Page 1

Family and MWR

Commercial Advertising and Sponsorship


HOME OF THE ARCTIC WARRIORS #WainwrightMWR

Family and Morale, Welfare, and Recreation (MWR) enhances the quality of life, supports readiness and promotes well-being of Soldiers, Families, Retirees and Civilians who have made personal sacrifices to protect our country and preserve our freedom. Family and MWR contributes to the Army’s strength and readiness by providing first-choice support services and programs that reduce stress, build skills and self-confidence while fostering a strong esprit de corps. We are proof of the Army’s commitment to care for the people who serve and stand ready to defend the nation. Family and MWR is committed to providing services that are as outstanding as the people we serve. Our aim is to be there for every one of our customers and to meet their individual needs for: - Exceptional Service - friendly, responsive and caring - Information and Access - to our many unique services - Consistent Quality and Value - in all Family and MWR programs worldwide


Fort Wainwright, Fort Greely, and Seward Military Resort We serve over 40,000 authorized DoD ID Cardholders in the Fort Wainwright, Fort Greely, and Seward Military communities. The Family and MWR Commercial Sponsorship Program offers you the opportunity to present your company’s message in a variety of creative ways to our Army community. Sponsorship gives your business access to our Army community and helps you build goodwill, as well as, brand recognition among this loyal and growing market. By partnering with the Fort Wainwright and Fort Greely communities you are expanding our Family and MWR programs, events and services to a greater audience. Most activities and events operated by the Family and MWR organizations are eligible for sponsorship support. Family and MWR sponsorship is the financial or in-kind support of a Family and MWR program or activity, used primarily to achieve specified business goals. We offer event sponsorship as well as advertising opportunities.


Family and MWR sponsorship offers the possibility of achieving several goals at once. Your company can benefit from a Family and MWR sponsorship in many ways, such as: Differentiate yourself from competitors. The mere act of sponsoring a Family and MWR event, especially an exclusive sponsorship, is a significant way to create competitor differentiation. Your company name has the opportunity to stand out head and shoulders above the competition. Help with good “Corporate Citizen” role. Another powerful Family and MWR sponsorship objective allows your company to be viewed as an “Army Supporter”. Supporting the Fort Wainwright and Fort Greely communities and contributing to our morale, welfare and recreation development is extremely powerful and creates enormous goodwill. Most activities and events operated by the Family and MWR organizations are eligible for sponsorship support.


CHENA BEND CLUBHOUSE AND GOLF COURSE Chena Bend Clubhouse is home to the farthest north military golf course. The course has been ranked the #1 Golf Course in Alaska numerous times by “Golf Digest”. This world-class course features an 18-hole course, 24-hour driving range, putting green and sand bunker. The Chena Bend Clubhouse offers two state-of-the-art “aboutGolf” simulators, a fully stocked bar, quickserve restaurant, pro-shop, and so much more. Chena Bend Golf Course is a favorite among Soldiers, Civilians, Retirees, and Family Members. Numerous advertising opportunities are available to reach those golfers at Chena Bend. Chena Bend averages over 15,000 rounds of golf each year. Just because there is snow on the ground does not mean that the fun times at Chena Bend Clubhouse have to end! While the greens may be closed for the season, there is still plenty to do, both inside and out. The Fort Wainwright community is able to practice their swing on our state-of-the-art golf simulators or enjoy the scenic trails surrounding the Clubhouse with both cross-country ski and snowshoe rentals.

Pavilion Sign Tee Box Sign Scorecard Ad Digital Monitor Network

Golf Season $700 $700 $1,800 $750

12 months N/A N/A N/A $1,500


BIRCH HILL SKI & SNOWBOARD AREA Keeping the whole family busy and physically active during the long Alaskan winter, Birch Hill Ski and Snowboard Area offers skiing, snowboarding, and tubing for all ages and abilities. With snow-making capabilities, Birch Hill is typically the first hill to open in the interior and boasts the only nightskiing venue in the Fairbanks area. Birch Hill Ski & Snowboard Area has over 16,000 impressions per winter.

Digital Monitors Network Ski Lift Chair, 1-10 Ski Lift Chair, 11-20 Ski Lift Chair, 21+

Ski Season $1,000 $175 per chair $150 per chair $125 per chair


NUGGET LANES BOWLING CENTER Fort Wainwright’s Nugget Lanes Bowling Center is a premier bowling center in the community. Each event held at Nugget Lanes Bowling Center offers something fun for the whole family, like Bowling Leagues, themed bowling nights, and live music. Nugget Lanes offers people a place to come together with friends, for food, bevearages, and, of course, fun! Nugget Lanes Bowling Center has over 60,000 visits every year. Your ad is above it all at Fort Wainwright’s Nugget Lanes Bowling Center and Fort Greely’s Buffalo Bowl. Fort Wainwright’s 32-lane bowling center and Fort Greely’s 8-lane bowling center are equipped with 42” flat-panel monitors. Your advertisements rotate on the monitors that are not in play, providing coverage across the bowling centers. Continute to grow your brand awareness across the customers at Nugget Lanes Bowling Center with advertising on our digital monitor network, banner placement in the facility, and sponsorship our bowling leages.

3 months Front Desk Digital Monitors $700 (2 monitors) Snack Bar Digital Monitors $700 (2 monitors Pro Shop Digital Monitor $450 (1 monitor) Lane Monitors* $700 Banner Placement $1,025 Bowling Leagues N/A

*Price includes Fort Wainwright and Fort Greely

6 months 12 months $1,300 $2,550 $1,300

$2,550

$800

$1,500

$1,250 $1,750 N/A

$2,250 $3,000 $1,500


SEWARD MILITARY RESORT Experience Alaska at Seward Military Resort. Tucked away a couple of hours south of Anchorage in the Kenai Peninsula, the Seward Military Resort in Seward, Alaska is a scenic must-see for military traveling to Alaska. The resort offers hotel-style rooms, town homes, and log cabins, as wells as an RV park, campsites, and yurts for those who want to take their adventure outdoors. The Seward Military Resort offers people the chance to experience a different side of Alaska. The Resort has approximately 7,000 room reservations every year. There are numerous advertising opportunities available to reach Military personnel from around the world at Seward Military Resort. Maximize your exposure by using a unique and effective promotional tool that the Seward Military Resort guests will see again and again. - Key cards - Digital Monitors - Exclusive Charter Boats Advertising - Bus Advertising - On-site Advertising - Take a photo with your catch By capturing the Military market there are many opportunities to network with those that would otherwise not have the chance to.


ARMY MWR GAMING CHAMPIONSHIP SERIES AND ONLINE GIVEAWAY

#ArmyMWRGCS

As part of Family and MWR’s effort to optimize resiliency, readiness, and morale, Fort Wainwright Family and MWR established the Army MWR Gaming Championship Series in 2016. The series allows for servicemen and servicewomen across the world the opportunity to play competitively for the chance to win prizes. Fort Wainwright Family and MWR is spearheading a marketing promotion and multi-garrison gaming tournament to engage the Army community with the upcoming game launches, including Halo 5, Gears of War 4, and Halo Wars 2. The multi-garrison promotion has run at 25 locations across the world. Historically, the promotion has consisted of a combination of gaming tournaments, website advertising, and/or banner/poster placement at the following locations: • Fort Bliss, Texas

• Joint Base Lewis-McChord, Washington

• Fort Bragg, North Carolina

• Joint Base Elmendorf-Richardson, Alaska

• Fort Campbell, Tennessee • Fort Greely, Alaska

• USAG Bavaria, Germany (to include Garmisch, Grafenwoehr, and Hohenfels)

• Fort Hamilton, New York

• USAG Camp Humphreys, Korea

• Fort Hunter Liggett, California

• USAG Hawaii

• Fort Knox, Kentucky

• USAG Miami, Florida

• Fort Riley, Kansas

• Seward Military Resort, Alaska

• Fort Stewart, Georgia

• West Point, New York

• Fort Stewart-Hunter, Georgia

• Defense Logistic Agency

• Fort Wainwright, Alaska

In addition to the tournaments locations, Fort Wainwright Family and MWR has hosted an online giveaway for all Department of Defense ID Cardholders.


Family and MWR Sponsorship offers the possibility of achieving several goals at once. Our goal with every sponsorship relationship is win-win! You can benefit with the upcoming Army MWR Gaming Championship Series Tournament and Online Giveaway in many ways.

Title Sponsor

In exchange for sponsorship, Fort Wainwright Family and MWR will offer you worldwide exposure to the transient Army community. As a title sponsor of the Army Gaming Championship Series Tournament and Online Giveaway, you will receive: • Logo inclusion on all marketing for the tournament locations and online giveaway - Promotional tie-ins include digital and print marketing, event shirts, trophies, and customized prizing

• “Top billing” for all advertising, promotional materials, and on-site signage • Product/service exclusivity for the multi-garrison promotion

Title Sponsor Value: $17,000

Fort Wainwright Tournament Sponsor

As a sponsor of the Fort Wainwright tournament, you will receive: • Logo inclusion on all marketing for the Fort Wainwright tournament • On-site presence at the Fort Wainwright tournament, to include a table during the event Fort Wainwright Tournament Sponsor Value: $1,500


ADVERTISING OPPORTUNITIES Facility Insight - Fort Wainwright’s Physical Fitness Center and Melaven Fitness Center have over 300,000 visits annually. - Army Outdoor Recreation programs meet the needs and interests for a wide range of people in the Military community. We offer gear rentals, adventure programs, clinics and trainings, Warrior Adventure Quest, Women in the Wilderness Trips, ice climbing, white water rafting, and so much more! Fort Wainwright won the 2015 Excellence in Army Recreation Award in the Outdoor Recreation category.

Interactive Solutions Family and MWR Website

An ad on the Family and MWR website is a site link to your website from ours, directly connecting our visitors to your website. The Fort Wainwright, Fort Greely, and Seward Military Resort websites receive over 250,000 views annually.

Fort Wainwright and Fort Greely

Leaderboard Ad* Square Ad 1 & 2* Seward Military Resort

3 months $800 $850 $575

*Price includes Fort Wainwright and Fort Greely

Seward Military Resort

6 months $1,500 $1,625 $1,100

12 months $2,750 $3,000 $2,000


Brand Recognition Premium Banner Placement

If you’re looking for longevity, we offer numerous hightraffic banner locations throughout Fort Wainwright, Fort Greely, and Seward Military Resort allowing for maximum consumer exposure. Fort Wainwright

3 months 6 months 12 months

Automotive Skills Center

$600

$1,100

$2,150

Melaven Fitness Center

$600

$1,100

$2,150

Phyiscal Fitness Center

$750

$1,425

$2,700

Softball Fields Youth Sports Complex

$600 $750

$1,100 $1,425

$2,150 $2,700

Fort Greely

3 months 6 months 12 months

Automotive Skills Center

$300

$575

$1,000

Phyiscal Fitness Center

$450

$850

$1,600

Digital Monitors

Througout Fort Wainwright, Family and MWR maintains digital display color monuiotrs that constantly rotate Family and MWR events and programs. These monitors are open to alimited number of advertisers to ensure maxmium expsoure. Based on the locations, you can expect your advertisement to be seen by hundreds of patrons on a daily basis. 3 months 6 months 12 months Automotive Skills Center

$450

$850

$1,600

Last Frontier Community $650 Activity Center Outdoor Recreation $650

$1,200

$2,300

$1,200

$2,300

Warrior Zone

$1,050

$1,950

$550


Brand Recognition Fort Wainwright Features Magazine

The Fort Wainwright MWR Features Magazine is a free, full-color, quarterly publication for Soldiers, Family Members, Retirees, and DoD Civilian on Fort Wainwright. Features highlights the events, programs, and services available to the Fort Wainwright community.

Winter Issue Spring Issue Summer Issue Fall Issue

January - March April - June July - September October - December

Per Issue 1/4 Page $ 650 1/2 Page $ 900 Full Page $ 1,500

Outdoor Recreation Adventure Book

4 Issues $ 2,250 $ 3,250 $ 5,225

The Outdoor Recreation Adventure Book highlights information about Outdoor Recreation trips, rentals, and other services. The Advetnure Book is a free, full-color, seasonal publication for Soldiers, Family Members, Retirees, and DoD Civilian on Fort Wainwright.

Summer Issue June - September Winter Issue October - May

Per Issue 1/2 Page $ 750 Full Page $ 1,500


SPONSORSHIP OPPORTUNITIES Fort Wainwright Summerfest Concert Fort Wainwright has partnered with Army Entertainment to celebrate the summer time in the Interior of Alaska. This summer we will host a live concert for the Fort Wainwright and Fairbanks communities. Activites include food and beverage vendors, and of course, live music!

Title Sponsor

As a title sponsor, you will receive: • Logo inetgration on all event branding, to include print and digital marketing materials

• “Top billing” for all advertising, promotional materials, and on-site signage • Product/service exclusivity at Summerfest Done Wright • On-site presence during Summerfest Done Wright - On-site exposure includes a reserved table at Summerfest, banner placement, and verbal recognition of the sponsorship

Title Sponsor Value: $5,000

Event Supporter

As an event supporter, you will receive: • Logo inclusion on print and website marketing • Reserved table at Summerfest, banner placement, and verbal recognition of the sponsorship Event Supporter Value: $750


Tree Lighting Ceremony - December 2017 This annual family event begins with the lighting of the Post Holiday Tree. Hosted at both Fort Wainwright and Fort Greely, we offer many holiday activities including pictures with Santa, various children’s games, family building activities, performances, and other entertainment.

Event Supporter

As an event supporter, you will receive: • Logo inetgration on all event branding, to include print and digital marketing materials • Reserved table at the Tree Lighting Ceremonies, banner placement, and verbal recognition of the sponsorship Event Supporter Value: $2,000* *Price includes both locations


Information Fair The Information Fair is held on the 2nd and 4th Wednesday of the month and occurs in conjunction with the Fort Wainwright Newcomers Orientation. The Newcomers Orientation is mandatory for all new Soldiers to Fort Wainwright. Spouses are highly encouraged to attend. The Information Fair portion of the day is set up expo style and is meant to be a “Welcome to Fort Wainwright and Fairbanks, Alaska� fair. Level 1 Level 1 includes a reserved exhibit space and table during the Information Fair and up to two representatives are allowed to attend the events. Level 1 Value: $3,000 Level 2 With Level 2, your information will be displayed on a shared exhibit table during the Information Fairs. you will also have the opportunity to provide MWR with 30 seconds worth of artwork or a marketing video that will be played on rotate on the digital monitor that is next to the exhibit table. Level 2 Value: $1,500


Family and MWR Events May Summer Run Series - $1,000 May - June, 2nd and 4th Thursday 350 people throughout the summer Fort Greely June Blast off Triathlon - $500 June 11 100-150 people Fort Greely July 4th of July - $500 July 4 150-200 people Fort Greely August Back-to-School Bash & Color Me Run - $1,500 August 9 500 people Fort Greely October Fall Festival - $1,500 Last week of October 500 people Fort Greely Spooktacular - $1,000 October 31 300 people Fort Wainwright Year-Round Events Community Activity Center Events - $7,500* 124,000 visits

*Price includes both locations Final price based on on terms of the agreement.


#WainwrightMWR www.wainwright.armymwr.com

Wainwright MWR Sponsorship and Advertising Guide Book  

This Guide Book provides your company with a great glimpse of what you can get involved with on Fort Wainwright and Fort Greely.

Read more
Read more
Similar to
Popular now
Just for you