Brainstorming - redefining the rules exercise

Redefine the rules exercise

Question # 1 What is the goal of the exercise?

What rules can we get rid of today – and thereby create more value for more people?

http://www.managementexchange.com/blog/twenty-questions-i-ask-myself-every-day

Strategic thinking questions what people believe will happen.

https://www.mckinseyquarterly.com/Thinking_strategically_1068

Question # 2 Can you please introduce yourself to everyone?

Start the brainstorm by asking people to introduce themselves to everyone with 1) their name and 2) a humorous lie about themselves.

Example: My name is John. I climbed mount everest wearing only a straw skirt.

The more ridiculous and humorous lies people tell about themselves, the better. Why? Because laughter creates a relaxed and creative atmosphere.

When people have already broken the rules of what is acceptable, they are much more likely to generate really radical ideas. http://www.destination-innovation.com/start-meeting-big-lie/

Question # 3 Can you please choose a challenge?

Challenge # 1: Redefine the rules in education.

Challenge # 2: Redefine the rules of restaurants.

Please get together in the 2 groups.

Question # 4 What goal will you set?

Write down 5 rules that need to be redefined to create more value for more people.

Example 5 rules in education that need to be redefined 1.

2.

3.

4.

5.

Example of rule: When people want to learn, they go to a physical building, for example a school building or a university building.

Step # 5 Redefine the 5 rules to create more value for more people

Example: When people want to learn, they use social media.