Systems Contractor News - The Integration Guide to Distribution - August 2023

THE INTEGRATION GUIDE TO

DISTRIBUTION INTEGRATION GUIDE

More than a Warehouse

Pro AV Distributors Put ‘Value’ in Value-Added Services

By James Careless

In today’s hyper-competitive marketplace, AV customers want their AV distributors to put the “value” in value-added. This means providing customers with a range of services and add-ons that enhance the usefulness of the AV equipment they are buying—and give them the knowledge to get the most out of it. Thankfully, many Pro AV distributors understand what this term means and do their best to deliver.

Beyond Equipment

ADI Global Distribution offers a number of value-added services to its customers. For example, ADI has a systems design team that helps design, spec, and quote projects for its clients, said Cynthia Menna, vice president and general manager for AV.

“Through our Herman Integration Services, we provide subcontracted AV labor services that includes trained and industry-certified technicians, project managers, programmers, and engineers,” she explained. “Our Project Registration program allows dealers to gain discounts from industry-leading suppliers to help win new AV and security installations. And ADI offers custom cabling assemblies for multiple applications, including fiber optic, category copper cable, audio/ video, and telephone cable assemblies. “

For Broadfield Distributing, putting the value in value-added means providing its customers with technical support and advice before and after the sale. The company’s sales engineering team includes experts with industry certifications from Avid, NewTek, and Quantum, among others. “We can help our system integrators and value-added resellers spec out the most advanced systems for

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ADI operates distribution centers and branches across North America, so dealers can carry little or no inventory.

live production and streaming, filmmaking, and media storage needs,” added Glen Seaman, Broadfield’s director of sales engineering.

This access to subject matter experts and their knowledge is of great value to Stephen Rapanaro, senior account manager with T2 Computing and one of Broadfield’s customers. “It helps us navigate the difficult waters of manufacturers and their processes in ordering, as most of them do not work directly with end users,” he said.

Starin takes a similar wide-ranging approach to value-added services, bundled under its “Mi” product banner. “Mi Design is a system and template design service, and Mi Tech is pre-sale technical support,” explained Brendan Crise, Starin’s vice president of marketing. “Mi Finance offers a variety of financing options. As well, Starin also offers project registration, demos, and a ‘Try It to Like It’ program to allow our customers to try a product and demo it to the end user.”

TD SYNNEX has extensive services as well. “In addition to offering our customers AV equipment from our 16 logistics centers across the U.S., TD SYNNEX offers a whole host of pre and post-sale services,” said Sandi Stambaugh, senior vice president of vendor management. “From design services, BOM [Bill of

Materials] creation, project management, installation, integration, and concierge services, our certified TD SYNNEX team is here to extend or enhance the offerings of our customer partners. For customers looking for support beyond AV, TD SYNNEX has dedicated teams of experts in technologies such as data center, network security, cloud, IoT, AI, mobility, and more.”

According to Dan Smith, executive vice president and COO, Exertis Almo, distributors often serve a “back office” role for a lot of systems integrators.

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From left, Sandi Stambaugh and Dan Smith

ADI GLOBAL

Whether your business involves corporate conference rooms, hospitality, or health and education institutions and more, ADI has the Pro AV solutions to meet your needs. With best-in-class brands to first class service, ADI is your onestop Pro AV partner.

Our wide selection and availability of products, configured solutions and industry expertise enables dealers and integrators to operate more efficiently and offer reliable services. At ADI, we research, select and source the latest products. This ensures you have access to the newest technologies and largest selection of AV products.

The role of the distributor continues to evolve and partnering with the right distributor has become increasingly important. Many of our customers consider ADI as an extension of their team. In addition to our comprehensive product offering, ADI offers more value-added services and support to help our dealers and integrators win new opportunities and expand into new markets.

With a world-class Systems Design team, ADI helps design, spec and quote projects. Our Herman Integration Services provides AV systems integrators with trained and industry-certified technicians, project managers, programmers

and engineers through their unique subcontracting services. Our Project registration program allows dealers to gain discounts from industry-leading suppliers to help win new security installations. ADI also offers custom cabling assemblies for multiple applications, including fiber optic, category copper cable, audio/video and telephone cable assemblies.

With fast shipping and convenient branch pickup, including curbside pickup and secure lockers accessible 24/7, immediate product availability allows customers to save time, complete projects faster and reduce the need to stock inventory.

At ADI, you can shop the way you want to. Whether it’s in-person in one of the branch locations, online through the Digital Branch or through the ADI App, you can expect the same shopping experience. An ADI online account offers access to a full suite of account management features: get quotes, check pricing, track orders, see inventory and pay invoices anytime, anywhere, 24/7.

Choose the winning combination: ADI’s leading brands, support services, dedicated sales team and you!

REGIONS

North America

FEATURED BRANDS

• AKG by Harman

• AMX by Harman

• APC

• Atlas

• Atlona

• Audio Technica

• Audix

• Avarro Racks

• AVer

• AXIS

Communication

• Beale Street

• Belden

• Benq

• BluStream

• BOGEN

Communication

• Bosch

• Bose Pro

• Brady

• BSS by Harman

• C2G

• CANARE

• CHIEF

• Clear One

• Comprehensive

• Countryman

• Crown by Harman

• DA-LITE

• dbx by Harman

• DENON

• DRAPER

• Electro-Voice

• EPSON

• FURMAN

• GEFEN

• Grass Valley

• HALL Technologies

• Harman

• HellermanTyton

• JBL by Harman

• JVC

• Kramer

• LEA

• Leon

• LG

• Listen Technologies

• Logitech

• Luxul

• Marshall

• Martin by Harman

• Middle Atlantic

• MuxLab

• My Custom Shop

• NETGEAR AV

• NEUTRIK

• Optoma

• PANDUIT

• Peerless-AV

• PHILIPS

• Planar

• Platinum Tools

• PureLink

• QUAM

• RDL

• Roland Pro A/V

• ROSS

• SAMSUNG

• SENTINEL

• SHARP/NEC

• SHURE

• SKYKIT

• SONY

• Soundcraft by Harman

• Soundtube

Entertainment

• SurgeX

• TASCAM

• TECHFLEX

• TOA

• TRIPP-LITE

• TSi touch

• VADDIO

• VANCO

• WEST PENN WIRE

• WIREMOLD

• Xantech

• YAMAHA

• Yealink

• ZeeVee

CONTACT

Cynthia Menna, Vice-President & General Manager AV

ADI Global Web: https://www.adiglobaldistribution.us/ Website Support: 1.877.228.6739 Systems Design: 1.800.234.7971

Email: ADISYS1@adiglobal.com

BROADFIELD DISTRIBUTING

Broadfield Distributing is a family owned and operated distributor that has been servicing thousands of resellers in the pro video marketplace for the past 30 years. We have grown with the changes in the industry, and now we are pleased to offer hardware and software systems from more than 40 manufacturers and thousands of products in stock, ready to ship, from our large distribution center in Long Island, NY and our newest location in California, BDI West.

BDIWEST OPENS TO BETTER SERVICE WEST COAST DEALERS

Broadfield is growing. In October, 2022 Broadfield opened a new CA distribution center to support our West Coast dealers better by strategically placing the products they need at BDI West. We will immediately focus on how we can better support the vibrant production community with storage solutions from SanDisk Professional, LaCie and more; camera solutions from RED Digital Cinema, Panasonic and a full selection of PTZs and of course the live production and streaming products that our dealers and integrators demand.

WE UNDERSTAND THE PRODUCTS WE SELL.

Our expertise in this area is undisputed. No other distributor has the product knowledge or technical support that we do. When you buy from Broadfield, you get to leverage our product expertise. This makes you a better supplier to your customers and helps you sell more products and grow your business.

WE UNDERSTAND THE MARKETPLACE.

As our industry grows and matures, there are more and more choices for you to make. Not only can we tell you about what products are available today, our strong partnerships with our vendors give us a peek into the future. We can help you plan your marketing and sales promotions in advance, allowing you to grow your business and be more profitable.

VIDEO PRODUCTION AND EDITING IS OUR ONLY BUSINESS.

We don’t treat our products as SKU numbers or the flavor of the month. Our number one goal is to see the marketplace grow while protecting your profit margins. You won’t find us dumping products into the channel to offset poor sales in other product segments.

WE HAVE

THE BEST CUSTOMER SERVICE IN THE INDUSTRY.

We have the people and systems in place to make sure that you always look your best to your customers. Let’s face it—in business, things don’t always go as planned. When this happens, you can count on Broadfield to do everything possible to help you make and keep the sale.

LIVE DEALER WEBINARS

Watch our Broadfield “Liquid Lunch & Learn” Dealer webinars

LIVE! Every Thursday at 1pm ET at www.broadfield. live. Crack open a beer and stay up to date on the latest sales tips, new products and opportunities in the industry.

PRODUCTS & SERVICES

OFFERED

• Live production and streaming solutions

• NDI production systems, cameras & converters

• Video editing and production software

• Video storage solutions

• Mixers and switchers

• On camera monitors, recorders, and playback

• HDR monitors

• PTZ cameras

• Videoconferencing cameras

• NLE software and plug-ins

• Church, live event, and sports production equipment

BRANDS DISTRIBUTED

• NewTek

• Epiphan Video

• Telestream

• PTZOptics

• LiveU

• BirdDog

• JVC

Professional

• Panasonic

• Canon

• Digital Joy

• Atomos

• Kiloview

• RED

• LUMIX

• Avid

• SanDisk

Professional

• Seagate / LaCie

• Matrox

• MRMC

• Netgear

• YoloLiv

• And many more...

You’ll like doing business with Broadfield because we make it easy to do business!

CONTACT

Broadfield Distributing 179 Liberty Ave Mineola, NY 11501

Phone: 800-634-5178 or 516-6762378

Email: broadfield@broadfield.com Web: www.broadfield.com

Our dealer sales staff is available Monday-Friday, 9am to 5pm ET to help answer any questions you may have regarding our products, system recommendations, compatibility, features, and more. Call us at 800-634-5178 to speak to your salesperson.

Broadfield expands operations with the opening of BDI West, a California distribution center, to complement the existing distribution from the HQ in NY.

EXERTIS ALMO

ABOUT EXERTIS ALMO

Exertis Almo is the largest and most specialized value-added North American Professional AV distributor offering its reseller partners the most expansive range of products, managed services, technical support and training to drive business growth and generate profits.

Formed in 2022 following Exertis’ acquisition of Almo Corporation, Exertis Almo harnesses the combined sales, service, marketing and subject matter expertise of Almo Professional A/V and Exertis Pro AV to deliver customized business development strategies, programs and educational events that enable partners to thrive.

With a highly-accomplished joint leadership team, more than 300 employees, 11 distribution centers, and 2.3 million square feet of warehousing space, Exertis Almo provides the specialization and resources its partners need while maintaining the personal distribution approach they expect.

LEADERSHIP TRANSITION

2023 marks the leadership transition from newly retired Sam Taylor to Dan Smith as EVP/COO of Exertis Almo.

According to Smith, “The AV industry can expect a continuation of true ‘market enablement’ from Exertis Almo. We are always refining our expertise and offerings based on market direction and integrator needs. This includes a broad selection of products to build complete AV project solutions, continuous education opportunities, and highly trained sales, service and business development professionals.”

Smith noted, “Since being acquired by Exertis and rebranding last year, we have become a larger, stronger business with global reach and the ability to serve integrators at a far greater capacity. At the same time, we have stayed flexible enough to adapt to market conditions and continue the personal approach that our partners and customers expect.”

FALL 2023 E4 EXPERIENCE REVVING UP

Named a 2023 Systems Contractor News Stellar Service Award winner, the regionally-focused E4 Experience brings together top educators, manufacturing partners, AVIXA CTS Renewal Unit certified training, technology firsts, endless networking, and the opportunity to learn the latest business and industry trends necessary to stay productive and gain valuable skills that can immediately be implemented in a fully customizable day.

The fall E4 Experience is heading to Teaneck, NJ on September 20 and Phoenix, AZ on October 18. Both will feature a special panel discussion focused on the highly important topic of Diversity, Equity and Inclusion. To register for an E4 Experience, go to www.e4experience.com.

AV OUTSOURCING SERVICES

Exertis Almo has a path for integrators to expand their reach and create more margin and recurring revenue. These professional services extend an integrator’s business without the need to maintain staff or overhead. Services include Business Communications, Control Systems and DSP Programming, Digital Signage, Drafting and Engineering, Hosted Surveillance and Security, Remote Asset Monitoring, Labor and Project Support, and Service and Repair Plans.

BUSINESS DEVELOPMENT MANAGERS

Exertis Almo’s highly specialized fleet of Business Development Managers bring a multitude of expertise, such as technical knowledge, system design assistance, in-depth brand/product knowledge, bid and project registration capability, as well as a direct line to all of the top manufacturers in the AV industry. No other Pro AV distributor provides this level of expertise to its partner community.

REGIONS

United States

Latin America

Mexico

Caribbean

Canada

FEATURED BRANDS

SERVICES OFFERED:

• Business Communications

• Control Systems and DSP Programming

• Digital Signage

• Drafting and Engineering

• Hosted Surveillance and Security

• Remote Asset Monitoring

• Labor and Project Support

• Service and Repair Plans

CONTACT:

Exertis Almo HQ:

2709 Commerce Way

Philadelphia, PA 19154

Phone: 888-420-2566

Web: www.exertisalmo.com

Email: ProAVSales@exertisalmo.com

Twitter: www.twitter.com/exertisalmo

LinkedIn: www.linkedin.com/company/ exertisalmo

Facebook: www.facebook.com/ exertisalmo

FDW WHOLESALE DISTRIBUTORS

DO YOU WISH SOURCING PRO AUDIO, VIDEO, AND LIGHTING WAS EASIER?

Founded over 40 years ago by industry professionals for industry professionals, FDW’s mission is to make sourcing equipment easy for AV contractors and integrators nationwide. We know that getting your project done on time and on budget can be challenging. So our goal is to make sourcing the gear you need — for houses of worship, educational spaces, conference rooms, and beyond — feel as simple as a walk in the park.

FINDING THE BEST SOLUTION FOR YOUR PROJECT SHOULDN’T BE HARD

That’s why our warehouse holds over 700 of your favorite brands and 100,000 products that are essential to completing your projects. If that walk in the park were a stroll with us through the warehouse, you’d see all your most trusted brands and must-have solutions within easy reach. Whether you need mixers, speakers, cameras, conferencing solutions, pro lighting, or musical instruments, it’s all here. And our staff is ready to help you get exactly what you need.

WITH A FREE CONSULTATION, YOU’LL KICK OFF YOUR PROJECT WITH CONFIDENCE

No matter the scope of the job, you’ll always be able to turn to the most knowledgeable technology professionals in the AV industry for help. Product experts are standing by with insights on the perfect display products for school classrooms, tips on the best solutions for networking audio throughout facilities, lighting ideas to help you plan your theater project, and much more. But we know none of that matters if the ordering process isn’t easy as well.

ORDER LIKE A BOSS WITH WHOLESALE PRICING AND NO ORDER MINIMUMS

With projects like yours, you’ve got enough things to worry about, and struggling through the ordering process shouldn’t be one of them. Your consultant will walk you through it all. And we’ll help ensure you don’t lose your bids by coming in over budget. With FDW, you get exclusive wholesale prices to maximize your profit while staying within your client’s budget, no matter how big or small the project is. Now you can confidently bid on any size job, knowing there are no set minimums for purchase. And once you’ve placed the order, you can relax knowing we’ll take care of the rest.

GETTING PRODUCTS ON SITE IS EASY (AND FAST) TOO

With FDW, you can take delivery coordination hassles off your project to-do list. We know how important it is to get products you can rely on to your job site fast. And even if “fast” means that you need those products tomorrow, we can do that. FDW will coordinate shipping and deliver the solutions you need wherever — and whenever — you need them.

LET’S MAKE YOUR NEXT PROJECT A SNAP. BECOME AN FDW DEALER TODAY!

If you’re an established systems integrator or contractor, becoming an FDW dealer is simple too! Download the application at fdwcorp.com or call 800-828-0509 from 7 a.m.–5:30 p.m. CST.

FEATURED BRANDS:

• Shure

• Blackmagic Design

• JBL

• Allen & Heath

• ETC

• Chauvet Pro

• Sennheiser

• Electro-Voice

• QSC

• AudioTechnica

• Clear-Com

• Yamaha

• Crown

• Neutrik

• Optoma

• Atlas IED

• PTZOptics

• Community

• RDL

• Elation

• Panasonic

• Middle Atlantic

• DPA

• Denon Professional

• PreSonus

• TOA

• Canon

• Nord

• Kramer

• Roland Professional A/V

PRODUCTS OFFERED:

• Live Production and Streaming Solutions

• NDI Production Systems, Cameras & Inverters

• Video Editing & Production Software

• Video Storage Solutions

• Mixers & Switchers

• On-Camera Monitors, Recorders & Playback

• HDR Monitors

• PTX Cameras

• Videoconferencing Cameras

• NLE Software & Plug-Ins

• House Of Worship, Live Event & Sports Production Equipment

• Amplifiers

• AViP

• Bulk Wire & Connectors

• Conferencing

• Control Systems

• Indoor/Outdoor Displays

• Lighting

• Loudspeakers

• Media Distribution

• Mounts

• Power Management

• Projectors

• Racks

• Remote System Management

• Signal Management

• Streaming Devices

• Structured Wire

CONTACT

FDW Wholesale Distributors

9770 Silicon Prairie Pkwy Madison, WI 53593-8442

Web: www.fdwcorp.com

Phone: 800-828-0509

STARIN, A MIDWICH GROUP COMPANY

Starin is the market leader in the distribution of Unified Communications and Video Collaboration (UC/VC) solutions and specialty education products.  Our experience, our partnerships, and our adaptations to market demands are the focus of our Company and our mission. At the end of the day, in any position or department, we are fundamentally helping people around the world communicate and collaborate better. With the experience we provide and the technology we support, we help our partners discover the best performance and value propositions for their businesses.

Value is more than just a promotion or a price point. It is the combined experience of our specialists and focus that enables our customers to grow, adapt, and be more profitable. By utilizing our specialty, our customers and vendors can be more effective, more efficient, and faster.

“Care more. Be better. This is precisely the focus that Starin has transitioned to from top to bottom.” Said Bobby Swartz, CEO of Starin. “We can always be better, and we will strive to do that, it is about constant improvement, and listening to our valued partners. That is the promise I make to our employees, our customers, and our manufacturers. Tell us how we can improve, and we will put in the work to make that effective change - not just a short-term patch, but for long term success.”

Starin is the leader in UC and EDU, with the most complete product portfolio for these growing markets. Having all the options and focus, allows Starin to serve its customers by having options during supply chain limitations, and the technical expertise to help find solutions on time sensitive projects. The growth of the channel is our passion.

Come and experience the new Starin for your next project.

Starin will continue to pioneer the leadership role in this fast-paced and ever evolving communications market with our key partners, while expanding our reach and the mar-kets we serve. We take a vested interest in our partners’ success and care about their final outcomes and will be known as the Company and people that go the extra mile to make sure it is done right, every time.

REGIONS COVERED

North America, EMEA, APAC

PRODUCTS OFFERED

• Unified Communications

• Video Communications

• Collaboration

• Education

• Mass Notification

• Pro Audio

BRANDS DISTRIBUTED

• Neat

• Logitech

• DTEN

• Barco

• Poly

• Crestron

• Shure

• Lenovo

• Huddly

• Aver

• SMART

• LG

• Vivitek

• Advanced Network Devices

• Jabra

• PTZ Optics

• Electro-Voice

• Yamaha

• BirdDog

• Chief

• Icron

• Avantis

• Datapath

• And more….

CONTACT

Starin Marketing Inc.

136 Venturi Drive

Chesterton IN 46304

Toll Free: 800.846.5606

Email: myteam@starin.biz

Web: www.starin.biz

TD SYNNEX

We’re TD SYNNEX (NYSE: SNX), a leading distributor and solutions aggregator for the IT ecosystem.

We’re 22,000 of the IT industry’s best and brightest, who share an unwavering passion for bringing compelling technology products, services and solutions to the world. We’re an innovative partner that helps our customers maximize the value of IT investments, demonstrate business outcomes and unlock growth opportunities.

We’re proud to serve customers and vendors in more than 100 countries. TD SYNNEX plays a vital role at the center of the massive IT business partner ecosystem. That role is underpinned by relationships with more than 1,500

SOLUTIONS:

• Professional AV

• Digital Signage

• Physical and Network Security

• Unified Communications/Collaboration

• Networking

• Cloud, Mobility, IoT

SUPPORT AND CERTIFICATIONS:

• Industry-Trained and Certified Teams

• CTS (I,D)

• DSCE

• Multiple Manufacturer Certifications

• AVIXA Regional Learning Center Partner

• Dedicated Pre- and Post-Sales Support

• Dedicated Sales Support

VIRTUAL TRAININGS/ROADSHOWS:

• TD SYNNEX Inspire Conference

• Strategic Partner Summit

• VisualSolv & CollabSolv Executive Conference

• CommunitySolv Conference

vendors – from the most well-known names in business to new and emerging born-in-thecloud companies. We partner with these vendors to help them bring their innovations to market and accelerate the pace of technology adoption around the world.

Visual Solutions and Collaboration is a specialized area of focus for us, with a diverse set of AV, UC, Security & Cloud vendors to make an unparalleled end-to-end line card of products and services across all verticals. We combine this complementary portfolio with our specialized skills and global IT platforms to deliver our partners compelling solutions for this dynamic global marketplace.

• Red, White & You – Public Sector

• StellrCON – Cloud, Mobility and IoT

• VisualSolv Regional Roadshows

• Regional Secret Sauce Events

• CollabSolv Regional Roadshows

• SMB Emporium

SERVICES:

• Expansive IT, AV and CE Line Card

• GSA Schedule

• State Contracts

• Grant Specialist

• Cloud Services

• IT Managed Services

• Site Surveys, Assessments

• Regionally Located Distribution Facilities

• Same-Day Order Processing and Drop-Ship Fulfillment Services

• Online Resource and Ordering Portal

• Extended Warranty Programs

• Financing Solutions (Including Subscription as a Service)

REGIONS COVERED

Serving more than 100 countries in the Americas, Europe and Asian Pacific Japan

BRANDS DISTRIBUTED

With over 1500 brands, we have a robust, diversified line card to meet an array of customer needs. Contact us today to learn more.

CONTACT

39 Pelham Ridge Drive Greenville, SC 29615

visualsolv@synnex.com

Web: www.tdsynnex.com

Phone: 1.877.708.0886

Twitter: @TDSynnex

TECNEC

Value added services are often overlooked when choosing a distributor. Most dealers and system integrators see their distributor as a mere ordering portal where stock or price are the primary consideration. Why not sign on with a distributor who establishes a relationship designed to mutually benefit both parties? Why not create a relationship that’s akin to the one you’ve established with your own customers? Since 1992, TecNec Distributing has delivered all of this and more.

ONLY AVAILABLE FROM TECNEC

TecNec carries many exclusive brands. Why does it matter? We are able to control the sales channel on your behalf enforcing MAP policies and sales protection on registered bids. This ensures you the highest possible margins and no undercutting. We are here to be your partner in business!

CUSTOM BUILT CABLES & PANELS

American craftsmanship and innovation is still alive and well at TecNec. We are the only industry distributor to house an on-site shop with on-time delivery of custom fiber & copper cables, custom AV panels, cable reels, wall plates and field boxes. Our shop is certified by Neutrik (opticalCON), Belden, Canare and LEMO. Whether it’s SMPTE camera cables for stadium integration or elegant panel work for a Fortune 100 boardroom, we’re your complete source. Take advantage of our free panel builder app to create all your metalwork needs.

RESPONSIVE WEBSITE

TecNec has a fully responsive website. Whether you’re catching up on P.O.s on your laptop or stuck behind an AV rack and need it tomorrow from your phone, ordering from our site delivers a seamless experience across all devices. Logged in customers can view up to the minute stock status. We have simplified account management and a host of features to make our website a valuable resource and true time saver!

A COMPANY OF OWNERS

Nobody works harder for its customers than a company owner! TecNec became 100% Employee Owned in 2016. Now you can reap the benefits of dealing directly with an owner to create a team united in the same goal of your profitability. Now more than ever, your success is our success.

CUSTOMER FIRST SERVICE

Working with TecNec will make you realize how nice it feels to be the customer again. Our friendly, knowledgeable staff is the backbone of our personalized customer-first service via our dedicated account specialist system. We assign an inside representative who is well versed in your area of expertise to keep you up to the minute on the latest product trends, cost effective alternatives, timely advice and the fastest delivery options to get you what you need on time.

KITTING SERVICES

Some of the nation’s largest integrators appreciate the immense value of our kitting services and you can too! Specify the cables, connectors, tooling and wall panels and we deliver the unified kit your field technicians require at common installations. We provide a consistent experience to your technicians and customers alike while giving you one SKU to place in your shopping cart. Streamline industry installations for Broadcast, Commercial, Educational, Worship, Military and more.

REGIONS

United States, Canada, Latin America, Asia, Europe, Australia

BRANDS DISTRIBUTED

• Adder Corporation

• AJA Video

• Amphenol

• Artel Video Systems

• Atlas Sound

• Atlona Technologies

• Audinate

• AudioTechnica

• Audix Corporation

• Belden

• Blackmagic Design

• Blustream

• Canare

• Chief Mounts

• Clear-Com

• Contemporary Research

• Datavideo Corporation

• Decimator Design

• Delvcam

• Draper

• ESE

• FiberPlex

• Freakshow HD

• FSR

• Gator Cases

• Gefen

• Hall Research

• Hammond MFG

• Hannay Reels

• JBL Professional

• Kings Brand

• Kramer

• Laird Digital Cinema

• Lemo USA

• LevelOne

• Luminex

• LYNX Technik

• Mackie Designs

• Magenta Research

CONTACT

• Marshall Electronics

• Matrix Switch Corporation

• Middle Atlantic Products

• MOTU

• MuxLab

• My Custom Shop

• Netgear AV

• Neutrik

• NTi Audio

• Ocean Matrix

• Optical Cable Corp

• Patton Electronics Company

• Pelican Products

• Pro Tapes & Specialties

• QSC

• Radio Design Labs

• Roland Pro AV

• Samson Technologies

• Sennheiser

• Sescom

• Shure

• Simply45

• Spider Support Systems

• Structured Cable Products

• Studio Technologies Inc.

• Switchcraft

• Techflex

• Teradek

• Thor Fiber

• Tripp Lite

• tvONE

• West Penn Wire

• Yamaha Commercial Audio Plus 150 More!

812 Kings Hwy Saugerties, NY 12477

Web: www.tecnec.com

Phone: 800-543-0909 • 845-2460428

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Professional A/V Across the Globe

Our customizable supply chain solutions, global scalability and portfolio of best-inclass products help you reduce labor and material handling costs, address sustainability requirements, while enhancing consistency across your organization. Strengthen your competitive edge by leveraging Wesco’s advanced expertise to take on A/V projects of any size and complexity, from local installations to multi-site global deployments. For people who drive productivity and progress, Wesco will always meet their challenges with innovations that keep our world running and advancing.

PRO A/V PRODUCTS AND SERVICES

• Advisory

• Installation enhancement

• Project staging and deployment

• Technical consulting

PRO A/V PRODUCTS AND SOLUTIONS

• Digital signage

• Sound and paging

• Unified collaboration and conferencing (UCC)

• Infrastructure management

• Control

CONTACT Web: Wesco.com/proav

DISTRIBUTION INTEGRATION GUIDE

are both relevant and timely,” Crise said. “Our staff is ready to guide anyone through our resources as needed, with quick and easy access to both specialists and solutions.”

“ADI offers numerous training opportunities through our ADI Expo training series, branch and counter days, online webinar series, and our on-demand ADI Academy training platform,” Menna said. “Whether in person or online, dealers can take advantage of these opportunities to learn about the latest technologies, enhance their business skills, and earn Continuing Education Units [CEUs].”

Plus, distributors like Exertis Almo do not work directly with end users; instead, its services allow integrators to offer new and ongoing revenue streams.

Distributor services are “absolutely critical” for integrators to augment service gaps, particularly for large, national, or time-sensitive deployments. “Our goal isn’t to just sell product and move on—it’s to enable our integration partners to create thriving, profitable businesses,” explained Smith. “We are a dedicated alliance of full-time experts that work in concert to review the market and select the best vendors and products. We become experts on those technologies and where they are used. We integrate design, revenue-generating services, technical support, compatible bundles, educational opportunities, and so much more.”

Continuing Education

In today’s ever-changing AV world, continuing education is a must for AV customers. The move from the dedicated, distinct AV hardware of yesterday to the software-based, IT-centric AV technology of today represents a textbook paradigm shift for AV integrators and end users. Education helps integrators keep up with the times—and stay commercially viable.

Value-added distributors are stepping up to fill the education gap for their customers. For example, Broadfield hosts a weekly webinar series exclusively for dealers every Thursday at 1 p.m. ET at www.broadfield.live. “We also offer more in-depth and personalized training sessions with our vendors to introduce new products and technology,” noted Jim Bask, Broadfield’s vice president of marketing.

Starin is a big proponent of continuing education for its AV customers, and backs up its commitment with a selection of training options. “From easy web resources and experiences to our Town Halls, where integrators and end users alike are encouraged to engage with our vendor partners and specialists with real questions, we strive to provide content in formats that

As for TD SYNNEX? “Through our learning management software platform, customers access on demand, vendor-specific, solutions oriented, vertical market, industry certification, and professional development classes,” replied Stambaugh. “For customers looking for hands-on training, TD SYNNEX holds more than 1,000 regional and national events annually, with concentration around vendor certification, technology solution, vertical market application, and customer specialization.”

Consolidation Advantages

When an AV distributor is consolidated, it means that they offer a full range of AV products, allowing customers to buy all of it from this one source. This provides the customer with real value, because they don’t have to waste time shopping around. It also ensures a uniform, predictable product delivery schedule, as well as consistent service and end-to-end support for installations.

“Consolidation with expertise is where the real value comes in,” offered Crise. “As complex systems or compatibility questions arise, having distributor teams who can catch mistakes on large orders saves our customers time. There is nothing worse than finding out there is a compatibility problem onsite. Consolidated buying with us is a ‘last set of eyes’ that can sometimes help solve problems before they become costly.”

“We live in a world where consumer experience is driving the need for connected, cohesive, and immersive experiences,” Stambaugh added. “If you combine the complexity this market expectation presents with the competitive landscape integrators are facing today, the ability to consolidate procurement and to streamline back-office operations becomes a necessity.”

Working with a single AV distributor also simplifies all stages of the equipment procurement process, from credit options and ensuring access to inventory to delivery scheduling, training, and after-sales service/support. A case in point: “ADI operates 110+ branches and 10 strategically located distribution centers across North America, and our in-stock inventory levels allow dealers to carry little or no local inventory,” Menna said. “In addition, some of our customers do not maintain a warehouse and prefer to buy per job to help improve their cash flow.”

Broadfield offers weekly webinars for dealers, as well as other training opportunities.