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Redefining the rules 8 steps


What rules could we get rid of today that would increase our ability to create value?

Source: http://www.managementexchange.com/blog/twenty-questions-i-ask-myself-every-day


Step # 1 Choose a business / industry you want to work on


Step # 2 Get together in teams Source: http://www.bqf.org.uk/innovation/2010/02/01/the-break-the-rules-exercise/


Step # 3 Choose a team leader at each round Source: http://www.bqf.org.uk/innovation/2010/02/01/the-break-the-rules-exercise/


4 roles of team leader Role # 1 Write on flipchart. Role # 2 Involve team members in working process. Role # 3 Make decisions when necessary. Role # 4 Present results to all of us.


Step # 4 Write down minimum 10 rules / mental models of the business / industry


Write down as many rules as you can think of that apply in the business / industry – indicating

“the way we do things around here”. It can be rules that are written down and rules that are not written down.


5 examples


Example # 1

Practicing faith is done in the church


Example # 2

People, who work for a hotel, wear a uniform


Example # 3

Marketing is 1-way communication


Example # 4

Decision power is centralized


Example # 5

People specialize

Source: http://www.pixelio.de/details.php?image_id=316694&mode=search


Step # 5 Set a goal


Groups typically find from 60 to 100 rules.

Source: Paul Sloane. http://www.bqf.org.uk/innovation/2010/02/01/the-break-the-rules-exercise/


Today, let’s set the goal that each group lists 10 rules that need to be challenged.


Step # 6 Rethink / break 3 of the 10 rules


When you have a long list of rules you then deliberately challenge each of them in turn. For each rule you ask this question:

“Can we break this rule for the benefit of the business?” Typically, people are able to break 40 – 50% of the rules beneficially.

Source http://www.associatedcontent.com/audio/17188/how_to_use_lateral_thinking_for_personal.html?cat=55


5 examples


Preaching is done using

Source: http://www.youtube.com/user/vatican


Instead of having people come to the bank, Indian bank manager J. S. Parthibhan takes the bank to the people

Source: http://www.youtube.com/watch?v=iyFHKVql7Ng


People do health tests themselves Cardiac rhythm

Blood pressure.

Glucose sensor

Ultrasound

Calories intake

Sleep Source: http://www.ted.com/talks/eric_topol_the_wireless_future_of_medicine.html


People share cars


People listen to music using the Internet


Step # 7 Present your results


10 rules / mental models / ways of doing things that need to be broken / redefined 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Ideas for how to break / redefine 3 of the rules above that most urgently need to be broken / redefined 1. 2. 3.


Step # 8 Give marks for presentation of results


Each listener gives a mark between 1 and 10 for each presentation


3 criteria when giving marks Criteria A Will customers like the new initiatives? Criteria B Can ideas be implemented with relatively low costs? Criteria C Will the new initiatives make money?

Source http://www.associatedcontent.com/article/2817678/how_to_evaluate_ideas_pg2.html?cat=55

Redefining The Rules  

6 step exercise about redefining the rules in business / industries.

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