2017 Media Kit - Franchisors by Franchise Update Media

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Franchisors. BUILD YOUR MEDIA MESSAGE | 2017

Franchise Update Mediaâ&#x20AC;&#x2122;s Leadership Edge.

Unrivaled Audience Expertise & Multi-Channel Delivery for over 28 Years.

Franchise Update Media has been a leader and innovator in providing valuable information and intelligence to franchisors, franchisees and franchise prospects for over 28 years. The mission of Franchise Update Media is, and always has been, to help all stakeholders in franchising improve and grow their businesses. Over the years, we have grown and evolved how we deliver on that promise. The focus of Franchise Update Media is to provide an environment where customers can learn, find new business opportunities, network and be inspired by their peers. From our conferences with face-to-face contact to our published resources and our extensive online programs, we provide our customers with tools to further educate themselves, at their convenience. No matter what aspect of the franchise industry your organization touches, Franchise Update Media has tools, resources and programs to help you improve and grow a profitable enterprise.

connects.

Franchisors The Franchisor

Franchisor Engagement Channels

Channel connects

Franchisor Target Audience

industry product and

Reaching Franchisor Executives

Franchise Consumer Marketing Conference

Why to Exhibit & Why to Sponsor

2016 Attendee Profile

Franchise Leadership & Development Conference

Why to Exhibit & Why to Sponsor

portfolio of the leading

2015 Attendee Profile

niche conferences

Franchise Update Magazine

for franchisor

2016 Franchise Update Magazine Editorial Calendar

brands in addition to

Advertising Deadlines and Dates

platforms including

Ad Size Specificiations and Submission Requirements

magazines, websites,

Franchising.com

eNewsletters, digital

Custom Franchisor Email Blasts

information products.

Contact Franchise Update Media 14

service providers with franchisor executives. The Franchisor Channel maintains a

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MediaKit 2017

Franchisors

Franchisor Engagement Channels Franchise Digital Properties

Annual Franchise Leadership & Development Conference

Franchise Update Magazine

2017

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TOLL FREE: (800) 289.4232 EXT. 202

EMAIL: SALES@FRANCHISEUPDATEMEDIA.COM

Franchise Consumer Marketing Conference

Franchisors

Reaching Franchisor Executives The Franchisor Channel connects industry product and service providers with franchisor executives. The Franchisor Channel maintains a portfolio of the leading niche conferences for franchisor brands in addition to platforms including magazines, websites, eNewsletters, and digital information products.

Our content covers understanding your target audience for franchisee recruitment, franchise sales fundamentals, development issues and of course the industry standard Annual Franchise Development Report and Mystery Shopping results.

Through the Franchise Consumer Marketing Conference, Franchise Leadership & Development Conference, Franchise Update Magazine and a variety of digital properties, our products help franchisor executives become more successful by individual location, market and organization.

Published quarterly, Franchise Update Magazine provides continued learning for franchisor executives. Each issue features content targeted to leadership, consumer marketing and brand growth through real experiences, and inspiration and best practices from leaders throughout the franchise industry.

Introduced in 2011, the Franchise Consumer Marketing Conference is the only industry event that focuses solely on topics of importance to franchisor C-Suite leaders and franchise consumer marketers today. Our content includes developing creative strategies to increase brand awareness and drive visit frequency, create successful media plans that work with market specific budgets, media options for execution as well as building infrastructure to support both consumers and franchisees. The Franchise Leadership & Development Conference is an exclusive event for franchisor CEOs, Presidents, CDOs and Franchise Sales & Development Executives.

Our extensive portfolio of Digital Properties to reach franchisor executives includes Franchising.com Franchisor Channel, Dedicated Email Blasts, & eNewsletters. These online resources help franchisor executives with on-going education, research and inspiration to lead their companies. Our products provide the opportunity for your brand or product and service, to reach your franchisor executive target audience through the media they use to locate, research and learn about up and coming product and service providers. We understand the franchisor C-Suite, sales & development and consumer marketing executives and have the products to deliver your message!

As a full service agency, Hot Dish Advertising provides marketing and advertising services for franchise companies on both sides of their business. Franchise Update Media’s products are often an integral part of our client’s plans. This can range in products from print, digital as well as their hugely successful conferences. Several of our clients can directly correlate a sale due to their participation. In addition, as a service provider to the industry we are not only able to have a venue where we can meet with several clients at one place while attending their conferences, we are able to meet new contacts that become clients. Franchise Update Media’s products should be a part of all franchise development plans! —DAWN KANE, President, Hot Dish Advertising

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Franchise Consumer Marketing Conference The Franchise Consumer Marketing Conference is the only industry event focused solely on topics of importance to franchise consumer marketers today. We bring franchisor CEOs, Presidents, CMOs and top marketing executives together for a powerful two full-day event that combines the impact of exciting presentations with peer-topeer problem solving workshops and roundtables.

Why to Exhibit & Why to Sponsor Suppliers of franchise product and/or service providers interested in attracting CEOs, Presidents, CMOs and decision makers in the areas of franchise consumer marketing should attend this conference. Exclusive to franchisors, the only suppliers in attendance are conference sponsors. This provides suppliers an intimate environment to meet franchisor executives.

FCMC 2016 Attendee Profile P24 FCMC BY TITLE TOTAL ATTENDEES FRANCHISOR PROFESSIONALS FRANCHISOR BRANDS

Franchisor Profile by Title P24 FCMC BY TITLE OTHER

15%

Franchisor Profile by Catagory P24 FCMC BY CATAGORY 336 170 101

RETAIL FOOD

11%

RETAIL NON-FOOD

11%

P24 FCMC BY CATAGORY

CEO & PRESIDENT

MANAGER 26%P25 FLDC BY TITLE

20%

44%

FOOD

34%

13%

CMO, EVP & VP

Franchisor Attendee P25 FLDC BY CATAGORY Growth 2016

DIRECTOR

170

26%

2015

149 P25 FLDC BY TITLE

P25 FLDC BY CATAGORY

P25 FLDC BY INVESTMENT

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P25 FLDC BY INVESTMENT TOLL FREE: (800) 289.4232 EXT. 202

SERVICE

EMAIL: SALES@FRANCHISEUPDATEMEDIA.COM

4 P2

O AG AT C Y CB

P24 FCMC BY CATAGORY

P24 FCMC BY TITLE

Franchisors

Franchise Leadership & Development Conference E

ITL

YT The Franchise Leadership & Development Conference CB M is an exclusive event for franchisor CEOs, Presidents, C 4F COOs, CDOs and Franchise Development Executives. P2 Our conference advisory board is comprised of the brightest experienced leaders in the franchise industry today. They provide direct input in the development of the quality programs and content for this conference. With our dynamic agenda touching facets of franchise development, the conference provides education to enhance franchisee recruitment, sales and development as well as professional leadership.

TOTAL ATTENDEES (63% Franchisors, 37% Sponsors) FRANCHISOR PROFESSIONALS FRANCHISOR BRANDS

Suppliers of franchise product and/or service providers interested in attracting CEOs, Presidents and decision makers in the areas of franchise and brand development should attend this conference. Exclusive to franchisors, the only suppliers in attendance are conference sponsors. This provides suppliers an intimate environment to meet franchisor executives.

OTHER E ITL T 5% Y B C

L 5F

O AG AT

RETAIL FOOD

285 169

RETAIL NON-FOOD

13%

SERVICE P25 FLDC BY CATAGORY 48%

P25 FLDC BY TITLE FOOD

31%

CEOS, PRESIDENTS

21%

CDOS, SVPS DEVELOPMENT

35%

Franchisor Profile P25 FLDC BY CATAGORYby Catagory

C Y463 CB

F 25

Franchisor Profile by Title

Our STAR Awards program is the premier industry awards program honoring the best franchise development programs.

Why to Exhibit & Why to Sponsor

FLDC 2016P25 Attendee FLDC BY TITLEProfile

Franchisor Profile by Number of Units

P25 FLDC BY INVESTMENT DIRECTORS & MANAGERS

39%

5 P2

YI CB

M ST

16% 5% 13% 29%

>1,000 501-1,000 250-500 101-250

24% 13% 2%

26-100 <25 0

Franchisor Profile by Investment Level

P25 FLDC BY INVESTMENT

UNDER OVER $50K $1 MILLION

$50K-$100K

15%

13%

$500K-$1M

13%

$100K- $250K

19%

$250K-$500K

31%

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Franchise Update Magazine

FRANCHISE UPDATE

Franchise Franchise update update BUSINESS INTELLIGENCE FOR

GROWING

BUSINESS INTELLIGENCE FOR

GROWING

Franchise Update Magazine is the leading independent franchise trade publication for franchisors in the United States. This publication targets Franchisor CEOs, Presidents, CDOs, CMOs, Consumer Marketing and Franchise Sales & Development Executives.

FRANCHISORS

Q3 | 2016

FRANCHISORS

Q4 | 2016

2 0 1 7

All aboard the data train!

UPDA

✔ ONLINE SPENDING

Growing to 100

Buffalo Wings & Rings CEO Nader Masadeh is a servant leader

✔ SOCIAL MEDIA

CEO Profile

FR Ashley Morris R liked Capriotti’s so much ING G OW R FO he bought the brand!

ISSUE III 2016

✔ BROKER PRICING

7 2 0 1

ISSUE IV 2016

SUNDAY, APRIL 23 –WEDNESDAY, APRIL 26

FRANCHISE

TOTAL PRINT FRANCHISORS SUPPLIERS

7,000 6,000 500

CONFERENCE

CONFERENCES

500

E 21

SEE PAG

LEADERSHIP& DEVELOPMENT S E P T E M B E R 2 8 - 3 0 , 2 016

7/29/16 3:38 PM

2016 per issue Readership Numbers are: PRINT READERSHIP* DIGITAL DISTRIBUTION TOTAL READERSHIP

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MediaKit 2017

2017

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LAS VEGAS

R T S M A

Q2 | 2017

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Tropical Smoothie CEO Mike Rotondo is relying on big data to manage the brand’s rapid growth

RS CHISO

ENCE ✔ TELLIG ESS IN In with the New! THE COST BUSIN Cousins Subs reboots for future growth OF REFERRALS

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✔ CONVERSION RATES FRAN

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✔ SALES BUDGETS

D A T A

F R A N C H I S E

✔ CLOSING RATIOS

Big Data

B I G

A N N U A L

2017 ANNUAL FRANCHISE DEVELOPMENT REPORT

2017 ANNUAL

FRANCHISE DEVELOPMENT REPORT

Published quarterly, Franchise Update Magazine provides content important to franchisor executives today. Our content covers inspirational leadership stories, in-depth information and vital updates on important franchise issues, making this publication an essential resource for the franchise community. The printed version of the magazine offers a per issue distribution of 6,000 franchisor C-suite executives among its per issue distribution of 7,000, making this the perfect opportunity for you to advertise your product and/or service to these engaged readers. Quarterly readership of 25,000 per issue features 13,000 print readership and 12,000 digital distribution. The 2016 Print Distribution demographics follow:

TOLL FREE: (800) 289.4232 EXT. 202

EMAIL: SALES@FRANCHISEUPDATEMEDIA.COM

13,000 12,000 25,000

* Print readership calculated at a 2:1 ratio

FRAN

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BUSINE

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SMART TECHNOLOGY GUIDE

Y L O G H N O T E C

executives with leadership, consumer marketing and sales & development stories, tools and resources to help them grow personally and professionally.

OVERVIEW

E G U I D ISSUE

Franchising.com is the largest, most-trusted franchise information provider in the world. With more than 116,000 pages of relevant content, Franchising.com provides franchisor executives with essential information and resources to conduct due diligence, choose the right supplier and get started with their new product or service.

FEATURES FOR FRANCHISING. COM ADVERTISERS INCLUDE:

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• Individual Supplier Listing Pages • Top & Hot Opportunity Banner Ads • Signature Ad on Article Page • Custom Email Blasts • eNewsletters

• Press Release Distribution to over 200 franchise & business news sites • Video Content places your message on your listing page • Direct Links to your website • Pixel Tracking provides additional analytics to identify visitors to your page BUSINESS TYPE/CATEGORY

99% of traffic to Franchising. com is driven through organic search. Visitors find the Franchisor Channel of Franchising.com because we provide the information they are looking for in their quest to drive their businesses. Franchising. com provides franchisor 30

Sales@franchiseupdatemedia.com Main: 800.289.4232 ext. 202 6489 Camden Avenue Suite 204 San Jose, CA 95120

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Two formats for the listing page are available:

• Listings include 400 total word count of copy and can include hi-res images you provide, space permitting.

• Big Data as a Franchise Recruitment Tool (tactics and strategies that help find the best and brightest franchisees . . . and eliminate the bad ones) NEW FOR 2017 Smart Technology Vendor Guide The QII issue of Franchise Update Magazine will include a section within the magazine dedicated to technology vendors through preformatted listings. Listing pages can be included for the price of $1500 per full page.

n Feature Content:

• STAR Award Winners

2017 SMART TECHNOLOGY GUIDE

n Feature Content

• Understanding the Customer Experience (measuring feedback, evaluating, responding, ensuring change and consistency that keep customers coming back)

QUARTER IV ANNUAL LEADERSHIP & DEVELOPMENT ISSUE

• Franchise Leadership & Development Conference Review

CONTACT INFORMATION

QUARTER II SMART TECHNOLOGY GUIDE

• Choosing Technology Partners (evaluating vendors, selecting, partnering, getting results)

BONUS DISTRIBUTION Franchise Leadership & Development Conference, Franchise Expo West

• 17th Annual Franchise Development Report

• Website • Digital properties

4 Full listing page

• Protecting Sensitive Data (from corporate to franchisee to consumer)

• New Media/New Channels (finding and maximizing digital and social media tools that work for your brand, strategy and execution; why “old school” media still works)

POINT OF DIFFERENCE

n Feature Content

• Female Leaders By The Numbers

7 Q2 | 201

BUSINESS PRODUCT OR SERVICE

QUARTER I WOMEN LEADERSHIP ISSUE • Interviews & Insights With Female Franchise Brand Leaders

Franchisors

ISORS

.com SmNaOrLOtFranchising Y G TECH GUIDE

R T S M A

Published quarterly, Franchise Update Magazine provides continued learning for franchisor executives. Each issue features content targeted to leadership, consumer marketing and brand growth through real experiences, inspiration and best practices from leaders throughout the franchise industry.

IGENC

2017

7 2 0 1

2017 Franchise Update Magazine Editorial Calendar

ELL SS INT

• Mystery Shopper Results CONTENT INCLUDED IN EVERY ISSUE: n Leadership

4 Half-page listing & half-page ad

BONUS DISTRIBUTION Franchise Consumer Marketing Conference, International Franchise Expo, Franchise Leadership & Development Conference QUARTER III CONSUMER MARKETING ISSUE

• In-depth interviews with top franchising leaders • Strategies for taking brands to the next level • Launching and restructuring brands n Consumer Marketing • Leading CMO’s talk shop, strategies and consumers • Top marketers share strategies on marketing and customer service • Customer service, local marketing, PR and social media solutions

n Feature Content • Franchise Consumer Marketing Conference Review • Consumer Marketing Evolution (Strategies for mobile, social media, loyalty/rewards, local marketing, protecting customer data and creating marketing campaigns that work)

n Growing Your Brand • Revealing development strategies that get results • Sales training that can build a super team • Building our system through a better sales process

• Brand Reputation Management (tools and resources for dealing with everything from crisis to consumer complaints)

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Advertising Deadlines & Rates

n SPONSORED CONTENT COMBO Full page display ad with sponsored article on opposite page. Advertiser provides 500 word article to be formatted for publication.

ISSUE SALES DEADLINE AD MATERIALS DEADLINE TO MAILHOUSE* Projected Date QUARTER 1

1/6/17

1/25/17

2/13/17

QUARTER 2 3/27/17

4/3/17

5/8/17

QUARTER 3 6/26/17

7/7/17

8/7/17

QUARTER 4 9/25/17

10/2/17

11/13/17

FREQUENCY

n HIGH IMPACT COVER CARD Call for more details and pricing. n CUSTOM 8X8” INSERT CARD Advertiser provided artwork for full bleed, two-side, 100# cover weight insert. Call for additional specs and magazine bind-in position details. n POLYBAG PROGRAM AVAILABLE Call for more details and pricing.

Ad Size Specifications Printing Process: Web Offset

Binding Method: Perfect Bound

Resolution: 300 dpi

Density: CMYK: 300% max

TRIM SIZE: 8.375” x 10.875”

1X 2X 3X 4X

Sponsored Content Combo

$3,990

$3,890

$3,790

$3,690

AD SIZES

Back Cover

$3,390

$3,290

$3,190

$3,090

Inside Front Cover, FTOC or Editor’s Note

$2,990

$2,890

$2,790

$2,690

Full Page

$2,390

$2,290

$2,190

$2,090

1/2 Page

$1,990

$1,890

$1,790

$1,690

1/3 Page square or vertical $1,890

$1,790

$1,690

$1,590

Full Page (bleed) 8.375" x 10.875" + Bleed: Extend 1/8" beyond trim size Provide crop and bleed marks. Leave 3/16" safety margin for type and other elements not intended to bleed. Full Page (non-bleed) 7.875" x 10.375" 1/2 Page 7.375" x 4.625" 1/4 Page 3.5" x 4.625" 1/3 Page Square 4.625" x 4.625" 1/3 Page Vertical 2.5" x 9.5"

1/4 Page

$1,390

$1,290

$1,190

$1,490

Ad Submission Requirements n Press Ready (Non-compressed, 300dpi or higher) PDF or PDFx1A in CYMK color profile mode, any/all transparancy effects flattened.

1/4 Page Vertical

Full Page

1/2 Page Horizontal

1/3 Page Vert.

n Word, Publisher or PageMaker files are not accepted. n Franchise Update Media does not accept responsibility for color shifting when converting RGB color modes to CMYK. n Gutter safety for spreads: Allow 1/4” on each side of gutter, 1/2” total gutter safety. n For ad spread please provide as single pages and supply 1/16”duplicated image on both sides of the centerline.

1/3 Page Square

n Safety: Keep all LIVE matter, not intended to trim, 1/4” from TRIM edges. Offset for registration marks should be set at .1875”.

Submission

Files smaller than 6 MB may be emailed to: production@franchiseupdatemedia.com. For larger file submissions please send via Hightail.

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TOLL FREE: (800) 289.4232 EXT. 202

EMAIL: SALES@FRANCHISEUPDATEMEDIA.COM

Franchisors

Franchising.com Franchising.com is the largest, most-trusted franchise information provider in the world.

With more than 116,000 pages of relevant content, Franchising.com provides franchisor CEOs, Presidents, Consumer Marketing and Sales & Development Executives with essential information and resources to choose the right supplier and get started with their new product or service. 99% of traffic to Franchising.com is driven through organic search. Visitors find the Franchisor Channel of Franchising.com because we provide the information they are looking for in their quest to drive their businesses. Franchising.com provides franchisor executives with leadership, consumer marketing and sales & development stories, tools and resources to help them grow personally and professionally. Franchising.com consistently ranks in the top tier for organic search with all search engines. We donâ&#x20AC;&#x2122;t buy traffic! FRANCHISING.COM TRAFFIC: 2,011,150 ANNUAL VISITORS (July 1, 2015 â&#x20AC;&#x201C; June 30, 2016)

4% INCREASE OVER PRIOR YEAR 82.1% NEW VISITORS 17.9% RETURNING VISITORS The unparalleled depth of Franchising.com provides informative content, current news, inspirational stores and showcases supplier products and services. We attract franchisor executives actively researching information, tools and resources to help them be more successful in their business. Our information appeals to a broad range of visitors.

franchising.com n

GENDER:

FEMALE 41%

AGE: 25-34

MALE 59%

35-44

18-24

45-54 55-64 65+ 19%

30% 22% 16%

Visitors find Franchising.com through organic search on topics to help them learn, grow and do business better. This provides the perfect opportunity for you to showcase your product or service where these seasoned professionals are actively seeking new information. Whether your target customer is a CEO, President, Consumer Marketing or Sales & Development Executive, Franchising.com provides the information they are looking for! Our Franchisor Channel with the Supplier Resource Directory provides franchisor executives with the information they are researching. We provide valuable tools, resources and information for franchisor executives to find inspirational stories about their peers, research topics specific to their role and source potential supplier partners.

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MediaKit 2017

Franchisors There are two additional ways to showcase your business on Franchising.com: Rotating banners on the Franchisor and Multi-Unit Franchisee Landing pages.

The Franchising.com Franchisor Channel with its Supplier Resource Directory and individual Listing Pages provides the perfect opportunity for you to showcase your product or business service. Use your dedicated page to tell your brand story, highlight product and service features as well as providing a link directly to your website. The Supplier Resource Directory received almost 30,000 visits last year making it the leading information source in the industry! Take advantage of more than 30,000 total impressions on Franchising.com! A variety of business product and service categories are available for you to list your business: • Accounting • Advertising • Associations • Big Data • Conferences • Customer Relations • Facilities • Financing • Guest Relations • Human Resources • Legal • Local Marketing

• Loyalty • Marketing • Operations • Payment Processing • Printing • Public Relations • Real Estate • Security • Technology • Telecommunications • Wealth Management

1. RESOURCE SPOTLIGHT BANNER n Maximum 5 companies in rotation n 628 x 250 pixel banner (.jpg, .gif, .html) n 72 DPI Resolution n Display time 10 seconds n Maximum file size 25 KB 2. FRANCHISE RESOURCES PACKAGE n Rotating logo on Franchisor, Multi-Unit Franchisee (if applicable) channels. n Your company logo and listing will also appear in the resources categories of your choice. n Includes listing page, link to your website or landing page. The following materials are needed to create your ad page: Materials For Web Ad Creation • 250 - 1000 word description of your business or service in .doc, .txt, or .html format. (Not to exceed 1,500 words) • 2 to 3 images in .jpg or .gif format. (Not to exceed 5 images)

Franchising.com offers a variety of features to help build your brand awareness with potential customers. Take advantage of the opportunity to further extend your brand awareness through the following features: Mobile – Franchising.com is mobily optimized to work on any device allowing your potential customer to find you any time, anywhere. Press Release Distribution – this service syndicates your press releases to over 200 franchise and business news sites. Submit your press release and we do the rest! Direct Links – offered to connect prospective franchisees directly to your website. Pixel Tracking - gives you additional analytics to identify visitors after viewing your brand on Franchising.com. Social Media – add links to your individual listing page to enhance your social reach.

With 99% organic search, 116,000 pages of content relevant to franchisor executives and individual listing pages with comprehensive features to build your brand awareness, Franchising.com is the site for you.

OR • A Direct Link To Your Site: • A Logo (120x60px, .gif or .jpg, < 7K) for the searches • A 250 Space Description: (Next to your logo in the searches)

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TOLL FREE: (800) 289.4232 EXT. 202

EMAIL: SALES@FRANCHISEUPDATEMEDIA.COM

Franchisors

Custom Franchisor Email Blasts Put YOUR MESSAGE in their inbox! Keep your brand in front of franchisors through our custom email blasts. Share your company with our Franchisor subscribers, conference attendees, and opt-in audience of almost 4,000. Our highly refined subscriber list places your message directly in front of franchisor executives. Connect with Fresh Candidates today with our Franchisor customized email blast. To prepare your campaign we will need the following items:

If you need a campaign to be designed for you from existing materials, we can do so for an additional $500 fee. You will need to provide us with the following materials and at least 5 days to produce the ad. • 250-500 WORDS OF TEXT IN A TEXT FILE FORMAT • File-type: .txt, .doc, or .rtf) • 1 Company logo with a transparent background • File-type: .gif, .eps, or .png) • 2-4 SUPPORTING IMAGES • Minimum Size: 760px Wide • File-type: .jpg, .png, .gif

Please send these materials to materials@ franchising.com so that we can queue your email campaign to go out in a timely manner.

1. A Subject Line for the Email Campaign. Limit to a max of 7 words for best results. 2. A E-Mail Ready Html Version of Your Email Campaign. • Max Width: 760px • Avoid use of common spam words see: http://tinyurl.com/6pgawfs • No Flash, JavaScript, Video, Audio, IFRAME or Embed tags. 3. A Contact Email Address to Send Replies To.

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connects.

Contact Franchise Update Media: Sales@franchiseupdatemedia.com Main: 800.289.4232 ext. 202