China is back on track, and at full force!
Enthusiasm, a desire to go out and socialise: it’s a new boom in Italian wine consumption in China
by Marco Sabellico If the pandemic period was tough for everyone, it was even more so for the Chinese. In this country, the lockdowns were the longest and most numerous. All of this has weighed heavily on the world of wine and dining. But that's all in the past now. Today, in Beijing and Shanghai, the cities visited by our Tour, enthusiasm and optimism are in the air like never before. The Imperial City couldn't have been more welcoming and polished when, finally, on November 2, on a wonderful sunny day, Gambero Rosso made its return to Beijing, presenting a unique selection of wines awarded with the Tre Bicchieri. In the opening
ceremony, Cristina Carenza, Deputy Head of Mission at the Italian Embassy in Beijing, addressed the producers and the media. Then, from 1:30 pm to 6 pm, a continuous flow of visitors - many of whom were professional sommeliers - gathered in the Grand Ballroom of the Four Seasons Hotel in the heart of the city. We found a well-prepared and curious market, ready to regain ground and fill their glasses. «It's the first major wine event organised in the city after the pandemic,» says Rocky Zang, importer of fine Italian wines. «Gambero Rosso always presents an excellent selection of wineries and wines. We are starting fresh. The Chinese market has
Second photo from the top: Villa Sandi Best Contemporary Wine List Award to Da Vittorio Shanghai On the next page: Top Italian Restaurants Awards ceremony in Beijing