues to expand its presence throughout the LatAm region, how can G2E help the company also explore new opportunities in North America?
G2E is obviously one of the premier marketing events of the year for those of us in the gaming industry and specifically from a buyer’s perspective. Latin America is really one of our strongholds, as we’re either the market leader or one of the market leaders across nearly every country we participate in. That stronghold has really given the company a boost in other markets around the world, and we obviously expect strong attendance from all the Latin attendees at G2E, but it’s the momentum we’re creating down there that’s also giving us a boost in North America.
In North America, we’re still in our infancy stages, gaining licenses to enter lots of new markets throughout the US, but it’s the success in LatAm that’s giving customers in North America the confidence to do business with us. ‘Wow, they’re not just a small little supplier, they’re a market leader and we need to try some of their products and see how it does.’ We’re super excited to showcase the lineup at G2E and see customers from LatAm, North America and from around the world.
In what ways does G2E help to represent the gaming industry’s growth over the years, especially as the event celebrates its 25th anniversary in October?
With G2E having its 25th anniversary, it’s obviously a monumental milestone for the trade show, and I think this speaks to the value proposition that both attendees and demonstrators see in participating in the show. People wouldn’t come and demonstrate if there wasn’t value for them.
For us at Zitro, we see tremendous value in the event and we couldn’t be more excited to participate again this year.
Certainly those other events are extremely valuable, but they each have their own market which is very targeted and very specific. G2E is all encompassing. It’s everybody from everywhere in every vertical and style of gaming, so it becomes kind of that consolidation point once a year, and certainly in the US. It’s an industry-gathering event in the gaming capital of the world. When you mention casino-style gaming, the first city that comes to mind is obviously Las Vegas.
Which products can consumers expect to see displayed at the Zitro booth for G2E 2025?
We are going to have our biggest, boldest lineup that we’ve ever had at G2E before. When I say biggest, we will have nearly doubled our exhibit space from previous years. Customers that come to the booth are going to see a bigger, even more global
Zitro, demonstrating its products at the forefront of the industry’s biggest showcase. We’re still finalizing our mix of products, but we’ll have all kinds of new iterations of content and stuff for people to see that we think is going to make Zitro a must-see booth at this year’s show, so we couldn’t be more excited.
It will be here before we know it, and for those of us that work in the industry, it’s a super exciting time. If you don’t find yourself being energized by the work you’re doing to get ready for the show, you’re probably in the wrong business.
Those of us that are part of this, we love this time of year actually; it’s chaotic, it’s a little hectic, you’re kind of scrambling to get things ready, but yet this is what we do, right? This is our Super Bowl and this is our chance to showcase the best stuff that we have in our lineup.
Is Zitro expecting a greater LatAm presence at G2E 2025 given the expanding markets in countries such as Brazil and Mexico?
Certainly from Brazil. Brazil is, right now, one of the most talked about markets and not just in LatAm, but the entire world. With the potential it has for gaming opportunities should some legislation be passed, I think everyone is anxiously waiting to see what happens. By that very nature you’re going to see more people attending from LatAm, but I believe you’ll probably see more people likely attending from around the world in my opinion.
DERIK MOOBERRY CEO Zitro USA
Gaming continues to grow. If you look at the statistics from around the world, published by various gaming organizations, it’s still a vibrant, growing industry with new markets popping up regularly. Inevitably, for a trade show like G2E, that simply means more attendance.
THE AINSWORTH VIEW
Sean Evans and Keith Kruczynski preview G2E’s 25th anniversary.
How will Ainsworth’s booth showcase recent innovation?
Sean Evans: We are unveiling a new cabinet, the Raptor 832, with a similar base that the Raptor’s on but with three 32-inch, highdefinition monitors, available front and center at the booth. We are also introducing our first new hardware for the US market in two years. About 30% of the North American marketplace is still purchasing dual screens, and we haven’t been in that space yet. It also plays better to some of our higherdenomination product offerings, our dual screens as we see from old 560s and 600s. We’re pretty excited to have an additional bump or product offering in our arsenal.
Keith Kruczynski: We’re focusing on brand extension, building upon our current successes as well as innovation. One of the cool things you’re going to see along the lines of what Sean was talking about is taking an old school, really successful Ainsworth high-denom title, and bringing it to 2025 and 2026. We’ve had some successes, let’s build upon those and
make them even better. As for innovation, we’ll be showing Train Heist, which is our foray into a Western theme with perceived persistence and a really awesome holding spin feature. We also have Dragon Legacy, which we showed over at IGA in April, but what’s going to be great about showing it at G2E this year is that it’s real and ready. It’s approved, ready to go and visitors can play it right then and there.
How has G2E grown so much over the past 25 years?
KK: I definitely know a lot more people now than I did 20 years ago! From a personal standpoint, the most fun part is catching up with old colleagues and seeing the cool stuff they’re working on. It’s also how many more players there are in the industry now. Before, there were the big three or four, but now there’s just so many, and I think it requires even more comfortable walking shoes because you have to go to more booths!
In what ways can G2E present opportunities for Ainsworth?
SE: For us, we’re in the process of transforming Ainsworth, which has been underway for around a year and we’re really starting to make radical changes. We’ve got five business verticals here, Class II, Class III, HHR, online and VLT. We’re really trying to focus on each to maximize our growth in those areas. Being able to showcase all those products in one space is great and we also conduct blind surveys at G2E. We did that last year, and it was just a cutthroat question of what was the best product you saw at our booth. It’s very important to also gain a comparison against our peers, our other competitors and confirmation from our customers that we’re on the right track.
produced an updated one-year report, which ended up being a 31-page document that we presented to the game dev team. So it’s twofold, making sure you’re on par with the competition and then getting that feedback directly from the customers. I like the anonymous approach because that’s where you get the real feedback.
What will you showcase on an iGaming front?
KK: One of the big initiatives we’ve done this year is working closer with the studios and the iGaming team. Before this year, there was no visibility, we didn’t even know what they were working on or what was in the pipeline. There’s a lot more firepower behind the iGaming side now that we’re really getting the studios embedded into that side of the business.
We’re learning about their struggles and things they have to deal with that we don’t. I think you’re going to see a lot more of that collaboration from Ainsworth moving forward.
SEAN EVANS President Ainsworth
We’ve taken a different approach and, as I say, transformational, more than anything in that we are looking at the attributes of the top -performing games every month. We just
KEITH KRUCZYNSKI Vice President Ainsworth
GAMING AMERICA | PRODUCT DEVELOPMENT
CURATED FOCUS
Imagine This COO Adam Bullock shares how the supplier is preparing for the G2E conference in October, as well as which products will be on display throughout the event.
With G2E approaching in October, what type of products will Imagine This be looking to showcase at the event?
At G2E, Imagine This will unveil a curated selection of today’s most in-demand and trend-forward products, handpicked to engage and excite casino players. Our product development team is focused on identifying items that drive incremental trips and player retention. Expect to see fresh innovations in categories such as consumer electronics, kitchen and home essentials, premium cookware and bakeware, fashionforward apparel, wellness products and small home appliances.
For a company supplying various sectors of gaming and hospitality, what feedback is Imagine This hoping to receive at an event such as G2E?
At Imagine This, client feedback is the cornerstone of our product and program development. G2E gives us the chance to hear directly from industry leaders about what’s working, what needs fine-tuning, and what’s next.
We’re particularly interested in feedback around product categories, reward program performance and creative new ways to deepen player loyalty. We
are equally interested in learning from guests about their experience, including preferred redemption days/times, gift perception and more. Our goal is always to listen first and evolve our offerings based on the real-world challenges and goals of our partners. We’re here to serve the operators, not the other way around.
As G2E celebrates its 25th anniversary, how has the event
ADAM BULLOCK
helped to grow not only Imagine This, but the industry as a whole?
G2E is the Super Bowl of gaming events, and as our co-founder Shawn Keep often says, it’s where the future of our industry is shaped. The opportunity to meet face-to-face with clients and peers fosters deeper relationships, more meaningful conversations and longterm growth.
This year’s show is especially meaningful, as both G2E and Imagine This celebrate their 25th anniversaries. It’s a powerful reminder of how closely our journey has mirrored the evolution of the gaming industry itself.
What sectors of the gaming industry does Imagine This believe are growing most rapidly and how do you see this being displayed at G2E?
AI is rapidly transforming the gaming industry, from back-of-house operations to personalized player engagement. Imagine This believes we are only beginning to unlock the full potential of AI. Whether it’s dynamic player segmentation, predictive gift optimization or real-time inventory management, AI has the power to improve efficiency and elevate the player experience.
SETTING THE STAGE
Evolution North America CEO Jacob Claesson joins Gaming America to discuss the company’s most recent collaborations and expectations heading into G2E 2025.
As Evolution continues to work with brands such as Caesars and Hard Rock, how do these collaborations help establish the company’s presence across the US?
Partnerships with leading operators are central to Evolution’s US strategy. They go far beyond distribution, they allow us to deliver bespoke experiences that connect directly with established player communities and build trust in regulated markets. Through collaborations, we’ve launched branded studios, exclusive live tables and custom slot content that reflect the identity of each operator. Our Dream Creator slot design tool, for example, enables operators to create their own tailored titles, bringing brand stories and themes into the gaming environment in a way that feels unique and authentic. These partnerships also give us a platform to introduce standout formats like Crazy Time and Red Door Roulette to a broader North American audience, driving player familiarity and reinforcing our commitment to longterm, sustainable growth in the US market.
What are Evolution’s biggest aims for G2E Las Vegas 2025?
As you are not exhibiting, tell us about how people can find you at the show?
Our main aim at this year’s show is to connect with partners and industry peers, and the exhibition provides a fantastic platform to do so. These conversations are an opportunity to share our latest innovations,
update partners on our product roadmap and set the stage for a pivotal final quarter as we prepare for a transformative year in the US.
One of the most exciting highlights we’ll be discussing is the upcoming US launch of Monopoly Live, made possible through our long-standing partnership with Hasbro. This marks a major moment in bringing one of the world’s most iconic board games to online live casino for US players. We’ll also be spotlighting a lineup of US-focused slot titles that reflect local themes and player preferences, including Touchdown Cash, Big Rich Turkeys, Piggy Riches 3: Hog Heaven, Cash Lamps, Christmas Megapots, Cashvolt Supercharged, Piggy Riches 2 Megaways and Play with the Devil Megaways. And, of course, flagship live game
JACOB CLAESSON North America CEO Evolution
shows like Crazy Time and Red Door Roulette remain central to our US strategy, demonstrating our focus on next-generation entertainment and creating momentum for the next wave of interactive content in North America.
How can G2E act as a springboard for Evolution to continue its growth across North America for the remainder of 2025 and beyond? G2E is a strategic touchpoint for Evolution. It’s a place to align with operators ahead of the year’s final quarter, meet directly with decision-makers and explore emerging trends. The timing is perfect for building momentum into 2026.
The US debut of Monopoly Live will be a major talking point, showing our ability to pair globally recognised IP with innovative live formats. We’ll also be discussing continued US-specific slot launches and deeper integration of Hasbro-branded content. In Q2, we entered Rhode Island with online slot games, further strengthening our footprint. North America maintains very good momentum, with continued expansion of our US studio network –including plans for a new studio in Grand Rapids, Michigan – and the introduction of Ezugi games in both New Jersey and Grand Rapids.
With such variety, we can deliver tailored solutions for different player preferences and regulatory landscapes across North America. At G2E, those conversations help us identify new opportunities, strengthen partnerships and ensure our content roadmap continues to meet, and exceed, market expectations.
A NEW DAWN
With G2E 2025 on the horizon, Eclipse Gaming Marketing Director Bree Cardona sits down with Gaming America to discuss what the supplier has in store for the conference's 25th anniversary.
With Eclipse's Callisto cabinet having made its first appearance at the IGA event in San Diego, what type of feedback did the product receive from consumers and how will the cabinet be showcased at G2E?
The response to our new Callisto cabinet since its debut at IGA 2025 in San Diego has been nothing short of exceptional. Attendees were impressed by the cabinet’s sleek design, cutting-edge features and premium performance. More than just a new cabinet, Callisto represents ‘a new dawn’ for Eclipse, a leap forward in innovation, design and game presentation.
At G2E, we’re excited to showcase the Callisto cabinet in an even bigger way. Attendees will be able to explore multiple sign package options and see four brandnew game series developed exclusively for the Callisto.
As the company prepares for G2E 2025, how does the event provide new opportunities for Eclipse each year and particularly in the Tribal gaming market?
G2E is a key opportunity for Eclipse to showcase our latest innovations, announce major company milestones and engage directly with customers who are eager to see what’s next. The months between IGA and G2E are always full of progress, and this show lets us bring that momentum to life in a hands-on, highenergy environment.
While Las Vegas isn’t a Tribal market, it sets the pace for player expectations across the industry. Tribal operators attend G2E not just to explore new
products, but to stay ahead of trends shaping the casino experience. They're looking to bring that same level of innovation and excitement to their own floors, and so are we.
What is the process behind designing the Eclipse booth for G2E and deciding which games should be featured throughout the show?
Preparing for this show is a collaborative effort that spans multiple departments, time zones and teams across the country. It’s a months-long journey that brings together the entire Eclipse organization, all working toward one goal: delivering an exceptional experience for our customers.
This year, we’ve taken a more focused approach, stepping back from excess and placing the spotlight firmly on our
BREE CARDONA Marketing Director Eclipse Gaming
offerings. At G2E, attendees will see the Callisto cabinet in action, along with a wide range of exciting new titles and sign packages. We're proud to be debuting eight new titles at G2E this year.
We’re also proud to unveil a special collaboration – a new carpet design created by Tribal community member DG Smalling. This partnership underscores our deepening commitment to the Tribal community and brings a meaningful cultural element to our booth experience.
Over the 25 years since G2E first launched, how has the conference helped represent gaming's expansion throughout the US?
Over the past 25 years, G2E has played a pivotal role in representing and supporting the growth of gaming across the US. It’s more than just a tradeshow, it’s a reflection of the industry’s strength, resilience and continuous evolution. As gaming has expanded into new markets and adopted new technologies, G2E has grown right alongside it, adding new verticals and attracting a wider range of attendees each year.
Whether you're a supplier, operator or regulator, the event creates space for meaningful connections and conversations that shape the future of gaming. The conference also offers valuable learning and speaking opportunities that help elevate new voices and spark ideas that move the industry forward.
As Eclipse continues to grow, G2E remains a cornerstone of how we stay connected to the broader gaming landscape. It's where innovation meets insight – and where the future of gaming continues to take shape.
Punch your ticket to big wins with Diamond Damsel, the latest in the all-new series—launching on the highly anticipated Callisto™ cabinet. This award-winning combo is full steam ahead—see it at G2E Booth 3040!
THE 15-SECOND PITCH
Trevor
Pope, Gammasweep
CEO,
discusses the
ability to launch a casino –“legally accessible across nearly all of the US” – in just 30-45 days.
How does your preparation for G2E differ from how you might approach a European summit like ICE, for example?
G2E is home turf for us – it’s where the North American market converges and, as a US-based turnkey social casino provider, our messaging and preparation are deeply tailored to the regulatory, cultural and commercial realities of this region. At G2E, our prep involves sharpening our pitch for prospective operators looking to launch within 30–60 days, fine-tuning demos for fast-paced conversations and doubling down on compliance conversations, especially around sweepstakes-specific frameworks.
ICE, on the other hand, has a more global, B2B iGaming flavor. While we still show up strong there, the focus shifts slightly toward larger operators exploring expansion or innovation in their US offerings, and we come ready to speak to localization, crossjurisdictional differences and partnerships. ICE is often more exploratory. G2E is about immediacy.
Are augmented reality and virtual reality topics you’re going to be looking to have big conversations about at G2E?
Not this year – not for us. While we always keep an eye on immersive technologies, our clients are more focused on real ROI now than speculative futures. Our conversations at G2E revolve around conversion rates, retention, KYC automation, AMOE compliance and monetization tactics – not VR headsets. That said, we’re always open to innovation when there’s a proven user demand; but for the sweeps space, simplicity, speed-tomarket and regulatory resilience matter most right now.
There has been significant regulatory pressure on sweeps of late. For those looking to enter the market, what is the key to building a compliant and stable operation?
This is the question. The key is building from day one with compliance-first architecture, not retrofitting later. That means:
• Partnering with firms that understand AMOE, KYC, geolocation and data handling across all states.
• Avoiding gray areas like hybrid tokens or ambiguous reward mechanics.
• Having legal opinions in place from reputable US firms that specialize in sweepstakes.
• Integrating chargeback defense, AML tools and responsible gaming protocols upfront – not as a patch after things go wrong.
We always tell founders: “Don’t try to be clever with the rules. Be clean. Be clear. Be credible.” That’s what makes your model defendable – and scalable.
Out at G2E, what’s the elevator pitch to potential partners for why sweepstakes, and not iGaming, is the future revenue driver they need to be considering?
Here’s the 15-second pitch: “Imagine launching a casino in 30–45 days, legally accessible across nearly all of the US, with no need for a gaming license, at a fraction of the cost of regulated iGaming. Now imagine owning your player data, your brand and a rapidly growing slice of a market that’s quietly doing large volume. That’s what social sweeps casinos deliver – and that’s where we come in.”
We believe social sweepstakes fills a massive gap: people want to play, they just don’t want to jump through legal or geo fences. The operators who get this early win big.
Do you go into G2E with a clear strategy or is it more important to keep an open mind, and what do you hope to come out of this year’s event?
TREVOR POPE CEO Gammasweep
We do both. We enter with a tight plan: meetings booked in advance, booth demos tailored to different verticals (influencers, affiliates, entrepreneurs, even Tribal gaming) and messaging refined for each. But we also leave white space in our schedule – because some of the most valuable conversations happen at coffee stations and chance encounters. What we hope to walk away with this year is:
• Stronger partnerships with KYC, AML, CRM and chargeback vendors.
• 5–10 high-quality operator leads ready to build before year-end.
• Conversations that validate our roadmap – and challenge our assumptions. And, above all, we want to continue reinforcing the message that GammaSweep isn’t just a vendor. We’re the team operators text when they’re stuck. We’re in the trenches with them.
GAMING AMERICA | GAME MECHANICS
ROLLING THE DICE
Nik Robinson, Big Time Gaming CEO, unpacks TapCards and unpredictability in iGaming.
What research led you to your latest innovation, TapCardsTM?
We’ve always been willing to push boundaries in pursuit of online casino entertainment. Demand for non-traditional content is rising, and the tap and reveal format is proven to be popular with players. The simplicity, volatility and big win potential of the format are also hallmarks of BTG slots. TapCards are a category-defining evolution of the format and deliver rapid-reveal gameplay with the potential for colossal wins. We’ve already cracked the code for developing explosive slots, so when it came to TapCards, it was more about how we would bring our approach to the tap and reveal format and trusting our gut rather than undertaking extensive research.
How key is unpredictability when trying to appeal to players?
Unpredictability keeps players on the edge of their seats. It’s what generates that feeling of anticipation as the game unfolds. The thrill of the potential win is just as visceral as the win itself, if delivered in the right way. This is something that we have mastered over the years and TapCards are a testament to this. The gameplay is super simple, it’s a fast-paced thrill ride where players need to strap in and hold tight as they tap and reveal their way to mega wins.
Is it difficult to balance being selective about what you release
and true to your brand while maintaining broad appeal?
If you’re not willing to roll the dice, you’re not playing the game. We are willing to take risks with mechanics and formats, but then mitigate those risks through experience, testing, iteration and a near-obsessive approach to providing a compelling and thrilling player experience. Most of our mechanics and games, TapCards included, are designed to be challenging enough to captivate seasoned players while being easy to master for less skilled players to enjoy. By now, most players know what to expect from a Big Time Gaming slot, and this means we can design and develop without too many limitations.
NIK ROBINSON CEO Big Time Gaming
*NOT EXHIBITING, BUT STILL ATTENDING THE SHOW.
What
are the big challenges trying to expand in the US?
The North American iGaming market has transformed. For years, players sought layered mechanics like cascading reels and expanding wilds. But now their expectations and demands have shifted towards instant gratification and rapid reward without sacrificing engagement. Studios are having to adapt their product roadmaps and production lines to deliver this type of content. This is why we believe TapCards will do well in the US and Canada. Complexity lives in the background, where it should be, in our algorithms and prize structures, while the gameplay is simple but explosive.
What conversations are happening between digital game developers on expo floors this year, and which are you most keen to get stuck into at G2E? I’m looking forward to entering the chat around how non-traditional content is going to impact online casino game lobbies. Do I think formats such as TapCards will dominate over slots? Unlikely. But players are demanding new experiences and want to engage with slots that offer more than just the opportunity to hit spin and then wait to see if they win. They want to be taken on a white-knuckle ride where excitement, anticipation and big win potential collide in an adrenaline-fuelled gambling experience. How studios are going about creating that experience is what excites me.
SETTING TRENDS
Nadia
EGT,
Popova, Chief Revenue Officer
and
VP
Sales & Marketing at
tells Gaming America all about the importance of research.
You celebrated 23 years of gaming this year after a period growing your market presence and bringing new products to the industry. In all those years, how important have events like G2E Las Vegas been to the innovation process?
During these more than two decades, we have achieved a lot, becoming one of the leaders in the gaming industry on a global scale. EGT’s participation in numerous exhibitions around the world has significantly contributed to our success. Events are one of the main channels through which B2B businesses like ours make contact with their customers and partners. They are also a place where industry experts gather, exchange ideas and set trends in the sector.
Tell us about your 360-degree offering?
That’s right, our portfolio includes developments covering all business verticals in both the land-based and iGaming sectors. Whether our clients are looking to start their business or want to expand it, with us they can find the technology and tools to do so. In addition, they can always count on us to provide them with timely and competent technical support. We owe our company’s success to our philosophy of always being close to our customers, communicating actively with them and creating solutions that perfectly match their needs and requirements. As a result, we are happy to say we have a high percentage of longstanding clients who have been with us since EGT was founded, while the number of our new
partnerships is also constantly increasing.
What trends do you expect to emerge in the wake of G2E over the following 12 months?
To gain leading positions in a highly competitive and dynamic sector like the gaming, companies must be very flexible, invest in new technologies and create innovative products meeting the changing tastes and preferences of customers. We at EGT are proud to not just follow, but set trends in the industry. We have achieved this thanks to the fact that we have managed to build an R&D team of ambitious, highly motivated and talented professionals who are at the heart of the creation of these nextgeneration solutions.
You’ve recently made inroads into Brazil. Are there still lessons
to be learned from each new market entry?
There is always something to learn from every new place. Our main task is to conduct in-depth preliminary research in order to be as prepared as possible for the attitudes and expectations of users there. Brazil is a very important region in which I believe our products have great potential. Our first deals are already a fact, other partnerships are in an advanced stage of negotiations, and I am confident that we will soon establish ourselves as one of the key players in this market.
What makes G2E unique and what are you hoping to walk away with?
G2E Las Vegas enables us to meet with our current and potential new customers from the Americas region, where we have a significant footprint. The event provides us with the chance to show them our products and discuss the exciting opportunities for starting or expanding our collaborations. I am confident that this year’s edition will bring us many new valuable contacts and industry insights.
What can we expect you to highlight at G2E Las Vegas 2025?
NADIA POPOVA CRO and VP Sales & Marketing EGT
We will be waiting for our clients at booths 2452 and 3352 to present them a special product selection including some of the latest high-potential developments from EGT’s portfolio like the Supreme Series multigames, the Asian-themed jackpot Zhao Cai Shuang Yu, as well as bestsellers such as Bell Link jackpot. We will also present brand-new solutions designed specifically for the LatAm jurisdictions.
REQUIRED NOVELTY
Galaxy Gaming VP of Marketing Phylicia Middleton shares insights on what the supplier will be showcasing at G2E 2025, including products from its high-profile partnership with Hasbro.
Coming off G2E 2024, what were the main takeaways or feedback Galaxy Gaming received from attendees that may be integrated into its booth this year?
At G2E 2024, we received valuable feedback that’s directly shaping our 2025 presence. Attendees were especially enthusiastic about our innovative progressives, which continue to drive excitement and differentiation on the floor. There was also strong interest in eyecatching visuals and merchandising opportunities, reinforcing the importance of developing striking content that captures attention and elevates gameplay. This interest translates to excitement around our upcoming Hasbro-themed progressives. We’re eager to showcase how these collaborations will unlock new levels of engagement for both operators and players.
With G2E 2025 representing the 25th anniversary of the show, how has Galaxy Gaming expanded its presence in gaming since first showcasing at events such as G2E?
Since our founding in 1997, Galaxy Gaming has evolved from a small table games company into a global leader in proprietary table game content, systems and technology. Our digital growth has been equally significant. Over 4.5 billion wagers have been placed on Galaxy iGames in the last year, a testament to the strength of our content in the online space.
We’ve evolved from showcasing a
handful oftitles to launching innovative progressives, world-famous games and high-profile licensing partnerships, including our latest with Hasbro. As G2E celebrates its 25th anniversary, we’re proud to have grown alongside the industry – continuously innovating and expanding our global reach.
Which products or offerings will be on display at Galaxy Gaming’s booth for G2E 2025, and is there any inspiration or innovation the company is hoping to take away from this year’s event?
At G2E 2025, Galaxy Gaming is set to make a bold statement with a showcase that features beloved global brands, cutting-edge technology and proven
PHYLICIA MIDDLETON VP of Marketing Galaxy Gaming
player-favorite content. One of the most anticipated highlights will be the debut of our new licensed table games developed in partnership with Hasbro. Attendees will get a first look at casino-ready versions of Monopoly and Yahtzee reimagined for the table games pit.
We’ll also be showcasing the Galaxy Operating System (GOS) Sapphire, our revolutionary game management platform. GOS Sapphire integrates Dynamic Progressive, Nebula sensors and customizable TableVisions to elevate both player engagement and operational efficiency.
Beyond showcasing our latest innovations, we’re also looking to G2E for inspiration and collaboration with our valued partners. These conversations always inspire new ways to continue pushing the boundaries of casino table games.
As offerings such as iGaming and sports betting continue to expand throughout 2025, what topics does Galaxy Gaming foresee taking center stage at G2E in October?
I believe G2E 2025 will spotlight technology that adds much-needed excitement and novelty to casino floors worldwide. At Galaxy Gaming, we’re leading that charge with the Galaxy Operating System Sapphire, which powers our new Monopoly and Yahtzee progressives. These titles represent a new era of progressives that blend nostalgia with thrilling gameplay designs to engage players.
MGM, UNLV & MORE
Playtech CEO
Mor
Weizer previews G2E and discusses the supplier’s recent keynote partnerships.
What is Playtech looking to achieve at G2E this year?
Our goal is to solidify Playtech’s position as the leading B2B technology partner in regulated gaming markets. We will be showcasing how our platform, content and services enable operators to scale responsibly, innovate faster and enhance player engagement.
This year, we are particularly focused on showcasing our live casino offering, AI-powered personalisation tools and modular SaaS solutions, all tailored to meet the needs of diverse operators across North and Latin America. G2E also serves as a strategic forum to strengthen our relationships with regulators, operators, partners, key stakeholders and media, while aligning on the future direction of digital gaming.
Above all, our presence at G2E reflects our deep commitment to the US market. We remain fully invested in supporting its growth driven by strategic partnerships, advanced technology, and a long-term vision for sustainable success.
What is the company looking forward to most at the show?
What we value most at G2E is the opportunity to engage directly with our
partners and peers. The conversations we have, whether on stage or behind closed doors are instrumental in shaping our roadmap and refining our strategy. We’re especially looking forward to the fireside chat sessions, where we’ll be discussing the power of crossindustry partnerships, including our work with MGM Resorts International and Fremantle. And the power of AI within RG with our research partner, UNLV.
Are there any new products or projects in the pipeline that will be a focus for Playtech at the show?
Each of the products of our portfolio will showcase its creativity and innovation. From Live and Fremantle first time ever game show live from Vegas, to bespoke branded content, to our leading platform and now also our Bingo and poker networks coming to the US and Canada.
How are you hoping G2E can help Playtech kick on for the rest of the year and heading into 2026?
G2E is a strategic springboard for us. It allows us to validate our direction, forge new partnerships, and accelerate momentum heading into the final quarter and beyond. With the successful divestment of Snaitech, we’re now fully focused on B2B growth, and G2E will help us amplify that message.
MOR WEIZER CEO Playtech
We expect the conversations and connections made here to translate into tangible outcomes; new market entries, expanded collaborations, and product adoption. As we look to 2026, our ambition is to lead the transformation of regulated gaming through technology, and G2E is a key part of that journey.
INVALUABLE EXPERIENCE
LT Game COO Eddie Au speaks on the company’s hopes for G2E 2025, as well as what type of future can be formed in the US region after ceasing shipments in April.
With an extended reach in Macau and Asia-Pacific, how can G2E 2025 help LT Game develop a greater understanding of North American consumer demands?
G2E is the ideal nexus for global insights. Our success with electronic table games (ETG) in Macau and Asia-Pacific provides a deep understanding of high-capacity, feature-driven gameplay prized by dedicated players. At G2E 2025, we will engage with North American operators to contrast these preferences with local demands for highly differentiated, patented technology that creates a unique player experience and drives floor traffic.
This dialogue is invaluable. It allows us to demonstrate how our core engineering strengths – evident in our novel SeeSaw Craps and Street Steel games – deliver the standout entertainment and operational advantages that define success in the competitive Nevada, Tribal and commercial markets.
Having ceased US shipments in April 2025, what type of future does LT Game hope to materialize within the region?
Our strategic pause on shipments reinforces our commitment to a compliant and sustainable future in the region. LT Game is focused on materializing a future built on deep, strategic partnerships with operators, not just product transactions.
We aim to be a leader in the growing skill-game segment, as demonstrated by our entry into Georgia, Wyoming and Nebraska, and a premier provider of
patented, premium cabinet games like SeeSaw Craps and Street Steel. This future is one where our innovative engineering directly addresses specific market needs, fostering long-term growth and value for our partners across North America.
Which products will LT Game be displaying at the event this year, and how will your booth help showcase the company’s growth over the past 12 months?
Our booth will be a dynamic showcase of our significant growth across multiple product lines. We will feature our patented mechanical marvels: SeeSaw Craps with its seesaw shaker and Street Steel with its spin advantage.
We will also showcase our Multi Roulette, a revolutionary ETG that
EDDIE AU COO LT Game
allows players to engage with up to four wheels simultaneously, featuring exciting multipliers and our “Neighbor Treat” feature. This is complemented by a suite of new slot titles boasting worldclass animation and sound.
Furthermore, we will highlight our strategic expansion into the skill-game segment. This diverse offering demonstrates our powerful evolution from a specialist manufacturer to a broad-based industry innovator.
Are there ways in which G2E 2025 can help the company forge new partnerships, or perhaps find inspiration for future product launches?
Absolutely. G2E is the premier event for strengthening our valued partnerships with local partners like AASlot and Surfnote while forging new alliances. We will showcase our diverse portfolio, which includes our patented mechanical innovations like SeeSaw Craps on our SpeedWave terminal and Street Steel with its “Advantage Spin” feature, as well as a suite of new slot titles featuring world-class, stunning animations.
This comprehensive display allows us to attract operators seeking unique, revenue-generating content for both core and skill-based floors. Furthermore, observing industry trends provides direct inspiration for our R&D. Engaging with attendees helps us understand evolving player preferences, ensuring our future ETG and slot releases are perfectly aligned with market demands in North America and Asia.
