FOCUS ROUNDUP
EUROPEAN ROAD & EXPRESS
EUROPA PUTS ITS MONEY WHERE ITS MOUTH IS WITH
NEW PREMIUM SERVICE E uropa Road, a dedicated division of leading independent
The Road division of the business has expanded consistently over
logistics operator, Europa Worldwide Group, has launched
the last 4 years due to a combination of strategic investment with
a unique new express product to further enhance its suite
an increase in destinations, routes, services and new partners, plus
of services across its road network.
further investment in the team which is seeing the business running at a 25-35 per cent consignment growth across the board. Now
MBX (Money Back Express) will offer Europa customers the
is the perfect time to launch our exciting and unique Money Back
opportunity to benefit from a full refund of freight charges if Europa
Express product. It makes sense to continue to expand the choice of
fails to deliver to the customer’s defined and agreed transit time –
products we’re able to offer to our customers particularly as transit
something which no other logistics business is currently offering on
times quicken, stock is removed from supply chains and businesses
express shipments which move through a network.
are placed under more pressure than ever to improve service to their customers.
Following four years of targeted and strategic investment in the
Our product choices will allow customers to consider
business after it was acquired by Andrew Baxter in 2013 – including
the needs of each shipment carefully and to select a service
a bold front-end restructuring, investment in quality European
commensurate with those needs. We recognise that every shipment
partners and an innovative new IT system developed in-house –
is important but we need to offer that something extra when and
Europa is confident that the introduction of a bold, new express
where it’s needed. This is where MBX comes into its own.
product will further propel it to fast becoming the UK’s number one
European groupage operator.
offering. If we fail to achieve the criteria of the express – which is
MBX is a straightforward guarantee and is simple in its
very unlikely of course! – but if we do, the customer will receive a Sales Director at Europa Road, Dionne Redpath, said its MBX
full refund of freight charges for that shipment swiftly and with no
premium service would further set Europa apart from competitors
discussion. Moving a shipment as an MBX will provide real peace
and demonstrates how confident the business is in the reliability and
of mind to our customers where timings are exacting and the
quality of its services.
consequences of failure are significant. Where the stakes are high, the product needs to provide enhanced care and attention but, more importantly, a clear proposition outlining what will happen
46
FORWARDER magazine
March 2018