MARKETING FOCUS WITH
T
witter is by no means a new social media tool to many
that will he people perceive your business in a better light. The
businesses. If Donald Trump alone is anything to go by, it is
fact Twitter allows you to customise the look and colours of your
an incredibly powerful marketing tool to promote yourself
Twitter profile page, tells us that you really should. It is granting
or your business. Twitters real time activity set-up is unrivalled by
you an opportunity to provide additional information about your
any other social media platform currently in use. This means that if
business to everyone who checks out your profile. You can create a
you want immediate results, and to check the latest trends within
custom graphic and use it for your Twitter background, making you
your industry, then you really need to get tweeting.
stand out in the seas of social media.
With a plethora of tools and extensions that allow you to monitor
A SMART USE OF TWITTER
Twitter and gain insight on your competitions social media activity,
There are several ways in which using Twitter can used in a more
in the modern era of marketing, this is a free outlet that needs to
intelligent way. Using TweetDeck to monitor Twitter activity within
be taken advantage of. Whether it’s customer service responses,
your specific industry has become a vital tool for businesses around
business networking or research on potential clients / competitors
the globe. TweetDeck, for example, allows you to see exactly who
Twitter is very much still a tool that needs the attention of any
is Tweeting about freight forwarding and allows you to then respond
business, especially those within the freight forwarding community.
to them in real time.
Here are our top tips to help you become a triumphant Tweeter...
The impact this could have, if used correctly, on your business could be huge. If you were able to see every active Twitter user that is looking
FOLLOWERS
for freight forwarding services, worldwide, and respond to their
First impressions count, and the fact people can examine exactly
demand instantaneously, providing them with great online customer
who you follow on Twitter is many businesses first opinion on your
service and quality products, then why not use this free tool?
company’s social media profile. An easy way to help the visibility of your follower profile is to use one of the platforms often overlooked features, its lists. Twitter lists are on of its most powerful features.
ORGANIC POSTING
Many businesses now tend to post content directly from their
Lists allow you to group the important people you follow so that
webpage to Twitter. Whilst this is a time saving method of using
you don’t forget exactly who you want to follow and industry giants
social media, nothing with beat the engagement and reach of a well
that you can monitor. You can create separate lists for, customer
put together organic post. By using the right hashtags, incorporating
profiles, people in the forwarding industry, social media influencers,
the latest trends, tagging people in the post and through attached
professional organizations who you could collaborate with. This will
professional imagery, you will get a better result.
help you from following bots and inactive accounts.
BRANDING YOUR TWITTER PAGE
This may seem like a bit more effort than automatic posting from websites, however, these well-constructed posts will affect your
Staying with the idea of first impressions, the branding of your
SEO ranking and you will see the effectiveness of you Twitter
Twitter profile says a lot about your company. Colour schemes,
account skyrocket.
professional imagery, a well written and snappy bio are all things
100
FORWARDER magazine
March 2018