Charleston Gaillard Center Announces The Elf on the Shelf: A Christmas Musical

FOR RELEASE MONDAY, JULY 26, 2021 MEDIA CONTACTS: Kellie Lawson Director of Marketing 843-242-3105 klawson@gaillardcenter.org GAILLARD CENTER SOCIAL MEDIA: @gaillardcenter @gaillardcenter facebook.com/thegaillardcenter

Charleston Gaillard Center Announces The Elf on the Shelf: A Christmas Musical December 2, 2021 at 6 PM Tickets on sale Friday, July 30 at 10 AM July 26, 2021 – Charleston, SC – This holiday season The Elf on the Shelf® Scout Elves return to center stage for the live musical that has captured the hearts of families everywhere. Inspired by the beloved box set The Elf on the Shelf®: A Christmas Tradition, this touring stage production is a thrilling spectacle of music and dance that transports audiences to the North Pole to glimpse the magical lives of Santa’s Scout Elves. THE ELF ON THE SHELF: A CHRISTMAS MUSICAL comes to the Charleston Gaillard Center on Thursday, December 2, 2021 at 6 PM.

This toe-tapping tale tells the story of one particularly impressive Scout Elf who must help his new, human family remember the importance of Christmas cheer.

Can this tiny elf, along with a host of North Pole pals, make Christmas joyous for his family once again? Featuring an original story and score, dazzling sets and costumes, and heartfelt moments that will bring the family together, this joyous and uplifting celebration will leave audiences captivated by the splendor of the season.

Tickets on sale Friday, July 30 at 10 AM EST through gaillardcenter.org.

Gaillard Center Members receive presale access. Become a Member today!

Contact our Development Office at development@gaillardcenter.org or (843) 579-6468 for more information.

THE ELF ON THE SHELF: A CHRISTMAS MUSICAL is a creative collaboration between The Lumistella Company and Mills Entertainment. The original stage production was developed by Sara Wordsworth (Broadway’s In Transit, Disney’s Frozen JR., Disney Cruise Line’s Frozen, Beauty and the Beast, and Aladdin) as writer and lyricist, Russ Kaplan (Broadway’s In Transit, Dear Albert Einstein) as composer, and Sam Scalamoni (Elf the Musical, Disney’s Beauty and the Beast, Nickelodeon’s StoryTime Live) as director.

ABOUT THE LUMISTELLA COMPANY CCA and B, LLC d/b/a The Lumistella Company, headquartered in Atlanta, Georgia, is the official source for the stories of Santa’s North Pole. Originally founded in 2005 by a mother and daughter team, the company is home to a number of iconic Christmas brands, including The Elf on the Shelf®, Elf Pets®, and Elf Mates®. Each of these brands, along with their global portfolio of intellectual property, is managed by The Lumistella Company and distributed through a broad assortment of consumer products, engaging immersive experiences and original entertainment-based content designed to create joyful family moments at Christmastime. www.elfontheshelf.com

ABOUT MILLS ENTERTAINMENT Mills Entertainment, a live entertainment content studio, collaborates with top talent and property holders to create unforgettable live experiences. With full global distribution and partnerships worldwide, our specialty is taking shows from concept to stage, serving as the complete solution in realizing the vision. www.millsentertainment.com ABOUT THE CHARLESTON GAILLARD CENTER The Charleston Gaillard Center is a 501c3 nonprofit performing arts organization in Charleston, South Carolina, committed to enriching lives through unforgettable experiences. Throughout the year, we provide exceptional programming and vibrant educational opportunities for the community.

Please consider a contribution as we continue to find innovative ways to connect, inspire, and entertain. Donate to support the arts in your community. You can learn more about our educational resources and programming at gaillardcenter.org. ###