FIA Super Early Bird Professional Education Guide for 2022

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December Super Early Bird

Professional Development Guide 2022


Contents CEO Foreword

3

2022 Program Levels

4

Courses Fundraising Essentials

5

Certificate in Professional Fundraising

6

Diploma in Professional Fundraising

7

Copywriting Essentials

8

Major Giving - Developing the people and the program

9

Copywriting for Impact

10

Gifts in Wills Essentials

11

Donor Journey Mapping

12

National Mentoring Program 2022

13

2 Fundraising Institute Australia


Foreword FIA is committed to supporting members and the broader fundraising community through quality professional development and training. Our 2022 program has been developed based on member and sector feedback and aims to meet the needs of our community in advancing ethical, best-practice fundraising. The ongoing impacts of the pandemic have meant many charities are facing significant increases in demand for their services, so it has never been more vital for fundraisers to be effective, innovative and agile in how they raise funds. In so doing, organisations can continue operating and helping their beneficiaries. Investing in skill development always has a positive return on investment for all stakeholders. In 2022, FIA will continue to offer a range of tutor-led online courses as well as a plan for a return to our popular face-to face-delivery in the second half of the year. As before, we offer courses at all levels and delivery modes from three-hour workshops to intensive two-day courses as well as our popular Certificate and Diploma courses.

3 Professional Development Guide 2022

Our mentoring program will also return in 2022. If you are looking for a mentor to help you with aspects of your career, or you are interested in becoming a mentor yourself, please look out for applications in June 2022. Whether you are a junior fundraiser, a mid-level professional or senior executive, I am confident FIA has a course to suit your needs. Our goal is to be your guide to your career and your professional development as a fundraiser and leader.

Katherine Raskob CHIEF EXECUTIVE OFFICER


2022 Program Levels

Super Early Bird Courses only FIA’s full course program will be available 6 January 2022.

ENTRY LEVEL Fundraising Essentials Gift in Wills Essentials Copywriting Essentials INTERMEDIATE LEVEL Certificate in Professional Fundraising Copywriting for Impact Major Giving – developing the people & the program ADVANCED LEVEL Diploma in Professional Fundraising Donor Journey Mapping

AT ANY STAGE

4 Fundraising Institute Australia

FIA Code Course Delivered online self-paced or in house by request


Fundraising Essentials

ENTRY LEVEL

DELIVERY In class | Online tutor-led or self-paced DURATION One day (online and in class) to three months (online self-paced) CFRE POINTS 7.5 PRICING Online Tutor-led Online Self-paced In class

Regular

25% off

Member

$385

$288

Non-Member

$495

$371

Member

$235

$176

Non-Member

$305

$228

Member

$385

$288

Non-Member

$495

$371

Super Early B ir (1 – 21 D d ec only)

Fundraising Essentials provides you with the basic knowledge and practical tools to help get you started as a fundraiser. The course covers key principles in ethical practice, reasons and vehicles for giving, core fundraising models to understand the donor journey and how to build a case for support. This course will bring theory to life with best practice fundraising techniques so you can hit the ground running and make an impact in your fundraising role. WHO IS THIS COURSE FOR?

• People new to the sector with minimal knowledge of fundraising techniques • People working in the not-for-profit sector but new to a fundraising role For more information, dates and registration

CLICK HERE 5 Professional Development Guide 2022


Certificate in Professional Fundraising In class | Online tutor-led or self-paced Online Tutor-led: 3 x two-day intensive plus online instruction Online Self-paced: six months with tutor-instructed forums In class: six days ATTAINMENT Successful completion of all assignments & online assessment tasks CFRE POINTS 60 DELIVERY DURATION

PRICING

Regular

Online self-paced In-class & Online Tutor-led

25% off

Member

$2,045

$1,533

Non-Member

$2,660

$1,995

Member

$2,385

$1,788

Non-Member

$3,100

$2,325

Super Early B ir (1 – 21 D d ec only)

Learn the essential knowledge and skills needed to become a professional fundraiser. This course covers key aspects of fundraising, current sector trends, allows you to work on fundraising plans and develop skills that help you to maintain donor relationships. Learn from experienced fundraisers to become established at fundraising and your chosen channel. This course has assessment tasks to gain your Certificate in Professional Fundraising. WHO IS THIS COURSE FOR?

• Early-career fundraisers with aligned skills but not direct professional fundraising experience • Fundraisers wanting to consolidate their existing skills with formal training For more information, dates and registration

CLICK HERE 6 Fundraising Institute Australia

INTERMEDIATE LEVEL


Diploma in Professional Fundraising DELIVERY Online self-paced DURATION 12 months online access CFRE POINTS 80 PRICING Online self-paced

Regular

25% off

Member

$3,985

$2,988

Non-Member

$5,180

$3,885

Super Early B ir (1 – 21 D d ec only)

An FIA Diploma in Professional Fundraising is a commitment to best practice and excellence in fundraising. This course will harness your passion for fundraising and help you develop your fundraising expertise through strategic thinking, creative approaches to fundraising and nurturing donor relationships. You will also develop advanced problem-solving and communication skills through practical, hands-on case studies, and activities with an organisational focus. This is a 12-month course with compulsory and elective modules that will give you a Diploma in Professional Fundraising and help you improve your prospects for career advancement. WHO IS THIS COURSE FOR?

• Fundraisers with a minimum of three years’ fundraising experience • Career fundraisers keen to move in a new direction, progress their careers or enhance their professional standing For more information, dates and registration

CLICK HERE 7 Professional Development Guide 2022

ADVANCED LEVEL


Copywriting Essentials

ENTRY LEVEL

DELIVERY Online tutor-led DURATION Full day workshop CFRE POINTS 5 PRICING Online | Tutor-led

Regular

25% off

Member

$490

$367

Non-Member

$635

$476

Super Early B ir (1 – 21 D d ec only)

Improve your writing skills and connect with your audience on a personal level. We will help you prepare compelling communications for engaging, inspiring and motivating your donors. This course will give you hands-on experience so you can craft copy specifically for breakthrough fundraising. WHO IS THIS COURSE FOR?

• People who are new to the fundraising sector with little or no knowledge of copywriting techniques • Fundraisers wanting to improve their writing techniques to engage with donors and volunteers For more information, dates and registration

CLICK HERE

8 Fundraising Institute Australia


Major Giving – developing the people and the program DELIVERY Online tutor-led DURATION One day workshop CFRE POINTS 8.5 PRICING Online | Tutor-led

INTERMEDIATE LEVEL

Regular

25% off

Member

$490

$367

Non-Member

$635

$476

Super Early B ir (1 – 21 D d ec only)

Extend the capacity and practical knowledge in major giving for both fundraisers and managers. This course explores the roles of the donor, the fundraiser, the program expert, the executive and the volunteer leader. You’ll learn the major giving journey from identifying, qualifying, cultivating, preparing the offer, making the ask, to thanking, reporting and sustaining the partnership. We will analyse the various approaches for measuring success for the donor, fundraiser and your organisation. The course will outline the traditional elements of a major giving program and guidelines on establishing and integrating an effective program in any organisation. WHO IS THIS COURSE FOR?

• Major Gift Managers and Fundraising Managers that have oversight for or want to establish a major gift programs • CEOs who want to understand the role of Major Giving in their organisation For more information, dates and registration

CLICK HERE 9 Professional Development Guide 2022


Copywriting for Impact

INTERMEDIATE LEVEL

DELIVERY Online tutor-led DURATION Full day CFRE POINTS 7.5 PRICING Online | Tutor-led

Regular

25% off

Member

$490

$367

Non-Member

$635

$476

Super Early B ir (1 – 21 D d ec only)

Take your copywriting craft to the next level with an emphasis on fundraising and other direct response campaigns. Learn how to write with clarity and emotion for the benefit of your readers and your mission. You will learn the real-world practicalities of writing copy to a deadline, for a specific audience and with the needs and complexities of your organisation in mind. The primary focus will be on direct response communication for appeals and activism campaigns. WHO IS THIS COURSE FOR?

• Anyone who writes copy and contributes to messaging for fundraising, campaigning or other supporter communications • Anyone who’d like to be more confident when briefing or assessing copy provided by other writers. For more information, dates and registration

CLICK HERE 10 Fundraising Institute Australia


Gifts in Wills Essentials

ENTRY LEVEL

DELIVERY Online Self-paced DURATION Three months online access CFRE POINTS 7.5 PRICING

Regular

Online | Self-paced

25% off

Member

$235

$176

Non-Member

$305

$228

Super Early B ir (1 – 21 D d ec only)

Get equipped with the tools to get started on an effective gifts in Wills fundraising program that can provide your organisation with a long-term financial future. Learn how to develop a gift in Wills toolkit including a case for support and understand who to approach and how to approach them. This is a self-paced online course that will easily fit in with your fundraising schedule. WHO IS THIS COURSE FOR?

• Anyone new to or with limited experience of gifts in Wills fundraising • Anyone who wants to start a gifts in Wills program in their charitable organisation For more information, dates and registration

CLICK HERE

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Donor Journey Mapping

ADVANCED LEVEL

DELIVERY Online Tutor-led DURATION 2 X half days CFRE POINTS 7.5 PRICING Online | Tutor-led

Regular

25% off

Member

$490

$367

Non-Member

$635

$476

Super Early B ir (1 – 21 D d ec only)

This one-day course focuses on how fundraisers can develop donor journeys for their organisations. Bringing together the principles of customer journeys, you will cover the theory of customer/donor journeys and how they can be used to drive great fundraising outcomes. You will create your own personal and custom journey for your donors and participate in a hands-on construction of a donor journey, working in groups to create an assumptive donor journey map in class. WHO IS THIS COURSE FOR?

• Managers working in fundraising, marketing and/or events • Fundraisers responsible for donor engagement, retention and acquisition • Gifts in Wills donor managers For more information, dates and registration

CLICK HERE

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FIA’s National Mentoring Program 2021-2022

CFRE POINTS: 6

FREE FOR ALL FIA MEMBERS

Participating in FIA’s National Mentoring Program is your opportunity to gain advice, offer support and improve your understanding of the non-profit sector. This program is a free benefit of your FIA membership. During the eight-month program, we ask that mentors and mentees meet for a minimum of four 90-minute sessions which can be either face-to-face or online. Each partnership is unique and can be customised to suit the busy schedules and communication styles of your pairing. FIA provides you with a toolkit of resources to help establish your partnership and to support you as either the mentor or mentee, as you work on professional goals together. HOW IT WILL HELP YOUR CAREER

Research from Sun Microsystems showed that those who joined a professional program as mentors were six times more likely to get promoted, with retention rates at a high 69 per cent, compared to 49 per cent for people not involved in a mentoring program. These statistics are correlated to mentors being able to hone their interpersonal skills in listening, coaching, networking and providing constructive feedback. These skills are essential for readying professionals for leadership roles. Applications will open in June 2022; the program kicks off in September. For more details, please head to our website: www.fia.org.au or contact us at training@fia.org.au 13 Professional Development Guide 2022

For more information

CLICK HERE


FIA would like to thank and acknowledge the continued support of our national partners: PO Box 642 Chatswood NSW 2057 P: 1300 889 670 W: www.fia.org.au ABN: 51 943 541 450 ACN: 088 146 801