2024 NAB Show Daily News - DAY1

Blackmagic IP Video

Build 2110 IP Video Systems for Broadcast, Live Production and AV!

Blackmagic Design has a wide range of SMPTE-2110 IP video products, including converters, video monitors, audio monitors and even cameras! Plus they support Ultra HD using low cost 10G Ethernet! Most converter models are bidirectional, so they’re fantastic to use on cameras when you need an extra program return!

The rack mount models have an elegant design with a color LCD for monitoring, menus and diagnostics. All models conform to the SMPTE ST2110 standard for IP video, including PTP clocks and even NMOS support so you can make connections using a video router panel. The Blackmagic 2110 IP Converter 3x3G model even includes a reference video output, timed to the 2110 PTP clock!

Blackmagic SmartView 4K G3

SmartView 4K G3 is the first rack mount monitor with both SMPTE-2110 IP and 12G-SDI video connections! The design features a lightweight machined aluminum chassis and a full resolution Ultra HD LCD. On screen overlays include focus peaking, framing guides, safe area and more. Plus both the 12G-SDI and 2110 video inputs can output to a 12G-SDI loop output connection.

$1,265

Blackmagic Studio Camera 6K Pro

Blackmagic Studio Cameras are the world’s most advanced, self contained, live production cameras. With 10G Ethernet on the Pro models, you can connect all signals to the camera with the one simple SMPTE-2110 IP Ethernet connection. That means the camera feed, return program feed, timecode, reference, tally, talkback and control are all sent down the single cable.

$2,495

New live production switcher with 40 standards converted 12G -SDI inputs, 12 DVEs, 4 multiviews and more!

Introducing the world’s most powerful 4K live production switcher! ATEM Constellation includes advanced features such as DVEs, media players, advanced chroma keyers, multiviews, and more! The built in Fairlight audio mixer includes a compressor, limiter, 6 band parametric EQ on each input. With the new ATEM 4 M/E Constellation 4K, now you get an affordable way to upgrade to Ultra HD!

Standards Converted 12G-SDI Inputs!

The ATEM 4 M/E Constellation 4K features 40 independent 12G-SDI inputs, with each input featuring its own dedicated up and cross converter. That means it’s possible to convert any 1080p input source to the video standard of the switcher! That allows each switcher SDI input to run a completely different television standard and it all just works!

Customizable 12G-SDI Outputs

ATEM Constellation has a massive number of independent 12G-SDI outputs. These SDI outputs are very powerful because you can independently route any SDI input or any internal source to each SDI output. That’s perfect for running independent feeds to stage screens, master recorders and streaming processors All SDI outputs contain RP-188 timecode, SDI camera control, tally and talkback.

Includes Multiview with Labels, Tally and Meters

The built in multiview lets you monitor multiple sources on a single monitor. All external SDI inputs, plus all internal video sources can be routed to any view.

The multiviews are fully customizable and can be independently set to 4, 7, 10, 13 or 16 simultaneous views. That’s a massive 64 views across 4 monitors! You can also add a tally indicator, source label and VU meters as an overlay on each view.

Choose from Hardware or Software Control Panels

Included with ATEM Constellation is a free software based control panel for Mac and Windows. Then, when you need more power, you can add an ATEM Advanced Panel with broadcast quality buttons, knobs and a t-bar fader. These panels work with all ATEM switchers, even the powerful ATEM Constellation 8K, meaning you are always ready for future video standards.

ATEM 4 M/E

Constellation 4K $8,995

NAB PRESIDENT & CEO

NAB Show Welcomes the M&E Industry to the Show

Curtis LeGeyt NAB President and CEO

As President and CEO of the National Association of Broadcasters, I am honored to welcome you to Las Vegas for the 2024 NAB Show!

The content creation revolution is here and NAB Show is its epicenter. More than 1,300 exhibitors, including startups in the new PropelME area, will unveil the cutting-edge tools and gear that will transform the way you work.

Here you will sharpen your storytelling skills for the modern age by learning from the best in the business. Industry leaders will share their expertise in insightful sessions, equipping you with the knowledge you need to thrive.

Our meticulously crafted exhibition floor is designed just for you with three curated collections:

• Create — explore everything preproduction to post where your vision take form;

• Connect — find distribution and delivery solutions to get your content in front of the right audience; and

• Capitalize — discover strategies to maximize reach and ROI, turning your content into a successful business.

Within each of these areas, Community Zones are dedicated to offering vibrant programming and networking opportunities that will maximize your experience.

The South Hall is back this year — home to our Create exhibitors and programming. We welcome creators and influencers to the Show community and hope you visit the all-new Creator Lab — a groundbreaking exhibit floor experience focused on equipment, distribution channels and monetization techniques.

We are also bringing you more than 120 sessions on the impact of artificial intelligence, highlighting the opportunities, navigating the concerns and equipping you with best practices to maximize AI’s potential now and in the future.

Your exploration of emerging products doesn’t end at the Show. You can continue the discussions surrounding industry trends on NAB Amplify, our year-round digital platform.

Throughout the Show, we are also highlighting the public policy debates that will impact broadcasting’s future. As your advocates in Washington, we are fighting for laws that will further broadcasters’ trusted, fact-based reporting, and ensure the viability of local journalism amidst the overwhelming market power of our competitors.

We are also ensuring consumer access to broadcasters’ vital lifeline programming during times of emergency, and that includes preserving AM radio’s critical service in the automobile and key role in our nation’s emergency infrastructure.

Innovating is part of broadcasting’s DNA, and we are investing in technologies that will propel broadcasting into the future. To that end, we are working to ensure a smooth rollout of NEXTGEN TV so that more audiences can enjoy the enhanced services it provides. We are also hyper-focused on the future of radio in the Connected Car, ensuring it remains front and center and accessible. These are just some of the priorities that we’re advancing on behalf of broadcasters in every town and city across the country. Our strength comes from the unwavering support of broadcasters across the nation, and we are grateful for your support and engagement.Thank you for joining us this week – there is no better gathering for broadcasters to exchange ideas and connect with the greater global media and entertainment industries. Together, we are finding new and exciting ways to inform, educate and entertain our audiences.

Sincerely,

Curtis LeGeyt

The Pulse of NAB Show

YOU’LL FIND ALL THE TOP STORIES YOU CAN’T MISS RIGHT HERE — BREAKING NEWS, INDUSTRY TRENDS, EXHIBTOR COVERAGE, EVERYTHING YOU NEED TO KNOW AT THE 2024 NAB SHOW.

6 NAB Show Streamlines Search for Answers in a Transformed Marketplace

Artificial intelligence is prevalent in show floor initiatives, technology and learning opportunities

12 NAB Show to Address Emerging Creator Economy With New Creator Lab

With a projected $480 billion value by 2027, the creator economy is coming on strong

18 The Data-Fueled AI Revolution in Media

The marriage of AI and data-rich media companies is already transforming production, distribution and monetization

Sustainability Progressing Amidst Evolving Regulatory Framework Is sustainability settling in as part of the industry’s DNA?

The Cloud: Where ‘Cooperation and Collaboration Are Built-In’

Sports and live production workflows enable key efficiencies

‘Holy Smokes’ Takes a Different Path to Filmmaking

Decentralized Pictures offers a democratic process to film financing

50 CineCentral Promotes Advanced Filmmaking Techniques From film loading to designing complex shots, attendees can hone their production skills

Shining a Light on NAB’s Diversity Efforts 25 Years In DEI is proving

SHOW OVERVIEW

NAB Show Streamlines Search for Answers in a Transformed Marketplace

Artificial intelligence is prevalent in show floor initiatives, technology and learning opportunities

By Fred Dawson TV TECH

As the media and entertainment industry meets again in Las Vegas, NAB Show kicks off the beginning of its second century. Organizers describe an agenda suited to the individual needs of tens of thousands of broadcasters, filmmakers, content creators and others from around the world who are looking for answers in a

marketplace transformed by the internet and cloud technology.

“At the 2024 NAB Show we, as an industry, have the opportunity to set the tone for the next 100 years,” said Chris Brown, executive vice president and managing director of NAB Global Connections and Events. “It’s an exciting time to see technology reach a point where truly extraordinary advances are possible — in how content is produced,

distributed and consumed.”

Attendees at the show are being greeted by a Las Vegas Convention Center in the middle of a $600 million renovation. For this year’s show, the North Hall is closed for its facelift.

“NAB Show is dedicated to providing a seamless and exciting experience for all attendees during the North Hall renovation,” said Brown. “When South Hall was closed in 2023, we adapted and

even grew the show. This year we are approaching our plans with the same mentality.”

The Vegas Loop can be used for fast and convenient transportation between halls. “The system offers quick and efficient movement underground across the LVCC campus with stops that connect the West Hall to the front of the Central Hall, and from there, it is a quick walk to South,” he said. Golf cart transportation is also being offered to make trips between Central and South Halls more convenient.

The Zones are back on the show floor as a place for interactive discovery, learning and networking. They are curated around each of the three major pillars Create, Connect and Capitalize. Brown said the Community Zones provide insight into the major tech and content workflow trends within each pillar to help attendees connect with relevant exhibitors and products.

“These are must-see stops for every attendee to engage in a planned activity or just drop in to see what’s happening,” said Brown. The Connect and Capitalize Zones are located in West Hall; the Create Zone is in South Hall.

The latest trends, technology and techniques for the M&E industry are front and center at NAB Show. “Our agenda is shaped to ensure there are answers, or at least very good clues, to help everyone sort out the challenges and opportunities they face daily,” said Brown.

Of course, it is impossible to talk about trends without focusing on artificial intelligence and, in particular, generative AI. There are more than 120 sessions and 130 exhibitors at the show featuring AI. Industry heavyweights will be on the Main Stage discussing “AI in Media and Entertainment,” as well as speaking at dozens of exciting sessions including “AI in the Newsroom: The Good, the Bad, and What’s Ahead for the Industry,” “Convergence of Artificial Intelligence, Cybersecurity and Broadcasting” and “AI Strategies for Sales, Marketing and Operations.”

One new activation featuring AI is a demonstration developed in partnership with Microsoft. In the Capitalize Zone, through a partnership that leverages Microsoft’s technologies, show attendees can immerse themselves in new details, trivia, interactive quizzes and personalized insights from beloved, television shows, transforming the viewing process into a competitive interactive space.

Brown said, “Leveraging AI and machine-learning algorithms, the platform can analyze users’ past behavior to predict what content and challenges might interest them, creating a truly personalized viewing experience.”

Consumer consumption habits are driving everything from production to business models. As FAST channels have proliferated, so has the move to ad-supported tiers and new bundles. The eco-

nomics have driven up subscription fees.

“As all of this takes shape, it is hard not to see how it is all coming back to a relatively familiar monthly price point for the average viewer or family,” Brown said. “The good news is it is driving more choice, and, while there has been some dampening — due to the strikes, and those same economics — there is more content. Across the entire television, film and video landscape there is evermore video-centric content being created.”

The internet and related advances in production tools have made high-quality content creation something much more attainable for all. Nowhere has this trend manifested itself with more impact than in the Content Creator space, Brown said.

“The growth of video created for social channels has been incredible over the past few years; so much so that this is a segment of the wider media industry that cannot be ignored,” said Brown. NAB Show is introducing the Creator Lab in the South Hall as a networking and learning hub for this community. The lab brings together some of the best and brightest from the Creator Economy for on-floor learning sessions and networking opportunities. This exhibit area is in the South Hall. From a pure tech perspective, many of the trends that were at the forefront going into the pandemic have only accelerated. These include virtualization, cloud-based

and remote production, and an overall shift from hardware-based to software-based infrastructure. Brown said he expects these are “ongoing themes for our audience, and we’ll be covering all of them in various parts of our programming, both on and off the show floor. Of note, we will have a unique demonstration of a cloudbased workflow in the Connect Zone in the West Hall, produced in partnership with Diversified. We will also be featuring an AWS News Studio in the West Hall lobby using a cloud-based workflow.

It’s an exciting time to see technology reach a point where truly extraordinary advances are possible — in how content is produced, distributed and consumed.”

CHRIS BROWN

“Through a multi-faceted partnership with AWS, we will also introduce an AWS Partner Pavilion to provide a unified look at all the possibilities available through the AWS ecosystem,” said Brown.

Another important trend we have witnessed over the past few years has been the blending of cinematic and broadcast techniques, particularly in the area of live broadcast production. Returning to the show floor is the CineCentral exhibit area, which offers a lablike experience for those looking to leverage and upgrade their skills across these workflows.

“This year we have expanded this area, added more hands-on training opportunities led by some of cinema’s leading talent, and partnering with the top Hollywood trade groups,” Brown said.

New this year, outside between the Central and South Halls, CineCentral includes space for an Open Air Lab featuring drone training and demonstrations by

Lightcraft as well as motion and movement workshops with cranes and dollies from Chapman Leonard.

Zeroing in on the broadcast world, “the Broadcast District worked spectacularly well last year,” Brown said. “It was another community-based initiative — really a simple concept, which was all about providing a focal point for a very important community within the overall attendee mix.” It’s a meeting room-based initiative offering broadcasters a combination of short-form education, peer sharing sessions and mixed format networking-learning “Sip and Learn” sessions.

This will be another important show for NextGen TV. Brown said ATSC 3.0 will again have a large presence in the West Hall, and there will be numerous sessions throughout the program “addressing the current and future state of this critical new technology. On the radio side, there will no doubt be interest in digital strategies, radio’s overall future in the auto dashboard, ideas in generating ad revenue and ensuring AM remains in every automobile.”

PropelME is an area for qualified companies navigating the broadcast, media and entertainment entrepreneurial landscape. These early-stage startups are eager to explore, learn, collaborate and drive impactful change within their respective markets. PropelME serves as a hub for conversations on regulatory shifts, technological advancements, content consumption trends and other crucial industry dynamics, fostering an environment for collaborative solutions honed through personal discovery and growth journeys.

“Finally, I would be remiss if I didn’t mention our efforts to elevate the industry’s focus on sustainability by recognizing the companies that are leading the way in this area. Our Excellence in Sustainability Awards return with expanded categories and winners being recognized on our Main Stage,” Brown said in closing. The awards program will be held today at 1 p.m. l

GigE Network Switch

Multiviewer with KVM

Distribute, Stream, Record

KVM Matrix

The Future of Routing and Processing

EXHIBITOR NEWS

ACTUS ACTUS MV-ACTUS AI

W2059 | After investment in R&D, specifically on its integrated Multiviewer and AI content analysis tools, Actus is unveiling Actus MV and Actus AI.

The company says Actus MV is changing multiview monitoring with features such as a penalty box/error by exception with video-rewind. This feature enables instant review of audio-video issues directly within its interactive on-screen multiviewer.

An diverse array of analysis widgets complements on-screen QoE/QoS alerts, providing visibility of areas of concern, such as: 608 and 708 captions/subtitles, loudness data, Transport Stream (TS) health, TS structure, SCTE details, media download metrics for OTT streams and red/green channel-health.

Actus AI is an automated solution that provides insight from the AI-analyzation of audio and video. It leverages the investment in a technical monitoring system with added intelligent content analysis either on-premises or via the cloud. It replaces current labor-intensive processes, saving time, improving accuracy, and expanding the scope of analysis.

CANON EOS C70 RF24–105MM F4 L IS USM LENS KIT

A compact processing router platform with integrated multiviewing, NEXX is the ideal 12G-SDI infrastructure solution for small to mid-sized routing applications such as broadcast facilities, OB trucks, stadiums, and venues.

New

Location! South Upper | #SU2027

C201LMR | Canon’s EOS C70 offers cinema capabilities in a compact package. According to the company, users enjoy stunning images with a 4K Super 35mm DGO Sensor and all the built-in features customers could ask for, including ND Filters, mini XLRs, direct touch rotatable LCD screen, Dual Pixel CMOS Autofocus, and excellent battery life.

Making the EOS C70 even more user-friendly is its compatibility with Canon’s expanding line of high-performance RF Lenses. The latest firmware update adds: communications for the RF Cinema Prime Lenses, RF24-105m F2.8 L IS USM Z lens and Power Zoom Adapter, a Digital Tele-converter feature, an improved vectorscope, and compatibility with the Canon Multi-Camera Control iPhone app. Canon says users get smooth blacks and bold colors. The EOS C70’s Super 35mm DGO Sensor generates 16+ stops of total dynamic range and maintains low noise levels in order to prioritize saturation for bright areas and lower noise for darker areas.

LAWO HOME APPS

C4110 | Occupying the forefront of Lawo’s showcase, the HOME Apps — applications that include HOME Multiviewer, HOME UDX Converter, HOME Stream Transcoder, HOME Graphic Inserter and the free Test Pattern/Test Tone Generator apps — leverage the power of a flexible microservice architecture. They deliver processing capabilities with minimal compute power and energy consumption, enabling customers to adapt to changing requirements and budget constraints.

Lawo’s HOME Apps support SMPTE ST2110, SRT, JPEG XS, and NDI for increasingly mixed technology environments, ensuring instant integration with a variety of workflows. Operating seamlessly on standard servers on-premise, in remote data centers or in the public cloud, Lawo’s HOME Apps offer flexibility in media processing.

All Lawo hardware and software products gravitate around the HOME management platform for IP infrastructures, and third-party vendors are invited to join in.

JVC FIRMWARE VERSION 3

C4720 | JVC Professional Video, a division of JVCKENWOOD USA Corp., is releasing Firmware Version 3 for its KY-PZ510 and KY-PZ510N Connected Cam PTZ cameras. With this latest free update, users now have access to five different settings of Auto Tracking, including Standard, Area, Stage, Wide Area and Fine Adjustment options. The firmware also makes it possible for users to set presets for exposure, color and image, among others — a feature that is being released across all NDI-enabled JVC PTZ cameras.

A free firmware update is also available for the JVC RM-LP100 Remote Camera Controller and web interface, which can now be used to send auto-tracking commands for the cameras via WEB API. Additionally, while in auto-tracking mode, the controller can be used to select an individual or set tracking ON/OFF, using the simple left/right lever on the device.

CREATIVE TRANSFORMATION

Lucky Lopez will talk about the equipment he uses for his YouTube channel where “We Talk About All Things Automotive!”

4 KEY TAKEAWAYS

1

Goldman Sachs forecasts a doubling of the creator economy by 2027 to $480 billion.

2

NAB Show is devoting a new zone in the convention center South Upper Hall to the rapidly maturing creator economy called the Creator Lab.

NAB Show to Address Emerging Creator Economy With New Creator Lab

With a projected $480 billion value by 2027, the creator economy is coming on strong

By Phil Kurz TV TECH

At first glance, it might seem a bit odd that the 2024 NAB Show is rolling out a new feature dubbed the “Creator Lab.”

After all, an army of production people with a diverse array of skills used to create video and film content — all of whom are “creators” — as well as hundreds of exhibitors and a full program of sessions related to production have been a fixture of the show seemingly forever.

However, show organizers are offering the new Creator Lab for a good reason: remarkable ecosystem growth. Goldman

Sachs Research published an article in April 2023 that forecasts the creator economy could nearly double in size, climbing from $250 billion last year to $480 billion by 2027.

The new NAB Show Creator Lab, located in the South Upper Hall, will give those with a traditional background as well as new creators the chance to become experts in this changing marketplace, said Robin Raskin, writer and TV personality, who is co-producing the lab for NAB.

“The definition of the broadcast industry is changing,” she said.

“Video is the lingua franca for a whole new generation, and NAB had the foresight to recognize this,

develop the Creator Lab, and get in front of the tsunami of creators driving this transformation.”

Jim Louderback, editor and publisher of the Inside the Creator Economy newsletter and co-producer of the Creator Lab, saw a chasm between traditional media production talent and pioneers in the creator economy a decade ago, but gradually that has been changing.

“There was a big gap in between, and they sort of looked at each other askance. But now it’s more of a continuum where we see producers, editors and talent moving along the continuum between the creator economy and traditional media. Today, you

3 Session topics range from hands-on production tips to the evolving economics of the creator economy. Keynote interviews focus on the real-world experiences of large creator economy players from MrBeast and “The Adam Carolla Show.”

4 Technology vendors, including sponsor Blackmagic Design, will exhibit some of the affordable, highperformance solutions helping creators produce top-notch content.

need to know and be familiar with both,” he said.

Creator Lab presentations are designed to inform both new creators and those with traditional media backgrounds, said Louderback. “I’ve got three creators who are going to talk about what their studios look like.”

Automotive DIY YouTuber Lucky Lopez, for example, shoots from his garage and has built some custom technology to make it simpler for him to produce content without a large production team. “He’s going to bring in a lot of the technology that makes it easier to shoot in his garage,” said Louderback. Beyond hands-on sessions,

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AXIENT ® DIGITAL PORTABLES

New ADX3 Plug-On Transmitter with ShowLink®

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MOVEMIC

Visit the Shure booth C5525 to learn more and enter to win Shure gear.

Audio enthusiasts and professionals have used Shure iconic microphones and groundbreaking wireless technology on tour, in the theater, and on events for decades. In addition to our award-winning line of Axient Digital Portables, Shure now has three amazing lines that deliver superior audio for screens both large and small.

SLX-D PORTABLES

the Creator Lab will address the management side of the creator economy. Marc Hustvedt, president of MrBeastYouTube, will join Louderback on Tuesday to discuss running one of the biggest new media companies operating today. “You know, MrBeast has as many views on a regular basis as big television programs and networks,” said Louderback.

A sign of the maturing creator economy, Dylan Huey said, is the interest agents and management companies are beginning to take in influencers and creators.

During one of the lab’s keynote interviews, Louderback will talk with Chris Laxamana, executive producer of “The Adam Carolla Show,” to discuss its evolution. They will cover a diverse array of topics, including social media legal landmines, on-the-go creators, creators in the cloud, investing in and with creators and credentialing in the creator economy.

Dylan Huey, CEO of REACH, the national organization for collegiate influencers and an influencer himself with more than 2 million

social media followers, will take the deep dive on credentials during his session: “Empowering Creators: Unveiling the Credentials Revolution in the Creator Economy.”

“The creator economy has evolved to the point where now creators are seeing the need to have organizations similar to SAG-AFTRA [the Screen Actors Guild-American Federation of Television and Radio Artists] or the Producers Guild of America to help amplify them,” said Huey.

A sign of the maturing creator economy, he said, is the interest agents and management companies are beginning to take in influencers and creators. “Management companies like CAA [Creative Artists Agency] and WME [William Morris Endeavor] are starting to open their door for concentrators. That will be a big focus during my presentation,” he said.

The Creator Lab also will feature a number of technology vendors that are helping to propel the productions of new content creators to rival those of traditional productions with lower-cost, high-performance equipment. One such company, Blackmagic Design, is the sponsor of the lab.

“Creators are often starting from the ground up, and when users create a baseline workflow with Blackmagic Design products, we are often seeing these creators build their empires on a Blackmagic Design ecosystem,” said Bob Caniglia,

TO LEARN MORE

Along with sessions in the Creator Lab, there are more creator economy sessions available for attendees to learn more.

RECESS THERAPY: HOW A COLLEGE

THESIS BECAME AN INSTAGRAM SENSATION

Tuesday, April 16 | 11:30 a.m.–12:30 p.m. | West Hall

Attendees will learn how a college thesis turned into a viral web series. Hosted by Julian Shapiro-Barnum, “Recess Therapy” is known for its interview-style interactions with kids at recess and is part of the Doing Things portfolio of more than 35 creator-led brands. The hit series continues to grow as major talent and brands turn to “Recess Therapy” to raise awareness on projects and campaigns. These include Olivia Rodrigo, NY Knicks’ Julius Randle, Drew Barrymore, Kenneth Cole, Gap, Cheez-it and many more. Panelists include Scott Dunn, vice president, Talent and Business Development, Doing Things; Julian Shapiro-Barnum, creator and host, “Recess Therapy.” Jasmine Enberg, principal analyst at Insider Intelligence will moderate. A Core Education Collection Pass is required.

‘DO WHAT YOU CAN’T’ WITH CASEY NEISTAT

Wednesday, April 17 | 10:30–11:30 a.m. | Main Stage YouTube star, digital creator, filmmaker sensation and multimedia leader Casey Neistat empowers creators to think outside the box and redefine their creative potential. Heralded for his motto, “Do What You Can’t,” Neistat will discuss the career choices that powered his success, his thoughts on breaking through in today’s creator economy and share actionable lessons on innovation and creativity. Shira Lazar, founder and CEO of What’s Trending, will moderate. The session is open to all.

the company’s director of sales operations in the Americas. “We make products that are incredibly affordable, and equally important, work extremely well together as

needs change and grow.”

Creator Lab sessions and keynotes, presented in the Creator Lab Theater (SU4154A), begin today and run through Wednesday. l

It is time to take risks. Never has it been more important to support innovation. And yes, that means devoting people and financial resources to projects that may not succeed. Each chance taken leads to lessons that can be applied to what we are to become as an industry. Continuing business as usual will have only one outcome, and it is the one none of us wants. We have an incredible opportunity to be the generation to make real change.”

MARK NEERMAN | HEAD OF CONTENT,

NEIGHBORHOOD

GROUP

EXHIBITOR

JLCOOPER EBOX HUB

TELOS ALLIANCE 25-SEVEN PDMX

C1808 | Telos Alliance is expanding its 25-Seven product family with the PDMX program delay manager.

SU5051 | JLCooper Electronics is expanding its eBOX product family with the eBOX Hub. The new eBOX product operates as a central core for connecting up to seven additional remote eBOX and eBOX GPI8 units, (eight units total, including the eBOX Hub). It’s suitable for LAN and internet GPI control with switchers, cameras, alarms, lights, monitors, projectors, commercial insert and other applications that use GPI/Tally, allowing broadcast or networked facilities to control remote locations or distant machine rooms from a facility’s central server. eBOX and eBOX GPI8 are 10/100 BASE-T (Ethernet) to GPI/Tally hardware interfaces. They act as portals for controlling devices across your facility or across the world. eBOX units communicate over standard TCP/IP, which the company says allows them to be used with any host computer. With TCP/ IP, traffic can be routed over internal LANs, wireless LANs, MANs, WANs and over the internet.

EXECUTIVE

Bob Caniglia Director of Sales Operations, Americas Blackmagic Design

Artificial intelligence seems to be the buzzword lately. What technology trends will you be following most closely at NAB Show this year?

Definitely AI, specifically how it can be used to improve efficiency so creatives can focus on what they do best, being creative. We’re always working to empower users with tools like DaVinci Resolve Studio’s DaVinci Neural Engine to help ameliorate complex and repetitive tasks during the post process. Furthermore, ST 2110 IP workflows continue to be a topic of conversation, as there’s a lot to uncover about how they support efficiency, security and highquality video.

Blackmagic is a long-time exhibitor at NAB Show. What brings the company back to this event each year?

NAB Show is an exciting event for us! It’s an opportunity to reconnect with industry colleagues and friends, learn about the latest technologies, better understand our customers’ workflows and needs, and get inspired. This show is built on innovation, an important part of Blackmagic Design. We love NAB Show because we get to share what we’ve been working on, get feedback, understand ongoing industry challenges, and how we can continue to enable creativity and progress.

25-Seven PDM products remove objectionable content from live programming. PDMX brings this functionality into the virtual realm. It is a software implementation of the PDM II Program Delay Manager. It can be hosted on-premises using a COTS server, on cloud-based platforms like AWS, or on the new Telos Alliance AP-3000 hardware platform.

Features include up to 99 seconds of stereo audio delay, a “dump” function that selectively removes objectionable content, and a feature called Overkill that allows for seamless insertion of show-specific fill files to maintain uninterrupted broadcast flow.

Its PD-Alert system automatically notifies personnel via email and provides timestamped audio files for review when the Dump function is activated.

PDMX offers Livewire+AES67 connectivity and includes up to 20 Livewire GPIOs and LWRP protocol support for native integration with Axia Pathfinder.

SHURE AXIENT DIGITAL ADX3 PLUG-ON TRANSMITTER

C5525 | Shure’s recently released Axient Digital ADX3 Plug-On Transmitter is the latest addition to the company’s Emmy Award-winning Axient Digital Wireless System. ADX3 is suitable for audio professionals in broadcast television and location sound fields who are seeking an industry-standard transmitter that enables real-time remote control of key parameters.

ADX3 transforms any XLR-terminated microphone into an advanced, portable Axient Digital ADX Series wireless microphone. It delivers the same transparent audio quality, RF performance and wide tuning of the AD3, with the addition of Shure’s proprietary ShowLink technology.

ShowLink allows comprehensive, real-time control of all transmitter parameters, including interference avoidance, over a robust 2.4GHz diversity wireless connection--directly from the convenience of the receiver in a cart, bag, camera or truck. ADX3 includes the plug-on transmitter, two SB900 batteries, USB-A to USB-C cable, belt clip/pouch and a zippered bag for storage.

BEXT TFLHOP ANTENNA

W1159 | Bext Corp. is introducing its newest antenna model, the TFLHOP.

The TFLHOP is a horizontally polarized antenna featuring an omni-directional pattern, constructed from stainless steel that can be finely tuned to ensure a low VSWR within the 88–108 MHz FM Band. With a power input of up to 5 kW per bay, the TFLHOP can be configured into a 12-bay array, capable of handling a total power output of up to 60 kW.

The TFLHOP includes an optional mini radome engineered to provide an additional layer of protection, specifically designed to shield the feed point from the adverse effects of harsh icy conditions, thereby guaranteeing a consistently stable VSWR and ensuring optimal performance in challenging environments.

The company says this new antenna not only meets industry standards but exceeds them, making it an ideal choice for broadcasters seeking a cost-effective solution without compromising quality.

REPLAY FOR EVERYBODY, EVERYWHERE.

RiMotion is an easy-to-install replay solution that can be implemented almost instantly in broadcast environments of any scale. It streamlines traditional and modern workflows and provides real-time performance, even when working remotely.

• Intuitive touchscreen UI

• Dedicated Remote Controller

• Compact 1RU or 2RU server

Available in five cost-effective bundles:

RiMotion R6, R8, R10, and R12 with 6 to 12 HD channels

RiMotion R84 with up to 4 UHD / 8 HD, HDR channels

NOT SCIENCE FICTION

The Data-Fueled AI Revolution in Media

The marriage of AI and data-rich media companies is already transforming production, distribution and monetization

By George Winslow TV TECH

Like a science fiction novel where artificial intelligence is involved in everything people do, the 2024 NAB Show is seeing artificial intelligence, and in particular generative AI, assume a level of prominence that only highly disruptive, once-in-a-generation technologies like the rise of digital media or the internet can command.

Separating some of the sci-fi hype surrounding AI from real long-term opportunities remains difficult, but nearly a dozen NAB

Show exhibitors say there is little doubt that the real-world marriage between AI and data opens enormous opportunities for media companies with extensive consumer data and metadata-rich content libraries.

“ChatGPT and Gemini have revolutionized the world of generative text, and we expect to see similar disruptions in the video and audio generations using AI,” said Bibhas Kumar Samanta, head of sales, India and MENA at Interra Systems, which is showing AI-powered quality control and captioning solutions.

“With newly released tools like OpenAI Sora, content creators will be able to produce short videos rapidly and more cost-effectively, which is especially relevant for ads, marketing and social media campaigns and will lead to new forms of content engagement and monetization.”

Some of this builds on existing, very large businesses and is likely to only get bigger. The International Data Corp. (IDC) is now predicting that the worldwide AI software market will grow from $64 billion in 2022 to nearly $251 billion in 2027 and that generative

AI platforms and applications will generate additional revenues of $55.7 billion in 2027.

“Many of the use cases that are being explored by our customers today involve applying generative AI to areas that already use some form of AI, such as monetization, upscaling, media supply chain and search,” said Chris Blandy, director of Strategy and Business Development for Media & Entertainment at Amazon Web Services (AWS).

Carol Bettencourt, vice president of marketing, said Chyron will be demonstrating a number of products with AI features that greatly streamline workflows for graphics and live production. “We believe data is so important to the storytelling [and our solutions] that it has to be considered in our projects from the very start.”

“New AI solutions enable M&E companies to swiftly comprehend and act on data, which is an industry advantage and a necessity for optimized content production,

AI Image by Gerd Altmann from Pixabay

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management and monetization,” said Sean King, senior vice president at Veritone. The company is launching “Ask Veri,” a media intelligence tool designed to help users maximize the value of their content and data.

The extensive data that broadcasters, studios, streamers and other media companies have relating to consumer behavior and the content they create, give the M&E industry a leg up when it comes to capitalizing on AI advances, but it also underlies some of the biggest challenges posed by AI. “The legal landscape in terms of content rights for generative AI is a minefield right now with a multitude of lawsuits having been filed against tech companies by artists and authors,” explained Camilla Powell, product manager at disguise.

Powell stresses, however, that the marriage of AI and data is already producing major advances in content creation. In addition to applications in editing, remote production and content personalization, the melding of data from cameras, LED walls, lenses and other components has produced improved AI tools for virtual production. “Instead of creating virtual production backdrops in weeks, teams can use AI to compose photorealistic nearly 3D backdrops in minutes,” she said.

More specifically, a host of companies such as Chyron, Vizrt and Sony will be offering AI-powered tools for live production and sports. Sony, for example, will be showing the Sony AI Automated Production (Sony A2P) solution,

said Alan Gagliardotto, senior product manager, Sony Electronics.

“Using AI and integrated data in our news and sports workflows means we can build graphics and the playout of stories quicker and easier,” said Steve Taylor, vice president, R&D at Vizrt, which will be showing Viz Engine and other solutions with AI features.

Other applications, which are too numerous to list, run the gamut from content creation and distribution to monetization and personalization for both consumers and operations. Elke Hungenaert, vice president of product management, video network at Synamedia, noted: “We’ve all heard of the benefits of AI for consumer experience, but what it can do for video service providers on the business side is equally game-changing,” offering them tools to improve video quality while delivering “video content more cost efficiently,” Hungenaert concluded. l

Five AI Takeaways, Not Generated by AI

The Marriage of AI and Data Fuels Innovation — “Data is the key foundation for the training of machine-learning platforms,” explains Steve Taylor, vice president, R&D at Vizrt. “The better the data … the more exciting the experience [that] can be provided to the viewer.”

Personalization — After years of struggling to offer more personalized advertising, and content discovery, AI tools promise to make personalized media a reality. “In the future [in sports] you’ll see partner collaboration with different AI engines to personalize the fan experience,” said Alan Gagliardotto, senior product manager, Sony Electronics.

Democratization of Production — AI is producing “more cost-effective virtual production than ever before, making the technology from Hollywood features [available] to indie productions,” said Camilla Powell, product manager at disguise. Old Efficiencies Supercharged — AI applications promise to streamline existing applications for encoding, monitoring, quality control, bandwidth management, app development and other applications. “AI, machine learning and computer vision algorithms are all being used to automate practical content distribution tasks,” explained Mathieu Planche, CEO, Witbe, and in areas like app testing they have exponentially sped up processes.

AI Needs Humans — AI pioneer and Stanford Professor FeiFei Li’s adage that “AI is made by humans” and that “there is nothing artificial about it,” is also being taken to heart by companies who emphasize the importance of training people in the developing AI solutions. “You have to train people to use them properly,” said Carol Bettencourt, vice president of marketing, at Chyron who also stressed the importance of working with clients to further improve the tools.

I’ve spent the last decade not only learning about my art, but the business around it. With a little guidance and bravery, you’d be amazed how close you are to your dream projects.”

AJ

| DIRECTOR, ADVENT FILMS

BLEYER

Camilla Powell

Chris Blandy

Carol Bettencourt

When it comes to achieving state-of the art video production or archiving your most valuable assets, there are now dozens of leading companies who insist on employing nothing less than 8K technology.

Because only 8K delivers a truly amazing experience across every aspect of the creative process. From content capturing, rendering and editing to encoding, decoding and displaying. And all of these workflow e orts are supported by the 8K Association.

So don’t get stuck behind the eight ball! To learn more about 8K during NAB, go to booth #W4002 in the West Hall or visit: 8kassociation.com.

EXHIBITOR NEWS

EDITSHARE FLOW AND MEDIASILO INTEGRATION

SL8087 | Having completed its merger with Shift Media in September 2023, EditShare is unveiling major steps in integration and enhancements. Users of FLOW, the asset and workflow management platform integrated into EditShare’s storage systems, will be able to directly access all of the tools in the MediaSilo video collaboration platform to distribute viewing copies and collate annotations, increasing the speed of the processes of collaboration and content sign-off.

MAGEWELL MODATOR SERIES

C6816 | Magewell says its new Modator family brings the reliability and low-latency performance of its standalone encoders and decoders to a high-density, modular, rackmount form factor. The first four Modator modules all support NDI video connectivity technology.

Within MediaSilo, collaborative creative editorial review improvements include sideby-side version comparisons, user mentioning and range-based commenting. These advances further the effectiveness of MediaSilo as a review tool during the production and post timeline.

To protect content, MediaSilo incorporates visible and forensic watermarking, which dynamically inserts viewer information into the file and is customizable including text and images. EditShare also recently released image and document watermarking support in MediaSilo, further bolstering its security capabilities for assets such as scripts, casting shots and sensitive marketing materials.

WORLDCAST SYSTEMS ECRESO FM AIO SERIES V3.2.1

W3449 | WorldCast Systems is releasing version 3.2.1 of the Ecreso FM AiO Series. The company says Ecreso FM AiO Series has established itself as a game-changer in the realm of all-in-one Studio-to-Transmitter Link (STL) capabilities. Available in power options 100 W to 1 kW, this newest generation of LPFMi transmitters boasts advanced built-in software features, including the APT IP decoder for audio/MPX over IP, an RDS encoder, sound processing and IceCast and SHOUTCast streaming capabilities.

One of the enhancements in version 3.2.1 is the complete refactoring of the onboard APT IP decoder, reflecting the latest developments in Virtualized APT solutions. This update enables the AiO series to support the AES67 standard, simplifying audio cabling at transmitter sites and interoperability with peripheral equipment. Other enhancements include the management of automatic switching between an external exciter and the internal direct-to-channel digital modulator. This brings additional redundancy for the exciters and transforms the AiO series into an amplifier for future applications.

COBALT DIGITAL 9905-MPX AUDIO PROCESSOR

SU4027 | Cobalt Digital said it is featuring demonstrations that respond to the industry’s search for increased capacity, flexibility and ease of use.

Cobalt Digital has simplified the path to ATSC 3.0 by offering what it describes as an easy way to convert an ATSC 1.0 to an ATSC 3.0-ready signal. This capability, being introduced at the show, is offered in Cobalt’s 9905-MPx fully featured, multi-function 3G/HD/SD Quad-Path Up/Down/Cross Converter/Frame Sync/Embed/ De-Embed openGear audio processor.

The 9905-MPx also includes the ability to convert four channels of 1080i SDR to 1080p HDR for ATSC 3.0 and support for 3D-LUTs as a standard feature for all paths with available color correction for downstream HDR systems. This way, stations can get started in ATSC 3.0 by automatically generating a 1080p HDR feed from their existing 1080i or 720p SDR feed, and later switch to a native HDR signal.

The hot-swappable Modator modules each offer their own network connectivity and can work independently to convert between baseband video/audio signals and IP streams. Each module features a web-based management interface, while the Modator 2U frame and each installed module can also be centrally configured, controlled and monitored through Magewell’s optional Control Hub management software.

The Modator 2U chassis is designed to fit standard rack deployments and has slots for up to 10 modules. Users can configure frame network settings and monitor the status of the chassis and installed modules through the integrated 4.8-inch LED touchscreen or browser-based web interface. Dual power supplies and optimized heat dissipation enable reliable 24/7 operation.

VOICEINTERACTION AUDIMUS.MEDIA AUTOMATIC CLOSED CAPTIONING

W3167 | VoiceInteraction is presenting Audimus.Media automatic closed captioning, which leverages AI technology to deliver real-time, fully automatic closed captioning across an array of platforms. The company says the on-premises deployment ensures the lowest caption latency, robustness against network disruptions, and high data security and privacy.

Closed captioning is not only a legal requirement but also an essential asset for video content distribution, providing increased accessibility, enabling future retrievability, and creating monetization opportunities through content repurposing. With an extensive range of supported inputs and outputs for diverse production and distribution workflows, Audimus.Media is designed as a solution for automatic closed captioning and live translation in both production and delivery.

VoiceInteraction is also featuring its Media Monitoring System (MMS), which ensures optimal delivery while incorporating features that streamline content creation, foster viewer satisfaction, reduce costs, and create monetization opportunities, according to the company. MMS utilizes ASR and AI algorithms to ensure regulatory requirements and generate content, all in one product.

APANTAC-UTAH SCIENTIFIC PARTNERSHIP

SU7014 | Apantac is demonstrating its T# mixed-format, modular multiviewers integrated with Utah Scientific routers. Likewise, Utah Scientific is showcasing the technology integration between its UTAH-400 Series 2 UHD router and the Apantac multiviewer in Booth SU1027. Utah Scientific and Apantac are launching a new combined warranty policy. Starting immediately, Apantac customers will benefit from an extended five-year warranty when purchasing a multiviewer with a Utah Scientific routing switcher. Through this partnership, Apantac has integrated Utah Scientific protocols into its multiviewers, which allows them to communicate and interact with Utah Scientific routing switchers. Under-monitor display (UMD) protocols make it possible to display source name information alongside video feeds on the multiviewers’ UMDs. The integration enhances operational efficiency and simplifies monitoring and control processes in broadcast and production environments.

/ Broadcast and Production Microphones

Capture Every Detail

Audio-Technica o ers a wide selection of shotgun, boundary, and X/Y stereo microphones—plus a state-ofthe-art immersive audio mic—tailored for broadcast and production applications. Whether deployed to capture full stereo sound of fast-moving action, set atop a camera to sync with video, or placed in a common area to pick

up conversation or ambient sound, our versatile, rugged broadcast mics can be grouped to ensure complete capture of any event. The o cial Broadcast Partner of MotoAmerica, Audio-Technica is the trusted source for detailed, full-spectrum broadcast audio.

BP28L

GREEN PROGRESS

Sustainability Progressing Amidst Evolving Regulatory Framework

Is sustainability settling in as part of the industry’s DNA?

By Mark Hallinger TV TECH

Sustainability was one of the big topics at NAB Show last year, and this year the topic has matured within a media environment during technological and regulatory change.

“We are classically progressing on our sustainability journey as an industry,” said Barbara Lange, principal and CEO of Kibol21, a consultancy firm focused on guiding media tech organizations on their path to sustainability.

Lange said this was particularly true for companies coming out

of Europe or doing business with European media companies. The EU has a new mandate called the Corporate Sustainability Reporting Directive (CSRD), which is a disclosure framework that requires larger companies to begin reporting sustainability metrics assessing the impact of companies on people and the environment along with possible financial risks.

Lange said larger organizations need to start gathering the data, and they need to have their supply chain gathering the data. The largest companies will have to apply the new rules for the first time in the 2024 financial year, for

reports published in 2025. Small and medium enterprises will be required to report over the next few years.

According to Lange, a smaller NAB Show vendor that wants to supply one of the companies facing CSRD reporting needs to have its sustainability ducks in a row when approaching a supply chain management or RFP process: “Even if you’re not bound by CSRD, if you’re a software company from Portland that wants to do business with a European company, you’ll most likely have to comply with their procurement supply chain code of conduct.”

Beyond CSRD, other mandates are developing. The U.S. Securities and Exchange Commission has evolving sustainability rules of yet-to-be-determined scope. California also passed its own legislation late last year that could be important for anybody doing business in Hollywood, although the implementation of the bills may be delayed by the state’s budget woes.

One company trying to stay well ahead of the curve for any possible sustainability metrics is U.K.-based InSync. CEO James Taylor said the company is continually refining its reporting practices, ensuring adaptability to emerging regulatory landscapes.

At NAB Show the company’s MCC-HD2 motion-compensated frame rate converter — developed in collaboration with FOR-A — is being billed as an energy-saver in a compact form.

“InSync proactively prepares for sustainability reporting,” said Taylor. “We meticulously track and document energy usage

throughout the product lifecycle, collaborate closely with suppliers to ensure transparency, and integrate sustainability considerations into product design.”

Christopher Braehler, vice president of product for SDVI, said that customers are bringing up concerns around cost and reporting quite often. “We had one client that weighed reporting at 20 percent in their RFP and discussed it as a factor they use to decide which vendor to work with. Two separate European broadcasters also raised these concerns, with one asking us to contribute reporting to their overall business sustainability goals.”

SDVI is very proactive on sustainability. Since 2021 the company has provided each customer with a report on its footprint resulting from the usage of SDVI products, and in 2022, it launched its Net-Zero Supply Chains initiative, which relies on purchasing carbon offsets. Braehler himself won an individual award at the inaugural NAB Show Excellence in Sustainability

Awards last year at NAB Show. This year’s event happens today on the Main Stage, 1 p.m.

Sustainability is about more than mandates and metrics; it’s also about responsibility and often just a desire to do well. It can also save money.

For its part, Cobalt Digital has considered the lifetime of a typical product — often 10 years or more — and determined that the best environmental impact they can have is to design products that use the least amount of power and cooling.

“We design using the latest generation FPGA devices, which are significantly more energy efficient than general-purpose CPUs, said Dr. Ciro Noronha, Cobalt CTO. “Our products can do the job at a fraction of the energy cost of doing it on a general-purpose CPU.”

Linda Tadic, founder and CEO of Digital Bedrock said that companies are definitely starting to realize being sustainable can actually save money. “It isn’t nec-

essarily more expensive to try to be green, to try to be sustainable.”

Tadic mentioned that best practices and guidelines suggested by industry organizations like the Greening of Streaming group and the Green Production Guide can often be cost-cutting, particularly those that limit travel costs through remote alternatives.

For decades transmitter companies have had energy savings front and center in marketing campaigns. Johannes Sinnhuber, product manager, Transmitter Systems, Rohde & Schwarz, said that the recent rise in the cost of energy has brought efficiency to the top of the agenda. Cost savings, doing good and meeting regulatory frameworks are again intertwined.

“Over the lifecycle of a transmitter, 99% of carbon emissions result from power consumption during operation alone,” said Sinnhuber. “Looking to energy-efficient transmitters is paramount in reducing power consumption, lowering energy bills, and ultimately reducing the carbon footprint to achieve sustainability goals.”

As a German manufacturer Rohde is also subject to meeting CSRD reporting, so the vendor has actively enhanced its existing sustainability data collection process within its business and throughout its supply chain.

TAG Video Systems began its sustainability journey in 2023, and in 2024 the company has progressed to measuring and reporting all employee, office, shipping and expense-based emissions, according to Danna Mann, TAG’s director of marketing.

Mann said that while customers rarely ask about specific standards reporting, they are very interested in the company’s sustainability program and how they measure emissions. “TAG has

made a commitment to measuring our carbon emissions as accurately as possible,” said Mann. “Efficiency or smart solutions is in our DNA. We are determined to achieve transparency when it comes to our footprint, and we want to provide our customers with that transparency. The first step in reducing and offsetting is knowing.” l

The Sustainable Exhibitor recognition is new this year.

Sustainable Exhibitor Initiative

One sustainability-related item you might notice on some booths is the logo of the Sustainable Exhibitor Initiative. This is a collaboration between NAB Show and the Media Tech Sustainability Series (MTSS) where exhibitors who demonstrate a commitment to sustainability within their show presence can be recognized as a sustainable exhibitor. MTSS scored exhibitors based on their responses to an online sustainability questionnaire.

InSync’s MCC-HD2 motion compensated frame rate converter is billed as an energy-saver in a compact form.

James Taylor Dr Ciro Noronha ChrisBraehler

Barbara Lange Johannes Sinnhuber Danna Mann

The Cloud: Where ‘Cooperation and Collaboration Are Built-In’

Sports and live production workflows enable key efficiencies

By Peter Suciu NAB SHOW DAILY

The cloud has offered significant on-demand availability for data storage without direct active management by the user. Increasingly, however, it isn’t just the place to store content. The cloud now offers the ability to become part of the production process where it can save on infrastructure costs and aid in remote production.

Cloud-based production is beginning to see even greater adoption, and while it could provide significant advantages, it will require

new technology to support it.

“The cloud is the first technology platform where cooperation and collaboration are built-in and expected,” said Jeromy Young, CEO of Atomos. “So-called ‘Camera to Cloud’ workflows are starting to gain traction, notably for live events. Sports events, for example, can be clipped, branded and packaged for social media within seconds thanks to cloud-connected devices like the Atomos Ninja and Shogun. While the devices retain their primary function as monitor-recorders because they can attach to any HDMI or SDI source, virtually any camera can be

Photo courtesy of LA Clippers

Magewell Director Mini 1

Atomos Ninja Ultra BTS in use at an LA Clippers’ game

connected to the cloud.”

Though cloud production has always been a potentially transformative idea, it has had to overcome multiple reality-based roadblocks, including cellular signal coverage, bandwidth issues and the largely untried techniques needed for a reliable workflow. Those issues are being resolved and addressed.

“The cloud is probably the fastest way to work, can handle any workload, and is as reliable as any mature digital workflow — which is to say, very reliable,” added Young.

The industry’s move to the cloud may not be seamless, but it is coming. In the short term, it might require backup plans to ensure that productions can accommodate previously unforeseen issues.

“These are high-stakes environments, and companies can’t afford content to go down. The biggest challenge is that there is a

The cloud is probably the fastest way to work, can handle any workload, and is as reliable as any mature digital workflow —

which is to say, very reliable.”

JEROMY YOUNG

knowledge gap in how to deploy production to the cloud. It is gaining more steam now, and we’re still in the early days,” said Mike Gilson, chief product officer at Telestream. “The advantages will outweigh the issues that have to be overcome — including that you’re not limited by physical infrastructure.”

Magewell’s Director Mini is a complete portable production and streaming system. It combines multi-input switching, graphics, streaming, recording and monitoring in one compact device. According to the company, Director Mini can encode video up to 1080p at 60 fps and bitrates up to 30 Mbps, with an array of output possibilities.

“For live production, hybrid on-prem/cloud workflows can often enable key efficiencies,” said Nick Ma, CEO and CTO, Magewell. “While it can be used

to directly encode contribution feeds, it can also perform initial production tasks, such as switching and mixing of multiple camera angles, before creating an SRT output stream for sending to a

remote studio or cloud-based suite for further production processes — thus reducing the number of bandwidth-consuming individual feeds that must be sent into the cloud.” l

Intelligent Orchestration

Diversified is previewing its pioneering solution that could manage and scale media production and distribution, paving the way for advanced dynamic content. Located in the Connect Zone, the company’s team is discussing its approach to “intelligent orchestration,” which unifies the user, service and cost management of production environments regardless of where the infrastructure is running.

“Intelligent Orchestration powered by Diversified at the Connect Zone marks a significant departure from traditional methods of design and implementation, creating an integrated infrastructure that harmonizes cutting-edge technologies, paving the way for a transition from conventional, inflexible facilities to agile, responsive content centers,” said Jared Timmins, vice president of innovation at Diversified. “This forward-thinking approach emphasizes continuous optimization, ensuring that technological capabilities are consistently aligned with the evolving demands of the media and entertainment sectors.”

NAB Show attendees can explore several key aspects of Intelligent Orchestration, including decentralized production, streamlined media workflow orchestration and software-defined production integration.

The future of immersive media relies on the ability to distribute and monetize the content. As of now, Apple Vision Pro and Meta Quest are platforms for organizations to distribute content with a potential for monetization. It’s important that, when these organizations are looking to create and build apps or experiences for head-mounted hardware, they collaborate with creators and storytellers who have been working natively in these 3D mediums. This in turn will allow these players to leverage the true affordances of spatial computing, otherwise known as mixed reality.”

MICHAELA TERNASKY-HOLLAND | EMMY AWARD-WINNING IMMERSIVE DIRECTOR

SPOTLIGHT

Jeromy Young

Nick Ma

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intoPIX Codecs Integration AddOns

SMPTE 2110-22 / IPMX RTP IP cores with NEW AES Encryption option, compatible with Adeas/Nextera ST 2110 IP cores.

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intoPIX Streaming SDK NEW

Supporting ST2110/IPMX (incl JPEG XS High) & NMOS IS04/IS05. Extended video resolution capabilities from HD to 8K. Tested interoperability.

Embedded Titanium SDK for ARM and FPGA SoC.

Titanium ST2110/IPMX SDK for Windows & Linux with CPU/GPU, optimized for regular 1G/2.5/10G NIC and minimal latency.

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intoPIX Smart Network Connectivity

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Smart strategies to further reduce network bandwidth requirements using JPEG XS.

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EXHIBITOR NEWS

AUDIO-TECHNICA BROADCAST AUDIO RENTAL PROGRAM

C5532 | Audio-Technica is launching its new Broadcast Audio Rental Program, offering access to the microphone models that the company says professionals trust to capture clear, accurate audio for their production.

With the new Broadcast Audio Rental Program, users in all 50 states can rent select A-T shotguns and handheld mics, as well as select studio and headset products, for location and studio use on a short-term basis for a fee with no obligation to purchase.

The new rental program boasts an extensive inventory of A-T’s top-of-the-line broadcast audio equipment, including mono, stereo and immersive audio microphones. Select wireless systems are also available for location or studio applications. Recognizing that each broadcasting project is unique, the program offers customizable rental packages to meet the client’s specific needs and budget constraints.

A-T’s experienced technical support team is available to assist clients with equipment setup, troubleshooting and any other assistance they may need throughout the rental period.

BLACKMAGIC DESIGN ATEM M/E ADVANCED HARDWARE CONTROL PANELS

SL5005 | Blackmagic Design is launching two new hardware control panels designed to access the full power of ATEM Constellation HD and 4K switchers. The new ATEM 1 M/E Advanced Panel 20 and 30 models feature the same design as the 2 M/E and 4 M/E Advanced Panels, but in a compact size to fit into any broadcast studio space. The 1 M/E panels include up to three system control LCDs, buttons for control of four upstream keyers, four downstream keyers and four M/E rows as well as a joystick, T-bar fader and more.

MEDIAPROXY LOGSERVER COMPLIANCE MONITORING SOLUTION

W1322. | Mediaproxy is showcasing the latest multiformat, multistandard feature set of its LogServer compliance monitoring solution. LogServer now provides comprehensive compliance, monitoring and analysis for ATSC 3.0 streams. Mediaproxy has developed an advanced software-based technique for processing in-house packager output (STLTP) and off-air transmission (DASH ROUTE) formats including decryption (A3SA). This allows engineers to easily and cost-effectively work with those new formats using LogServer’s familiar user-interface technologies for review, monitoring and real-time analysis.

LogServer also conforms to the other main standards in use by broadcasters and streamers, including SMPTE ST 2110 and NMOS (Networked Media Open Specifications), for the transport of media over IP networks, and SCTE, which covers dynamic ad insertion. The newest version is on display with demonstrations of cloud operation in addition to working with clustering decentralized systems on IP networks. Also on display is the Monwall multiviewer, which, in conjunction with LogServer, provides next-generation multiviewing.

MEDIA LINKS IP ECOSYSTEM

W2143 | Media Links is featuring its complete ecosystem for Media Delivery applications.

The Media Links IP ecosystem facilitates the transport of broadcast-quality video, audio and data signals over managed and unmanaged IP networks, accommodating current and future evolving industry standards and protocols. At NAB 2024 the company is highligthing how its versatile product portfolio addresses various industry challenges across a range of applications, including:

The new 1 M/E Advanced Panel 20 features 20 input buttons and two system control LCDs, while the larger 1 M/E Advanced Panel 30 has 30 input buttons and features three system control LCDs. Both models have buttons for control of four upstream keyers, four downstream keyers and four M/E rows.

INOVONICS INOMINI 704 DYNAMIC RDS ENCODER

W3349 | Inovonics is introducing the INOmini 704 Dynamic RDS Encoder, the company´s second-generation INOmini RDS encoder. The 704 is a dedicated hardware solution in a compact 1/3-rack profile, which, according to the company, offers an easy and reliable way for radio broadcasters to add dynamic RDS messaging.

The model 704 is somewhat historic for Inovonics, in that it is replacing the model 703, which was the very first INOmini product produced by the manufacturer and introduced at NAB Show in 2009.

The 704 is compatible with all standard playout systems. It identifies the radio station by format, displays the station’s “street name,” and continuously updates the Artist and Song Title as provided by the playout system through a network connection.

• Cloud-based Content Delivery

• GPS-Free Single Frequency Networks (SFN)

• SDI to IP and/or IP to IP migration

• Media Network Management for any network, service, or equipment

• Remote/Distributed Production for all media types and volumes, local or global

Media Links’ IP portfolio is headlined by Xscend, its next-generation reconfigurable and scalable media transport platform. The ecosystem also includes ProMD-EMS network management software, the MDX Series of IP media switches, the MDP Series of IP media gateways, and Professional Services for system design, installation, maintenance, and training.

2024 PILOT Innovation Challenge Winners

Monday | 10–10:30 a.m.

W3943 Connect Zone Theater

PILOT’s 2024 Innovation Challenge selects startups and growing companies looking to help broadcasters rise to some of the key challenges and seize opportunities they are likely to face over the next few years. Each successful company is featuring a prototype or early-stage product to demonstrate here at NAB Show. This annual opportunity highlights innovations that will help broadcast media address challenges in an increasingly competitive and dynamic marketplace.

This year’s winners are:

Amira Labs — Specializes in AI-centric, cloud-based broadcasting solutions for enhancing real-time audio and video content integrity with unparalleled multi-language capabilities. Cloud-based, containerized, AI-driven system designed for real-time audio and video processing, crucial for use-cases like quality service monitoring, content localization and metadata extraction for archiving.

AudioShake — The company opens up content workflows with audio separation AI. Its technology can split a recording into its stems to power next-gen audio experiences in film and TV, music and sports. AudioShake is used for audio editing, remastering, immersive mixing, synthetic voice, ASR, copyright compliance and more.

Chord Communities — With Chord Communities, broadcast

As media in the cloud becomes more and more commonplace, a convergence with AI is inevitable, and in fact, happening already.”

CHRIS LENNON | DIRECTOR, STANDARDS STRATEGY, ROSS VIDEO

organizations can create thriving online communities, rich with actionable first-party data. The company’s integrated CDP and segmentation tools help broadcasters deliver relevant local advertising into their new online communities. The platform integrates into a broadcaster’s current website, dramatically increasing traffic, engagement and digital revenues.

Alison Martin, vice president, Innovation & Strategy at NAB, will moderate the session. l

EXECUTIVE Q&A

Thomas Tang, OLY

President and Founder

Apantac

Artificial intelligence seems to be the buzzword lately. What technology trends will you be following most closely at NAB Show this year?

AI presents immense potential in real-time video processing for latency reduction. From basic de-interlacing to advanced tasks such as de-noising, HDR conversions and upscaling. This year, we are looking forward to some new algorithms from IP (intellectually property) providers that can propel the industry forward. AI’s capability promises significant enhancements in video processing, ensuring smoother, higher quality and lower latency.

Apantac is a long-time exhibitor at NAB Show. What brings the company back to this event each year?

I have been coming to NAB Show for more than 30 years. Apantac is still a relatively newcomer with 15 years in the industry. We utilize NAB Show to debut our latest products and connect with our customers and dealers. Once again, we’re excited to unveil our new products and technology at this year’s event, reinforcing our commitment to innovation and engagement within the industry.

MOVIE FUNDING

‘Holy Smokes’ Takes a Different Path to Filmmaking

Decentralized Pictures offers a democratic process to film financing

By James Careless TV TECH

Funding films based on the endorsements of movie enthusiasts rather than backroom Hollywood deals is the focus of today’s session “Decentralized Pictures and the Future of Fair and Transparent Filmmaking.” The session will feature a discussion with the team behind the film “Holy Smokes,” the recipient of the Decentralized Pictures Kevin Smith Comedy Short Film Screenplay Award.

Decentralized Pictures (DCP) is a non-profit organization that uses democratic decision-making to finance films. Filmmakers can submit film proposals and apply for a chance to win awards offered on the DCP platform. The organization then has its user community review and rate each

proposal, which determines the most deserving proposals. Finalists and winners of awards are matched with DCP’s network of industry partners to assist aspiring filmmakers with financing their films.

Leo Matchett, DCP CEO and

ing projects and filmmakers are within our ecosystem, and we are taking unsolicited materials,” said Matchett. “Rather than have us as a team recreate what already exists in the industry, we’re outsourcing the peer review to the world and the community at large to vote

Filmmakers can submit film proposals and apply for a chance to win awards offered on the DCP platform.

co-founder, will moderate the session. DCP board member and co-founder Michael Musante, vice president of Production and Acquisitions, American Zoetrope, will be one of its speakers.

“We are essentially decentralizing the decision-making process to determine who the most deserv-

and tell us which projects resonate with them, and ultimately decide which projects we should support as a foundation.”

“We offered $45,000 to make a comedy short, with filmmakers submitting scripts and selfie pitch videos,” said Musante. A “coming of age” Gen Z story, “Holy

Smokes” won this prize and went into production as a result. “Our hope with this film and other short film awards that we plan to do in the near future is that they can be a launchpad for possible feature films,” he said. “There are no guarantees, but a common pathway for films is to shoot the film as a short first, and then if the world responds in a positive way and the establishment responds in a positive way, that they might get an opportunity to make it into a feature.”

Part of the DCP concept is that reviewers whose views make a difference get rewarded for their efforts with FILMCredits, DCP’s cryptocurrency, which can be used to power future submissions to support the t4l3nt blockchain network, film submission reviews and/or donated film projects.

Scene from “Holy Smokes.” From left: Alex Costello (Emma), Galilea La Salvia (Lauren) Markus Mentzer

“If a reviewer writes a review on DCP, and it gets upvoted by a number of members of the community, that adds weight to the vote and also increases the share of the rewards pool that reviewer gets,” Musante said. “So, you’re

Mediaproxy_Ad_NAB_Daily_Half_2024_Print.pdf 1 18/03/2024 1:51:48 PM

incentivizing people to participate in a thoughtful way. And it’s just a new path — I don’t think you’d find any filmmaker who would say, ‘I’m happy with the number of opportunities that are out there.’”

In addition to Matchett and Musante, the DCP session will include speakers DCP co-founder and chairman of the board; and Liz Destro, DCP board member and a producer in her own right. From the film “Holy

Smokes,” session participants include filmmakers Isabella Ares and Gabby Fiszman, and actor Mena Suvari.

This session, held today on the Main Stage, 4–5:30 p.m., is open to all. l

Scene from “Holy Smokes.” From left: Matt Mitchell (Johnny), Alex Costello (Emma), Galilea La Salvia (Lauren) Markus Mentzer

EXHIBITOR NEWS

WHEATSTONE INFINITE STUDIO

W1731 | Wheatstone is combining the latest in intelligent AoIP with cloud and robust connectivity to create the infinite studio capable of sharing media, workflows and resources across distances.

Wheatstone is adding Reliable Internet Stream Transport (RIST) protocol to its AoIP technology and running its Layers software on Amazon Web Services (AWS) Global Accelerator.

RIST connectivity provides the error correction necessary for real-time media delivery across any IP link. AWS Global Accelerator is Amazon’s private network made for media with high availability and security features critical to 24/7 broadcasting.

Wheatstone is known for its intelligent WheatNet IP audio network of 200-plus interconnected AoIP elements in use at broadcast studios around the globe. More recently, the company extended into the cloud and server realm with its Layers Software Suite, which includes mixing, streaming and FM software hosted on a local server or running on cloud data centers.

GRASS VALLEY MAVERIK X SWITCHER

C2308 | Available to run on local, hybrid or cloud compute, Grass Valley’s Maverik X software-based switcher, powered by AMPP, supports combined uncompressed and compressed inputs and outputs, with full 10-bit UHD HDR workflows, automatic up/down/cross conversion and HDR LUT mapping.

Maverik X can be controlled from both customizable HTML5 user interfaces operated from PC and tablet devices, in addition to Grass Valley’s modular Maverik switcher panel, providing a familiar operator experience while allowing what the company says is unprecedented freedom in panel design.

The Maverik X is designed to scale with a client’s production needs, allowing users to define the number of inputs/outputs, M/Es, keyers, DVEs, and replay wipes with ease for any size of event. Combined with AMPP workloads, the Maverik X solution can include full multiviewers, audio mixing, graphics, replay and more, all controllable from a single interface.

BLACK BOX EMERALD DESKVUE UPGRADE

W4527 | Black Box is demonstrating an enhanced Emerald DESKVUE IP KVM receiver complete with the EmeraldAV WALL feature set. Emerald DESKVUE enables users to access up to 16 sources and arrange them according to their requirements on up to four 4K screens (one screen can be 5K) to perform tasks as efficiently as possible. When users add EmeraldAV WALL, they can move sources from Emerald DESKVUE to a 2x2 video wall to enhance collaboration with a local team.

DPA MICROPHONES 2017 SHOTGUN MICROPHONE

C7307 | DPA Microphones is showing the new features of its compact 2017

Shotgun Microphone. From its sturdy construction and ease of use to its acoustical properties, the 2017 can capture the energy of any broadcast, AV or live event application. Measuring just 7.24 inches (184mm) in length, the company said the 2017 is compact and offers technological features, including extreme durability, high directivity, clarity and consistency for capturing authentic sound.

DPA has prioritized versatility with the 2017, creating an easy-to-set-up mic that is suitable for indoor or outdoor fixed or booming applications in live sports, news broadcast and location sound applications, as well as on a FOH boom or fly bar in venues during live events.

Designed to hold up to travel and repeated use in harsh environments, according to the company, the 2017 can endure extreme weather and mechanical impact.

MAXON APPLE M3 OPTIMIZATION

Black Box also is introducing the Emerald GE Gateway. It connects seamlessly to the Emerald IP-based KVM network, giving all Emerald users enhanced simultaneous connectivity with VM sharing as well as physical machine access, saving the cost of additional PCoIP clients. Using intuitive dashboards created with the Black Box Boxilla KVM management system, IT administrators can manage and monitor Emerald GE via a centralized system.

SL4104 | Maxon is bringing performance enhancements for systems running on Apple’s M3 family of chips by leveraging Apple’s support for hardware-accelerated ray tracing in Redshift. According to Maxon, artists will benefit from outstanding performance thanks to the next-generation GPU of the M3 family of chips, resulting in lightning-fast renders and better interactivity.

Additional enhancements include an updated Cinema 4D Asset Browser with seamless Adobe Substance 3D support, enhanced glTF and USD export, new Houdini plug-ins for Redshift, as well as expanded options for working with Unreal in Cineware. There’s also a new library of 40 Substance materials distributed in partnership with Adobe.

Redshift 3.5.24 includes support for the next-generation GPU that represents a leap forward in graphics architecture for Apple silicon.

Maxon Cinema 4D 2024.3 offers artists improved connections with essential tools that streamline workflows and enhance file format compatibility to simplify access to digital assets.

ROHDE & SCHWARZ R&SPRISMON

SU4039 | Rohde & Schwarz is showcasing the latest developments across its transmitter and media solutions. The focus is on delivering real monetizable benefits and lowering the carbon impact of broadcast and media technologies. Visitors to the booth will see an integrated approach from new transmitter design and services-to-revenue opportunities, such as datacasting and live streaming to mobile devices enabled through ATSC 3.0.

R&SPRISMON is a software-defined multiviewer with integrated monitoring, using IP connectivity and networking to deliver unprecedented flexibility, scalability and efficiency. The intelligent architecture minimizes hardware demand by processing each input signal — SDI, ST2110 and compressed IP streams — just once, sharing signals over the network.

Also in the R&S spotlight: the latest software enhancements to PRISMON as well as a server platform providing higher channel density and reducing overall power consumption per channel.

Honoring 25 Years of Service

The National Association of Broadcasters congratulates Chris Brown for 25 years of leadership at the helm of NAB Show. He leaves a legacy of creating world-class global events that showcase innovation within the media and entertainment business and prepare broadcasters for the world of tomorrow.

To view photos and submit your note of congratulations, visit nab.org/ChrisBrown or scan the QR code below.

CREATE ZONE

Want to deliver content quicker without compromising quality? Want to streamline your workflows and remote production processes? Then the Create Zone is for you. This is the ultimate hub to hang with your community and get all your burning questions answered. Talk shop with peers. Hear from innovative brands. Access all-new techniques and solutions. And of course, simply find a spot to chill.

Create Zone Theater SUNDAY, APRIL 14

10:30–11:15 a.m. Ask Me Anything: AI Post Production Workflow Experts Tell All 12:05–12:45 p.m. Lights, Camera, Studio! The Insider’s Guide to Building Your In-House Facility 2–2:30 p.m. Revolutionize Production Workflows With Cutting-edge Hardware 4:30–6 p.m. NABiQ: Pitch Session and Happy Hour

South Hall Upper – SU4087

Create Post-Production Corner SUNDAY, APRIL 14

11–11:30 a.m. Essential Color Correction Techniques for DaVinci Resolve

11:40 a.m.–12:10 p.m. Work Faster in Final Cut Pro X

12:30–1 p.m. Enhancing Photos with AI

2–2:30 p.m. Work Faster in Adobe After Effects

2:40–3:10 p.m. Essential Color Correction Techniques in Adobe Premiere Pro

3:20–3:50 p.m. Modeling Techniques With Cinema 4D

4–4:30 p.m. Work Faster in DaVinci Resolve

4:40–5:10 p.m. Essential Photoshop TechniquesSmart Object Color Change

5:20–5:50 p.m. Work Faster in DaVinci Resolve

CONNECT ZONE

Want to leverage emerging tech to reach new audiences? Want to get hands-on with the right tools to make your content distribution easier? Then the Connect Zone is for you. This is the ultimate hub to hang with your community and get all your burning questions answered. Talk shop with peers. Hear from innovative brands. Access all-new techniques and solutions. And of course, simply find a spot to chill.

West Hall – W3943

Connect Conversation Corner SUNDAY, APRIL 14 11:45 a.m.–12:45 p.m. Town Hall With the Ultra HD Forum

2:45–3:15 p.m. Beyond the New TV Era: The Future of Local Broadcasting and National Audience Engagement

3:30–4:30 p.m. SMPTE Camera Metadata and Tracking for VFX / VP - The Missing Link

5–6 p.m. #GALSNGEAR Sponsored Happy Hour

Connect Tech Chat Theater SUNDAY, APRIL 14

12:30–12:50 p.m. Leveling Up With Legends: Square Enix’s Storage Transformation With Nutanix Unified Storage

2–2:20 p.m.  Managing Ultra Low Latency in Live IP Video Workflows

2:30–2:50 p.m. Shaping the Future of Television: Brazil’s Journey to TV 3.0 and the Paris Olympics Live Broadcast Trials

3–3:20 p.m. PRESTOplay for Addressable TV Ads With NextGen SGAI support

3:30–3:50 p.m. What Media Brands Can Learn From 1000 Superfans PRESENTING SPONSORS

Connect Zone Theater SUNDAY, APRIL 14

10:45–11:15 a.m. Elevate Your Career With SMPTE: Unveiling Enhanced Member Benefits and Future SMPTE Initiatives

11:30 a.m.–Noon Driving Innovation: How PGA TOUR Is Transforming Fan Experience With AWS

12:15–12:45 p.m. SMPTE IMF UG: Mastering QC Efficiency - Leveraging IMF to Prevent Repeated Failures

2–2:30 p.m. NEXTGEN TV: Merging Streaming and OTA for Unprecedented Reach

3–3:30 p.m. Why Your Premium Video Is Too Good

4–4:30 p.m. #GALSNGEAR Tech Talk: Spotlight on Virtual Production

4:40–6 p.m. Forge the Future: Connections Over Cocktails

CAPITALIZE ZONE

Want to experiment with new digital tech to enhance your reach and retain your audience? Want insider intel on how business models are changing due to market disruption? Then the Capitalize Zone is for you. This is the ultimate hub to hang with your community and get all your burning questions answered. Talk shop with peers. Hear from innovative brands. Access all-new techniques and solutions. And of course, simply find a spot to chill.

West Hall – W2149

Capitalize Zone Theater SUNDAY, APRIL 14

10–10:30 a.m. The Transformative Impact of Digital Backlots on Visual Effects, Set Design, and Overall Narrative Engagement

10:45–11:15 a.m. An Update From the World of Fan Owner Entertainment

11:30 a.m.–Noon Content Fabric - Your Next Generation Distribution for Premium Live Streaming, PVOD, FAST Channels and Video Archive Monetization at Scale

12:15–12:45 p.m. Best Practices in Marketing Your Podcast

2–2:30 p.m. Re-Inventing the Release Window Through Smart Digital Monetization

4–4:30 p.m. How Niche Communities Are Shaking Things Up in the World of Streaming

Capitalize Conversation Corner SUNDAY, APRIL 14

11:45 a.m.–12:45 p.m. Connectivity Town Hall: New Toolsets For Creating Efficiencies With 5G and Private Wireless Networks 12:15–12:45 p.m. Best Practices in Marketing Your Podcast

CAPTIONING SOLUTIONS IN AI-POWERED WORLD LEADER

VISIT BOOTH #W1813

Experience our solutions in action at NAB!

AI-Media continuously pushes the boundaries of innovation to tailor our captioning solutions to the market's changing needs and enhance customer satisfaction.

We’re excited to unveil two new solutions at NAB Show 2024 that will revolutionize the captioning workflow: LEXI Recorded and LEXI DR (Disaster Recovery).

LEXI Recorded

Makes captioning recorded content quick, easy and economical – perfect for time sensitive news clips, highlights and promos.

Fast turnaround

Integrate with your workflow

Bulk processing

Accuracy above 98% NER

LEXI DR – Disaster Recovery

Your captions will always remain on air with minimal interruption. Our system switches to LEXI DR mode if your primary cloud-based LEXI captioning service goes down.

99.99% caption uptime

Workflow integration options

On-premises redundant servers

Scalable – 10 x instances/unit

EXHIBITOR NEWS

ENCO AI-DRIVEN VIRTUAL NEWS ANCHOR

W1743 | ENCO is showcasing an AI-driven virtual anchor delivering live news from a realistic 3D virtual news set. This innovative presentation will be produced live from a virtual production studio powered by Qimera AR/VR/MR systems in combination with generative AI technologies. ENCO is Qimera’s exclusive North American distributor. Attendees are invited to step inside this veritable virtual production universe at ENCO’s booth.

The company says the AI virtual anchor is an exciting new innovation for this year’s virtual production exhibit, leveraging AI models to generate virtual human anchors that speak with human-sounding voices.

The Qimera virtual production environment accelerates the learning curve by removing all the complexity from the process. The underlying Qimera technology generates realistic, real-time graphical sets by harnessing its integrated Unreal Engine, NVIDIA GeForce graphics card and 3D asset library. Other integrated features include virtual cameras, tracked/trackless camera systems, a 4-input switcher and DMX lighting controls.

SHOTOKU TR-XT CONTROL SYSTEM

C3816 | Shotoku USA, Shotoku Broadcast Systems’ North American operation, is demonstrating the latest version of its TR-XT control system.

This version is built around the core of its deployed predecessor but offers much more new functionality than just an update, the company says. All the resiliency and reliability of previous systems have been retained, eliminating single failure points and preserving all its unique redundancy.

The new version, however, has moved to a Windows 11 operating system and implements even more of the distributed front-end/back-end architecture and fully supported virtualized remote database support.

The TR-XT is sporting a fresh style of command buttons and color scheme that makes navigating the system easier than ever. The StudioView shot-planning capability has more powerful multicamera tools so camera positions are easily understood within a scaled real-studio layout image, and updated AutoFrame face tracking technology has been implemented.

MARSHALL ELECTRONICS CV612 AUTO TRACKING PTZ CAMERA

C5912 | Marshall Electronics is launching its auto-tracking camera, the CV612-TBI/ TWI PTZ camera. The Marshall CV612, available in black (CV612-TBI) and white models (CV612-TWI), features the ability to automatically track, follow and frame presenters using AI facial learning for accurate and smooth self-adjusting maneuvers.

Equipped with 12X optical and a 15X digital zoom, the CV612 offers a 4.1mm–49.2mm (6.6–70.3 degrees) field of view. It is built around a professional-grade 2-Megapixel 1/2.8-inch, high-quality HD CMOS sensor, which provides format resolutions from 1920x1080, 1280x720 down to 640x480, making it a suitable solution for production and live streaming.

The CV612 has a flexible networkable IP interface with simultaneous 3GSDI, HDMI and USB 3.0 Type C outputs for ease of connection for various applications. One Ethernet (CAT) cable installation with PoE+ simplifies setup and operation. Control interface includes RS-232, Visca/Pelco protocols as well as LAN control.

From advocacy tools and educational resources to exclusive cost-saving benefits, NAB provides members with valuable resources to strengthen their business. Visit the NAB Member Lounge in the TV and Radio HQ in West Hall to learn how you can become an NAB Member.

innovations from exhibitors on the show floor

See the latest version of the world’s most complete, reliable, and affordable quality monitoring and aircheck recording system. Assure compliance and quality for OTA/OTT broadcasts from any combination of inputs. Receive visual/audible alerts for A/V impairments, Loudness violations, missing SCTE/ CC, on a station-shared platform with valuable features for every department.

https://actusdigital.com/

Discover Absen’s Innovation at NAB: Featuring the CL 1.2 V2 and CL0.7, the Clear Cobalt Series embodies the pinnacle of LED technology. Experience how advanced black coating and micro LED technologies merge to create unmatched visuals and reliability. Perfect for high-end venues, this series offers vibrant imagery and seamless integration, setting new standards in luxury and performance. https://www.usabsen.com/product/cl-series/

PRODUCTS & SERVICES SHOWCASE

New innovations from exhibitors on the show floor ADVERTISEMENTS

CJ27E×7.3BPORTABLE BROADCAST ZOOM LENS

The CJ27ex7.3B is Canon’s first 2/3” portable lens with a 27x optical zoom and a new DriveUnit.

Despite its powerful 27x zoom, this lens has the mobility of a conventional ENG lens, witha versatile focal length that is equally at home in hand-held news, sports applications, and broadcast studios. https://www.usa.canon.com/

SNAPSHOTS

SHANGHAI RAYCOOL INDUSTRIAL CO. LTD.

Jessie Zhou, General Manager

Q. What products or services are you showcasing?

C7639 | Shanghai Raycool Industrial Co., Ltd. is a professional mechanical manufacturer in business for more than 15 years. We are located in Shanghai, China. We provide customized high-precision machining services Including but not limited to CNC machining sheet metal fabrication, grinding, die-casting, surface treatment and assembling.

UGREEN

Patrick Wu, Overseas Marketing Manager

SL2119 | The UGREEN NASync Series are network-attached storage devices designed for personal, home or business use. These intelligent data management centers allow users to store and access data from smartphones, laptops, tablets and TVs, anywhere with network access.

ISTORAGE

Asha Hanley, Digital Marketing Strategist

C7539 | At iStorage, we design and manufacture some of the world’s most innovative tech, home to many worlds first and only products. Specializing in data protection, we are used as essential items across all sectors, globally. We produce hardware-encrypted, PIN-protected USB flash drives, HDDs/SSDs and cloud-encryption solutions.

COLETTE

Paul Holly, Partnership Marketing Manager

W4649 | Collette helps media partners earn six-figure, non-traditional revenues through come-along trips. As seen on “Wheel of Fortune,” the Hallmark channel and local TV and radio stations throughout the United States, Canada and Australia, Collette is your experienced travel partner. Stop by our booth to pick up your Media Travel Guide today.

CLOUZEN

CO., LTD.

Scarlett Kim, Marketing Manager

C1846 | TAINER is a portable memory card backup solution with a built-in battery and LCD screen, enabling laptop-free use. It can backup memory card data to internal and external SSDs and the cloud. It offers rapid backup speeds of up to 400 Mbps, multi-copy for simultaneous backups, and incremental copy for new files only. It also supports mobile phone data backup.

SWXTCH.IO

Brent Yates, CEO

W4429 | cloudSwXtch is a virtual overlay network for all clouds that functions as an extension of the on-prem broadcast network. cloudSwXtch seamlessly moves large media workloads between ground and cloud, enabling fanout to all endpoints with ultra-low latency. New features for NAB Show include JPEG-XS compression, lossless UDP and live standards conversion.

AGILE CONTENT

Maria Leding, Marketing Manager

W1273 | Agile Content’s New Glass-to-Glass Platform Redefines Efficiency – Saving up to 90% in Production Costs and Energy Consumption. The innovative Agile TV platform integrates production and distribution, offering cloud-based workflows including ASR subtitling, FAST channel creation, CDN management, and the GPUbased Agile Live for remote TV production, maximizing efficiency gains.

JUSINO

Susan Ng, Foreign Trade Manager

C7948 | “The JUSINO brand, established in 2008 under Baoyi Group, has been dedicated to the production and R&D of various professional tripods and accessories and the development of personalized products in answer to customers’ actual needs for more than 15 years. We will showcase numerous new and patented products at NAB Show.”

CORSAIR FOR BUSINESS

Pearl Yon, B2B Marketing Manager

SL8135 | Corsair for Business offers a full high-performance computing solution for broadcasting, AV/sound engineers, tech professionals, content creators, producers, etc. Our portfolio includes professional AV equipment such as webcams, lights, microphones, prompter, stream deck, etc. Along with customizable workstations, SSD, DRAM, OLED monitors, stream deck, peripherals and more to create the ideal desk setup for your infrastructure.

GARDINER & THEOBALD INC.

Dennis Michel, Director of Marketing

C8520 | Since 1992, Gardiner & Theobald Inc. has provided independent project and cost management services throughout the United States. We specialize in project leadership, special consultancy and commercial success by minimizing risk and maximizing value for clients across diverse built environment sectors.

PRODUCTION TECHNIQUES

CineCentral Promotes Advanced Filmmaking Techniques

From film loading to designing complex shots, attendees can hone their production skills

By Bob Kovacs TV TECH

Attendees come to NAB Show for a variety of reasons. One reason is to improve their production skills, learn new techniques and stay current on the latest programs. CineCentral offers attendees the opportunity to learn the latest in film and television production techniques and advance their creative storytelling skills.

“NAB Show is the largest gathering of content creators and managers worldwide,” said Kristin Petrovich, president of Createasphere. “CineCentral is the gathering place for these attendees — this is where hands-on training and guild gatherings happen. It is the gathering place for the creator.” Petrovich is also an executive director at the Society of Camera Operators. She is the organizing force behind CineCentral, which is produced in partnership with NAB Show.

Entertainment technology changes so quickly, and content creators must stay current.”

KRISTIN PETROVICH

Chris Brown, executive vice president and managing director of NAB Global Connections and Events, said CineCentral is back this year by popular demand with an expanded format. “Get ready for more space and programming, including the outdoor ‘Open Air Lab’ featuring drone training and demonstrations by Lightcraft as well as motion and movement workshops with cranes and dollies from Chapman Leonard.” Attendees will be able to see and touch this technology, which is used on Hollywood sets daily.

During the session “The Next Horizon for Cinematic Live Sports Production” panelists from major teams and networks look at the pairing of large sensor digital cameras and cinema lenses that have made their way into almost all aspects of live sports coverage, engaging audiences on a more intimate and emotional level than ever before.

The “HBO Camera Assess-

ment Series (CAS): Screening & Discussion Session” offers screening the most recent test. The CAS is an on-going project that seeks to create a rich and expansive image library, available to producers, directors and cinematographers across the Warner Bros. Discovery family. Attendees will have the opportunity to view of the most recent assessment process in the series. Followed on Tuesday with a review of the last ten years of assessments, giving the attendee keen insight into the methodology behind the testing and outcome. Both sessions will feature an audience Q&A hosted by Stephen Beres and Suny Behar, creators of the CAS. Other sessions include “CineCentral Craft Clinic: The Power of RED” with an introduction to RED, featuring a hands-on practical demonstration. Chapman Leonard and Local 80 are hosting a variety of crane and

SPOTLIGHT

The need to serve hyperlocal audiences, yet having enough viewers to drive meaningful revenue (and justify content costs), has traditionally been too great a challenge for most media companies. But now, the ability to efficiently distribute at scale across different platforms and devices coupled with more less-expensive production capabilities are allowing some companies to push the boundaries of how they can serve individual communities with relevant content.”

ADAM WIENER | FOUNDER, CONTINUOUS MEDIA LLC

Kristin Petrovich

dolly Craft Clinics for attendees to get hands on their technology often used on the larger Hollywood sets.

Some of the other presentations at CineCentral include a variety of workshops: “Cranes, Dollies, Stabilized Heads: Motion and Movement,” “Designing and Executing the Shot: Motion and Movement,” and “Drones and

SPONSORS

the Art of Cinematic Camera Movement.”

In “The Society of Camera Operators Present: Women Camera Operators Workshop,” operators of varying skill levels and experience will receive hands-on experience and instruction with seasoned instructors who carry notable credits and a wealth of knowledge.

“Entertainment technology changes so quickly, and content creators must stay current,” Petrovich said. “The need to understand what gear and tech can be used for what projects, how to problem-solve and plan, will bring more value and image quality than ever before. But most importantly, we should never forget: It is about creativity and CineCentral aims to

also inspire.”

“Check out the sessions, the gear, and step into a panel or lecture,” Petrovich said. “We have curated the best of the best in CineCentral.”

There are both free and paid events at CineCentral. Learn more by visiting nabshow.com/2024/ explore/attractions-pavilions/ cinecentral l

Logo Blue

Headliner Sponsor

Presenting Sponsor

Presenting Sponsor Supporting Sponsor Supporting Sponsor

EXHIBITOR NEWS

DIELECTRIC OPTILOAD LOAD SOLUTION

W3333 | Dielectric is introducing OptiLoad, a new green, cost-reducing load solution featuring a closed-loop cooling system, protecting RF System components from failures that can cause harm to the transmission system and shelter. OptiLoad uses programmable logic controls (PLCs) to sense rising RF power and temperature levels, awakening the system to take action. OptiLoad’s PLCs also monitor the health of the demand-driven circulator pumps and fans that are activated to address RF flow and temperature rises.

The OptiLoad design includes a water column load that Dielectric has offered for two decades, with more than 5,000 units shipped worldwide. Using the water column load as a building block, Dielectric has added a built-in heat exchanger responsive to PLC activations. The water column load can run without coolant flow or fans activated with powers up to 5 kW. This ensures plenty of headroom when RF is detected and the coolant and fans start to operate prior to the load seeing 5 kW.

LIVEU ECOSYSTEM

SL5105 | LiveU is helping customers develop live content using its EcoSystem of hardware, software, service and support. The entire LiveU EcoSystem is on display and key EcoSystem players in the industry will join the LiveU Stage in the company’s booth to share their game plan for covering these events.

With LiveU Reliable Transport (LRT) sitting at the very heart of LiveU’s EcoSystem, enterprise-class interoperability is assured, the company said, providing customers with flexibility and adaptability, all underpinned by reliability and quality. Additional enhancements are being unveiled across the spectrum of the LiveU EcoSystem, demonstrating that the pioneer of IP video over bonded connections remains at the forefront of customer-centric innovation.

Visitors to the booth can enjoy hands-on experiences with LiveU’s advanced connectivity offers, including Private 5G, Low Earth Orbit Satellite and IP-based distribution.

EMOTION SYSTEMS EMOTION ENGINE

SL4085 | Emotion Systems is showcasing its latest developments in workflow management. Audio description is a hot topic, with many countries now legislating on the percentage of programming that needs to be more accessible. This provides the opportunity at NAB Show to focus on the Audio Description Module.

These various modules are integral to the Emotion Systems’ Engine, which the company says is the scalable and extremely versatile solution to managing the monitoring, processing, and metadata of ingested files. Engine is designed to integrate with popular MAM products from vendors, or to work standalone on any operating system platform.

Of particular interest is the Immersive Mix Module, which allows content to be upmixed from stereo to surround and immersive mixes, enabling it to blend into live content. This module provides for live transitions for commercials, promos or even archive footage to be blended into a live broadcast mix.

LEADER ZEN SERIES FEATURE SET EXPANSION

C5521 | Leader Instruments Corp. is expanding the feature set of its ZEN Series range of test and measurement instruments with three new additions.

The 3D LUT import for HDR to SDR and SDR to HDR conversion is an integral bidirectional conversion tool that will simplify live production workflows by integrating HDR/SDR conversion for applications such as camera shading and HDR supervision.

According to Leader, SDR Full Range is becoming a popular workflow style for digital cinematography and television drama production. SDR as normally transmitted by broadcast television channels encompasses luminance code value levels 64 to 940 (Narrow/Legal Range) of the 1024 maximum, which can be accommodated in a 10-bit digital stream.

Leader is also adding support for ARRI and RED cameras to its CINEZONE real-time false color exposure display. These new facilities are an expansion of the CINEZONE/ CINELITE toolset, which comes standard on all Leader ZEN Series models.

MELODIE MUSIC LICENSING SOLUTION

SU2055 | Melodie is a tech-enabled music licensing solution providing fresh, authentic music for broadcast film, television and advertising. Powered by AI search tools, Melodie makes it fast and easy to find licensed music for your productions. Melodie offers a new and exclusive catalog of quality music, all created in-house by a global roster of award-winning composers and independent artists. All tracks have stems and are 100 percent clear worldwide, according to the company.

Melodie’s features include: More than 25,000 songs and stems; simple licensing: all media platforms, worldwide; intuitive search interface featuring AI search tools, making it fast and easy to find great music; used by major brands and studios worldwide including BBC Studios, ITV Studios, National Geographic, Bank of America, HSBC, Microsoft, T-Mobile and Heineken; all income is shared with Melodie’s composers, supporting a thriving creative community.

TIELINE BRIDGE-IT II, BRIDGE-IT XTRA CODECS

C2811 | Tieline is unveiling the Bridge-IT II and Bridge-IT XTRA II IP audio codecs. The codecs are designed to deliver affordable, reliable, high-quality broadcast solutions for home studios and simple remote broadcasts; Studio-to-Transmitter Links (STLs); Studio-to-Studio Links (SSLs); multi-unicasting and multicasting applications.

The codecs include all the favorite first-generation Bridge-IT features: a front-panel screen and keypad for simple menu navigation, XLR analog and digital AES inputs, a range of encoding options, and support for multi-unicast and multicast connections. The codecs support automated failover and SNMP for STL links. New features to support modern networking requirements include:

• Native support for AES67, ST2110-30, ST2022-7, Livewire, RAVENNA and AMWA NMOS IS-04 and IS-05

• Two full-duplex mono connections, or full duplex stereo

• Multiple Ethernet and AoIP ports

• Failover to another connection, HTTP stream, or audio file playback

• Support for wireless cellular modems

VENUSHUB CY LTD.

Christos Giannakkas, CEO

W3829 | VenusHub provides turnkey end-to-end white label video streaming and OTT platforms. VenusHub OTT solutions are the fastest, most flexible, cost-effective end-to-end solutions in the global market supporting any VOD and live streaming needs. TV apps and set-top box as well as ROKU TV app.

MAPCREATOR

Magdalena Muhr,

Product Manager

RADIX ANDROID TV MANAGER

Nadav Avni, Chief Marketing Officer

Sponsor | A tailor-made, cloudbased remote management and support solution for telcos, operators and service providers with a large fleet of Android TV, AOSP and Google TV. Built bottom up and modular, including app management, device configuration and settings, remote support, monitoring and analysis (telemetry), and OTA firmware management.

SU2053 | Broadcast customized maps effortlessly with Mapcreator, a web-based tool for everyone. Create map animations, static SVGs or interactive embeds without code. Annotate your map with custom markers and routes, import files seamlessly, and incorporate live data layers like elections, hurricanes or wildfires. Visualize stories faster and simpler at mapcreator.io

MYRADAR

Jason Weinberger, VP of Enterprise Sales

SU4132 | With Powered by MyRadar SDKs, you can unlock the power of visually stunning weather data. Seamlessly incorporate radar, wind, air quality, satellite imagery and even custom visualizations into your applications and platforms. Our multiplatform compatibility ensures you can deliver these immersive weather experiences to your audience.

EXCELLENCE IN SUSTAINABILITY AWARDS

Hosted on the Main Stage, today April 14 at 1 p.m.

Recognizing individuals, companies and products/services for outstanding innovations in media technology that promote sustainability and foster economic and social development, winners will be announced during a special ceremony.

The awards follow an engaging panel on how the media industry can champion eco-friendly practices while promoting a reduced carbon footprint. Industry experts share insights on implementing sustainable production techniques while navigating challengers and inspiring audiences.

MENTORING OPENS DOORS

Shining a Light on NAB’s Diversity Efforts 25 Years In

DEI is proving to be good for business

Leaning into diversity is nothing new for the National Association of Broadcasters (NAB). Through its NAB Leadership Foundation, the organization has been creating diversity initiatives, alliances and mentoring programs for over 25 years. Over the past few years, NAB has created a DEI team that develops programming and initiatives to assist broadcasters with creating their own strategies.

While some companies only began focusing on DEI in the last few years, some broadcast companies have had DEI initiatives in place for many years. Despite its detractors, Michelle Duke, NAB chief diversity officer and president of the NAB Leadership Foundation (NABLF), believes DEI is still good for business.

“The more people who relate to your product or service, the wider

the audience and the larger your potential talent pool will be,” said Duke. “There is still work to be done and we are working diligently with broadcasters to meet their needs.”

ON THE SCHEDULE

Diversity Symposium sessions and speakers this year include:

LEVERAGING GENERATIVE AI FOR DIVERSITY AND INCLUSION: BALANCING BENEFITS AND RISKS

Today 2:30–3:15 p.m.

EMPOWERING DIVERSITY: CONTENT CREATORS AS DEI CHANGEMAKERS

Today, 3:30–4:15 p.m., with speakers to be announced.

WHY TOP BROADCAST EXECUTIVES ARE STAYING COMMITTED TO DEI

Monday, 2:30–3:15 p.m.

BEHIND THE SCENES: HOW INCLUSIVITY IN MEDIA PRODUCTION IMPACTS CREATIVE OUTPUT

Monday, 3:30–4:15 p.m.

All sessions will be held in rooms W208–W209

Duke and team are once again organizing the NAB Diversity Symposium, which starts today. The event will provide insight into how broadcasters are embracing DEI in the workforce and in media. Session discussion topics this year include how inclusivity impacts creative output, and how this generates more thorough and multidimensional storytelling, plus an all-important discussion on generative AI and its implications for DEI efforts.

“AI will have an impact on all areas of business, and questions around biases remain unanswered,” Duke said. “We should keep DEI top of mind as we explore the applications of this technology.”

The importance of mentoring is well documented. Companies with mentoring programs have

better employee retention and a better bottom line. People who’ve been mentored are five times more likely to be promoted than those who haven’t. Yet past research shows that a majority of women have never had a formal mentor. Media tech PR pro Sadie Groom set out to change this with Rise, a women’s networking group that evolved into a worldwide mentorship program.

Demand exceeded supply last year, so Rise provided a second round of mentoring in the United Kingdom for those who didn’t make the first cut. The organization logged 108 successful mentorships in 2023, according to RISE Program Mentoring Manager Carla Maroussas. The six-month program yields ongoing benefits in the form of relationships and resources.

#GALSNGEAR 2023 Summit panel discussion.

Michelle Duke

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“Mentors and mentees often maintain their relationship after the program ends, and mentees often stay in touch with program contributors for further support and training,” Maroussas said.

Mentoring and intentional recruitment can bring women into the media tech workforce, but they don’t necessarily stay, said Amy DeLouise, who founded #GALSNGEAR in 2016.

“There is plenty of evidence

that women are graduating with film, media studies and engineering degrees,” DeLouise said, “but eight to 10 years into the industry, they are not sticking with us. Why? Because they don’t feel like they belong.

“This is why, last year, we launched our Beta Testing Network, connecting leading hardware and software companies to women who can beta test their products — women are typically

only 23 percent of beta testers! … and why we have monthly meetups on career and tech topics on our virtual Tequity Hub.”

#GALSNGEAR will once again host its signature CONNECT Women’s Leadership Summit Tuesday, with an emphasis on personal branding.

“This includes building your own thought leadership, promoting yourself as a speaker and expert; and knowing how

There is plenty of evidence that women are graduating with film, media studies and engineering degrees. But eight to 10 years into the industry, they are not sticking with us. Why?”

to package your core values and expertise into an elevator pitch,” DeLouise said. “Those things all take practice.”

Keynoting this year’s summit is Samira Panah Bakhtiar, general manager of Media & Entertainment, Games, and Sports for Amazon Web Services. The group is also hosting its annual “Tech Talk” on the show floor today, with this year’s focus on virtual production. l

SPOTLIGHT

Over the last couple of decades, the capabilities of smaller mobile units and fly-packs have helped to increase the number of [live] productions and somewhat lower the cost of these productions. With the rise in capabilities of a single broadcast production “workstation” the last couple of years, and the lowering of the cost of this type of on-site live production, we’ve seen a flood of new productions that have truly democratized what can be delivered to the viewer at an affordable price point while still maintaining the quality that is expected of a typical broadcast production.”

LINDA ROSNER | MANAGING DIRECTOR, ARTISANS PR

AMY DELOUISE

Attendees at last year’s #GALSNGEAR Summit

MOMENTS LAB MXT-1.5 AI INDEXING

W1572 | Newsbridge is unveiling new features in what the company describes as its most sophisticated AI indexing models yet. Video scene descriptions generated by MXT-1.5 are 87.5 percent more accurate than other open-source vision language models (i.e. AI models released in 2023 and tested against MXT-1.5 on their ability to describe shots from a dataset of 45,000 frames). This unlocks efficiencies for media asset indexing.

New features include:

• Sequences Detection: MXT-1.5 improves the relevancy of search results by automatically grouping shots into the editorial sequences that content producers are looking for.

• Automatic Sound Bites: MXT-1.5 highlights soundbites in a video, allowing journalists and editors to discover compelling quotes to help tell their stories without needing to spend time scrolling an entire video or transcript.

• Media Topic Categorization: MXT-1.5 automates the categorization of videos into relevant overarching topics or themes defined by the user.

TRIVENI DIGITAL ATSC 3.0 TRANSLATOR

W3051 | Triveni Digital is showcasing its end-toend, fully redundant ATSC 3.0 offering for broadcasters.

Triveni Digital is expanding its ATSC 3.0 product line with a new suite of solutions to streamline and monetize NextGen TV service delivery.

Lowering the cost of NextGen TV service delivery is a priority for broadcasters. Triveni Digital says, by leveraging its ATSC 3.0 Translator fueled by patented technology, broadcasters can efficiently repeat or translate their existing ATSC 3.0 signal to other areas without the need for an entire broadcast chain, minimizing costs, equipment and power usage. The ATSC 3.0 Translator also includes an optional feature for NextGen TV signing, helping broadcasters expand the reach of ATSC 3.0 services.

The company also is highlighting how the Translator validates NextGen TV signals in real time down to the frame structure, offering support for multiple physical layer pipes.

HITACHI KOKUSAI DK-H700 4K BOX CAMERA

C4516 | Hitachi Kokusai is demonstrating its next-generation DK-H700 4K box camera that suits a variety of high-end broadcast, professional AV and government applications.

The camera’s artistic capabilities and striking visual quality are amplified through the camera’s advanced digital signal processing and HDR support. The DK-H700’s design also includes 2/3-inch, RGB 3-chips, 8.3 million pixel each CMOS sensors. The company says, collectively, these features add up to produce sharp and clear images with minimal noise, lifelike color fidelity and extraordinary sensitivity.

The DK-H700 is a multiformat solution that complies with ITU-R.BT-2020 wide color gamut specs and operates within REC BT2100 High Dynamic Range standards. These allow content creators to produce independent programs in a dual workflow configuration for both HDTV and/or UHD SDI output formats.

Hitachi Kokusai also is demonstrating its SK-UHD7000 Series, including the SK-UHD7000-S2 camera introduced last year. The SK-UHD7000-S2 is a multiformat camera with an affordable license option for 4K.

IMAX ADVANCED OPTIMIZATION, MONITORING TOOLS

W1529 | IMAX Corp. is unveiling its latest advancements in streaming optimization and monitoring software. These software tools use VisionScience (IMAX’s Emmy Award-winning technology that the company said successfully maps the human visual system) to create proficiencies that represent a leap in streaming efficiency while maintaining exceptional visual quality.

Featured demos include:

• StreamSmart: This innovative orchestration platform integrates with existing workflows — using IMAX’s VisionScience technology to preserve video quality while further reducing file sizes on top of existing optimization methods — to ensure quality and cut costs.

• StreamAware: IMAX’s StreamAware software utilizes AI to monitor every pixel, ensuring pristine video streams and quality assurance for live and VOD content.

NAB attendees can also see the latest advances of IMAX Enhanced technology on Disney+.

PLAYBOX NEO BROADCAST PLAYOUT & CHANNEL BRANDING

SL6099 | PlayBox Neo is introducing refinements to its range of broadcast playout and channel branding solutions. These include additional creative functionality for AirBox Neo-20, Media Gateway and Capture Suite.

AirBox Neo-20 gains a graphic mixer with 4K-UHD optimization plus a video resize capability. Also added are separate fade transitions for every logo preset implementation and full 1:1 mirror mode.

Media Gateway enables routing and encoding to be performed entirely in software, offering significant savings in terms of cost, space and maintenance. Playbox Neo is adding support for 1:1 aspect ratio 3840 x 3840 resolution 25 to 60 fps 1:1 video display plus audio visualization.

Capture Suite is now being expanded to include support for the XMP file format. Originally created by Adobe Systems, XMP simplifies the processing and communication of metadata related to media content creation and allows close integration with Adobe Premiere video editing software.

STUDIO TECHNOLOGIES MODEL 201 INTERPRETER’S CONSOLE

C2346 | Studio Technologies is introducing Model 201 Interpreter’s Console to the North American market at NAB Show. The Model 201 is a Dante audio-over-Ethernet-enabled unit that is suitable for use in single- and multi-language situations both locally or in off-site/remote applications.

The Model 201 creates a complete interpreter position and includes both standard features as well as advanced functionality that the company says is not typically provided by “off-the-shelf” interpretation equipment. The Model 201 includes the ability to create two independent interpretation audio channels. Configuration choices allow a variety of audio content to be included in the interpretation audio, and content that can be automatically muted or dimmed (reduced in level) when interpretation is active. This is especially important for off-site or internet streaming applications.

A dual-channel (stereo) headphone output can be configured to meet the needs of the interpreter. This includes audio source selection, channel routing and sidetone (confidence) signal operation.

SPOTLIGHT ON: Great Britain and Northern Ireland Pavilion

Exhibitors

AD SIGNAL W2446

Match reduces the time it takes to understand content, while also reducing cost and carbon. It rapidly identifies duplicates ensuring you only keep unique content of the highest quality. Match can also optimize for AI services, allowing savings up to 75% on AI processing for your content.

AQUA BROADCAST

W2546

Our Cobalt FM Transmitters are FCC-certified from 10 W to 1 kW,

and feature the most advanced DDS exciter with automations, and option like µMPX and Dante. Advanced network security is also covered. Other models also include 2 kW, 3 kW and 5 kW, as well as amplifiers.

BROADCAST RADIO LTD.

W2445

We offer a full range of professional radio software (Myriad Playout), which we are excited to share with NAB Show visitors. We also recently launched what we believe is the most advanced, native cloud radio platform in the world, Myriad Cloud. We look forward to

demonstrating both to attendees here at the show.

CERBERUS TECH

W2441

At Cerberus Tech we are experts in cloud video encoding, processing and transport, delivered through a mix of software, services and white label solutions. We have developed world-class products that remove commercial and technical constraints, and empower users to contribute, process and deliver high-quality content without the traditional complexity.

CHRISTY MEDIA SOLUTIONS

SL3085

Founded in 2003, Christy Media Solutions is a leading broadcast media and entertainment recruitment organization operating worldwide for broadcasters, content creators and distributors, creative digital agencies, esports, live production, OTT/VOD platforms, post production, sports media, system integrators, technology solution providers and telco operators.

CORALBAY.TV SL4084

coralbay.tv develops and supplies next-generation feature-rich playout, live captioning and mulitviewer solutions. Our products are cloud-native and are designed using microservices, docker containers and kubernetes. Systems can scale to any number of channels and can be hosted in any public cloud or on premises.

CUBE STUDIO SL3082

Experience the future of broadcasting with CUBE Studio, a cutting-edge virtual production studio from London. We provide virtual production worldwide studio integrations, mobile LED solutions and production tailored for broadcasters and content creators. Come and speak to us about virtual production and how we can empower your productions.

in the Great Britain and Northern Ireland Pavilions share what they want attendees know about them when visiting the pavilion.

DISK ARCHIVE CORP.

SL4089

Disk Archive Corp. is a specialist supplier of high-density Offline Archives for Film and Television preservation. ALTO is an alternative to LTO, with significant performance and business benefits. ALTO is compatible with any size drive from any disk vendor. No migration, no vendor lock-in, no obsolescence, no licenses to renew and no egress costs. ALTO scales in small increments of cost from 500 TB to 200+ Petabytes in Solo systems or in hybrids with tape and cloud, supported by 60 world-class Applications Partners for MAM, DAM, PAM, HSM and factory-scale tape digitization and metadata extraction to secure your legacy tapes and unlock your assets.

DIZPLAI

SL4086

Dizplai is showcasing its audience engagement and graphics platform used by broadcasters, sports teams and brands around the world to create dynamic live content that turns passive viewers into engaged participants. Customers include Sky, ABC and Manchester City. Dizplai was recently announced as one of Comcast Sportstech’s Class of 2024.

EMOTION SYSTEMS

SL4085

Emotion Systems specializes in automating file-based audio workflows for content delivery and media supply chains, taking those repetitive processing tasks out of the edit suite and automating them. At NAB Show we are showcasing our flagship product Engine, which allows you to easily deal with upmixing,

downmixing, audio description, channel mapping and loudness compliance.

GB LABS

SL5090

We are pleased to be demonstrating the full capabilities of our well-established, centralized, shared storage range at NAB Show. Our solutions seamlessly handle media workflows for teams, working remotely or on-premise. With our latest technological advancements in Unify Hub, we offer impressive performance, speed and reliability for remote collaboration on media projects.

HITOMI LTD.

SL5080

Hitomi MatchBox , and the MatchBox Glass app, are the simplest, most precise and widely used solutions to solve latency and lip-sync challenges, widely recognized as the gold standard. Lip-sync errors are hugely distracting to the audience, but with Hitomi products, it’s effortless to achieve minimum latency and precise sound/vision alignment.

M2A MEDIA

W2345

M2A is the home of cloud broadcast. We look forward to demonstrating how M2A LIVE, M2A CONNECT and M2A CAPTURE can transform traditional video workflows for broadcast, sports and news. Our user-friendly console simplifies AWS for live video, maximizing our customers’ time and resources, while increasing the speed to market for valuable content.

OPEN BROADCAST SYSTEMS

W2442

Open

Broadcast Systems is demonstrating

support for 100 Gigabit Ethernet (100G) networking in its low-latency encoders and decoders. This allows for dozens of ST 2022-6 or ST-2110 streams to be encoded and decoded in a single server, drastically increasing density and improving energy efficiency on a per channel basis.

PAG LTD.

C7125

PAG will show its new MPL Cinergy Battery for 24-33.6V cameras/equipment. Cinergy combines its voltage output with another MPL99 battery, when its infrared sensor reads a barcode label on the battery plate. Once removed, the batteries switch to low voltage for charging, or to power 12–16.8V equipment, their capacities combined.

QSCAN - AUTOMATED QUALITY CONTROL

SL3083

QScan is evolving with three new AQC products. QScan Verify offers timeline playback for enhanced QC review. QScan Server delivers unmatched processing with robust hardware. Finally, QScan Core provides a versatile API for OEM partners. These innovations represent our commitment to offering users and partners more flexibility, efficiency and integrations.

QUICKLINK

SL4184

Quicklink will debut Quicklink Store & Forward to celebrate their 20th anniversary. Store & Forward allows you to effortlessly create broadcast-quality recorded interviews that seamlessly fit into

existing workflows. Optimize cost-efficiency to enhance operations and resources. Quicklink is also debuting Remote Studio, a powerful solution for creating allin-one remote studios.

RT SOFTWARE

SL5088

RT Software is a leading worldwide provider of real-time broadcast graphics solutions for news, sports, entertainment and channel branding. Its products include election and newsroom graphics, sports telestration, virtual studios and augmented-reality graphics. Customers to NAB Show will see the latest browser-based versions of our products from graphics editing to playout, as well as the full range of product demos.

SALSA SOUND

SL5080

Salsa Sound is exhibiting MIXaiR

v4.0 (the latest version of our cross-platform audio mixing software), which includes MPEG-H encoding, Dolby encoding/decoding, a new video engine and is packed with great AI-driven, automated immersive audio features that the broadcast industry has come to know over the last seven years, automating audio mixing across multiple formats for live sports/entertainment.

SPEECHMATICS

W2344

Speechmatics is a world leading expert in speech intelligence, combining the latest breakthroughs in AI and ML and unlocking business value in human speech. Businesses use Speechmatics globally to accurately understand and transcribe human-level speech into text regardless of demographic, age, gender, accent, dialect or location in real time and on recorded media.

STARFISH TECHNOLOGIES LIMITED

W2544

TRANSMEDIA DYNAMICS (TMD) SL4093

TMD simplifies digital and physical media management with Mediaflex.

Transport Stream processing and splicing. Applications include advertising insertion and content replacement for traditional linear broadcast and OTT platforms. Next-generation splicing technology offering GOP boundary or frame-accurate splicing with minimal propagation delay. Transport stream switching, metadata and ad break marker (SCTE 35) processing. World leaders in video description technology.

This flexible MAM incorporates no-code workflows to streamline your content supply-chain, while integrating with well-known platforms. Whether you choose on-prem, hybrid or in the cloud, Mediaflex is future-proof, without neglecting your legacy.

TRINT W2443

Trint is an AI-powered content-creation platform built on transcription, allowing teams to transform audio and video content into text. We are showcasing our platform including AI-powered transcription, instant content translation, caption creation, collaboration tools, live transcription on our mobile app and the new Automatic Language Detection feature.

YOSPACE W2243

Yospace is demonstrating the foremost server-side ad insertion (SSAI) solution in the world today. With 2,000+ live channels under management, it stitches 3.5 bn+ advertisements per month. It has monetized five Olympic Games, five FIFA World Cups, eight seasons of NFL and 32 Grand Slam tennis tournaments. l

EXHIBITOR NEWS

TVU NETWORKS

TVU MEDIAHUB

W2101 | TVU Networks is showcasing its TVU MediaHub, which the company says marks the most dynamic launch in 20 years with its swift adoption and innovative impact in live media workflows.

This platform reduces the clutter of physical equipment and simplifies the process of connecting and distributing content. With limitless inputs and outputs, it ensures seamless content flow across SDI, various IP formats and destinations. It excels in scaling production for both everyday programming and global events, according to the company, managing new cloud and on-premise resources from just $35 per month.

One feature of TVU MediaHub is its ability to turn complex routing operations into a simple, intuitive process. With real-time previews and straightforward drag-and-drop functionality, automation manages encoding, scaling and decoding in real time. This enables broadcasters to focus on delivering high-quality content, while the interface’s ease of use allows operators to manage inputs/outputs with minimal training.

FOR-A SOFTWARE-DEFINED IP SOLUTIONS

C4507 | FOR-A Corp. of America is introducing a SMPTE ST 2110 broadcast suite that enables flexible IP resource sharing and a 3G-based production automation solution. FOR-A’s live-production ecosystem works with all flavors of IP, featuring full support for ST 2110 standards.

In addition to its ST 2110 resource sharing software, FOR-A is demonstrating the SOAR-A platform for remote production; an IP-based custom server; software-based switching; an all-in-one audio and video multiviewing/routing solution; cost-effective XR software; an end-to-end station-automation production system with gateway-free streaming; and Micro LED displays together with a graphic art library.

Visitors to the FOR-A booth can see integrated solutions divided into the following pods: Broadcast production automation; ST 2110 workflow; software-based production; cost-effective AR/XR; LED displays with digital art; IP technology in development is being shown in a private suite.

BITMOVIN-YOSPACE LIVE STREAMING PARTNERSHIP

W3013-W2243 | Bitmovin is entering into a partnership with Yospace to deliver a joint solution for live streaming, at scale, to empower broadcasters to offer better ad solutions to brands and advertisers, with the reassurance of a seamless customer experience. The Bitmovin-Yospace solution makes its debut here at the show.

Bitmovin and Yospace’s shared goal is to optimize the quality of experience for live-streaming audiences while ensuring publishers and advertisers can provide the highest level of advertising experience. Resilience at scale is key for live streaming and creates challenges for broadcasters, but by ensuring that Yospace’s Server Side Ad Insertion (SSAI) is compatible with Bitmovin’s Live Encoder, the companies say they can deliver unbreakable, high-quality, live streaming experiences with uninterrupted ad integration. The Bitmovin Live Encoder processes SRT or Zixi inputs and outputs HLS, subsequently allowing Yospace to work with its Ad Platform partner to insert live advertisements using HLS manifests.

Create Connect Capitalize

EXHIBITOR NEWS

IKEGAMI UHK-700 UHD STUDIO/ PORTABLE CAMERA

C3819 | Ikegami USA’s UHK-700 is among the latest versions of the company’s range of broadcast-quality camera systems and monitoring equipment on exhibit at NAB Show.

The UHK-X700 UHD studio/portable camera with IP and HFR options is designed to combine high signal quality with versatile connectivity. The camera can be pedestal- or tripod-mounted or operated over the shoulder. The front end comprises three 2/3-inch CMOS UHD sensors with a global shutter to minimize artifacts when shooting LED screens or scenes illuminated with flash or strobe lighting.

Full HDR/SDR support is included plus the ability to choose between BT.2020 and BT.709 chroma spaces. HFR shooting at up to 2x speed in UHD or up to 8x in HD via the base station is possible as an option. UHD video is available as a 12G-SDI feed directly from the camera head, allowing integration into a wireless system.

MRMC AI-POWERED SPORTS BROADCAST SOLUTION

L2 C6135 | Mark Roberts Motion Control (MRMC), a Nikon company, and Pixelscope (Booth C6135), are entering into a partnership agreement that officially brings together MRMC’s robotic hardware products and Pixelscope’s advanced tracking and autonomous producing software to create an end-to-end remote acquisition and production workflow solution, taking sports production to a new level, according to the company.

The joint solution integrates MRMC’s AFC-180 Robotic Heads with the Pixelscope platform. Complementing MRMC’s hardware, Pixelscope is an AI-powered sports broadcasting system designed for single-user operation. It tracks the ball and players, providing real-time 3D trajectories, and by collecting image, audio and time-series data, it facilitates the creation of “Sports Big Data,” which integrates into the final production of AI-automated live sports broadcasts.

Additionally, Pixelscope has the capability to automatically generate highlights of key moments for use in replays during broadcasts, streamlining the content production process and enhancing sports broadcasting efficiency.

SDVI RALLY ACCESS SYSTEM

W2313 | SDVI is demonstrating how its Rally media supply chain management platform enables media companies to optimize the productivity of their media operations across both automated and manual tasks for a range of use cases. Designed to support every step of their supply chains, from content receipt to delivery, Rally helps media organizations achieve true business agility, accelerate operational efficiency and gain new intelligence about their media operations.

SDVI is featuring its recently introduced Rally Access Workstation, a new way to use Adobe Premiere Pro in the cloud as part of a fully managed, end-to-end, cloudbased media supply chain. This new addition to the company’s Rally platform enables “anywhere, anytime” access to hosted edit workstations and content in the cloud, dynamically managing associated infrastructure deployment so that media organizations can scale their edit capacity easily and cost-effectively within an automated media supply chain.

NUGEN AUDIO VISLM 3 PLUG-IN UPDATE

SU2051 | NUGEN Audio is previewing VisLM 3, the upcoming version of its loudness metering plug-in. Long the go-to solution for loudness metering, according to the company, the VisLM 3’s new features will further benefit loudness workflows.

Included among the new features are user-defined program segments suitable for projects that require multiple integrated measurements (such as between ad breaks), support for up to 22.2 channels, stem monitoring and loudness measurement for separate deliverables. New downloadable presets will additionally keep users aware of changing loudness standards without having to wait for a point release update. The software will also incorporate NUGEN’s Jotter functionality, making it possible to include timestamped notes, comments and annotations within a project.

Nugen said VisLM is designed to handle any situation, from detailed expert reporting to simple safety zones and navigable loudness alerts for less experienced operators.

TAG VIDEO SYSTEMS OPERATOR INTERFACE

W1655 | TAG Video Systems is introducing its new operator interface. This intuitive touch panel interface displays the live multiviewer output as an interactive minimized version on any touch-controlled device.

Operators no longer need to waste valuable time searching menus but can access pre-defined, customizable configuration and operational functionality with just a tap on the mosaic, dramatically removing overall complexity and simplifying day-to-day tasks.

In this interface preview, operators will be able to instantly switch between multiple layouts on the entire multiviewer, or just one mosaic, should a change of event, operation or focus occur. Additionally, the operator can switch the content of a tile to a different source, a different channel, or a different stream by simply clicking on the tile. That control extends to audio, allowing the user to select one specific source and play its audio to verify a match.

CALREC ARGO-S UPDATE

C6307 | Calrec is spotlighting the reduced height variant of Argo-S, its scalable IP-native mixer control surface. This variant combines the meter-bridge and touch UI into a single row of displays, with users able to switch between Calrec Assist full Web UI and full meters on any section, on-the-fly.

It maintains Argo’s everything-from-everywhere ethos of flexibility, customization, ergonomics, resilience and multi-user workflows in a form factor that will fit in the tightest of environments, or as a drop-in replacement for smaller consoles. It’s also suitable for applications where low-profile or better line-of-sight over the surface is required.

Like its larger Argo siblings, each 12-fader-wide section is independent in terms of processing capabilities, path control access, power supplies and connectivity, meaning there is no reliance on any individual section. Argo is modular with interchangeable hardware panels and uses Calrec’s time-served Assist UI at its core.

Blackmagic Audio Monitor 12G G3

Blackmagic Audio Monitor 12G G3 is a powerful audio monitor that has amazing sound quality in a tiny 1RU size! The new model includes a 10G Ethernet SMPTE-2110 IP video input for connecting to IP broadcast systems without an external converter. It also has 12G-SDI video inputs, XLR, HiFi and AES/EBU audio inputs. There’s even an HDMI output for video monitoring!

$1,295

Blackmagic 2110 IP Presentation Converter

The IP Presentation Converter is designed for podiums, connecting switchers to computers, projectors, microphones and PA systems. It has HDMI and USB-C inputs for video and an HDMI output for projectors. There are XLR mic inputs and XLR audio out for PA speakers. The 10G Ethernet can even power the converter and a USB computer at the same time!

$845

Blackmagic 2110 IP Mini IP to HDMI

Designed for connecting a large screen television or computer monitor into SMPTE-2110 IP systems, its tiny design lets you mount it behind the display! It works in all SD, HD and Ultra HD video standards up to 2160p60. It has a standard 10G RJ-45 Ethernet connection, so you can use regular CAT-6 Ethernet cables. The converter can even be powered via Ethernet (PoE)!

$295

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Blackmagic IP Video

Conforms to 2110 IP Video Standard

Blackmagic 2110 IP products conform to the SMPTE ST2110 standard for IP video, which specifies the transport, synchronization and description of 10-bit video, audio and ancillary data over managed IP networks for broadcast. It can also re-sync SDI inputs to a common PTP clock or external gear can lock to the reference output that’s also generated from the PTP clock.

Blackmagic 2110 IP products support SMPTE 2110 video, SMPTE-2110-21 traffic shaping/timing, SMPTE-2110-30 audio and SMPTE-2110-40 for ancillary data. Plus Blackmagic 2110 IP products support multicast, which is an efficient way of distributing video, audio and data from a single source to multiple destinations.

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