Conforming Base Case Scheme
QUEENSBRIDGE PLACE
21.1:1
178,031 sqm
21.1:1 Total GBA Plot Ratio
12,573 sqm
106,632 sqm
119,205 sqm
$16,460 sqm Total Residential $GRV Total Avg $/SQM
Total car spaces
$1.75 Billion
633
1,312
2,117 72%
86%
WE ARE FOUNDED ON RADICAL SIMPLICITY, AN OBSESSION WITH THE CLARITY OF
CONSTRUCTION, THE SATISFACTION OF HYPER EFFICIENT BUILDINGS AND A PRODUCT THAT IS RELEVANT FOR TODAY.
Materiality Efficiency
Crown Casino
The Urban Edge
THE QUEENSBRIDGE COMMUNITY
400M
127 Kavanagh St
The Queensbridge Building
Hannah Street Underpass Sporting Facility
Boyd Park Upgrade Community Open Space
Convenience Center
Subject Site
Crown Casino Entertaiment Precinct
MELBOURNE ECLECTICISM
The latest Queensbridge Community Data.
Median household income (Weekly)
$1,928
Median Age
Largest household type: Lone Person University qualification
Largest service age group: Young Workforce (25-34)
Largest employment type: Managers & Professionals
Overseas born
Households renting
WHAT CAN THE AVERAGE QUEENSBRIDGE TENANT AFFORD?
$1,928 X 30% = $578
Discerning young professionals who prioritise a life of sophistication and convenience.
Seeking a vibrant, urban environment with access to cultural, dining, and recreational options. A preference for low-maintenance living, favoring apartments over standalone houses.
Desire for proximity to workplaces, the Melbourne CBD, and transport hubs and an emphasis on amenities that simplify daily routines, like grocery stores and gyms within walking distance.
The Young Work force are about living intentionally. Balancing personal growth, wellness, and environmental responsibility. They value experiences and spaces that nurture their well-being.
Sustainability plays a crucial role in their decision-making, with a focus on reducing their environmental footprint through mindful consumption and eco-friendly practices.
Modern Southbankers are status-conscious and are drawn to things that reflect their sophisticated tastes and professional success.
Seeking a blend of exclusivity and inclusivity, a sense of community through curated social opportunities is increasingly important. They value opportunities for connection, belonging and visibility.
WHAT DOES THE QUEENSBRIDGE PLACE RESIDENT WANT FOR ~$600 PER WEEK?
QUEENSBRIDGE PLACE IS A SERIES OF LAYERED AND INTERCONNECTED COMMUNITIES.
REIMAGINING VERTICAL LIVING AS A COLLECTION OF GARDENS, LANEWAYS AND ENVIRONMENTS FOR RESIDENTS TO INHABIT.
CONTEMPORARY, CONVENIENT, CRAFTED COMMUNITIES.
The Multiplicity Effect: The Communities of Queensbridge Place
Skyline Queensbridge Terraces Garden
Private Penthouse Communities
The Iconic Lantern Buildings
A Premium Village Experience
Diversity of Housing Choices & Lifestyle Modes
The Future Heritage Row
Vertical Townhouses, City & Garden Immersive Homes
Elevated Membership Experiences
The Lanes
The Markets
The Living Culture
The Active Lifestyle Precinct
Residential Breakup
QUEENSBRIDGESTREET
Skyline
Queensbridge
Terraces Garden
QUEENSBRIDGE PLACE
QUEENSBRIDGE PLACE IS A FAMILY OF BUILDINGS ABOVE A PERMEABLE, COMMUNITY CENTRIC LANEWAY NETWORK.
A SAFE ACTIVE AND ATTRACTIVE
VILLAGE
ENVIRONMENT WITH A CENTRAL RESIDENTIAL COMMUNITY HEART TO THE GROUND PLANE.
QUEENSBRIDGESTREET
CITYROAD
QUEENS BRIDGE STREET
QUEENSBRIDGESTREET
CITY ROAD
L05
Town Houses
Spa/Sauna
Communal Living
Function Spaces
Pool/Wellness
QUEENSBRIDGESTREET
L05
Town Houses
Communal Entertaiment
Wellness/Pool
L05
Town Houses
Communal Living
Outdoor Gardens
Residential Breakup
QUEENSBRIDGESTREET
Skyline
Queensbridge
Terrace Homes
Garden
CITY ROAD
OUR PROJECT IS INFORMED BY THE DETAIL AND FORMAL EXPRESSION OF THE AREAS EXISTING BUILDINGS.
A LANEWAY NETWORK CREATING
A COMMUNITY HUB FOR WORK, WELLNESS AND PLAY.
HEALTH, FAMILY AND WORKING SPACES.
RENDER SUITE
Queensbridge Place Laneway
Queensbridge Place Laneway
Queens Bridge Street View Looking North
Queens Bridge Elevation
Queens Bridge Street View
Queens Bridge Street View Looking South
MELBOURNE IS AN ASIAN CAPITAL CITY.
VIEW LINE ANALYSIS
Building arrangement maximised for viewlines.
$24,000/SQM AVG
$20,000/SQM AVG
$16,000/SQM AVG
$12,000/SQM AVG
URBANVIEWS
VIEWS BAYVIEWS
URBAN VIEWS
QUEENSBRIDGE ST
HANNAH ST UNDERCROFT
$24,000/SQM AVG
$20,000/SQM AVG
$16,000/SQM AVG
$12,000/SQM AVG
URBANVIEWS CBDVIEWS BAYVIEWS
URBAN VIEWS
QUEENSBRIDGE ST
HANNAH ST UNDERCROFT
$24,000/SQM
$20,000/SQM
$12,000/SQM
AUSTRALIA 108/EUREKA VIEWS
BOTANICGARDENS& HORIZONVIEWS DOCKLANDSVIEWS
BAY VIEWS
URBAN VIEWS
QUEENSBRIDGE ST
HANNAH ST UNDERCROFT
$24,000/SQM
$20,000/SQM
$12,000/SQM
AUSTRALIA 108/EUREKA VIEWS
BOTANICGARDENS& HORIZONVIEWS
BAY VIEWS
DOCKLANDSVIEWS
URBAN VIEWS
QUEENSBRIDGE ST
HANNAH ST UNDERCROFT
$24,000/SQM
$20,000/SQM
$16,000/SQM
$12,000/SQM
AUSTRALIA 108/EUREKA VIEWS
BOTANICGARDENS& HORIZONVIEWS
BAY VIEWS
DOCKLANDSVIEWS
URBAN VIEWS
QUEENSBRIDGE ST
HANNAH ST UNDERCROFT
TOTAL RESIDENTIAL $GRV = $1.76 BILLION
TOTAL AVG $/SQM = $16,460 SQM
RESIDENCES
Queensbridge
The Five Peaks
The Five Peaks
Aerial View of Queensbridge Place
SHADOW STUDIES
AS MELBOURNE INCREASES IN DENSITY, PARKS ARE INCREASINGLY RELIED UPON FOR RECREATION AND SOCIALISING.
IT’S VITAL THAT THESE PARKS CONTINUE
TO REMAIN SUNNY AND PLEASANT FOR THE FUTURE.
Permitted Scheme
Average Unshadowed Area April (SQM)
Average % Unshadowed April
Average Unshadowed Area September
Average % Unshadowed September
Conforming Base Case Scheme
Average Unshadowed Area April (SQM)
Average % Unshadowed April
Average Unshadowed Area September
822
Average % Unshadowed September
Daylight Amenity Preserved
• Unshadowed area maintained between Permit and Proposal
• Percentage of unshadowed open space maintained
Permitted Scheme - 12pm April 22
Conforming Scheme - 12pm April 22
Permitted Scheme - 1 pm April 22
Conforming Scheme - 1 pm April 22
Permitted Scheme - 2 pm April 22
Conforming Scheme - 2 pm April 22
0m2 of Boyd Park Village Green overshadowed
0m2 of Boyd Park Village Green overshadowed
428m2 of Boyd Park Village Green overshadowed
402m2 of Boyd Park Village Green overshadowed
500m2 of Boyd Park Village Green overshadowed
527m2 of Boyd Park Village Green overshadowed
Permitted Scheme - 12pm September 22
Conforming Scheme - 12pm September 22
Permitted Scheme - 1 pm September 22
Conforming Scheme - 1 pm September 22
Permitted Scheme - 2 pm September 22
Conforming Scheme - 2 pm September 22
0m2 of Boyd Park Village Green overshadowed
0m2
Park
Green
Shadow Plane Analysis
The conforming shadow plane massing combines existing and permitted shadows, ensuring no additional overshadowing to Boyd Park during the test periods.
The shadow plane massing has been superimposed onto the Conforming Base Scheme massing to showcase overall compliance with the DDO10 overshadowing controls.
Where the scheme protrudes beyond the shadow plane; there are other areas where the scheme sits below the plane resulting in overall compliance.
QUEENSBRIDGESTREET
CITYROAD
CITYROAD
QUEENS BRIDGE STREET
Overshadowing Analysis
Permitted Scheme April
Park Area: 1442
Permitted Scheme September
Boyd Park Area: 1442
Conforming Base Case Scheme
April
Park Area: 1442
Park Area: 1442
Daylight Amenity Preserved in April
• Average overshadowing maintained between Permit and Proposal
• Percentage of unshadowed open space maintained
Conforming Base Case Scheme September
Daylight Amenity Preserved in September
• Average overshadowing maintained between Permit and Proposal
• Percentage of unshadowed open space maintained
CONCLUSION
APPENDIX
COLLABORATORS
Cultural Context
For 60,000 years Southbank has been a cultural meeting point for the Indigenous tribes of Naarm, so abundant in life that it could only be shared.
Experience Context
Where other cities have embraced the idea of design districts, Melbourne’s micro-precincts have struggled to reflect the imagination of the city as a whole.
A TRANSFORMATIVE NEIGHBOURHOOD EXPERIENCE AT THE FOREFRONT OF OUR CITY’S FUTURE.
DESIGNED AS A SERIES OF LAYERED AND INTERCONNECTED COMMUNITIES, QUEENSBRIDGE PLACE REIMAGINES THE EXPERIENCE OF VERTICAL LIVING AS A COLLECTION OF GARDENS, LANEWAYS, AND ENVIRONMENTS FOR RESIDENTS TO INHABIT. CONTEMPORARY. CONVENIENT.
Place Pillar 01
MULTIPLICITY (SPACES) & MULTITUDE (GREEN) & MULTIVERSE (ECOSYSTEM)
A place of many, for many. Where abundant amenity is met with abundant nature.
Place Pillar 02
SOUTH CITY GATEWAY
A precinct of scale and style. A new collective Queensbridge identity for Southbank.
ELEVATED COMMUNITY EXPERIENCE FOR ALL NEO-LUXURY BEACON
The Multiplicity Effect: The Communities of Queensbridge Place
Skyline Queensbridge Terraces Garden
Private Penthouse Communities
The Iconic Lantern Buildings
A Premium Village Experience
Diversity of Housing Choices & Lifestyle Modes
The Future Heritage Row
Vertical Townhouses, City & Garden Immersive Homes
Elevated Membership Experiences
The Lanes
The Markets
The Living Culture
The Active Lifestyle Precinct
Residential Breakup
QUEENSBRIDGESTREET
Skyline
Queensbridge
Terraces Gardens
Landscape Architect Openwork
Hybrid Nature: A Landscape Approach
The proposed landscape design fuses Melbourne’s native flora with selected Southeast Asian plant species to create a hybrid nature. Drawing inspiration from both regions, both iterations of the project combine Melbourne’s indigenous ecology with the vibrant diversity of Southeast Asia, forming an immersive and uncanny landscape — its roots in Melbourne and its canopy in the region.
Melbourne’s indigenous plants embody resilience, habitat and ecological significance while connecting to Country. Their textures, colours, and seasonal changes ground the landscape in place and time. Complementing this, selected Southeast Asian plants introduce tropical lushness, bold hues, and intoxicating fragrances. Carefully integrated, these species create focal points and sensory layers without disrupting local ecology.
By blending ecosystems and culture, this design celebrates biodiversity, inviting exploration, reflection, and a deeper connection to the natural world. It is a living dialogue between two distinct yet harmonious landscapes. The interplay of these two ecologies also promises a robust way of anticipating changes to future climate.
1 Diagram of landscape arrangement: Compliant Scheme
2 Diagram of landscape arrangement: Uplift Scheme
3 Site
4 Site with
5
6 Sampling
7
8
9
– Mark Jacques
26th November 2024
Callum Fraser
Fraser & Partners Architects
Level 3, 627 Chapel Street
South Yarra, 3141
Dear Callum,
We hope this message finds you well.
We wanted to follow up on the plans you have shared for the proposed project connecting Queensbridge Street and City Road in Southbank, which presents as one of the last remaining double supersites in the area. After reviewing the materials, we believe there is a significant opportunity for Fraser & Partners, alongside the project’s developer, to deliver a genuinely transformative retail and commercial component for this development.
This project provides an exceptional opportunity to reposition the southern end of Melbourne’s Southbank Precinct. We recommend creating a commercial hub that serves the immediate needs of residents and visitors and establishes itself as a high-amenity, community-focused space. The vision is for this hub to go beyond typical retail offerings and become a vibrant place to hang out, breathe, dine, rest, and thrive.
If delivered to its full potential, this hub could become a lasting centrepiece to complement any vertical developments above the podium. It would provide both functional and experiential value, enhancing the overall community and culture of the precinct.
The strategic pillars for the hub are as follows:
1. Social Infrastructure, Medical, Childcare, and Wellness
2. Fresh Food & Grocery
3. Eating, Dining, Drinking, and Playing
These elements will serve as key drivers for daily life and draw people from surrounding commercial and residential buildings to engage with the space regularly. Advise Transact, along with its associated leasing entities—Commercial to Lease and Your Medical Property—can play a key role in helping Fraser & Partners and the developer bring this vision to life. From master planning and leasing to ongoing project execution, we would be excited to partner with you on this component of the project from inception through completion.
We look forward to discussing this opportunity further and exploring how we can collaborate to deliver a truly exceptional and lasting development for Southbank.
Kind regards,
Advise Transact
Mark Wizel
Managing Director
Lewis Tong
Managing Director
mark@advisetransact.com.au
+61 411 694 756
lewis@advisetransact.com.au
+61 422 848 838
DRAWING SET
DEVELOPMENT SUMMARY
Fraser & Partners retains the copyright and intellectual property rights in relation to all the design, drawings, schedules and other materials prepared for the project and contained herein. Fraser & Partners reserves the right to ensure that our role in this project is attributed prominently, legibly and wherever and whenever is reasonably appropriate (including in any marketing or promotional material or activities for the project) as we may reasonably require; We are entitled to claim and publish our role in the project whenever and in such manner as we may require, including for marketing, promotional and peer review purposes. This feasibility study is based only on site information available on the Certificate of Title (if provided) not on more accurate or recent survey drawings. It is your responsibility to ensure that site information is correct. This report relies on the limited information available, which is believed to be correct at the time of preparation. The scheme represents a hypothetical development only, which is subject to full consultation, liaison with, and approval by, state and local government and all other relevant authorities, as well as being subject to all relevant site, design, construction, finance and other usual investigations and contingencies. We do not guarantee that the scheme if pursued will comply with building or other statutory regulations, or be supported by the relevant authorities or any other interested party. Recipients of the report must rely on their own enquiries to satisfy themselves in all respects. This document is issued for guidance only. It is to be viewed with regard to the specific purpose for which it was issued only. As an uncontrolled document, Fraser & Partners accepts no responsibility for alterations by persons once issued. The information contained herein is believed to be correct at the time of preparation however is not guaranteed. Recipients must rely on their own enquiries to satisfy themselves in all aspects. Fraser & Partners accepts no damages, liabilities or costs, including legal costs of defence, arising from changes made by anyone other than Fraser & Partners or from reuse of the information contained herein without prior consent of Fraser & Partners. By accepting and utilising any form of design, drawings, schedules or other materials prepared for the project, the recipient covenants and agrees that all such information are services of Fraser & Partners, who shall be deemed to be the author and shall retain all common law, statutory land and other rights, including copyrights and intellectual property rights as defined under the Copyright Act 1968, or otherwise at law.
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