The Disney method by Frank Calberg

The Disney method

If you could wave a magic stick and do anything you want, what would you create?

 What could you do with it?

 How would it look?

In a perfect world, there would be….

Realists at work

3 criteria to select the best ideas:

1. Which ideas are the most valuable for users?

2. Which ideas are the cheapest to implement?

3. Which idea is the fastest to implement?

How can you use the most important part of an idea to create a more realistic idea?

With the resources we have available, how can we turn this idea into a success?

The critic reviews all the ideas and criticizes the ideas.

3 questions to ask when criticising an idea:

1. How do users value this idea?

2. What are problems with this idea?

3. Is this the best we can do?

http://www.british-assessment.co.uk/articles/a-management-lesson-from-walt-disney

http://business.financialpost.com/2013/10/07/make-your-brainstorming-better-with-this-technique/

http://www.businesssetfree.com/disneys-creativity-strategy/

http://brynmooth.com/wp-content/uploads/2014/01/CREATIVITY_Better-Brainstorming.pdf

http://www.business2community.com/strategy/top-tips-great-brainstorm-session-0984469

http://designtaxi.com/news/360436/Disney-Brainstorming-Method-Dreamer-Realist-and-Spoiler/

http://www.destination-innovation.com/an-innovation-lesson-from-walt-disney-ignore-the-doubters/

http://www.fastcompany.com/3029906/agendas/how-disneys-imagineers-keep-the-magic-ideas-coming

http://www.idea-sandbox.com/blog/2012/03/disney-brainstorming-method-dreamer-realist-and-spoiler/

http://www.inc.com/naveen-jain/dreamers-vs-the-experts-why-you-should-always-bet-on-dreamers-not-experts.html

http://knowstartup.com/2016/12/10-success-lessons-from-walt-disney-entrepreneurs/

http://lateralaction.com/articles/walt-disney/

http://www.mycoted.com/Disney_Creativity_Strategy

http://pswelt.wordpress.com/2013/10/13/gathering-ideas-the-walt-disney-brainstorming-method/

http://youtu.be/hE2fZYTdIqA