Use of Galaxy™ by authorized distributors, including on co-branded marketing collateral. Frontline typically supports the majority of its Master Distributor partners by private labeling the portable display hardware products. With the Galaxy™ brand of digital print media and supporting tools and accessories, however, it is important that the brand is used consistently and in line with the following guidelines set out in this document. By committing to correct usage of our identity, both distribution partners and Galaxy™ benefit from the strength of our brand. A Galaxy™ distributor (or any other company) may not market its business as if it were Galaxy™ – it must be clear to customers they are a Galaxy™ distributor. Wherever a distributor logo and/or company name appears, it should be accompanied by ‘Distributed by’ for clarity.
Where possible, on Galaxy™ literature and other marketing collateral, the Galaxy™ logo and brand colors and format should be dominant. Avoid mixing brand elements; areas designated for adding partner branding would have content in the partner brand style. A distributor may use the name “Galaxy™”, or any factual phrase, to describe their business, as in for example: “We sell Galaxy™ products”, provided that the statement is true. Proprietary elements such as the Galaxy™ logo may not be modified by distributors in any way.
C HAP T E R 1
Logo
CONSTRUCTION 5 / VARIATION 6 / CLEAR SPACE 7 / MINIMUM SIZE 7 / CO-BRAND ING 8 / TREATMENT 9
Logo CONSTRUCTION
The Galaxy™ theme was inspired by the idea that a line of media, tools & supplies would compliment our existing banner stand business and pair perfectly in the industry. The Galaxy™ logo can be used with or without “for your print space” tagline.
Main
Tagline
Brand Guidelines | 1
Logo VARIATIONS
FULL COLOUR
Always default to using the Galaxy™ logo in full colour. Use the singular Galaxy™ logo when: • paired with a partner logo • overlaid on a white label (P7) • placed beside a sub-brand and/ or product name (ex. Max-Flat) • the words “for your print space” are included elsewhere within the design
Notice the grayscale version of the logo with the tagline is not 100% black; the tagline remains a lighter tint in comparison to the Galaxy™ logo.
Galaxy-Logo-Colour
Galaxy-Logo-Tagline-Colour
GRAYSCALE
Do not adjust colours.
Galaxy-Logo-Black
Galaxy-Logo-Tagline-Black
Brand Guidelines | 2
Logo CLEAR SPACE
CLEAR SPACE
Clear space must be maintained across all media and channels. To calculate clear space, use the letter ‘y’ from the Galaxy™ logo as a border. Alternatively, the necessary clear space equates to approximately 15% of the Galaxy™ logo.
Clear space = width of ‘y’ (or 15%)
MINIMUM SIZE
To maintain legibility at any scale, the Galaxy™ logo must retain a minimum height of 0.5” when displayed with the tagline “for your print space”. When displayed without the tagline, the Galaxy™ logo must retain a minimum height of 0.375”.
MINIMUM SIZES
0.5”
0.375”
Minimum size with tagline
Minimum size without tagline
Brand Guidelines | 3
Logo CO-BRANDING
When pairing the Galaxy™ logo with a partner logo, place the Galaxy™ logo on the left. Display logos as optically equal in size. Use the larger clear space requirement of the two logos. If unsure; apply the Galaxy clear space rule (P6) to both logos to calculate the space required between the two.
Distributed by
YourLogo®
To provide clarity, include the words “distributed by” next to or above partner logo. Distributed by
YourLogo
®
Brand Guidelines | 4
Logo TREATMENT
Examples of incorrect usage of the Galaxy™ logo: • Don’t place the logo directly on a dark background or one without contrast. Place the Galaxy™ logo directly on a white background for maximum visibility. • Don’t rotate, skew, or distort the logo in any way. Colour changes of the logo are not permitted. • A subtle drop shadow can be applied to a white label or footer. Do not apply visual effects directly to the Galaxy™ logo.
DON’T place logo directly on a dark or
DO place the logo on a white label.
DON’T change the colour of the logo.
DO place the logo in a white footer when a
busy background.
A subtle drop shadow applied to the white label is acceptable.
white label (example above) is not suitable. Use footer when co-branding.
Brand Guidelines | 5
C HAP T E R 2
Brand Elements SUB-BRANDING: MEDIA 7 / SUB-BRANDING: TOOLS 8 / SUB-BRANDING: TREATMENT 9 / NOTABLE STAMPS 10 / INK COMPATIBILITY 11
Elements SUB-BRANDING: MEDIA
MEDIA SERIES
To distinctly separate unique products we’ve categorized them and refer to them as “sub-brands”. Our PVC-FREE (Polyvinyl chloride) line of products includes hybrid medias, self-adhesives, and overlaminates. Associate with Galactic Green to drive home it’s environmentally conscious properties.
Our upgraded hybrid medias that offer superior quality for premium applications. Associate with Champagne Supernova to promote it’s premium features.
Our original offering; where it all began. Max-Flat offers maximum anti-curl and block out properties. Associate with Atmospheric Blue to compliment the Galaxy™ logo and brand.
Brand Guidelines | 7
Elements SUB-BRANDING: TOOLS
TOOL SERIES
In preparation to expand our product offering, sub-brands were created to uniquely identify tool series. None of the Galaxy™ brand colours have been officially associated with any tool series tools. If a colour is necessary, associate with Galaxy™ Atmospheric Blue.
Max-Racks currently includes the R-Series rolling media racks capable of storing 16 rolls of media. Max-Racks will include additional series (such as wall mounted media racks) in the future.
Max-Press references our existing grommet press. No additional products are available yet under the Max-Press tool series.
No additional brand elements exist for our
Max-Rule references our existing aluminum safety ruler. No additional products are available yet under the Max-Rule tool series.
replenishable supplies such as grommets, banner bungees, or banner clips.
Brand Guidelines | 8
Elements SUB-BRANDING: TREATMENT
When pairing a sub-brand with the Galaxy™ logo, ensure the Galaxy™ logo is larger in size, and that the name/ description of the product is included below the sub-branded logo. Visually horizontally center sub-brand and descriptor with Galaxy™ logo. Do not allow those two elements to be larger than the Galaxy™ logo ring. Optional: include a vertical blue divider. Maintain pre-determined safe space (page 6). The divider should be in Galaxy™ Atmospheric Blue, and be slightly taller in height than the Galaxy™ logo ring.
Sub-brand elements can be used on their own without having to be placed directly next to the Galaxy™ logo.
LAYOUT
290 Hybrid Media Alignment
R-Series Blue divider (optional)
Brand Guidelines | 9
Elements NOTABLE STAMPS
QUALITIES [ MEDIA ONLY ]
Notable stamps are circular icons used to highlight important features or benefits of a product. Display notable stamps all at an equal size with adequate spacing between, preferably in one single row. Display (left to right) in this order: PVC Free + Location + Block Out + Stay Flat
PVC Free
Reference the existing Galaxy™ Product Guide on how to incorporate notable stamps into a design. Do not alter the colours. Black or white versions are available upon request.
Block Out Opaque Media
Stay Flat Anti-Curl Properties
LOCATIONS
Made in Britain
Made in Canada
Brand Guidelines | 10
Elements INK COMPATIBILITY
HORIZONTAL
Use this set of icons to highlight media ink compatibility. With a quick glance, the viewer can see the media name the ink compatibility of said media.
LATEX
SOLVENT
ECO-SOLVENT
ULTRAVIOLET
SOLVENT
ECO-SOLVENT
ULTRAVIOLET
VERTICAL
LATEX
Brand Guidelines | 11
C HAP T E R 3
Colour PRIMARY 13 / SECONDARY 14
Colour PRIMARY
The primary colour of the Galaxy™ brand is Atmospheric Blue (at Dawn). Atmospheric Blue (at Dusk) is a secondary option that provides a deeper complimentary colour to its Dawn counterpart. Neutrals such as Anorthosite Grey and Basalt Grey can be used at any tint to compliment the overall design.
PRIMARY
Atmospheric Blue DAWN
PMS
DUSK
2736 C
PMS
274 C
CMYK 98 / 92 / 0 / 0
CMYK 100 / 98 / 36 / 39
RGB
43 / 61 / 152
RGB
29 / 27 / 76
HEX
#2B3D98
HEX
#1D1B4C
RAL
5002
RAL
5013
NEUTRALS
Anorthosite Grey PMS
COOL GREY 1C
Basalt Grey PMS
BLACK 6 C
CMYK 14 / 11 / 12 / 0
CMYK 82 / 71 / 59 / 75
RGB
217 / 216 / 214
RGB
17 / 25 / 33
HEX
#D9D8D6
HEX
#111921
Brand Guidelines | 13
Colour SECONDARY
GRADIENT PALETTE
Secondary colours of the Galaxy™ colour palette include Galactic Green, Champagne Supernova, Celestial Copper, and Red Regolith. Gradients are built from dawn and dusk variants of one colour. Create movement with a negative -45° angle to a linear gradient.
Atmospheric Blue DAWN
DAWN
LOCATION: 10%
Galactic Green DAWN
CMYK 98 / 92 / 0 / 0
CMYK 77 / 10 / 70 / 0
RGB
43 / 61 / 152
RGB
44 / 166 / 118
HEX
#2B3D98
HEX
#2CA676
OPACITY: 100%
ANGLE: -45°
DUSK
LOCATION: 100% OPACITY: 100%
DUSK
DUSK
CMYK 100 / 98 / 36 / 39
CMYK 86 / 43 / 81 / 45
RGB
29 / 27 / 76
RGB
25 / 77 / 53
HEX
#1D1B4C
HEX
#194D35
Champagne Supernova DAWN
Celestial Copper
Red Regolith
DAWN
DAWN
CMYK 3 / 10 / 53 / 0
CMYK 16 / 60 / 84 / 2
CMYK 21 / 98 / 88 / 12
RGB
248 / 222 / 141
RGB
207 / 122 / 65
RGB
178 / 37 / 47
HEX
#F8DE8D
HEX
#CF7A41
HEX
#B2252F
DUSK
DUSK
DUSK
CMYK 31 / 44 / 100 / 8
CMYK 29 / 84 / 96 / 28
CMYK 43 / 84 / 75 / 66
RGB
172 / 133 / 46
RGB
142 / 58 / 34
RGB
72 / 25 / 24
HEX
#AC852E
HEX
#8E3A22
HEX
#481918
Brand Guidelines | 15
C HAP T E R 4
Type & Tone TYPOGRAPHY 17 / COPYWRITING 18 / PHOTOGRAPHY 19
Typography FONT FAMILIES
Galaxy™ uses Proxima Nova as it’s primary typeface. Available in 16 weights, visual interest and hierarchy can be obtained with one font family. When Proxima Nova is unavailable, opt for a similar sans serif font such as Lato, Helvetica, or Arial.
PROXIMA NOVA
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()
Aa
Header Subheader
Paragraph text example. Header text is set in Proxima Nova Semibold at 25pt. Subheader text is set in Proxima Nova Light at 16pt. Paragraph text is set in Proxima Nova Regular at 10.25/14pt. The overall design of these elements, including spacial awareness, weights, and even colour will vary based on application. Use our brand guidelines (this document) as a reference, and/ or the Galaxy™ Product Guide when designing for the Galaxy™ brand.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()
Brand Guidelines | 17
Tone COPY WRITING
Incorporate space-related terminology when appropriate. Examples: “Exploration.” “... discover something new” “... landed on Canadian soil.” Constellations instead of Contents for each chapter of the Galaxy™ Flip Book. Calm, collected, and with class are traits that describe the Galaxy™ brand. Keep those descriptive words in mind when writing content for the brand.
Brand Guidelines | 18
Photography CAPTURING THE GALAXY
Professional, high-end feel. Authentic photography that compliments the overall design. Not too busy or distracting from the main content. When it comes to creating swatches, source macro photography that is simple yet full of detail (right side). Source images with colour tones that compliment the Galaxy™ colour palette. Pair Max-Flat & Atmospheric Blue, EnviroCheck & Galactic Green, Pro Block & Champagne Supernova.
Brand Guidelines | 19
Thanks for reading. SEND QUESTIONS TO ALLISON@FRONTLINE-NA.COM