Donor Journey Mapping
ADVANCED LEVEL
DELIVERY Online tutor-led DURATION Two x half-days CFRE POINTS 7.5 PRICING Online tutor-led
Regular
Early Bird
Member
$490
$392
Non-Member
$635
$508
Early B ird Rate Save 20 %
This one-day course focuses on how fundraisers can develop donor journeys for their organisations. Bringing together the principles of customer journeys, you will cover the theory of customer/donor journeys and how they can be used to drive great fundraising outcomes. You will create your own personal and custom journey for your donors and participate in a hands-on construction of a donor journey, working in groups to create an assumptive donor journey map in class. WHO IS THIS COURSE FOR?
• Managers working in fundraising, marketing and/or events • Fundraisers responsible for donor engagement, retention and acquisition • Gifts in Wills donor managers For more information, dates and to register
CLICK HERE
13 Professional Education Guide 2022
