Visual Alchemy:Graphic Design Showcase

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TABLE OF CONTENT

"A profound design process eventually makes the patron, the architect, and every occasional visitor in the building a slightly better human being."

– Juhani Pallasmaa

1. BOOK COVER

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2. PONGAL GREETING CARD

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3. VISITING CARD

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4. LETTERHEAD

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5. ARCHITECTURAL CLONNING

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6. VIEW FROM THE WINDOW

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7. CALENDER DESIGN

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8. PATTERNS FROM NATURE

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DESIGN BRIEF

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AVIATION SAGA: VINTAGE WINGS

The book jacket for "The History of Civil Aviation in India" exudes a vintage charm with coffee-stained textures, featuring a maroon backdrop adorned with evolving planes. Author Srinisha Giri's name is prominently displayed in black at the bottom, and the creatively designed title incorporates airplane motifs. The cohesive design extends to the back cover, featuring a review, book details, synopsis, and author information, along with a seamless integration of other books by Srinisha Giri. Overall, the design invites readers on a nostalgic journey through India's aviation history.

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In a spirited graphic design competition among students for "The History of Civil Aviation in India" book jacket, 11 entries showcased diverse creativity. The winning design, crafted by me, earned the prestigious Best Entry Award, adorned with a striking black and pink rosette badge that proudly declares "Best Entry Srinisha." The accolade came with a rewarding cash prize of INR 500. All entries, including the winning design, were prominently displayed at the department's entrance, making the achievement

widely known throughout the college and celebrating the talent and innovation fostered within the student community.

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[Starting from left : Deepak sir (Design faculty),J.Subramaniyan sir (Visiting faculty), Sushma mam (Principal), Karuna mam (HOD)]

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DESIGN BRIEF 2.0. Design of Greeting card : All the eleven students have to submit individual designs for the Greeting Card & matching envelope and the conditions are as below : - the MAXIMUM permissible size of material is two A 4 size sheets of any color / texture ; one for the card proper and the other for the envelope.

- Theme for the card will be Pongal celebrations expressed through Graphics , English writing , stencils, pop ups or any innovative kind. The material can be in multi colors also provided they do not totally exceed the specified sizes including any over laps , cutaways or concealed features. The year 2022 should be incorporated in the Design.

- out of the submissions a Jury headed by Karuna Madam will select three best sets of cards & envelopes and the entire class has to

reproduce them to reach a total of about 300 to 350 cards.

- Thereafter the Students themselves should market these cards and sell them to the people working in TIPS compound ( both students , staff , Faculty members etc., ) at ₹ 10 per each set of card & envelope.

- The sale proceeds depending on the marketing skills of the students is likely to be around ₹ 3000 - more the merrier !

- Out of this a sum equivalent to 25% will be set aside as Prize money to be distributed equally between the three students whose

submissions are selected for reproduction.

- The balance money will be given to all the eleven students to be collectively spent by them in any manner they wish.

- The final designs after having interim guidance from the faculty members have to be submitted to Karuna Madam by 27th of December 21.

- The selection of three best entrees will be announced on 29th December 21.

- The production is to be completed and the sale should commence by 7th January 22 and may go on till 11th January 22.

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PONGAL SPLASH CARDS: FESTIVE DELIGHT

PURPLE PONGAL ENVELOPE

PONGAL GREETING CARD FIRST DRAFT

PONGAL CARD SHOWCASE

POP-UP PONGAL PERSPECTIVES

POPUP PONGAL DELIGHT

PONGAL SURPRISE EMERGE

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ENVELOPE : THE PAPER COVER A CARD

ENVELOPE AND PONGAL CARD

PONGAL GREETING CARD

POPUP PONGAL GREETING CARD

POPPING PONGAL WISHES TRIO

PONGAL TRIPLET GREETINGS DISPLAY

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PONGAL GREETINGS CASCADE

PONGAL ENVELOPE ARRAY

In a creative challenge, eleven students, including myself, designed Pongal-themed greeting cards and matching envelopes within

the constraints of two A4-sized sheets. My design, incorporating innovative graphics and the year 2022, stood out and was chosen by a jury led by Karuna Madam. The class reproduced the top three designs, totaling around 300 to 350 sets, which were successfully marketed and sold at ₹10 per set within the TIPS compound, spreading festive cheer on Pongal day across the entire campus.

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ARCH VISIO: SRINISHA ARCHITECTS

For the personalized design challenge, I crafted a distinctive visiting card, branding it as "Srinisha Architects." The card boasts a sophisticated brown earthy background, harmonizing with a black and white font for an elegant touch. The front side showcases a minimalist logo embodying the principle of enclosure, seamlessly integrated with the firm name. On the reverse side,

essential contact details are neatly presented. This innovative and professional design reflects my commitment to minimalism and attention to detail, making Srinisha Architects easily memorable in the realm of architectural branding.

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ARCHITECT AURA: SRINISHA LETTER Maintaining a consistent and sophisticated branding approach, I extended the design theme to the letterhead for "Srinisha Architects and Planners." The letterhead echoes the brown earthy background, with a top and bottom section framed in

black and white fonts. The central portion is left intentionally blank, adding a touch of minimalism. The top features the firm's logo, seamlessly integrating with the name, and includes essential contact details. This cohesive design, rooted in the principle of enclosure, presents a professional and visually

appealing identity for Srinisha Architects and Planners across various communication materials.

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TAJ VILLA FUSION: PAST MEETS NOW

In a creative exercise, I merged historical and contemporary architectural icons, cloning the Taj Mahal and Villa Savoye. Retaining the Taj Mahal's minarets at the corners, I replaced its central structure with the modernist Villa Savoye, resulting in a novel design named "Taj Villa."

This imaginative fusion explores the juxtaposition of diverse architectural styles, seamlessly blending the historical grandeur of the Taj Mahal with the modernist elegance of Villa Savoye, creating a unique and abstract composition that reflects the synthesis of past and present.

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ANCIENT FUSION: NESTOSSEUM MARVEL

In the imaginative fusion titled "Nestosseum," I seamlessly integrated the historical Colosseum with the contemporary Beijing

National Stadium. Dividing the Colosseum into two sections at each end of the stadium, "Nestosseum" creates a visually striking synthesis. This innovative blend harmonizes ancient grandeur with modern aesthetics, forming a captivating architectural hybrid that captures the essence of both historical and contemporary elements.

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ROOFTOP RENDEZVOUS:TURNING RED

As I gazed out of the classroom window for a minute, my imagination transported me into the vibrant world of the animated movie "Turning Red." In my mind's eye, I envisioned endearing characters from the film perched on a rooftop, joyfully watching the towering skyscrapers, creating a whimsical scene that brought a touch of animated magic to the real world.

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DE STIJL DECEMBER: GEOMETRIC BLISS

Embracing the avant-garde spirit of De Stijl, my December calendar design is a dynamic fusion of bold geometric forms and primary colors. Each day is meticulously arranged within a grid, reminiscent of the

movement's

emphasis

on

abstraction

and

simplicity. The iconic red, blue, and yellow hues, along

with

black

and

white,

dominate

the

composition, creating a visually striking and harmonious aesthetic. The clean lines and precise shapes evoke a sense of order and balance, while subtle nods to De Stijl pioneers like Mondrian infuse the calendar with artistic depth. This design not only marks the passage of December but also celebrates the timeless allure of De Stijl.

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NATURE IN MONO Inspired by the intricate beauty of nature, I meticulously captured plants, trees, and various natural elements through a lens, producing a collection of 75 captivating black and white patterns.

Ranging from direct representations to abstract interpretations, each pattern encapsulates the essence of nature, showcasing a harmonious blend of organic forms and artistic imagination.

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