FLOOR PLAN
to launch new products, offer exclusive items, and create a memorable brand experience, while fostering a sense of partnership between the two brands
CONCEPT STATEMENT
Inspired by the classic 20’s beach art deco period to combine the “Do Good” and “Born on the Water” brand mottos to create a playful coastal design through the exploration of light recycled textiles and interactive moments that bring the community in.
features an outdoor market for community members to enjoy.
CUSTOM CORAL WALK THROUGH F
The coral reef walkthrough experience immerses visitors in a simulated coral reef environment, showcasing its vibrant marine life and delicate ecosystem. It aims to raise awareness about the importance of coral reefs, conservation efforts, and individual actions. Through interactive exhibits, it promotes understanding, empathy, and stewardship for these vital ecosystems.
The customer journey begins with their initial entry into the pop-up, where they are introduced to the early stages of the recycling process used to create the collaboration merchandise. As they progress through the pop-up, they are guided through each step of the process, from the beginning to the end. This immersive experience allows customers to witness the transformation of recycled materials into the final merchandise, fostering a deeper understanding and appreciation for the collaboration's sustainable practices.
COLLECTING
Discarded fishing nets are collected from coastal communities.
RECYCLING
Nets are deconstructed and re-formed into 100% recycled pellets.
SPINNING
Pellets are extruded and spun into yarn.
INNOVATING
Yarn is woven into fabrics and used in a range
