Redefining the rules 8 steps
What rules could we get rid of today that would increase our ability to create value?
Step # 1 Choose a business / industry you want to work on
Step # 2 Get together in teams Source: http://www.bqf.org.uk/innovation/2010/02/01/the-break-the-rules-exercise/
Step # 3 Choose a team leader at each round Source: http://www.bqf.org.uk/innovation/2010/02/01/the-break-the-rules-exercise/
4 roles of team leader Role # 1 Write on flipchart. Role # 2 Involve team members in working process. Role # 3 Make decisions when necessary. Role # 4 Present results to all of us.
Step # 4 Write down minimum 10 rules / mental models of the business / industry
Write down as many rules as you can think of that apply in the business / industry – indicating
“the way we do things around here”. It can be rules that are written down and rules that are not written down.
Example # 1
Practicing faith is done in the church
Example # 2
People, who work for a hotel, wear a uniform
Example # 3
Marketing is 1-way communication
Example # 4
Decision power is centralized
Example # 5
Step # 5 Set a goal
Groups typically find from 60 to 100 rules.
Source: Paul Sloane. http://www.bqf.org.uk/innovation/2010/02/01/the-break-the-rules-exercise/
Today, letâ€™s set the goal that each group lists 10 rules that need to be challenged.
Step # 6 Rethink / break 3 of the 10 rules
When you have a long list of rules you then deliberately challenge each of them in turn. For each rule you ask this question:
“Can we break this rule for the benefit of the business?” Typically, people are able to break 40 – 50% of the rules beneficially.
Preaching is done using
Instead of having people come to the bank, Indian bank manager J. S. Parthibhan takes the bank to the people
People do health tests themselves Cardiac rhythm
Sleep Source: http://www.ted.com/talks/eric_topol_the_wireless_future_of_medicine.html
People share cars
People listen to music using the Internet
Step # 7 Present your results
10 rules / mental models / ways of doing things that need to be broken / redefined 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Ideas for how to break / redefine 3 of the rules above that most urgently need to be broken / redefined 1. 2. 3.
Step # 8 Give marks for presentation of results
Each listener gives a mark between 1 and 10 for each presentation
3 criteria when giving marks Criteria A Will customers like the new initiatives? Criteria B Can ideas be implemented with relatively low costs? Criteria C Will the new initiatives make money?