To Dough

How can the concept of a bakery grow?

To Dough is a small provincial home-based bakery, started during the pandemic, that wants to increase the perceived value of their creations as a strategy to elevate the perception of a bakery. Also a move to increase their profits to compensate for the increased logistical complications brought on by the pandemic.

The logo is a play on the pronunciation and spelling of the name. The word “dough” and be condensed into “do” with a long O. Then playing around with the length of the O retains its meaning while symbolizing the different forms a bread can take shape.

Organic Growth

The Radiating lines are called the “growth rings” symbolizing the rising of the dough as it rests. These rings also symbolize the vision of the brand to grow organically through time.

The design of the brand focuses on the idea of simplicity to allow the breads and the growth rings to shine, in order to build an association between them.