Frontline Brand Guidelines

BRAND GUIDELINES

Specializing in Versatile Display Solutions

At Frontline, we take a hands-on approach to client support at all levels, ensuring great communication and customer service, for strong relationships that support business growth.

This document is intended as a creative guide to designing Frontline branded content. Find our brand colours, font family, and appropriate logo applications all summarized within our brand guidelines.

Approval is required prior to the distribution of Frontline branded content. Please forward any creative requests to our marketing department: allison@frontline-na.com

The print industry never stands still, and neither do we.

Safe Area

Maintain a minimum safe area to conserve the integrity of the logo. Use the letter “n” from the Frontline logo to calculate the necessary safe area. This method guarantees the safe area remains relative to the size and scale of the logo.

No other design elements shall impede the safe area.

Scale

To maintain legibility, the minimum size in which the logo can be displayed is 0.75” (2 cm) in width.

Using the to determine safe area

Minimum Logo Size 0.75’’

Logo

Formatting

The Frontline wordmark and icon shall be used in tandem at all times; please do not rearrange the elements of the logo. The entire logo shall remain one solid colour.

Scale the logo equally as one entity to maintain its original proportions; do not stretch, skew, or tilt the logo.

To maintain readability: Use the logo on a solid background that provides contrast. Do not apply a drop shadow or any form of a gradient directly to the logo.

 Only using icon

ü Standard Logo

 Only using wordmark

 Rearranging Logo

An exception to the rule “The Frontline wordmark and icon shall be used in tandem at all times”. The icon can be used alone - not as an identifier - but as an accent within the overall design.

 Horizontally skewed

 Vertically skewed

 Tilting logo

 Gradient application

 Drop shadow

 Different colours

Colour

The Frontline logo shall remain one solid colour; do not alter the colour of the wordmark or icon. Default should always be to use the red Frontline logo on a solid white background.

When printing in colour is not an option, the Frontline logo can be used in all black or in all white on a background of a contrasting colour.

Background

We gravitate towards using the original red version of the Frontline logo on a solid white background.

For an alternate approach, place the logo in white on a solid Frontline Red (#D9292F) background.

ü Standard Logo

 Improper Logo

ü Logo on Frontline Red ü Logo on White

ü Logo on Black

 Logo on an Image

Colour

Primary

Our primary colour is Frontline Red

Created to stand out in the crowd. Giving viewers a sense of the passion and the energy we have for the products and services we offer. Pair Frontline Red with Black and/or White for a sharp, professional appearance.

Secondary

Secondary colours are to be used sparingly - as highlights - and are mainly reserved for creative builds.

Fire Brick Red is a darker shade of red that represents our stability. It is a colour you can count on. On the other hand, Pale Dogwood shows our brighter side. It’s a friendly colour of vitality and playfulness.

Frontline Red

CMYK (9, 98, 92, 1)

RGB (217, 39, 47)

HEX # d8262f

Pantone 1795 C

Black

CMYK (0, 0, 0, 100)

RGB (0, 0, 0)

HEX #000000

Pantone Black 6C

White

CMYK (0, 0, 0, 0)

RGB (255, 255, 255)

HEX #ffffff

Pantone White 6C

Fire Brick Red

CMYK (20, 100, 99, 12)

RGB (180, 32, 37)

HEX #b41d24

Pantone 7621 C

Pale Dogwood

CMYK (0, 19, 19, 0)

RGB (253, 213, 196)

HEX #fbd4c3

Pantone 475 C

Typography

Font Family

Fira Sans is the font family used throughout ALL Frontline branded materials.

Fira Sans is an open source font that is available for both personal and commercial use. Access Fira Sans at fonts.adobe.com with a Creative Cloud subscription or at for free at fonts.google.com.

The font family Fira Sans contains 94 fonts with regular, condensed, and compressed versions. For simplicity, use the regular version of Fira Sans in various weights to create hierarchy and visual interest.

Use of any additional fonts outside of the Fira Sans font family must be approved by the marketing coordinator.

Approval is required prior to the distribution of Frontline branded content. Please forward any creative requests to our marketing department:

allison@frontline-na.com