Franchising World Magazine - June 2024

PG. 10

How you attract and retain talent is facing era-defining changes driven by a reshaped workplace, a dramatic shift in the employee-employer power dynamic, and digital transformation. To help you keep up, our guide has eight tried-and-true practices to help you compete for the best employees.

Download your free copy to discover:

• Why you should offer competitive, flexible, and personalized benefits

• How to provide a great employee experience from Day 1

• Ways to optimize AI to enhance existing skills and strategies

• The importance of flexibility, career growth, and self-service tools

• And so much more!

SOAR is our commitment to access and inclusion in hospitality that supports franchisees on their journey to hotel ownership. With over 20 years of championing underrepresented groups, this is our path forward. Join us and SOAR higher with Choice Hotels.

Khadija Cochinwala,

Denise M. Cumberland, PhD, CFE

Marla Rosner, MSA

EDITORIAL: Publisher Matt Haller

Associate Publisher Jennifer Brandeen

Editor-in-Chief Courtney Pettinella

Assistant Editor Madison Moore

MARKETING & PRODUCTION:

Creative Director Heather Bartlow

Graphic Designer Catherine Marinoff

ADVERTISING & CIRCULATION:

Advertising Senior Director Carly Wooley

Technology

Operations Director Sara Williamson

Manager,

Lauren Smith Franchising

For

Franchising

As high school, college, and trade school graduates start hitting the workforce this summer, it begs the question of how many of them are considering a future in franchising. Whether many of them know it or not, franchising is an incredible field of growth, diversity, and opportunity.

While quick-service restaurants are often the first thing that come to mind when thinking of franchising, too many people don’t know that this industry only makes up a quarter of all franchises. There are over 300 lines of business in franchising — but it’s more than just the multitude of business opportunities — it’s the people who truly make us diverse. Diversity is what gives franchising its strength, enables its growth, and makes this business model better every single day.

In this issue, we celebrate diversity, equity, and inclusion (DEI) — both in the ways franchising is one of the greatest catalysts for expanding DEI and why DEI is essential to the success of the model and the businesses within. You’ll read more about IFA’s Black Franchise Leadership Council, Franchising Pride Council, and the Hispanic Latino Franchise Leadership Council and the work they are doing to support and champion diversity efforts and all of the lives they touch. Plus, we feature best practices on expanding diversity from the experts, insights from women leaders, and how to build a diverse network.

Taking IFA’s work to expand franchising to people from all walks of life one step further, we recently accepted applications for the inaugural class of the Franchise Ascension Initiative, IFA’s new accelerator program providing qualified individuals with training and education for a career in franchising. Our goal is to expand access to business ownership, especially for people from underrepresented communities, and provide them with the tools and expertise they need to be a successful business owner. You’ll read more about the vision behind this program and why we felt it was time to do more.

If you know of anyone who is looking to start their career in franchising, the Franchise Ascension Initiative is ready to continue the conversation! Applications for the program are being accepted through mid-June.

No matter anyone’s background, IFA supports everyone in franchising — and wants to ensure every aspiring entrepreneur has the same opportunity and ability to fulfill their dream regardless of where they come from.

This month — and every month — we are proud to celebrate our differences and embrace the ways we work together to leave this business model better than when we started.

Sincerely,

Matt Haller President and CEO, International Franchise Association

IFA’S MISSION

The International Franchise Association protects, enhances and promotes franchising.

IFA’S VISION

The preeminent voice and acknowledged leader for franchising worldwide.

EXECUTIVE COMMITTEE

Steve Hockett Great Clips Chair

Mary Kennedy Thompson, CFE Neighborly Vice Chair

Sam Ballas, CFE East Coast Wings + Grill

Second Vice Chair

David Humphrey Ignite Fitness Holdings Immediate Past Chair

Bill Hall, CFE Treats Investment, LLC Treasurer

Steve White PuroClean Chair, IFA Foundation Board of Trustees

Ron Feldman, CFE ApplePie Capital Vice Chair, IFA Foundation Board of Trustees

BOARD OF DIRECTORS

Jerry Akers Great Clips & The Joint

Tom Baber IHOP / Money Mailer

Marcus Banks Wyndham Hotels and Resorts, Inc.

Rob Branca Branded Management Group, Inc.

Michael Browning, Jr.  Unleashed Brands

Mitch Cohen

Jersey Mike’s Subs; Sola Salon Suites

Adam Contos, CFE Area 15 Ventures

Randy Cross, CFE Fish Window Cleaning

Kimberly Crowell Kalo Companies

Steve Danon Restaurant Brands International

Jay Duke BDO USA, LLP

Clint Ehlers FASTSIGNS of Willow Grove, PA and Cherry Hill, NJ

Shane Evans, CFE Massage Heights Franchising

Sean Falk, CFE Just for Paws, LLC

Karen Finberg Marriott International

Greg Flynn Flynn Restaurant Group

Christopher Fuller Inspire Brands

Robin Gagnon, CFE We Sell Restaurants

Ericka Garza

Michael Gonda McDonald’s

Daniel Halpern Jackmont Hospitality

Dustin Hansen , CFE InXpress

Jon Hixson Yum! Brands

Harvey  Homsey, CFE Express Services, Inc.

Earsa Jackson , CFE Clark Hill Strasburger

Aslam Khan

Falcon Holdings

Lillian Kirstein 7-Eleven

Tom Krouse Donatos Pizzeria LLC

Ned Lyerly, CFE Starheel Ventures

Dennis Maple Goddard Systems, LLC

Dan Monaghan , CFE Clear Summit Group

Kevin Morris Domino’s Pizza LLC

Dave Mortensen Self Esteem Brands

Caroline Oyler Papa John’s

David Pepper Choice Hotels

Sarah Powell Focus Brands

Meg Roberts, CFE

The Lash Lounge

Gary Robins

The G & C Robins Company

Al Rodriguez Sport Clips

Indi Nandhra, CFE Mathnasium Chair, Franchisee Forum

Karen Satterlee, CFE Hilton Worldwide Chair, Franchisor Fourm

Tom Portesy Business Show Media Chair, Supplier Forum Advisory Board

Christina Russell, CFE

Azim Saju HDG Hotels

Luis San Miguel Fresh Dining Concepts

Jyoti Sarolia, CFE Ellis Hospitality Group

Heidi Schauer

The Wendy’s Company

Abby Schmidt Paychex

Michael Seid, CFE CFW Clinics and One Family Health

Stephen Shields

Express Employment

Omar Simmons Exaltare Capital Partners

Christine Son Dine Brands Global

Jeffrey Sopp

Kensington Hill Partners

John Teza

Hand & Stone Franchise, LLC

Carolyn Thurston, CFE

Wisdom Senior Care

Larisa Walega , CFE Ziebart International Corporation

Charles Watson , CFE

Tropical Smoothie Café

Graham Weihmiller, CFE

BNI

Tim Williams

Williams Fried Chicken

Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 790,492 franchise establishments that support almost 3 percent of the Gross Domestic Product (GDP).

IFA members include franchise brands and franchisees in over 300 different business format categories. Join us, and together we can continue to protect, enhance and promote franchising.

JOIN IFA TODAY

franchise.org/membership

PEOPLE & NEWS

Top 5

People ON THE MOVE

Dr. Ali Tafreshi

Goddard Systems, LLC has appointed Dr. Ali Tafreshi as chief information officer.

Bill Schafer

TBC Corporation has named Bill Schafer as chief operating officer for TBC Brands and TBC International.

Kim Lewis

Kim Lewis is now the chief marketing officer of Capriotti’s Sandwich Shop

John Meyers

Marco’s Pizza has appointed John Meyers as chief operating officer.

Ashley Mitchell

East Coast Wings + Grill has named Ashley Mitchell as vice president of marketing.

Brands Expanding

Little Caesars opened its first new Queens location in years with multiunit operators Rod Valencia and Joumana Lollobrigida. The opening marks the first of an eight-unit agreement the father and daughter duo have committed to with Little Caesars.

Neighborly is expanding its presence in the Dallas and Oklahoma City markets. The growth initiative also includes the introduction of LawnPride franchise availability in Dallas, Oklahoma City and surrounding areas.

Mergers & Acquisitions

MY SALON Suite has acquired Mera Salon Suites in Baton Rouge, Louisiana. The strategic development follows a string of acquisitions in 2023, including 13 locations across Reno, Nevada, Charleston, South Carolina and Herndon, Virginia.

Best Life Brands, LLC, has acquired Next Day Access, a provider of residential and commercial home access solutions across the United States and Canada.

Orangetheory Fitness has merged with Self Esteem Brands. The merger establishes one of the

largest fitness, health and wellness franchise operators in the world, including Orangetheory Fitness, Anytime Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness and The Bar Method. The new company represents $3.5 billion in systemwide sales and approximately 7,000 franchise locations across 50 countries and territories on all seven continents.

Five Star Franchising has acquired Card My Yard, a yard greeting franchise for all occasions and one of Entrepreneur and Franchise Business Review’s top franchise brands.

LIME Painting is expanding in North Carolina, bolstered by the signing of three territory agreements in Charlotte.

Awards, Honors & Achievements

Franchisees from five BELFOR Franchise Group brands met to build connections and foster success during the 2024 BELFOR Franchise Group Convention in February. The event, held Feb. 26-28 at the Arizona Grand Resort in Phoenix, brought together over 800 attendees from 1-800 WATER DAMAGE, Blue Kangaroo Packoutz, Chem-Dry, DUCTZ and N-Hance for three full days of immersive learning opportunities, including workshops, brand and breakout sessions, and a vendor expo.

At the highly anticipated awards gala, franchise brands recognized the following top-performing franchisees from each brand in multiple awards categories:

• 1-800 WATER DAMAGE Franchise of the Year: Gary and Michele Hogg, Jordan and Anna Demmon (1-800 WATER DAMAGE of Central Georgia)

• 1-800 WATER DAMAGE Coach’s Top Producer Award: Tod and Joanne Sandberg (1-800 WATER DAMAGE of Seattle)

• Blue Kangaroo Packoutz Franchise of the Year: Jason and Rhonda Byrd (Blue Kangaroo Packoutz of Cincinnati and Dayton)

• Blue Kangaroo Packoutz Rookie of the Year: Brandon Wiechmann (Blue Kangaroo Packoutz of North Dallas and Fort Worth)

• Chem-Dry Franchise of the Year: John and Kristy Qualls (Qualls Chem-Dry)

• Chem-Dry Small Business Franchise of the Year: James and Nora Beauchamp (ChemDry of Lake Tahoe and Chem-Dry of Reno)

• DUCTZ Franchise of the Year: Carlton Mills (DUCTZ of Noblesville)

• DUCTZ Tom Yacobellis Innovation Award: Tommy Hoopsick (DUCTZ of Delchester and DUCTZ of Richmond Southside)

• N-Hance Franchise of the Year: Ron, Lisa and Michael Markese (N-Hance of Central Jersey)

• N-Hance Brand Ambassador: Anthony and Cyndi Rizzo (N-Hance of Northern New Jersey)

IFA franchisor members AlphaGraphics and PostNet were recognized by Franchise Business Review as 2024 Top Franchises for Women based on the research firm’s review of female franchise owners. Only 100 brands were named to the prestigious annual list.

ComForCare has been included in the prestigious 2024 Best Workplaces for Women list by Great Place to Work in Canada. The company received this honor after a thorough and independent analysis conducted by Great Place to Work.

FASTSIGNS has recognized Renee Friedman-Goldstein, FASTSIGNS of Orlando, Fla.Central, with the FASTSIGNS Award, the highest honor in the FASTSIGNS network.

Franchising Gives Back

A group of N-Hance Wood Refinishing franchisees volunteered with Feed the Children during BELFOR Franchise Group’s annual convention. The franchisees participated in a Backpack-N-Go activity where they packed 432 backpacks full of school supplies, toiletries and shelf-stable meals that were provided to the Phoenix Union High School District and Assistory Outreach Services.

INTRODUCING THE FRANCHISE ASCENSION INITIATIVE

By Anna Kittleson, IFA

Spend six months in the Franchise Ascension Initiative and a lifetime in franchising.

Can you believe we’re already halfway through 2024? That means it’s time to hit pause for a minute to think about all of the things you’d still like to do before the ball drops again on January 1 — and then press play again, or even fast forward! And we’re here to assist you with that. After several meetings (and many cups of

coffee), we’re excited to announce The Franchise Ascension Initiative, in which we’ll be mentoring, educating, and providing resources for individuals to launch a successful career in franchise ownership. And you could be one of them.

Franchising is just one method of restarting your career. But it’s easy to see why it’s quickly becoming popular.

• A franchise business creates 2.3 times more jobs than a non-franchise business.

• A Black-owned franchise business earns 2.2 times more in sales as opposed to a Black-owned independent business.

• Black-owned businesses paid 1.4 million workers an estimated total of $53.6 billion in 2021.

Diverse businesses are sorely needed not just for the economy, but for the community. And we’re here to do our part.

Closing the Wealth Gap by Opening Opportunities

The Franchise Ascension Initiative accelerator started as a vision by Omar and Rayna Simmons. The program is set to begin its first Inaugural class in August 2024.

“We want them to really understand and learn what it means to be an owner and how to run a business,” Rayna Simmons said. The gift of education to start a business, she felt, was just as necessary as the capital to start a business. And we felt the same!

The Franchise Ascension Initiative revolves around allowing others to grow. To this end, we are reaching out to historically underrepresented communities and opening this program to qualified and talented individuals within them.

Pew Research reported in 2021 that a majority (85 percent) of firm owners were White, 11 percent were Asian Americans, and 7 percent were made up of other racial and ethnic groups. Only 3 percent of American businesses, though, were Blackowned. Compare that to the population of the country overall, with 14 percent of America

being Black. With franchising, there’s an opportunity for everyone. And year after year, we’re thrilled to see that the amount of diversity in franchising is only growing. In narrowing the wealth gap, we create more wealth for everyone — and what could be better than that?

What will the Franchise Ascension Initiative look like?

Accessible for all, the Franchise Ascension Initiative is an immersive remote, online opportunity with live components. The goal is for all class members to either acquire a franchise or secure employment within a franchise company. Therefore, we’ve designed the program to be completed in a six-month period divided into three parts:

• Structured Online Training: We’ll take participants back to the basics: business management, franchise fundamentals, and leadership courses. Participants will engage with instructors, mentors, and their fellow cohort in a digital setting.

• Interactive/Experiential Learning: What’s a great experience without live learning? Participants will tune into online meetings, speaker sessions, and other engagements at set times. There will also be case studies and field trips in this component. Additionally, participants will attend three IFA franchise events.

• Pitch Contest Case Study: To bring it all together, participants will work on their own franchise business plan and present it to a panel of judges with a successful track record in franchising and supplying, providing the participant with an amazing networking opportunity — and potential career with another experienced professional!

Who can join the Franchise Ascension Initiative?

Still wondering whether this is the right opportunity for you? We’ve created this initiative with the following people in mind:

• College Graduates or Candidates: Whether you’re a graduate school candidate or an undergraduate candidate in a community college or vocational track, this program is ideal for you.

• Experienced Business Managers: If you're a manager who's dreamt of owning your own

business, apply your experience to a franchise!

• Existing Business Owners: Also known as “conversion franchising,” a person in this category may have a single unit or two in an office park, with hopes to grow into their own sprawling building as part of a larger franchise system.

• Corporate Career Change: There are many opportunities in franchising for those undergoing a career change — and that might be you!

• High-Performing Franchisees: Whether selected by franchisors or self-identified, your franchise has the potential to be a multi-unit ownership.

Get Into a Business Built Around Others

“When you get in business, particularly franchising, what I love about it is that old saying, you’re in business for yourself, but not by yourself.” —Omar Simmons The Franchise Ascension Initiative is a communal effort, a chance to serve others, not only on the part of the aspiring franchisor, but also for other franchisees, consultants, and legal and financial experts. What can you do to be a part of this initiative?

• Nominate: Forward the Franchise Ascension Initiative application to a rising star who needs education, mentorship, and support to start out in franchising.

• Mentor: A highlight of this opportunity is the ability to engage with franchise leaders who have fought the same battles and can share meaningful and practical advice about the field.

• Donate: Because we have made this program so accessible to working professionals, we rely on generous donations. With the onset of COVID in 2020, many decided to switch careers or start businesses of their own. Four years later, there’s still time to own your own business, serve your community, and generate opportunities for others.

We recommend getting involved in this initiative as soon as possible. For more information, please visit www.franchise.org/ascension

Anna Kittleson is the vice president of marketing for the International Franchise Association.

BREAKING BARRIERS: HOW FRANCHISING OFFERS WOMEN THE PERFECT PATH TO ENTREPRENEURSHIP

By Heather McLeod, Authority Brands

One avenue that women in business are flocking to in higher numbers than years past? Franchising. In fact, the number of female franchise owners is rising and currently over 30 percent of owners are women1 The biggest reason for that is because it offers the opportunity to create a business with the backing and support of an established business model in a multitude of industries. Below are just a few of the ways that a career in franchising can be beneficial for women looking to strike out on their own.

Not from Scratch

Today’s economic landscape has encouraged many to take control of their own futures, and with more women in business than ever before, it seems as though every industry is working to create profitable niches where female leaders can find success.

In franchising, women can leverage established brands and operational frameworks, minimizing the risks associated with starting a business from scratch. Franchisors offer comprehensive training programs and ongoing guidance to franchisees and their staff, which can be particularly beneficial for women who may be entering new industries or have less existing access to networks. Marcie Campagnola, franchise owner with Woofie’s of Castle Rock, says, “Franchising allows women with an entrepreneurial dream the opportunity to pursue it with a vetted approach, a solid business plan and the needed tools in place to launch a successful business.”

With the franchise industry continuously diversifying and evolving, there’s never been a better time to be a female franchisee. According to Kara Kelsey, a franchise owner with DoodyCalls of the Suncoast, “As societal perceptions evolve and opportunities expand, more women are seizing the chance to make their mark in traditionally maledominated fields. It’s a positive shift toward inclusivity and diversity that benefits everyone in the end.”

1 https://www.zippia.com/franchise-owner-jobs/demographics/

Flexibility and Balance

Franchising often allows for flexibility, not only allowing women to balance their professional lives with their personal responsibilities, but also for those looking to franchising for a side hustle or a new means of income to keep up with today’s inflation felt around the country. Looking for this type of flexibility can open women up to new opportunities they may have never considered. Lindsay Keyser and Brooke Yobo of DRYmedic Restoration Services of Lakewood Ranch, for example, were looking to franchising to have more time to run their homes, juggle family life, and add value to the community while maintaining high profit margins and being their own bosses. Originally intent on pursuing a yoga or pet business, they realized the need in their community and what best matched their personalities was joining the restoration industry. They were able to start something brand new that they had never even considered before.

Diversified Streams of Revenue

Forging a path of entrepreneurialism can be rocky with an uncertain future but franchising allows women to diversify their revenue streams and take control of their financial future with a minimized risk as there is already a blueprint for operations and a heavy support system to guide them through the ownership experience.

More women joining the franchise fold benefits franchisors as well and can lead to new approaches, streamline processes, and exceed goals due to having fresh eyes on the strategy for success within the business. Elizabeth Cerveri, a franchise owner with One Hour Heating & Air Conditioning of Tucson, states, “Women bring unique skills, perspectives, and experiences to the table, which can contribute to greater innovation and success with our clients.”

Strength In Numbers and Shared Experiences

In the home service franchise space, female owners are feeling more empowered and able to make meaningful customer connections since so many of the customers calling in are also women and may have common experiences that help them better relate to those they service. Emily Ives, a franchise owner of Mosquito Squad of the Outerbanks, notes, “I don’t think just being a woman makes me more relatable to customers but being a homeowner, parent, and customer, myself does.”

“Frequently, it’s the female caller who schedules the service appointment, and there’s a comforting feeling when they encounter another woman on the receiving end of the call. Establishing trust is paramount, and while dispelling stereotypes initially requires effort, the quality

of our work soon speaks for itself, rendering gender inconsequential,” adds Kelley Pendergast, franchise owner with Benjamin Franklin Plumbing of Pasadena.

Mutual Mentorship

Mentorship can play a vital role for women in every industry but is especially important in franchising. Having a fellow female franchise owner to offer guidance, support, and networking can boost business confidence. Being able to tap into the expertise of a franchise network, new female business owners can navigate complex challenges more easily, focus on operational strategies, and employ innovative marketing tactics to elevate her franchise location.

Carrie Waltman, franchise owner with America’s Swimming Pool Company of Knoxville, believes in the power of female community noting that she found a team of technicians who respect her and has been able to employ multiple women and partner with likeminded franchises. “Many of our customers are women and they are almost always happy that there is a competent woman in charge who can relate well to her,” said Waltman.

It brings me and everyone at Authority Brands so much joy to be growing our franchises with strong women that are looking to become their own bosses. While that’s not an easy jump to make — especially in today’s tough economy — we are seeing an increasing number of these leading ladies join our teams. We, along with many other franchises, encourage women to take control of their careers and this industry offers the perfect pathway to do that. The future is bright for women in franchising.

Heather McLeod is the chief growth officer of Authority Brands. Heather first joined The Cleaning Authority in 2015 and has been an integral part of the formation of Authority Brands and its success, bringing her passion for collaboration, customer experience, and process to everything she does. She served as chief marketing officer for Authority Brands from its formation in 2017 until 2022, when she assumed the new role of chief growth officer. Heather is also personally involved in Boys & Girls Club of Metropolitan Baltimore as a volunteer since 2019. In 2022, Heather officially joined the Board of Directors of the Metropolitan Baltimore Boys & Girls Club of America. Heather also serves at the University of Louisville College of Business YUM! CGFE Board of Advisors.

“ Spotlight WOMEN IN FRANCHISING

LARISA WALEGA, CFE

CHIEF GROWTH OFFICER – ZIEBART INTERNATIONAL CORPORATION CHAIR, IFA WOMEN’S FRANCHISE COMMITTEE

Larisa Walega is the Chief Growth Officer at Ziebart International Corporation, leading franchise development and marketing for the 65-year-old automotive appearance protection brand. Larisa has steadily advanced her career within Ziebart since joining the team in 2009. In addition to growing brand awareness, lead generation, and sales, Larisa also leads efforts to create a seamless customer experience across each business unit; utilizing research, persona development, key messaging, technology and measurement to optimize Ziebart customers’ experiences.

Larisa is a Certified Franchise Executive, sits on the International Franchise Association’s (IFA) Board of Directors and serves as the Chair of the IFA’s Women’s Franchise Committee.

“As the Chief Growth Officer at Ziebart, it’s an honor to pave the way for future female leaders in the franchising industry. I am proud to drive Ziebart’s legacy forward by empowering our team and embracing new opportunities in the ever-evolving franchise landscape.”

THE SHARP RISE OF WOMEN BUSINESS OWNERS IN HOME RESTORATION

By Sherri Koppelkam, AdvantaClean

One Entrepreneur’s Journey in Advancing Female Representation and Impact in Home Services

As a female business owner in the restoration industry, which was once a predominantly male-dominated sector, I’m excited to shed light on the broader trend of women entering the home services space. The statistics speak volumes: with 13 million women-owned businesses in the United States and a remarkable 53 percent surge in female representation in home remodeling and construction, according to the Bureau of Labor Statistics, women are truly reshaping the landscape of the home services industry. I’m proud to be one of them.

“ …women are truly reshaping the landscape of the home services industry.”

After working for more than 20 years in a managerial career, I decided to pivot to entrepreneurship so I could use my skillset for a new business venture where I could give back to my community in a new way. Upon discovering AdvantaClean in 2018, a Home Franchise Concepts brand that offers a full suite of services for all types of properties to make buildings and homes clean, safe, healthy, and efficient, I was excited to bring these much-needed services to my area. I knew it would be a challenge, but I was looking forward to serving others by tapping into a new-to-me industry. The work isn’t always glamorous, and the demand for our services can be

overwhelming at times, but it’s brought me such satisfaction to know that I’m making a difference both in my community and in the bigger picture for females in the workforce.

My story is not unique; it echoes the narrative of many other women who are increasingly making their mark in traditionally male-dominated sectors. It’s important that we as females continue to carve out our place in industries where we were once underrepresented. Every day, I am inspired by the countless women who are breaking barriers and paving the way for future generations, and it’s something that keeps me motivated as a business owner.

Another element of the job that keeps me motivated is the impact our restoration services have on others. Not too long after I started AdvantaClean of Naples, a major weather event hit that devastated countless homes and uprooted families in our community. It was an absolutely tragic situation, and I felt such a great responsibility to help as many people as I could. We received calls from hundreds of homeowners who were affected, needing immediate restoration repairs to save their homes before it was too late. We worked 24/7 to remove the moisture from as many homes as possible before the mold and mildew set in after the storm, sometimes even taking the structures down to the studs to be able to repair the damage. I was so proud of my team and their dedication and execution in the work. Witnessing the overwhelming need for assistance, I felt a deep sense of purpose in stepping forward to provide support and aid in rebuilding what was lost. This experience fueled my passion for the industry and solidified my commitment to making a meaningful impact.

and change. All that to say — while the restoration industry may not be the first to cross an aspiring female entrepreneur’s mind — it should be greatly considered. The work is extremely rewarding, and it’s hands-on and requires someone who has exceptional problem-solving skills, a personable and gentle approach, and is empathetic. Our clients are reaching out to us with a great need — to restore their homes, businesses and other cherished buildings to their best, healthiest state. This type of work is not to be taken lightly, and that’s one of the many reasons why I believe women thrive in the home services industry, as their passion for the projects continue to grow throughout their career.

Through my work following this storm, I learned that in the face of adversity, women have a special place in the room. Females have a unique way of rising to the occasion, and that’s one of the many elements proving that gender is not a barrier to success but rather a catalyst for innovation

Females have a unique way of rising to the occasion, and that’s one of the many elements proving that gender is not a barrier to success but rather a catalyst for innovation and change.”

It’s often said that “a woman is the heart of the home.” I believe this saying can be understood in many different ways depending on one’s point of view, but the general message of the statement is true. The hardest working muscle in our bodies is the heart. Taking care of a home is hard. Women are, statistically, the primary person taking care of the household. So it only makes sense that we are seeing such a drastic increase in women-owned businesses, especially in the home remodeling and services industry. Thirteenmillion women owned businesses in the U.S. is something to be incredibly proud of. I’m predicting an even bigger surge of female entrepreneurs in the coming years — and I welcome it. If making a drastic switch in my career means being labeled as one of the talented, hard-working women included in this statistic, then it has all been worth it.

Sherri Koppelkam is a franchise owner of AdvantaClean in Naples, Florida. Sherri is a seasoned restoration specialist with a dedication to revitalizing properties and communities. As an AdvantaClean franchise owner, Sherri provides services to repair, rebuild and restore once damaged properties in her community of Naples. For more information and franchise opportunities for IFA franchisor member AdvantaClean, please visit franchise.org/franchiseopportunities/advantaclean

THE IMPORTANCE OF DIVERSITY IN LEADERSHIP

By Doug Flaig, Stratus Building Solutions

Effective organizations leverage every advantage to maximize shareholder value.

1

Increased Innovation and Creativity

Diverse leadership teams are more likely to produce innovative ideas and creative solutions. This may seem counter-intuitive, but a study by Boston Consulting Group1 found that companies with more diverse management teams have 19 percent higher revenue due to innovation. This indicates that diversity is not just a metric to be strived for but is integral to the financial and creative health of a company.

Diversity in leadership brings a multitude of advantages that can enhance the effectiveness and adaptability of organizations. A diverse leadership team can offer a variety of perspectives, experiences, and problem-solving approaches, which can result in more innovative and comprehensive decision-making. Here, we explore some key benefits of diversity in leadership roles.

“

Diverse leadership teams are more likely to produce innovative ideas and creative solutions.”

2

Enhanced Problem Solving

Having leaders from different backgrounds and experiences can enhance an organization’s problem-solving capacity. Research demonstrates that diverse groups are better at solving complex problems than homogenous ones. According to a report by McKinsey & Company, companies in the top quartile for gender diversity on their executive teams were 21 percent more likely to experience above-average profitability, and those in the top quartile for ethnic/cultural diversity outperformed those in the fourth by 33 percent in profitability2. Diverse perspectives can lead to insight on previously unseen facets of issues.

3

Improved Decision Making

Diverse leadership contributes to more balanced and well-rounded decision making. When diverse teams come together, they provide a greater perspective from their differences and backgrounds. This is demonstrated in the data from the McKinsey & Company report and continues to be validated year after year. The variety of viewpoints can help in assessing the risks and benefits more effectively, leading to superior decisions.

1 Boston Consulting Group: Diversity is Good for Business, www. theconsultingreport.com , 02/02/2023

2 McKinsey & Company, https://www.mckinsey.com/featured-insights/ diversity-and-inclusion/diversity-matters-even-more-the-case-forholistic-impact , 12/05/2023

Greater Employee Satisfaction and Retention

Organizations that prioritize diversity in leadership roles often see higher job satisfaction among their employees. A diverse leadership signals to employees that the company is committed to fostering an inclusive and equitable workplace. This can enhance employee morale and reduce turnover rates. Deloitte3 insights reveal that 74 percent of millennials believe their organization is more innovative when it has a culture of inclusion.

“ Organizations that embrace diversity at the top levels are better equipped to thrive in a global, multifaceted market by remaining closer to their customer base and seeing a variety of facets in an issue.”

Broader Appeal to a Diverse Customer Base

Leaders who represent different demographic groups can better understand the needs and preferences of a diverse customer base. This can lead to the development of products and services that appeal to a broader audience. In the 1988 movie “Big,” Tom Hanks plays a 13-year-old that magically transforms overnight into a middle-aged manager in a toy company. The non-diverse management team at the company is pitching a toy concept for a building that becomes a robot. Mr. Hanks’ character listens to the pitch carefully, but at the end says, “I don’t get it. What’s cool about a robot that turns into a building?” His 13-year-old inner self is clearly the target customer, but this non-diverse team was out of touch with the customer’s need. If your internal team doesn’t include a representation of the customer base, you may find your customers saying “I don’t get it” about your products or services.

3 Deloitte Consulting, https://www2.deloitte.com/content/dam/Deloitte/ us/Documents/about-deloitte/us-inclus-millennial-influence-120215.pdf

Enhanced Company Reputation and Brand

Companies that demonstrate a commitment to diversity often enjoy a stronger reputation. This can translate into increased customer loyalty, better investor relations, and improved brand perception in the marketplace. According to a survey by Glassdoor4, a shocking 80 percent of job seekers said a diverse workforce is important when considering job. Millennials and Gen Z both value diversity and inclusiveness in companies and the experience of work, that emotional connection, can sometimes carry more weight than the salary.

Better Financial Performance

There is a clear correlation between diversity in leadership and financial performance. As per McKinsey’s report, companies with the most ethnically diverse boards worldwide are 43 percent more likely to experience higher profits. This suggests that investing in diversity can also be seen as a financial strategy, not just an ethical one. One word of caution here: Diversity alone is not a “silver bullet” to profitability. It is one facet of many in successful companies, but those that include it tend to outperform those that do not.

The benefits of diversity in leadership are clear and supported by a growing body of research. It fosters innovation, enhances problem-solving abilities, leads to better decision making, improves employee satisfaction, broadens customer reach, boosts company reputation, and ultimately, enhances financial performance. Organizations that embrace diversity at the top levels are better equipped to thrive in a global, multifaceted market by remaining closer to their customer base and seeing a variety of facets in an issue. Thus, prioritizing diversity is not just a moral imperative but a critical business strategy in today’s competitive environment.

The data and research are compelling, underscoring the need for organizations to leverage the power of diversity to stay relevant and successful in the ever-evolving business landscape.

Doug Flaig is the CEO of Stratus Building Solutions. For more information about IFA franchisor member Stratus Building Solutions, please visit franchise.org/franchise-opportunities/ stratus-building-solutions

4 Glassdoor.com, https://www.glassdoor.com/research/who-cares-aboutdiversity-equity-and-inclusion , 11/29/2022

2024 Events

FRANCHISE CUSTOMER EXPERIENCE CONFERENCE

June 18-20 | Atlanta, GA

Partnership event with Franchise Update Media.

Franchise Expo South

September 6-7 | Ft. Lauderdale, FL

Partnership event with MFV Expositions/ Comexposium

IFA ADVOCACY SUMMIT

September 9-11 | Washington, DC

FRANCHISE LEADERSHIP AND DEVELOPMENT CONFERENCE

October 16-18 | Atlanta, GA

Partnership event with Franchise Update Media

Franchise Expo AUSTIN

November 15-16 | Austin, TX

Partnership event with MFV Expositions/ Comexposium

EMERGING FRANCHISOR CONFERENCE

November 18-20 | Austin, TX

IFA Annual Convention

February 10-13 | Las Vegas, NV

Franchise Expo West

Feb. 28-Mar. 1 | Los Angles, CA

Partnership event with MFV Expositions/ Comexposium

Franchise Expo Charlottee

April 4-5 | Charlotte, NC

Partnership event with MFV Expositions/ Comexposium

International Franchise Show London

April 11-12 | London , England

Partnership event with MFV NSE

Legal Symposium

May 4-6 | Washington, DC

IBA/IFA Joint Conference

May 6-7 | Washington, DC

International Franchise Expo

May 29-31 | New York, NY

Partnership event with MFV Expositions/ Comexposium

SMARTer Franchise 2025 Events

franchise.org/events

Franchise Customer Experience Conference (FCXC)

June 24-26 | Atlanta, GA

Partnership event with Franchise Update Media

Scan here to learn more about these events and plan your year with IFA!

CELEBRATING AUTHENTIC ALLYSHIP: A JOURNEY WITH THE IFA PRIDE FRANCHISE LEADERSHIP COUNCIL

By Patti Rother, Stay In Your Lane

June marks the arrival of Pride Month — a time of vibrant celebration, poignant reflection, and unwavering advocacy for LGBTQIA+ rights.

At the heart of this movement lies the International Franchise Association (IFA) Pride Franchise Leadership Council, a beacon of inclusivity and allyship within franchising.

Before we delve into the festivities and initiatives, it’s important to remember the history of Pride Month and the principles of authentic allyship. Pride is not just about rainbows and glitter; it’s a celebration of all the hard work and progress that the LGBTQIA+ community has made toward equality.

According to recent studies, such as those conducted by the Williams Institute, LGBTQIA+ individuals still face disproportionately higher rates of discrimination, violence, and mental health challenges compared to their heterosexual counterparts. Pride Month serves as a beacon of hope and a call to action to address these systemic issues.

Amidst the sea of rainbow-themed merchandise and corporate gestures, it’s easy for brands to fall into the trap of rainbow washing — superficial displays of support without substantive action. This phenomenon not only trivializes the significance of Pride but also undermines the true spirit of allyship and the lived experiences of the LGBTQIA+ community.

Research from organizations like the Human Rights Campaign and GLAAD highlights the importance of authenticity in allyship efforts. Consumers, particularly younger generations, are increasingly discerning and value-driven, seeking brands that demonstrate genuine commitment to social justice and equality.

“ Consumers, particularly younger generations, are increasingly discerning and value-driven, seeking brands that demonstrate genuine commitment to social justice and equality.”

So, what does genuine allyship look like in franchising? It begins with a foundation of education and awareness. Brands must invest time and resources to understand the unique challenges faced by LGBTQIA+ individuals, including discrimination in employment, housing, and healthcare.

So, what is a brand to do? First and foremost, ask yourself if you genuinely want to be a true ally. Do you aspire to position your brand as a genuine ally, or are you seeking a quick pat on the back through performative gestures?

If your answer is a resounding yes to true allyship, let’s break it down into actionable steps:

• Protect the LGBTQIA+ Community: Stand against laws that would harm them. Use your voice to advocate for their rights and implement policies within your organization to protect their rights.

• Amplify Queer Voices: Take a back seat and amplify the voices that truly need to be heard over your own. Utilize your platform to share LGBTQIA+ stories, art, products, and experiences.

• Value Community Input: Value what the LGBTQIA+ community has to say and share. Be curious, ask questions, and conduct research to understand their experiences and challenges.

For brands and individuals looking to truly show up not only during Pride Month but all year round, here’s a practical guide:

• Affirming Workplace: Make it crystal clear that your company is an affirming workplace. Be transparent about your values and ensure there is no doubt that your company fully supports the LGBTQIA+ community.

• Partnerships with Nonprofits: Partner with nonprofits already making a positive impact in the LGBTQIA+ community. Consider organizations such as The Trevor Project, Human Rights Campaign, GLAAD, and Phluid Phoundation.

• Amplify Queer Voices: Utilize your platform to amplify queer voices. Visibility matters, and by showcasing diverse voices, you can create a more inclusive environment for your customers.

• 100 Percent Donation Policy: If you choose to donate to a cause or foundation, commit to donating 100 percent of the proceeds. This ensures that your contribution is genuine and impactful.

• Value-aligned Partnerships: Work with partners who share your values of diversity, equity, and inclusion. Screen your vendors, suppliers, sponsors, and investors to ensure alignment with your commitment to DE&I.

• Employee Benefits: Review and adjust your employee benefits to support LGBTQIA+ employees and their families. Consider offering domestic partnership benefits and access to gender-affirming medical care.

• Employee Engagement: Survey your LGBTQIA+ workers to understand their needs and preferences. Educate yourself and your staff using resources like the U.S. Chamber of Commerce’s LGBT Inclusion Hub for Small Businesses.

Being an ally requires ongoing self-reflection and dedication. Use Pride Month as an opportunity to reflect on how you can show up personally and within your organization to truly be an LGBTQIA+ Ally.

Quick pivot to the impactful work of the IFA Pride Franchise Leadership Council. This dedicated group of franchise professionals is committed to advancing LGBTQIA+ inclusion and support within our industry.

In May, the IFA Pride Franchise Leadership Council hosted an allyship webinar, inviting members of the franchising community to learn, engage, and

take action in support of LGBTQIA+ rights. This event served as a catalyst for meaningful conversations and initiatives leading into Pride Month.

Throughout June, the Pride Franchise Leadership Council is launching an Allyship Video Campaign, inviting individuals and brands in franchising to share their personal stories and commitments to LGBTQIA+ allyship. These short videos will be shared across social media platforms, amplifying diverse voices and inspiring others to join the journey of authentic allyship.

As we celebrate Pride Month and the strides made toward LGBTQIA+ equality, let us also acknowledge the work that lies ahead. By embracing authentic allyship, fostering inclusivity, and amplifying LGBTQIA+ voices, we can create a more equitable and supportive franchising industry for all.

Together, let’s continue our journey toward a future where every individual feels seen, heard, and valued — regardless of their sexual orientation or gender identity.

Patti Rother is the president of Stay In Your Lane. For more information about IFA supplier member Stay In Your Lane, please visit franchise.org/suppliers/stay-in-your-lane

EDUCATIONAL EMPOWERMENT AND WEALTH CREATION: THE INTERNATIONAL FRANCHISE ASSOCIATION’S HISPANIC LATINO FRANCHISE

LEADERSHIP COUNCIL

By Louie Picazo, CFE, LOLA Consulting Group

The most common ethnicity among franchise owners is White, which makes up 67.2 percent of all franchise owners.

Comparatively, 15.4 percent of franchise owners are Hispanic, and 6.2 percent of franchise owners are Black Americans. As interest has declined by a small percentage within the White community, in contrast since 2013, there has been an increase in franchise interest within all minority groups with Hispanics leading the push to franchise ownership.

The dynamic landscape of entrepreneurship within the United States has seen a notable shift, thanks in large part to the concerted efforts of the International Franchise Association’s (IFA) Hispanic Latino Franchise Leadership Council (HLFLC). This influential body is dedicated to enhancing the economic impact of Hispanic communities through franchising, championing education, and promoting franchising as a model for creating generational wealth.

HLFLC’s Vision and Leadership

At the helm of the HLFLC is Chairperson Ericka Garza, a trailblazer in the franchise industry and one of the first Latinas to become the president of a U.S. restaurant industry franchise organization. Under her leadership, the council has flourished, becoming a pivotal resource for Hispanic franchise leaders nationwide.

Co-chair Javier Solis, founder of Los Taxes Franchise, the nation’s first Latino franchise in tax preparation, epitomizes the council’s motto, of focusing on the Financial Empowerment of the Hispanic Community. Javier is now the co-founder of Toro Taxes.

Council Members Driving Change

The council boasts a diverse and experienced team, each bringing a unique perspective and invaluable expertise to the table:

• Louie Picazo, CFE: As CEO and founder of LOLA Consulting Group, Louie Picazo brings over 20 years

of experience in the franchise industry, specializing in educating Hispanic and minority entrepreneurs on creating generational wealth through franchising.

• Roberto Litwak, CFE: Known for his work in international franchising, Roberto has managed the U.S. implementation and international development of Mexican-based franchises. His current role as Lead Franchise Business Consultant with Domino’s brings significant diverse experience to the council.

• Felipe Osorio: Leads multicultural business initiatives at Paychex. Felipe uses his extensive technical and sales background to adapt swiftly to new business environments, promoting positive leadership and innovative solutions for the minority community.

The dynamic landscape of entrepreneurship within the United States has seen a notable shift, thanks in large part to the concerted efforts of the International Franchise Association’s (IFA) Hispanic Latino Franchise Leadership Council (HLFLC).”

• Marco Sanchez, Jr: With a knack for identifying workflow deficiencies and strong project management skills, Marco’s expertise supports the council’s goals of operational excellence and effective communication within the franchise community. Marco is the Relationship Manager at Bloom Growth.

• Erika Enciso: Erika is the International Development & Franchise Sales Leader at DINE Brands. With over 18 years of franchising experience, focusing on QSR, development, franchise management, and branding. Erika’s strategies foster a winning mindset, pivotal for nurturing high-value franchising solutions for international latino entrepreneurs.

Creating Opportunities through Cultural Engagement

Each council member’s approach integrates a deep understanding of cultural nuances, ensuring that the tools and methods taught are relevant to the Hispanic entrepreneur

community. This cultural alignment not only enhances learning but also fosters an environment where aspiring entrepreneurs feel seen, understood, and supported.

Strategic Initiatives and Educational Outreach

The HLFLC is committed to deploying educational programs that orient the Hispanic entrepreneurial community toward franchise ownership. This includes seminars and workshops covering the essentials of franchise operations, legal and financial aspects of franchising, and strategies for long-term wealth creation. These programs are specifically tailored to overcome barriers that Hispanic entrepreneurs might face, such as access to financing and navigating the complexities of franchise agreements.

“ The HLFLC is committed to deploying educational programs that orient the Hispanic entrepreneurial community toward franchise ownership.”

Networking and Advocacy

Networking events orchestrated by the HLFLC provide vital connections between experienced and novice franchisees, facilitating a mentorship culture that strengthens the community’s entrepreneurial fabric. Additionally, the council actively advocates for Hispanic franchisees, ensuring that their voices are heard in broader economic and policy discussions, thereby promoting a more inclusive franchising industry.

Challenges and Forward Strategies

Although progress has been made, there are still significant obstacles to overcome. Access to capital and high-quality opportunity markets are two of the most pressing challenges. That is why the HLFLC will continue to work on finding funding solutions by working closely with financial institutions to simplify funding processes. The HLFLC will also continue to work and educate franchisors who want to understand the value of diversity and the positive impact it can have on the organization’s “bottom line.” The HLFLC is committed to ensuring that

minority entrepreneurs are well-equipped to succeed in current markets and seize future leadership opportunities.

Impact and Future Directions

The efforts of the HLFLC are bearing fruit, as seen in the rising numbers of Hispanic individuals and families venturing into franchise ownership. The council’s focus on creating generational wealth is not only uplifting individuals but is also poised to elevate the entire Hispanic community economically and socially over the coming years.

The Hispanic Latino Franchise Leadership Council, under the auspices of the International Franchise Association, is making significant strides in transforming the franchise industry landscape. Through education, advocacy, and leadership, the council is ensuring that the Hispanic community is equipped to leverage franchising as a powerful tool for both immediate success and long-term prosperity. The passionate commitment of its members to create cultural and economic opportunities stands as a testament to the transformative power of focused, collective action in franchising. Join us in our mission to empower minority entrepreneurs and create a more prosperous future.

Louie Picazo, CFE, is the CEO of LOLA Consulting Group.

Louie Picazo, CFE

Your Time is Now.

Franchise Opportunities with Jani-King

There’s no better time than right now commercial cleaning industry. Commercial cleaning and disinfecting services are in high-demand and this is your opportunity to start a business of your own with the support of a global leader.

Jani-King’s unit franchisees choose from a wide range of investment plans, and some are among the most cost-friendly franchise opportunities on the market. Industry reports show the commercial cleaning industry is currently worth $78 billion, and over the last 10 years has grown at a rate of 6%. Additionally, the U.S. Department of Labor expects another 6% growth through 2028.

Once you start taking your steps to becoming a Jani-King franchisee, you’ll receive complete training, support, and recognition as a business owner with one of the leading commercial cleaning franchise companies in the world.

Take a look at the many other valuable benefits you receive when you start a commercial cleaning business with Jani-King.

• Initial Business Offerings teams of sales professionals at the regional office level that make it their business to sign new business for franchisees. Additionally, Jani-King has professionals at the corporate headquarters that sign national partnerships and work with individual regions to sign specialty accounts such as hospitals, hotels, stadiums, and event venues. With their efforts, new accounts are signed and offered to franchisees; helping you grow your business.

Complete

Training – Initial training will prepare you how to clean properly and utilize the most up-to-date tools and equipment for peak performance and efficiency. You will also learn how to perform periodic services like carpet cleaning, floor refinishing, window washing, etc. In addition, time is spent training on how to perform inspections of your cleaned facilities, best practices on how to run your cleaning business, marketing for new accounts, and much more.

Operations

Support –JaniKing operations teams are industry professionals that know what it takes to meet customer expectations. When you have questions, need operational support, or would like additional or specialty account training, Jani-King’s local operations teams are there to support your business.

Equipment & Uniform Programs

– Jani-King has reputable partnerships with leading manufacturers of equipment, chemicals, and uniforms. JaniKing negotiates best pricing and

develops programs that build brand consistency. Equipment leasing programs allow franchisees access to the latest cleaning equipment with manageable payment terms. Our uniform program allows franchisees to outfit their employees in quality, affordable uniforms that further build trust with customers.

• Global Brand Power – With more than 120 support offices around the world, Jani-King’s brand and reputation for quality are wellknown. Franchisees benefit from Jani-King’s strength and leverage to negotiate the best pricing for programs and equipment.

Being a business owner puts you in charge and creates opportunities that can’t be matched. Imagine having the freedom to manage your own time, utilize your skills, and benefit from your hard work to secure your financial future.

HOW WOMEN ARE ELEVATING THE POOL SCOUTS BRAND

By Lynlea Rudell, Pool Scouts

Heather Pontius, Pool Scouts of Columbus, Ohio franchisee

Last year, Pool Scouts doubled the number of women franchisees in its system. As the brand continues to welcome powerful women, these female leaders are making waves in the male-dominated pool maintenance industry.

Pool Scouts, the 100-plus territory pool cleaning franchise, is drafting a new blueprint for what the pool maintenance industry looks like. From day one, the franchisor has recognized the value that women can bring to its system, and it has worked diligently to create a welcoming space for women interested in breaking into a largely male-dominated industry.

Collaborating with female leaders, owners, and team members has been an ongoing priority for Pool Scouts. The brand’s very first franchisee, Tiffiny Consoli (who owns Pools Scouts of the Greater Triangle Area in North Carolina), was onboarded in 2016. Since then, Pool Scouts has added a total of 12 female franchisees (who account for about one-fourth of the total ownership base). These franchise owners have broken barriers for themselves while charting a new path for the Pool Scouts system and other women in the pool maintenance and home services industries.

“I wouldn’t expect to have that many female franchisees in this type of business because pool cleaning is a bit more of a technical business. The industry is traditionally maledominated, and the people our female franchisees are dealing with from supplier and partnership standpoints are often men,” said Angela Paules, chief marketing officer of Pool Scouts’ parent company, Buzz Franchise Brands. “But these women are generally ‘take-charge’

Tiffiny Consoli, Pools Scouts of the Greater Triangle Area in North Carolina franchisee

type of women. They are coming into this wanting to make a different life for themselves. They’re highly confident, and they are not going to feel that they are less than or don’t belong, even in a room full of men.”

Paules noted that Pool Scouts’ female franchisees and support staff have a fierce motivation to learn and quickly become experts in their fields, dissolving any doubts surrounding their capabilities.

Tiffany Bellamy, who operated Pool Scouts of Virginia Beach and Norfolk in Virginia before becoming a franchise business coach, has embraced this approach her entire career.

“ As the Pool Scouts brand has grown, the steady presence of skilled, ambitious women has supported the ongoing improvement of people at all levels of the business.”

“I was in restaurants for a long time before I came to franchising. When I was working my way up into being a general manager, I was a single mom, so I was trying to figure out what was going to be my priority depending on the hour of the day,” Bellamy said. “I think a lot of women second guess themselves when it comes to deciding whether they can take something on, and I just told myself I wasn’t going to do that; I didn’t want to be viewed as less-than because I’m a woman or a mom. And I ran a very high-performing restaurant.”

This confidence and determination are a shared trait among other women in the Pool Scouts system. Heather Pontius, who owns Pool Scouts of Columbus in Ohio, said she didn’t even think about the fact that she would be moving into a male-dominated industry when she opened her business.

“I never thought twice about going into a male-dominated industry. All the men I’ve encountered have respectful, intelligent conversations with me,” Pontius said. “If I have a question, anyone in the Pool Scouts system will take their time to explain things to me, but that’s not because I’m a woman. It’s because I had zero experience coming into this — my career path took a complete 180.”

For women thinking about following a similar path, Pontius recommended simply approaching the situation with confidence and an open mind. “If you need help, it’s because you’re new to the industry, not because you’re a woman.”

As the Pool Scouts brand has grown, the steady presence of skilled, ambitious women has supported the ongoing improvement of people at all levels of the business.

“These women all have such a collaborative nature and are so willing to connect with and support members throughout the Pool Scouts system,” said Paules. “It just makes for a natural fit with franchising; that’s the biggest difference between doing it on your own or going with a franchise opportunity — the community. It’s wonderful that they’re all such an active part of the community and the effort to lift each other up.”

Consoli noted that, in her seven-plus years with the franchise, she has consistently seen the value of making time for connection and understanding with her teams, colleagues, and even competitors.

“Learning the business is important in terms of that credibility, but we shouldn’t shy away from the natural skills that have made us successful in the past,” Consoli said. “Harness those soft skills and use them to your advantage to help propel your organization or develop a culture. For me, it’s about building relationships — relationships with our partners in the industry, our distributors, other pool companies, and our customers. That’s really what it’s been about the whole time.”

“There’s something special about competent women joining the system,” said Paules. “There is a strong element of communication skills that lends itself to creating a great customer experience. This all comes together to create really powerful business owners who excel in the Pool Scouts system.”

Lynlea Rudell, CFE, is the director of marketing for Pool Scouts, a leading pool cleaning and maintenance franchise based out of Virginia Beach, VA. For more information about IFA franchisor member Pool Scouts, please visit franchise.org/franchiseopportunities/pool-scouts

Tiffiny Consoli (right),Pools Scouts of the Greater Triangle Area in North Carolina franchisee

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LEADING WITH DIVERSITY TO FOSTER FRANCHISE SUCCESS: THE STORY OF RICHARD WEBBER

By Alana Peters, Wonderly Lights

In the ever-evolving business landscape, diversity, equity, and inclusion (DEI) have become more than just buzzwords — they’re crucial for sustainable growth and success.

This is particularly true in the world of franchising, where diverse perspectives and inclusive practices can significantly impact organizational culture and profitability. Richard Webber, a multi-brand franchisee of CertaPro Painters and Wonderly Lights, exemplifies the value of embracing diversity at every stage of his journey.

Firsthand Knowledge

Richard’s commitment to DEI extends beyond business ownership with roots that run deep with his own personal experiences.

“It starts with providing opportunity,” said Richard. “I earned my success because I was given the opportunity to thrive and grow. My aha moment came during my tenure at the New York Times, where I recognized the need to work even harder to blaze a trail for others. I had a seat at the table — a significant table — at one of the largest media outlets in the world, which was rare for a person of color back then,” he recalls. “I made it my mission to work on diversity initiatives, especially in the early 2000s. This taught me that there’s work to be done, addressing diversity issues in the workplace.”

Today, Richard continues his mission through his franchise businesses by prioritizing a diverse team and promoting inclusive practices. He currently serves on the DEI committee for CertaPro Painters, where he operates two franchise units in Northern New Jersey. The same team members also work on his latest entrepreneurial investment, Wonderly Lights, a holiday lighting franchise that complements the seasonality of his painting business. Richard’s teams are diverse, thanks to his practice of selecting candidates from a wide range of backgrounds. Building a diverse team, he believes, is critical for business success.

“The best ideas come from exchanging ideas with people who have different narratives than your own,” said Richard. “It’s critical to give people a voice and understanding their context only enriches and enhances our professional and personal lives.”

He walks the walk by committing himself to learn and gain perspective through his participation in various community initiatives, including the Kappa Alpha Psi Fraternity, Inc., the National Black MBA Association, and the African American Chamber of Commerce of New Jersey.

Making His Way

Raised in the vibrant borough of Queens, Richard’s journey from a track and field standout to a corporate executive and now a successful business owner demonstrates the power of embracing diversity. His father, who rose from humble beginnings in Harlem to earn a master’s degree and establish a successful engineering company, was a significant influence on Richard.

“My father taught me to keep an open mind and hire people from all different backgrounds,” Richard explains. “He was one of the few African Americans at his level in the 1970s, and his journey inspired me to follow in his footsteps.”

Mentorship and DEI

Richard pursued a degree in economics at St. John’s University on a track scholarship. However, when his father passed away, Richard left college to take over the family company. He had inherited his entrepreneurial spirit from his father, who ran the business before him. Richard managed the company for five years before selling his interest and returning to school. He then joined the New York Times, initially intending it to be a temporary position. However, he stayed for 20 years, advancing through newsroom administration and transitioning

to the business side with the guidance of a mentor.

“I recall my mentor taking time to sit with me and explore my goals and dreams. I told him I wanted to pursue higher education. The Times believed in me and funded my executive MBA from Rutgers. Now, years later, I’m in the position to mentor others, provide opportunities and open doors — and that too is a phenomenal way to embrace diversity.”

He mentors aspiring entrepreneurs from underrepresented backgrounds, helping them navigate their professional journeys.

“I mentored Daniel Palomeque from Honduras, who worked for me as a production assistant while studying engineering at Lehigh University. I asked him about his goals, and I encouraged him to pursue them,” Richard shares. “I hated to lose him, but I knew for him, leaving my company meant he could pursue his dreams. Now he’s successful in his field and I still keep in touch. Helping him succeed has been incredibly rewarding for me. It’s a full circle moment knowing how much a mentor changed my life.”

Richard also emphasizes the importance of cultivating a DEI culture within organizations. “We need to value the work that’s been done with DEI over the years and not devalue it,” he emphasizes. “Include everyone in the conversation, give people a voice and ensure your organization has a DEI commitment, especially for the younger generation who values these principles.”

Building a DEI Culture in the Workplace

Richard’s journey highlights the importance of cultivating a DEI culture within organizations. He encourages businesses to foster a positive company culture by providing opportunities for cultural exchange.

“There are a lot of things organizations can do to enrich their company,” said Richard. “For example, I have a ‘fun budget’ that focuses on doing cultural activities to enhance our team’s diversity, giving people a flavor of different cultures.”

Richard’s advice for establishing or growing a DEI commitment includes these key points:

1. Educate yourself: Engage in conversations, exchange ideas, and learn from different perspectives.

2. Tap into local resources: Use the Chamber of Commerce to connect with DEI experts and gain insights.

3. Start small: Gather feedback from staff, appoint someone to lead DEI initiatives, and create an environment where people feel comfortable sharing their perspectives.

Teamwork Makes the Dream Work

“I hope my story resonates or even inspires other small business owners to implement and sustain a DEI policy in their organizations. It’s important and significant,” remarked Richard. “I have made a commitment to a diverse workforce and working alongside my team — we’ll get there together.”

Our commitment to creating an inclusive business extends beyond our office walls through daily interactions with our clients, to promote a more diverse industry and equity for all. We serve and protect franchisees and special and select markets with insurance solutions and valuable resources.

Alana Peters is the marketing manager for Wonderly Lights, a premier outdoor lighting franchise based out of Virginia Beach, VA.

EMPOWERING WOMEN IN FRANCHISING: SHEREEN ALLY’S JOURNEY OF PASSION AND PURPOSE

By Shereen Ally, Blue Moon Estate Sales

As a woman in franchising, every day brings new challenges, achievements, inspiration, and opportunities for growth.

I’ve learned small business ownership is a world where resiliency and dedication to your mission can come together to create a beautiful journey. But in order to build a successful franchise business, you have to have a deep-rooted passion for what you do.

Accountant by Trade Turned Franchisee by Heart

I currently own one Blue Moon Estate Sales franchise in Naples, Florida, and a second in Ft. Myers, Florida, but my path to small business ownership wasn’t conventional. Before opening the doors to my first franchise in June of 2023, I was an auditor with a healthcare company in their fraud and forensic division. Prior to that, I worked in internal control and financial reporting as well as conducted compliance reviews for a bank. So why did a woman who’s an accountant by trade get into the business of owning an estate sale franchise? My motivation stemmed from my desire to provide care and support for seniors in the aging community.

My “why” for venturing into business ownership was simple because I had clarity on what stirred my passions. My protective and caregiving nature, which is often prevalent in many women, led me to find a career where I could serve a demographic I cared so deeply for. When I discovered Blue Moon Estate Sales, I was immediately drawn to its mission to raise the standard of the industry, and its commitment to integrity and compassion resonated with me. It aligned perfectly with my personal values, professional aspirations, and where my heart was. As I began learning more about estate sales, I saw a lot of incorrect practices happening within other companies that created many gaps where people could be taken advantage of, especially seniors and their families. This made me eager to champion positive change with the rest of the franchise. But the leap of faith it required was hard.

Overcoming

Obstacles

and Absorbing Knowledge

A big obstacle I faced when opening my franchise was overcoming my grand learning curve. I quickly realized I had so much to learn about owning a business of my own, and I keep learning something new every day, from mastering the intricacies of art and jewelry to honing negotiation skills, staying ahead of technological advancements, and understanding the nuances of furniture and collectibles. As female small business owners, we are faced with the challenge of needing to adapt swiftly and absorb knowledge efficiently, all while prioritizing building and maintaining trust with our clients. It’s this commitment to continuous learning and love of our mission that not only propels our success but also instills confidence in the people we serve.

“ It’s this commitment to continuous learning and love of our mission that not only propels our success but also instills confidence in the people we serve.”

Diving headfirst into business ownership was a monumental achievement for me. The courage to confront my fears and embrace the unknown marked a significant milestone in my new journey. I recognize that many women may grapple with similar apprehensions—hesitations rooted in the fear of risking their livelihoods and financial security, particularly when balancing multiple obligations and priorities. Yet, it is precisely through these moments of uncertainty that we discover our strength and determination, paving a path toward personal and professional fulfillment.

Women Empowering Women

Before I even ventured down the path of business ownership as a female entrepreneur myself, I deeply valued strong women in business and community leadership. Dr. Ella Mae Piper, a local pioneering woman who gave back to our community in the late 19th century through her impressive entrepreneurial spirit, stood out to me as a powerful role model. I learned about her life in December of 2023 when the Dr. Piper Center for Social Services reached out to me to

assist with their annual Christmas event, a tradition spanning over a century. I became so moved by the local community involvement to provide a grand Christmas morning to over 400 kids and their families that I volunteer as much as possible. In March of 2024, we hosted our franchise ribboncutting ceremony at the center to pay homage to her legacy of service. Dr. Piper’s entrepreneurship resonates deeply with me, igniting a desire to contribute to the center’s mission of supporting vulnerable individuals in our community.

Leading with Love

As I am approaching my one-year anniversary with Blue Moon Estate Sales and envisioning the plans I have for the future, my goals extend beyond mere financial success. I see how my business has positively impacted my community and I deeply appreciate every word of gratitude we receive from our clients and shoppers. I aspire to build off of the foundation we’ve cemented to cultivate a sense of service and growth in Southwest Florida and am filled with optimism and determination to continue making a difference.

In the world of franchising, women stand at the forefront of success when they let their passions lead their journey. Making a meaningful impact, transforming communities, and reshaping industries only happens if every part of your heart is in your business. For me, I find a great sense of fulfillment from serving the aging community by helping them navigate life’s transitions with dignity and respect. Building meaningful connections, fostering friendships, and witnessing the joy in our clients’ eyes — these moments fuel my love for what I do.

Shereen Ally is a Blue Moon Estate Sales franchisee in Naples and Ft. Myers, Florida. For more information about IFA franchisor member Blue Moon Estate Sales, please visit franchise.org/franchise-opportunities/blue-moon-franchisesystems-llc

CHILDREN’S SERVICES FRANCHISE INDUSTRY OUTLOOK

By Khadija Cochinwala, FRANdata

In the complex tapestry of the U.S. economy, the children’s services industry emerges as a vital thread, intertwining the dual needs of workforce support and developmental care for the next generation.

ASource: FRANdata

t FRANdata, we observe a market poised at the intersection of necessity and innovation. With a robust valuation of $61.7 billion in 2023, projected to grow at a compound annual growth rate (CAGR) of 5.9 percent until 2030, this sector not only underpins the economic stability of working parents but also serves as a cradle for early childhood educational advancement. The landscape is characterized by a diverse array of providers, from large franchised entities to independent, communitybased operations, all contributing to a fragmented yet burgeoning market. As of April 2024, nearly 170 franchised brands are operating over 11,500

Average Unit Revenue (Child-Related Industry)

$1,400,000

$1,200,000

$1,000,000

$800,000

$600,000

$400,000

$200,000 $0

Source: FRANdata

locations nationwide, demonstrating the sector’s expansive reach and its critical role in shaping both educational outcomes and economic trajectories.

As of April 2024, there were nearly 170 franchised child-related brands with over 11,500 locations across the United States. The sub-segment of franchises catering to children’s education, enrichment, and day care dominates the industry with a rise in demand in recent years attributed to the following reasons:

1. Emphasis on early childhood education and enrichment: Parents are increasingly realizing the competitive potential of exposing children to early education. Studies show that children’s brains develop most in the first five (5) years and early education programs are increasingly being designed to foster the cognitive and socio-emotional development to improve academic performance in later years. In addition, parents want their children to learn new-age, essential life skills ranging from coding to swimming offered by specialized enrichment programs which also

help in making future college applications distinctive and unique.

2. Transition from remote to in-person workplaces: Post pandemic, more organizations require their employees to return to in-person workplaces. Consequently, there has been an increase in demand for reliable, quality care by working parents for their children while they are away at work.

3. Rise in participation of women in the labor force: At the start of Covid-19 lockdowns in 2020, working mothers, especially those with young children, were amongst the largest cohorts to quit work and assume domestic caregiving responsibilities. The return of working mothers to the labor force after the pandemic is heavily reliant on and underscores the growth and importance of child care franchises. According to the Bureau of Labor Statistics, the labor force participation rate for mothers of young children was recorded at 70 percent in March 2023, which was almost 10 percentage points higher

than the pre-pandemic levels.

4. Shifting family dynamics & increasing disposable income: Shifting family dynamics, including the rise in dual-income families and single-parent family structures, highlight the evolving landscape of modern families. While the assistance provided by networks of families, friends, and neighbors (FFNs) remains reliable, it may not always be available, prompting families to turn to professional child care services. This shift is further supported by the rising disposable income of dual-income households, making high-cost child care more manageable. Parents prioritize it as an essential service, valuing the flexibility it provides in balancing work and family responsibilities.

5. Collaboration with employers: Many organizations have acknowledged the advantages of offering employer sponsored on-site or discounted childcare benefits in attracting and retaining talent and improving productivity amongst employees. According to a U.S. Chamber of Commerce report,

four in five working parents say it is imperative that businesses provide access to quality childcare. Brands such as Lightbridge Academy and Celebree have established franchisor-corporate partnerships that provide convenient access to childcare for employee families.

6. Adoption of technology:

Like all fields, the child services sector is also adopting the newest technologies such as newer learning apps, interactive educational platforms, digital learning tools, online progress tracking systems and parent communication platforms. In many cases, embracing innovative new-age practices enhances the educational experience, engages the modern tech-savvy child, and doubly assures parents about the facilities’ curriculum efficiency.

The franchises in the child-related industry were amongst the worst hit by the lockdowns during the pandemic. Several growth barriers such as high childcare costs, sinking birth rates, staffing shortages, and a pause on

No. of New Brands

Industry)

government funding continue to challenge childcare franchises even today. However, the industry has shown remarkable resilience with its overall average unit revenue in 2022 surpassing the pre-pandemic levels and growing at a CAGR of 5 percent between 2019 and 2022. Additionally, childcare franchises are increasingly standing out amongst other industries for their unique business potential and support to franchisees. Three of the top five winners of the recent FRANdata 2024 TopScore Fund Award1, belonged to the childcare industry: The Goddard School, Primrose Schools and Kiddie Academy.

The increasing demand for childcare services as well as its long-term growth potential have also boosted newer brands entering the market. After the pandemic, FRANdata has tracked as many as 24 new franchise brands that have entered

1 The TopScore FUND Award is annually presented at the Multi-Unit Franchising Conference by FRANdata to franchised brands that have risen above their peers in supporting franchisees’ access to financing by simplifying the key performance metrics evaluated by lenders.

the child-related industry in 2022 and 2023, as shown in the chart above.

The child-related industry also presents significant opportunities for mergers and acquisitions for investors. To illustrate, Roark Capital backed Youth Enrichment Brands (YEB) acquired School of Rock in 2024. YEB has also previously acquired i9 Sports in 2023 and Streamline Brands (a portfolio company with five swim school brands) in 2022. Roark Capital also holds current investments in Primrose Schools and Mathnasium. In addition, Unleashed Brands made its first acquisition of Sylvan Learning in February 2024, after being acquired by Seidler Equity in 2023.

The children’s services industry will continue to evolve, adapt, and thrive, remaining an area of interest for both investors and franchisees alike.

Khadija Cochinwala is a research analyst at FRANdata. She is part of a team of analysts who measure, track, and analyze franchisor performance. Khadija is committed to producing quality franchise insights that enable strategic decision making and propelling business growth. For more information about IFA supplier member FRANdata, please visit franchise.org/suppliers/frandata

DIVERSITY DRIVES EDUCATION

O

Lightbridge Academy of Bayonne, NJ

Lightbridge Academy of Timonium, MD

Lightbridge Academy of Warren, NJ

Lightbridge Academy of Scarsdale, NY

Gigi Schweikert, CEO

REVOLUTIONIZING CHILDREN’S SERVICES: THE POWER OF FRANCHISE-SPECIFIC AI AND SOCIAL MEDIA

By Dennis Leskowski and Genevieve Coulson, Goldfish Swim School Franchising

The children’s services industry is evolving rapidly, driven by the latest trends in data, artificial intelligence (AI), and social media.

Embracing these digital advances, we are able to personalize our reach and our offerings. At Goldfish Swim Schools, our goal is to leverage technology to elevate a “golden” experience of hospitality to our families — not only through the digital experience itself but also by freeing up their staff to focus on personal interactions with their members. We envision a future where our connection with people is specific to our franchise and specific to each individual family, and we are utilizing data, AI, and social media to support our mission that every child receives the attention, care, support, and opportunities they need.

Brand-focused AI

The prevailing answer for worldwide technology trends is “AI... AI... and more AI.” Specifically, for the children’s

services industry, we see two critical swim lanes where artificial intelligence will accelerate franchises:

• Data-Driven Decision Making: Brands will use AI to analyze outcomes across their consumer base and enhance effectiveness and quality at each touch point. Children’s services have millions of data points on how kids best grow and learn. For example, at Goldfish Swim School we are leveraging data and AI to elevate our Science of SwimPlayⓇ curriculum, boosting in-water training of a particular skill with data-informed lessons to ensure kids build confidence in the water.

• Franchise-specific AI: Brands can embrace the data needed to train AI bots with new cloud-based data lakes and data models, then implement AI solutions tailored to assist franchisees with operations, boost sales, support new real estate and construction, and enable consultants to pinpoint growth areas for franchisees. For example, we are training AI bots on the “Goldfish Way” to help our franchisees.

New AI tools do not replace the human touch but allow us to automate mundane tasks, solve complex data puzzles, and handle basic functions so that people are free to focus on their kids. In essence, AI serves as an accelerator, augmenting human capabilities and driving innovation in the children’s services industry, ultimately enriching their experiences and advancing the sector’s mission.

Social Media: Connecting with People

Franchises have the opportunity to fine-tune their social media marketing strategies, boosting brand awareness and engagement. Goldfish

Swim Schools is embracing two trends that will help reach people as individuals — not simply en masse:

• Instagram: This platform has emerged as a powerful channel for driving brand awareness, building brand loyalty, and increasingly impacting consumer purchasing decisions. Instagram data reports that 70 percent of users turn to the platform for their next purchase, and an impressive 62.7 percent of Instagram users specifically use the app to follow or research brands and products. Acting as a bustling “two-way street”, Instagram facilitates interactions between brands and consumers through comments, messages, and influencer posts. Implementing a holistic omnichannel strategy rooted in authenticity and customer-centric engagement enables brands to effectively connect with their audience and share valuable information.

• Demographic Inclusion: Ensuring that every child feels valued and empowered to succeed is a primary responsibility within the children’s services industry. By developing programs that adapt to diverse backgrounds and abilities, embracing inclusive hiring practices, and fostering an environment of acceptance and belonging, brands can both broaden their customer

base and also make a meaningful impact in the lives of children. By approaching social media strategy as an extension of the in-person experience, franchises have an opportunity to extend that “meet people where they are at” environment to include their social media channels as well. Utilizing cross-sectional brand-specific data and demographic-specific omnichannel marketing to reach and include new demographics is essential for both growth and seeing the mission grow to every child who could benefit from their services.

As we navigate the ever-changing landscape of children’s services, the future of the children’s services sector will continue to leverage franchisespecific technology and individualized social media marketing to foster genuine connections between people. Together, we can create a world where every child’s journey is met with opportunity, support, and boundless possibilities.

information about IFA franchisor member Goldfish Swim School, please visit franchise.org/franchiseopportunities/goldfish-swim-school

Dennis Leskowski is the chief technology officer and Genevieve Coulon is the director of social media marketing at Goldfish Swim School Franchising, LLC. For more

REAL ESTATE FRANCHISE INDUSTRY OUTLOOK

By Khadija Cochinwala, FRANdata

The franchised real estate industry is comprised of businesses that offer brokerage services, property management, rental, appraisal and advisory services, property inspection services, estate sales management services, etc. Distribution

Eight percent of the industry brands include prominent names such as RE/MAX, Century 21, Coldwell Banker, Keller Williams, and HomeVestors, which collectively control 58.4 percent of the market share. Smaller brands with fewer than 50 franchised units control the remaining market share, reflecting relatively low barriers to entry. Century 21 and Coldwell Banker are owned by Anywhere Real Estate, a publicly traded company formerly known as Realogy, which also owns the ERA Real Estate, Sotheby’s International Realty, Better Homes and Gardens Real Estate and Corcoran franchise brands. Berkshire Hathaway also has a significant presence in the franchised real estate market through Berkshire Hathaway HomeServices, which is a residential real estate brokerage business that started franchising in 2013 and was last recorded in 2022 to have owned 256 domestic franchised locations.

Source: FRANdata

Distribution of Real Estate Franchises by Sector

Source: FRANdata

The franchised real estate industry is highly competitive and has witnessed significant volatility during and after the pandemic, mirroring the trends in the housing market. Unlike many sectors that experienced stagnation during the initial stages of Covid-19 lockdowns, the real estate market followed a different trajectory. Favorable conditions such as historically low interest rates, hovering between 2-3 percent, and a surge in remote work arrangements increased housing demand, resulting in intense competition and soaring

home prices due to limited inventory. The sector’s rapid expansion is reflected in the substantial growth of average franchised real estate brands’ average unit revenues, which increased at an impressive CAGR of 16 percent between 2020 and 2022. The industry’s growth is further evidenced by a 2.4 percent increase in the total number of franchised real estate establishments between 2020 and 2021, which exceeded the 1.4 percent average annual rate of system size expansion observed for the industry during the 2020-2023 examined period.

However, steep inflation and its subsequent effects had a negative impact on the growth trajectory of the franchised real estate markets in 2022 and 2023. This was exacerbated by a simultaneous increase in mortgage rates, which peaked at multi-decade highs of 8 percent in late 2023, leading to housing affordability significantly declining to its lowest levels in 30 years. As a result, the markets reached a plateau in 2023, with many sellers — 85 percent of whom had secured mortgages at much lower interest rates — reconsidering listing their homes. Additionally, many firsttime millennial buyers found themselves priced out of the market and were forced to resort to renting. According to a report by Axios, sales of existing single-family homes experienced a sharp decline of 42 percent, dropping from their peak of 6.66 million in January 2021 to 3.85 million in April 2023.

The largest component of the industry, franchised real estate brokerages and agents, has been most negatively impacted by the ongoing industry disruption and slowdown. While traditionally seen as a reliable choice for new entrepreneur brokers due to benefits like visibility, brand recognition, and market know-how, franchise affiliation is declining.

According to the National Association of Realtors’ (NAR) 2023 Member Profile, only 39 percent of its members are affiliated with franchises, with tough market conditions leading many agents to exit the industry. Broker mergers and acquisitions are also on the rise, as only 9 percent of NAR members reported that they were affiliated with a company that had been bought or merged in the past two years, but that number skyrocketed to 26 percent in 2023. In addition, pending court approval of changes to commission structures are creating pressure to change the dynamics of

Average Unit Revenue (Real Estate Industry)

$700,000

$600,000

$500,000

$400,000

$300,000

$200,000

$100,000

agent compensation, potentially complicating negotiations and increasing competition among buyers’ agents.

Looking ahead in 2024, while market conditions are not expected to change significantly, the onset of spring and the home buying season brings optimism for real estate franchises. Stakeholders are awaiting anticipated mid-year federal rate cuts, which could exert downward pressure on mortgage rates and boost transaction activity. Franchised brokerages and property inspection businesses are projected to see measured growth, offering expertise and guidance to inexperienced homebuyers. Low inventory persists, but forecasts anticipate a 13.5 percent increase in existing home sales compared to 2023. Positive macroeconomic conditions have boosted home builder sentiment as well, likely easing supply shortages and affordability concerns. Meanwhile, elevated home prices have driven demand for multi-unit properties and rental apartments, particularly among Gen-Zers and Millennials seeking flexibility and cost-effectiveness, that will continuously benefit franchises offering property management services.

Overall, after navigating the highs and lows from 2020 to 2023, the real estate franchised industry will find its rebalance after several years of frenzied activity, ushering in a period of gradual stabilization.

Khadija Cochinwala is a research analyst at FRANdata. She is part of a team of analysts who measure, track, and analyze franchisor performance. Khadija is committed to producing quality franchise insights that enable strategic decision making and propelling business growth. For more information about IFA supplier member FRANdata, please visit franchise.org/suppliers/frandata

Source: FRANdata

Source: FRANdata

TRADITIONAL MARKETING AND BACK TO BASICS

By Lori Abou Habib, The Joint Chiropractic

Is local store marketing still relevant?

Artificial intelligence and its integration into business is the buzzworthy topic of the year. We live in a world where AI can help you understand complex data, and it is becoming a great diagnostic tool for marketing. Add in the ever-changing landscape of digital media, and the tools that we have as

marketers have never been so vast. So, is traditional marketing like Local Store Marketing (LSM) still relevant? With all of the changes in the world, the concept of LSM has fallen off the radar. Somewhere around the time of the pandemic, when we lost the ability to travel and interact freely, it seems that local store marketing

was put on the back burner. But now, especially with the influx of technology and automation, communication has become less personal. I would argue that a franchisee using LSM tactics to connect with the community is more important than ever.

In general, your marketing programs should work in concert, from local to national, so that franchisees can see there is a full strategy in play and that you are all rowing in the same direction. As CMO of The Joint Chiropractic, my goal is to empower our franchisees

so that they can directly impact their local businesses. With our size and growth trajectory, our footprint is incredibly important versus a brand with a large, national budget. Part of my focus has to be on re-inventing our existing LSM tools to ensure they are still relevant to the marketplace but can also have the best chance of impacting local The Joint clinics.

“

By simply listening to the challenges in the marketplace, you can use that business knowledge as a translation to marketing to yield strategic and effective LSM campaigns.”

As an example, in our business of chiropractic, an “old-school” award certificate program is not the best approach for our brand. But supporting and leveraging high school, collegiate, and professional sports programs at a neighborhood level makes more sense in the health and wellness space, as does cross-promoting our brand with other, relevant small businesses.

So, the answer is yes. A smart, modern-day version of LSM in 2024 is absolutely still relevant. By simply listening to the challenges in the marketplace, you can use that business knowledge as a translation to marketing to yield strategic and effective LSM campaigns. If you are thinking about reinstating an LSM program in your organization, here is my go-to checklist on how to approach LSM marketing in 2024:

• Listen: Let franchisees tell you what’s working for them and talk to the ones that are really passionate about marketing and have strong ties to the community. There you will find a reputable source of truth. As a CMO, I could never cultivate local relationships like a franchisee can. Focus on what the franchisee knows and what types of marketing activities can change those behaviors in the marketplace. As a franchisee, you should have an active dialogue with your franchisor as well, sharing your feedback and making your expectations clear.

• Show and Tell: Just because you own a franchise, it doesn’t mean you’re an ace when it comes to marketing. Brands should create turnkey LSM programs but also show the franchisees exactly how to do it.

• Don’t Be Paralyzed by Choice: Labor dollars have to go further these days, so stop trying to do it all. Focus on your key performance indicators and don’t boil the ocean. Within the organization, only scale to the volume of tactics needed. You can also customize LSM

programs for groups of franchisees that have similar customer demographics and psychographics.

• Be Data-driven: Use local data to know your consumer. Why do they come to you? Who is left in the market and where are the opportunities? That data helps reinforce LSM. Learn how to use the information strategically to talk to different types of consumer groups, varying your messages accordingly.

• Maximize Efficiencies: It’s all about ROI at the end of the day, so be efficient. With inflation and rising commodities and labor, we must get more efficient in everything we do to save time and cost and return to a different margin or change the trajectory of that margin.

Lori Abou Habib is the chief marketing officer of The Joint Chiropractic, leading marketing and strategic planning to advance enterprise initiatives and growth performance of clinics, franchise prospects, and consumer awareness. For more information about IFA franchisor member The Joint Chiropractic, please visit franchise.org/franchise-opportunities/ the-joint-corp.

DEDICATION TO FRANCHISEES: HOW ONGOING TRAINING ELEVATES THE FRANCHISE EXPERIENCE

By Stefan Figley, 1-800-Packouts

One of the great things about franchising is that it’s open to people from all backgrounds who have a variety of experience, skills, expertise and goals.

Our industry’s success stories include people from all walks of life. Whether you’re starting your career, looking to escape the tedium of the corporate ladder, or searching for opportunities to enhance your retirement or build a family legacy, there is likely a franchise that can help you accomplish your dreams.

Because of the diversity that defines the industry, it’s important that franchisors recognize that training is a powerful tool for setting franchise owners up for success. Many people entering the franchise industry have valuable experience, but they need help to acquire the full range of specific skills they’ll need to launch and sustain a successful franchise business.

It’s critical that franchisors prepare new owners and their employees for the variety of operations their business encompasses. It’s not just the initial training leading up to the franchise opening that’s important. Instead, franchisors can benefit significantly by investing in ongoing, evolving training. Building training into the very culture of the company supports the overall growth of the brand.

Most franchise businesses offer intense training during the onboarding process. New franchise owners often visit corporate headquarters for an in-depth, in-person program that combines classroom and/or digital learning with simulations or other hands-on education. These programs

typically include a comprehensive array of subjects, from management and hiring to operations and marketing, plus a deep dive into the specific products and services the franchise owner will offer.

This intense introduction to a franchise’s specific processes and systems plays a critical role in franchise owner success. Learning the ins and outs of the business from experts in a safe environment is a crucial phase in the lifecycle of a franchise location.

“

Building training into the very culture of the company supports the overall growth of the brand.”

and have reasonable access to them. Encouraging franchise owners to support and empower each other is another part of a comprehensive culture of training. Shared support among owners is a major strength of the franchise industry. Proactively encouraging and facilitating ownerto-owner connections leverages earned institutional knowledge and reduces friction for new owners.

and their staff inventory, pack, clean, repack and return, all according to the highest industry standards.

In addition to our unique hands-on onsite training, 1-800-Packouts has invested heavily in an online training platform for franchise owners and their employees. This digital program features short, accessible courses on our estimating and packing processes that team members can use in the field

Too often, however, the pre-opening session is the extent of training offered by the franchisor. Franchise owners go back to their territory or location, open for business and try to remember everything they learned in a one- or two-week crash course.

By taking a holistic approach to training, franchise owners and their teams can quickly and effectively adapt and respond as their industry evolves. It also prepares them to incorporate new tools and processes that will drive business and help them stay competitive in their market.

In this approach, training can take many forms. Continuing opportunities to upgrade and enhance existing skills — and add new ones — are essential. Those opportunities could be onsite or virtual and may involve specific products, new technology, a review of best practices or updated processes. It’s important franchise owners are aware of these opportunities

At 1-800-Packouts, our goal is to always improve our processes and improve ourselves with the ultimate goal of improving our clients’ experience. In the contents restoration industry, we meet clients in the immediate aftermath of traumatic events. Their homes have been recently devastated by a fire, flood, extreme weather or other catastrophic impact. Our work involves the care and restoration of items that may have enormous financial or personal value. We painstakingly assess the items, create a comprehensive digital inventory, carefully transport each item and provide state-of-the-art cleaning services and secure storage. It’s much more than a simple transaction. It’s a true service that requires extraordinary empathy and understanding in addition to skill and expertise.

In order to meet the level of excellence we’re committed to, we maintain an industry-leading training system. Our training starts early and continues throughout the lifecycle of the business. Regular communication between the franchisor and franchise owner and with the owner network begins immediately and extends throughout operations.

Our franchise owners experience a state-of-the-art hands-on introduction to contents and personal property restoration related to insurance claims. Our headquarters includes a fully furnished home that franchise owners

“

In order

to meet the level of

excellence we’re committed to, we maintain an industryleading training system.”

or office. It serves the vital purposes of equipping new employees for the job, upgrading the skills of current employees, providing on-the-job insights that enhance customer experience, and ensuring all team members are up-todate on the latest industry standards and best practices. We’re always working to add relevant and timely content to make the platform more robust.

Training can’t be a one-and-done proposition. Successful franchisors are always training, educating and adapting. For us, our commitment to equipping our franchise owners for success is based on our values and culture. We’re empowering our owners to serve their community and make a difference in their neighbors’ lives.

Stefan Figley is the brand president of 1-800-Packouts. 1-800Packouts is part of the Five Star Franchising platform of home service brands. For more information about IFA franchisor member 1-800Packouts, please visit franchise.org/franchiseopportunities/1-800-packouts

THE INTERNATIONAL FRANCHISE ASSOCIATION CONVENTION: A GATEWAY FOR FUTURE FRANCHISE LEADERS

By Denise M. Cumberland, PhD, CFE

The IFA Convention is a gathering renowned for bringing together industry leaders and experts to explore the latest trends and innovations within the franchising realm.

However, beneath the surface of this annual event lies an unfolding story of opportunity and growth for undergraduate college students eager to step into the dynamic world of franchising.

Institutions like the University of Louisville and Palm Beach Atlantic University are at the forefront of bridging franchise education with real-world insights. Faculty at these universities teach franchising in the classroom, but they also embed experiential learning by bringing

undergraduates to the IFA Convention every year. This exposure to the industry paves the way for a new generation of franchise professionals.

Dr. Kathy Gosser, Yum! Brands Assistant Professor of Franchise Management in the College of Business at the University of Louisville and Executive Director of the Yum! Global Center for Franchise Excellence, explained that she uses a competitive process to select students for the IFA Convention opportunity. Her students must complete an application to be

awarded one of the four scholarships that fund attendance. In the application, students must articulate why this opportunity holds significance for them and why franchising sparks their interest. Students also must be currently enrolled in a franchise class or have taken one. Dr. Gosser noted, “We brought four students to the IFA convention this year based on the generosity of the IFA leadership comping the fee, and the Yum! Global Center for Franchise Excellence’s Board of Directors funding the travel costs for our four students.” This year, Dr. Gosser indicated that the students’ experiential learning component was accelerated by requiring the students to create a ‘job map’ illustrating potential career paths for individuals with a franchise certificate. The students were required to talk with at least 20 attendees to find out what their job entailed and how it was aligned with franchising. This exercise provided an easy way for students to network and create a long list of contacts. Dr. Gosser elaborated, “Networking is critical as they are ready to enter the workforce. We also want them to understand the opportunities that are available in franchising.”

For Dr. Gosser and the students, the Convention was a professional endeavor and a testament to the mentorship prevalent within the franchising community. She noted that while the students were initially overwhelmed by the magnitude of the Convention, they quickly acclimated themselves, diving into discussions with industry giants and fellow enthusiasts. Dr. Gosser also commented, “Everyone in franchising is so giving — I have yet to meet someone who will not take the time to talk with a student. The generosity of those in franchising is alive and on display at the IFA Convention!”

The willingness of industry veterans

to share their experiences and guide the next generation of leaders left a lasting impression on students as well.

One senior from the University of Louisville, Tiffany Martin, reflected, “No matter what your status was, someone was excited to talk to you, give you advice, and see you succeed. I decided moments into the first general session, after listening to U.S. Senator Joe Manchin, that I found my direction. The Convention showed me that franchisors truly value the relationships built between franchisors and the franchisees, but it also showed that relationships were built in other places as well. I began my senior year without direction.

“

The willingness of industry veterans to share their experiences and guide the next generation of leaders left a lasting impression on students as well.”

Attending this convention allowed me the first-hand experience of the family feel that franchising has.” Meagan Jolley, another senior at the University of Louisville who attended the Convention, commented that “this experience taught me to dream even bigger and to turn every goal into a reality.”

She walked away impressed by the impact franchising has on job creation and said she hoped more students would have this same opportunity.

Joe Malmouth, CFE, and chief development officer for Batteries Plus, who connected with several of the students, said he was moved by these students’ journey and how the franchising world has changed their

trajectories. He went on to say, “These students have discovered what we all know to be true - franchising is a family with limitless opportunities.”

Malmouth continued, “It became abundantly clear after talking to these students that they each possess an impressive amount of grit and determination.” Paul Picket, CEO/EVP of franchising for Wild Birds Unlimited Inc., met all four students and noted the earnestness of these students and their desire to be part of something bigger than themselves. Pickett suggests that the value of undergraduates attending the IFA Convention is that it “allows students to see what the franchise community is like and the resources that franchising provides.”

Students from these universities are now armed with newfound knowledge, connections, and a deeper understanding of the franchising landscape. The impact of their experience will reverberate through their academic pursuits and future careers. The IFA Convention, once a gathering of industry titans, can be a launching pad for aspiring franchise professionals. As Heather McLeod, chief growth officer of Authority Brands, succinctly said, “Sometimes, seeing something can plant a seed for the future.”

Through the vision of institutions like the University of Louisville and Palm Beach Atlantic University, the seeds of curiosity and ambition sown at this event will continue to flourish, shaping the franchise leaders of tomorrow. What might your organization do to encourage a career pathway into franchising?

Denise M. Cumberland, Ph.D. is the associate professor, educational leadership, evaluation, and organizational development at the University of Louisville.

TO TRAIN OR NOT TO TRAIN

By Marla Rosner, MSA Worldwide

I’m concerned.

At two recent franchise conferences, I heard speakers, round table facilitators, and others, convey stark warnings about the risks of co-employment liability related to franchise organizations’ training, in the absence of nuanced discussion. These alarms belie that successful franchise systems are training machines and could lead emerging franchisors to err by minimizing or eliminating training programs central to the brand’s success.

David W. Oppenheim, franchise attorney at Greenberg Traurig, LLP, asserts that while successful franchisors understand they cannot eliminate the risk of co-employment liability they become comfortable in this gray area by taking appropriate steps to mitigate it. A workaround he suggests to his clients is to train franchisees’ trainers — whether

the franchisee, an operating principal, a multi-unit manager, or a store manager — to train their employees. This approach mitigates co-employment risk while fulfilling the obligation of the franchisor to impart its experience. Among tactics to mitigate co-employment risk, Oppenheim emphasizes that one of the most critical is to train field staff about the parameters of their role. During store-opening support and on-site visits to franchisee stores, Oppenheim encourages franchisors to have their personnel explain that the franchisee is their employer, that any training is being provided to teach brand standards, and to have trainees execute a form acknowledging they understand who their employer is and the limited purpose of any training.

Wing Snob, an MSA Worldwide client, is an emerging franchise with 44 restaurants open and 88 additional

under contract. The new franchise training program MSA developed for Wing Snob, guides new franchisees and their initial managers through hands-on training for all aspects of the back and front-of-house operations. By structuring the program to include “teach back” sessions that press participants to teach what they learn back to the trainer, Wing Snob builds their operators’ skills to train their staff.

To build consistent execution across all markets, MSA also developed e-learning for Wing Snob for use by franchisees with their employees. Brian Shunia, one of Wing Snob’s founders, shares “I’m glad we installed our brand standards training for franchisees’ use with their employees early. New owners adopt it immediately but existing franchisees’ buy-in is less enthusiastic even with substantial incentives.”

Neighborly, the world’s largest home services company with more than 30 brands and 5,500 franchises in six countries, is not shy about helping its franchise owners train their people in brand standards and company culture. Dianna Worthington, Vice President of Training and Education at Neighborly, explains the respective brands have ownership of their training programs, however, all use both eLearning in the form of online classes, as well as live training programs with franchise owners.

Given the system’s substantive use of eLearning, the brands provide specific training to franchise owners and other management-level employees on how to enroll their employees in the appropriate role-based courses on the Learning Management System (LMS). In this manner, the franchisor maintains an arms-length relationship with the franchise owner’s employees mitigating joint employer risk.

Dianna is passionate about ensuring franchise owners understand the

inter-relationship between employees’ competence and confidence, and their loyalty to the business. To accomplish this, Neighborly brands regularly provide franchise owners with live training sessions about how to creatively engage their employees in training programs, including varying training methods such as practical skill-building methods and role-playing exercises.

With over 700 locations nationwide, Batteries Plus customers include both retail consumers and commercial businesses. Jason Moss, Vice-President of Store Development and Training Operations, shares that the company, with input from its Franchisee Training Council, is in the process of updating its E-learning programs for a relaunch in July of this year.

The initial training for Batteries Plus franchise owners occurs in two non-consecutive weeks of in-person training focusing exclusively on either the retail or commercial aspects of the business. Because the franchisor recognizes the crucial role training plays in the success of their businesses, franchise owners are invited to repeat these programs as desired and to send their managers, commercial sales staff, and others

to the live courses at no charge. While Batteries Plus provides the tools and support, franchise owners are in full control of their staff training and certification. Not only do they assign their employees to role-specific courses which Batteries Plus creates and posts on the eLearning platform, but franchise owners are also provided the ability to customize their employees’ curricula by selecting and assigning additional courses the franchisor makes available or by requesting new content.

Lee Plave, co-founder and partner at Plave Koch, a franchise law firm, suggests analyzing decisions about training programs and content in brand standards manuals on a “co-employment risk spectrum” filtering such decisions based on their impact on brand execution. Instead of training franchisees on human resources management, for example, Plave suggests the option of referring franchisees to organizations such as ADP or Paychex, or the Society for Human Resources Management for guidance on labor management. Providing sample job descriptions to franchisees could be considered at the other end of the co-employment risk spectrum according to Plave, since these are core to the structure, operation, and consistent execution of the franchise brand. Risk mitigation includes providing job descriptions without the brand logo, adding “sample” watermarks, and a space noted for the franchisee to input their business entity name.

It’s not about eliminating training but managing the gray areas.

Marla Rosner is the senior learning and development consultant of MSA Worldwide. For more information about IFA supplier member MSA Worldwide, please visit franchise.org/suppliers/msa-worldwide

SELECTING THE RIGHT FRANCHISE: A CAREGIVING JOURNEY

By Denise Simmons, Wisdom Senior Care

Choosing Wisdom Senior Care as a franchise wasn’t just a business decision for me; it was a deeply personal one, rooted in my family’s journey and a calling to serve.

Growing up, my parents used to say, “When I get older, don’t put me in a retirement home.” I’ve heard this sentiment shared by countless seniors longing to age in the comfort of their own homes. When I witnessed my own parents’ health decline, I faced

a pivotal choice. I had to decide whether to continue my public relations career in New York City or return to Florida to care for them.

The decision was clear. Leaving behind my career, I embarked on a journey of faith, answering the call to provide the care my parents

needed. As their needs grew, balancing caregiving with the responsibilities of raising my own family became overwhelming, leading to burnout.

It wasn’t until I embraced the help of caregivers that I experienced a profound sense of relief. Entrusting my parents’ care to compassionate professionals allowed me to prioritize my family while knowing my loved ones were in capable hands.

This transformative experience ignited a passion within me to extend this level of care to others in my community. I sought a partnership that aligned with my values of faith, love, and compassion — a partnership that honored the legacy of elders and prioritized the well-being of both caregivers and clients.

So, after speaking with one of my spiritual financial advisors, he planted a seed in my spirit about looking into caring for seniors in their homes because he noticed a lack of care and integrity. So that led me to research home care and for a few months, I was listening to podcasts, meeting with people, and reading tons of articles.

Eventually, my research led me to search upcoming events in the home care industry. I learned that the Franchise Expo South was having a panel discussion on Minorities in Franchising and one of the speakers was Carolyn Thurston, CFE, founder & CEO of Wisdom Senior Care and chair of Black Franchise Leadership Council (BFLC). I met Carolyn, and as she shared with me the story about

THE PATH TO BECOMING

Visit: franchise.org/certification Email: cfe@franchise.org

her company’s brand, it completely aligned with my passion. Now, I am a proud Wisdom Senior Care franchisee!

“

“Entrusting my parents’ care to compassionate professionals allowed me to prioritize my family while knowing my loved ones were in capable hands.”

Together, we uphold a culture of compassion and excellence, investing in our caregivers and prioritizing the well-being of those we serve.

It’s not just about providing care; it’s about honoring the dignity and worth of every individual.

With Wisdom Senior Care, I can bring a legacy of faith, love, and compassion to an aging population and the family members who are caring for them. Most importantly, I get to leave a legacy rooted in the belief that everyone deserves to age with dignity and grace, surrounded by the warmth and familiarity of home.

Denise Simmons is a Wisdom Senior Care franchisee. For more information about IFA franchisor member Wisdom Senior Care, please visit franchise.org/franchiseopportunities/wisdom-senior-care

Application. Applications may be completed online at franchise.org/cfe

Acceptance.

Applicants will receive email notification regarding acceptance of CFE candidacy and next steps to launch your CFE journey.

Acquire credits.

You will be provided with a CFE Getting Started Guide that explains the program requirements and details for selecting the education courses that best fit your schedule and goals.

Program completion. Program requirements can be satisfied through a combination of professional franchise experience, approved event participation, and authorized education courses.

Congratulations!

You’re a Certified Franchise Executive! You now join the ranks of thousands of franchise leaders worldwide who have earned the esteemed CFE designation!

FRANCHISING BRIDGES THE SOCIO-ECONOMIC DIVERSITY GAP: A FRANCHISEE’S STORY

By Jenny Smith, Mr. Electric and Molly Maid

Ten years ago, Jeremy and I started on a franchising journey, not because it was our plan but because it was God’s plan.

It continues to be the proverbial seeds that have been sown into our lives by others that has given us the opportunity to not only grow within our own business, but has given us the fulfilling purpose of pushing the needle forward for others. The story goes like this…

In 2009, at 22-years-old my husband, Jeremy, accepted an electrical journeyman position with Mr. Electric in Oklahoma, owned by fellow franchisees Bob and Denise Kueny since 1994. The Kueny’s poured into a young man who had an incredible work ethic and immense drive to change

the generational poverty that he was raised in. They cultivated patience and wisdom, and instilled life skills as they invested unconditionally in Jeremy’s personal and professional growth. Kueny’s actions were a true example of the non-verbal way in which they portrayed the key to living an abundant life and that was to give even when there was no guaranteed return. Franchising allowed the Kueny’s to bridge the socio-economic gap for Jeremy which was the instrumental start to our very own franchising journey. It was in 2014 when Jeremy and I were expecting our first biological

Jeremy and Jenny Smith

child (we were already proud parents to two adopted boys) when we realized that it was time to grow and take a plunge into franchise ownership! With the Kueny’s unwavering support and immeasurable investment, a van and a dream, we set out to be franchisees of Mr. Electric of Tulsa. Over the next few years, we built and worked, learned and grew. I was the customer service representative, and Jeremy was running calls during the day and running the business most of the night. All I remember is that every time we took two steps forward there were three steps taken back and the entrepreneurial tango continued for a while. Luckily, over time the steps forward became more frequent while the steps back fewer and we started enjoying small successes as we built a community.

In 2020, we were given two additional opportunities that made us multi-unit, multi-brand franchisees. Jeremy’s continued efforts to collaborate and build relationships with other Neighborly Brands in our market gave us the opportunity to purchase a resale Molly Maid territory. At that same time, after six short years on our own with Mr. Electric of Tulsa, the Kueny’s were ready to sell their two territories to us, making us Mr. Electric of Oklahoma! Over the next year, this overwhelming growth allowed us to give back in ways that we didn’t know were possible.

The stories that follow are just a few where Jeremy and I have had the privilege to pay forward and push the needle for those less fortunate. It starts with our unofficial Molly Maid tagline that Jeremy and I use, “We aren’t just cleaning toilets; we are improving lives.”

Through financial education and simple things like teaching employees to make a menu and a grocery list, we have had single mothers that were reliant on the SNAP benefits program

to become totally self-sustaining! In one instance, we saw an employee go from being homeless and sheltering in their car to being a homeowner. This was a scary journey for this Home Service Professional (HSP), as she had been reliant on SNAP benefits from birth to the age of 34. Through a few hours of financial coaching and investment education, she was also able to purchase a car for herself after her ex-husband had randomly taken her vehicle away. The day she came by to show me her new purchase, I asked her what was her one favorite thing about the car. While I was expecting her answer to be the color or the automatic windows, I was moved when she exclaimed, “No one can ever take it away from me!” She had changed the trajectory of her life and that of her two sweet girls. Yet in another instance, on one Tuesday morning another Home Service Professional came uncontrollably sobbing into my office. Her two daughters were in another country with a relative while she worked and saved money to send home. She had just found out that the girls were being left on the streets in unsafe and extremely dangerous situations exposed to gangs and trafficking. Within three very stressful hours working with an attorney we were able to start the process to get them to safety! Twenty-nine long days later, the girls were placed in safe conditions where they received medical treatment. We were grateful to be able to provide the direction and support that was needed to assist this family. Our success in this instance was measured by responding to those innocent souls. There are many more stories to share as I write this. We don’t believe that we make money to just have money. It has been 13 years since we adopted the lifestyle of living with

an open hand. Every day since then we intentionally give something away. Supporting those that sit in compromising socio-economic struggles is an opportunity for all of us to grab.

From a cup of coffee to vehicles, one day our hope is to provide homes! Our belief systems drive us as we push the needle forward. God gives seed to the sewer, so we endeavor every day to sew into other people’s lives, resources, and businesses. Through this lifestyle we have no lack of seed to sew or opportunities to create change!

Reflecting on the work we all do as franchisees, our passion drives us each day. It is when the human side of things comes into play we are gifted with our purpose. When our purpose is known, we don’t blink at the sacrifice because the work is just a means to an end. And when we know “why” we are, that is when our work becomes meaningful.

Walking away from the ideology of “what’s in it for me?” is transformational for life and business. We know what we are doing, but that’s not why we are in business.

Improving lives is our why — inspiring and partnering with people to improve their lives is our purpose! Through the powerful Neighborly franchise brand and service offerings, we have been able to create multiple streams of revenue that has allowed us to give to others in unprecedented ways to bridge the socio-economic diversity gap. I challenge each franchisee, no matter where you are in your process, to start giving of your talents, resources and knowledge and see if the needs of others that you can meet don’t fuel you to be intentional and fully live to give!

Jenny Smith is a multi-unit, multi-brand franchisee of Mr. Electric and Molly Maid and is a 2024 IFA Franchisee of the Year. She lives in Tulsa, Oklahoma with her husband Jeremy. They have four children, a grandson, and another grandbaby on the way.

FEATURED FRANCHISEES

The International Franchise Association is proud to celebrate our franchisee members. See below to learn more about some of our Featured Franchisees — why they got into franchising, their unique backgrounds and how they contribute to their local communities.

Mike and Andy Hunter, Jeremiah’s Italian Ice Franchisees, North and South Carolina

Mike and Andy Hunter have tremendous experience in the franchising space and have set themselves apart as all-star multi-unit partners specifically within the Jeremiah’s brand. While for some, the thought of working with family sounds like a daunting task, this father and son duo have not only found that working together works for them, but being able to depend on each other has led to great success, with the pair bringing 12 Jeremiah’s locations to the Carolina’s and plans for more to come to the area.

With a robust background in the franchising space, Mike Hunter got his start with Subway back in the 80’s, and was impressed with the opportunities the industry presents, eventually bringing his son Andy on to partner with him in 2010. The pair was looking for their next venture when Mike’s daughter, who went to UCF at the time, introduced them to Jeremiah’s Italian Ice. Andy and Mike were immediately intrigued by the brand’s loyal following and the joy that one of their frozen treats brought customers and knew it was the perfect brand for them to partner with.

MIKE AND ANDY HUNTER

Jason Skidmore, Celebree School Multi-Unit Franchisee, Maryland

Jason Skidmore, owner of Celebree School and father of three, is on a mission to leave behind a multi-unit legacy franchise that will continue for generations to come, serving the community in an impactful way.

A lifelong resident of Maryland, Skidmore began working in his family’s Assisted Living Home business in his early teens by changing linens, cleaning rooms and folding resident laundry. As a young adult, he and his wife founded a transportation service for patients needing transfer for long-term or higher acuity care at another hospital with special services. Skidmore also founded a management company to oversee his various interests and Statewide Automotive, a full-service automotive repair business focused on general and commercial auto repairs.

Over the years, he sought a business opportunity that would not only serve the community in an impactful way, but also be seamless to pass down to his children. Ultimately, he discovered Celebree School as the ideal legacy business. Seeing the brand as the perfect fit for his family, the Skidmores now boast three open Celebree Schools across Maryland in Glen Burnie, Owings Mills, and Canton, one in development, and five more signed — earning the title as the largest franchisee in the system.

FEATURED FRANCHISEES

Mark Boyd, House Doctors and 360° Painting Franchisee

Mark Boyd had a rich career climbing the ranks at a local car dealership, eventually becoming a general manager, and establishing a rental home company. His diverse experience formed a solid business management and customer service foundation, propelling his franchise success.

Inspired by a radio program discussing the growing need for aging-in-place services and the lack of people pursuing a career in the skilled trades, Boyd started looking for a franchise opportunity in the home services industry. A new study reveals that 93 percent of older adults consider aging in place an important goal. In 2011, Boyd opened his House Doctors franchise in the Augusta, Georgia, and Aiken, South Carolina, market. House Doctors focuses on handyman services and small jobs rather than total renovations.

Initially, Boyd continued working at the car dealership, while his two House Doctors technicians primarily did jobs at his rental properties. To improve his work-life balance, Boyd pivoted and started to put all his energy into his House Doctors franchise in 2018. Revenue for his House Doctors location went from $250,000 to $2 million over the next three years.

Boyd was introduced to the diverse portfolio of Premium Service Brands when the company acquired House Doctors in 2021. PSB has nine home services brands under its umbrella, including 360° Painting, ProLift Garage Doors, Maid Right, Kitchen Wise & Closet Wise, The Grout Medic, Window Gang, Rubbish Works, and RooterMan. Boyd added a 360° Painting franchise in 2022, attracted by the brand’s specialized service offering and simpler hiring process. The decision to expand into painting services was strategic, allowing Boyd to cater to a broader market and further capitalize on his knack for building successful businesses. He plans to expand his services by adding another PSB brand to his lineup this year.

JASON SKIDMORE

MARK BOYD

FEATURED FRANCHISEES

Alfred Gelacio, Benjamin Franklin Plumbing and DRYmedic Restoration Services Multi-Unit Franchisee, Northern California

With a diverse business background in real estate, car sales, restaurant management and water damage mitigation, entrepreneurship is in Alfred Gelacio’s blood. Over three decades ago, Gelacio immigrated from the Philippines to the U.S. in pursuit of the American Dream. He was determined to start his own business and believed franchising would be a smarter, less stressful way to operate. Recognizing the substantial benefits of aligning with a prominent home service franchisor like Authority Brands, Gelacio decided to venture into franchising in 2023, joining the esteemed plumbing concept, Benjamin Franklin Plumbing. As a franchise owner, he found tremendous value in the unconditional support, training and resources provided to him. He eventually attended Authority Brands’ annual conference where he learned about one of the brand’s newer franchise concepts –DRYmedic Restoration Services. Given his prior experience in water damage remediation and passion for the home services industry, Gelacio believed incorporating a DRYmedic Restoration Services franchise into his business portfolio was a no-brainer. After attending engaging informational sessions with the restoration company’s co-founders, Carlos Hesano and Ben Gergis, Gelacio was impressed by the brand’s visionary leadership and forward momentum. Now, he operates as a multi-brand franchise owner, overseeing both his plumbing and restoration enterprises across the Santa Cruz and Monterey Bay areas. As a minority immigrant, Gelacio takes immense pride in his achievements thus far and aspires to expand his brand footprint along the coast.

Tim Lake, Lawn Squad Franchisee, Dublin, Georgia

Tim Lake’s venture into franchising has been years in the making. Over the past 33 years, Lake has demonstrated his entrepreneurial prowess as owner and operator of his own landscape architectural enterprise – T. Lake Environmental. To expand his lawncare offerings and diversify revenue streams, Lake recently signed on as the first operating franchise owner of Lawn Squad – a premier lawncare franchise specializing in lawn fertilization, weed control, lawn aeration, seeding, lawn grub and insect control for both residential and commercial properties. Lake’s interest in franchising ignited as he watched the remarkable growth and success of his longtime friend’s lawn care company – WeedPro – founded by now president of Lawn Squad, Rob Palmer. From day one, Lake recognized the ingenuity of Palmer’s lawn care concept and watched the company’s success skyrocket. Impressed by Palmer’s exemplary customer service and extensive industry experience, Lake showed interest in becoming one of WeedPro’s inaugural franchise owners should the opportunity arise. This came to fruition in 2023 when the brand was acquired by parent franchisor, Authority Brands, and rebranded to Lawn Squad. In addition to his confidence and trust in Palmer, Lake recognized the advantages of franchising, including the concept’s scalability and complementary services for his business portfolio. Lake is excited to embark on this new chapter with Lawn Squad. He officially opened his business in Dublin, GA in February alongside his two sons. In the distant future, Lake hopes to expand his footprint into two new territories, potentially in Northeast Georgia, Southeast Georgia or Northern Florida.

ALFRED GELACIO

TIM LAKE

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Meet face-to-face with franchisors, attend informative seminars, and network with industry experts to guide you to your next business move!

Join us to take the next step toward turning your entrepreneurial dreams into reality.

FEATURED FRANCHISEES

Mark Ireland, Anytime Fitness Multi-Unit Franchisee, Dupont, Washington

Mark Ireland’s journey into franchising is rooted in a deep-seated passion for fitness and entrepreneurship. In 2005, alongside his wife, Helen, he envisioned a future filled with vibrant fitness ventures and embarked on an entrepreneurial path. They discovered Anytime Fitness, a startup fitness franchise concept. Recognizing the tremendous potential within the brand, they became franchisees, drawn to the brands innovative approach to holistic health and wellness. Mark’s dedication to enhancing member experiences and staying ahead of industry trends has been evident throughout his 18-year journey as a franchisee owning and operating five clubs in Washington State. Building upon Anytime Fitness’s recovery options, Mark’s decision to integrate red-light therapy into the membership model in 2023 reflects his unwavering commitment to offering cutting-edge services. His implementations led to a shift in new memberships and upgrades from existing members. Twenty-eight percent of new members opted for the premium membership tier, demonstrating the value members placed on these enhanced services while his clubs saw a 55 percent increase in premium upgrades within the initial two months alone. This growth not only bolstered membership revenues but also significantly reduced attrition rates, fostering a stronger sense of member engagement and satisfaction. Beyond financial success, Mark’s involvement in the Franchise Advisory Council and his contributions to the brand’s growth underscore his passion for shaping the future of franchising. His leadership, innovative mindset, and dedication to member well-being have inspired fellow franchisees and entrepreneurs to reimagine possibilities within the fitness industry.

Hazael Pareja, DoodyCalls Multi-Unit Franchisee, Washington, DC, San Antonio, Texas, and Austin, Texas

As an immigrant born and raised in Peru, Hazael Pareja moved to the United States for better opportunities at the age of 14 with his mother. Soon after, Hazael was diagnosed with cancer. His battle with health was long from over as once he was cancer free, Hazael began experiencing immense leg and back pain. He was ultimately diagnosed with a disc herniation and had to undergo emergency back surgery. After recovering from surgery, Hazael took a job as a Service Technician at DoodyCalls as it allowed him to work without risking re-injury. Since his first days as a technician, he has worked in field operations with the company working directly in DoodyCalls’ largest market in the US — Washington, DC. It is in this role that he found his entrepreneurial spirit and decided he wanted to go out on his own. Hazael opened his own DoodyCalls location in San Antonio in 2021 and, since then, has expanded and now runs San Antonio, Austin, and Washington, DC. Hazael also brought his sister into the DoodyCalls family, and she now owns her own location in Dallas-Fort Worth.

MARK IRELAND

HAZAEL PAREJA

Maximize your brand's potential at Franchise Expo South and Franchise Expo Austin –as part of your marketing strategies in today's competitive market. These expos are your opportunity to connect with qualified franchisees looking to develop in the Fort Lauderdale and Austin region! “ Franchise growth in the

FEATURED FRANCHISEES

Grady Hinchman, Altitude Trampoline Park Multi-Unit

Franchisee, Bradenton, Sanford, Kissimmee and Spring Hill, Florida

Former minor league baseball player, Grady Hinchman, has hit a home run in the franchising world with Altitude Trampoline Park. Following an exciting career as a free agent with the New York Mets organization, Hinchman retired from baseball and ventured into entrepreneurship. Alongside business partner, Andre Carollo, Hinchman opened his first park in 2019. Despite the COVID-19 pandemic, Hinchman and Carollo found remarkable success and proceeded to further expand their footprint throughout Florida. Today, the partners own and operate Altitude locations in Bradenton, Sanford, and Kissimmee. This year, they opened their fourth location in Spring Hill.

In the years to come, Hinchman plans to open additional parks along the East and West Coast of Florida and will continue to develop in the greater Orlando market. His long-term vision includes having ten plus parks in operation by 2026 with a commitment to providing families with unforgettable experiences and allowing them to create lasting memories.

One of Altitude’s most successful franchisees, Hinchman was recognized as Franchisee of the Year by the International Franchise Association in 2022. In an effort to best understand the industry, Hinchman sits as the Vice Chairman of the IATP and Vice Chairman of the Franchise Advisory Board for Altitude Trampoline Park.

Jon Noceda, Express Employment Professionals Multi-Unit Franchisee, San Diego and Chula Vista, California

Jon Noceda is a California military veteran from the Philippines and a thriving franchise owner with Express Employment Professionals, a top-ranking staffing franchise. He currently owns two Express locations in San Diego and Chula Vista, California. After 22 years in the Navy, where he served as a medical recruiter, Jon found resonance in Express’s recruiting and staffing model, mirroring his military experience. Joining Express nearly nine years ago, Jon was drawn to its structured procedures and the camaraderie among franchise owners. Despite economic uncertainties, his Chula Vista office has achieved unprecedented success year over year. Express’s unique feature as individually owned offices sets it apart, fostering personal connections with clients and the surrounding community. Jon’s advice for aspiring franchise owners? Embrace resilience and stick to standard operating procedures. For Jon, the most rewarding aspect is helping individuals find jobs, echoing the support his mother received through a staffing agency when they first arrived in the U.S. Express’s adaptability to emerging employment trends, like the rise in entrepreneurship, positions Jon’s franchise for continued success. Jon Noceda’s journey exemplifies the rewarding career that Express Employment Professionals offers, blending military discipline, community focus, and a commitment to helping others navigate the dynamic job market.

GRADY HINCHMAN

JON NOCEDA

Kristen Lewis, Mister Sparky Multi-Unit Franchisee, Southern West Virginia and Central West Virginia

Many small business owners must wait two to three years to experience growth, but Kristen Lewis and her husband Lee were seeing the fruits of their labor in just two months. After taking a leap of faith, Kristen left behind a steady paycheck as a nurse for 11 years and became a franchise owner despite having started on the job with no prior knowledge on how to do so. Kristen’s husband Lee had been a Master Electrician for over 10 years and for eight years, he taught the Journeyman Electrician program at his Alma Mater, Mercer County Technical Education Center. Understanding the challenges of owning and operating, they planned on staying in their respective jobs for at least two years to ensure their new venture was established before completely going out on their own. However, with the backing of Authority Brands and an experienced team of licensed professionals they hired, that deadline was quickly expedited. This dynamic team was dedicated to their business and committed to the Mister Sparky franchise model, surpassing their first goal in 60 days. Today, Kristen and Lee have more than 267 Google reviews and a five-star rating for their first Mister Sparky franchise in Southern West Virginia and continue to seek new ways to build upon the momentum they’ve established over the past two years. Most recently in 2024, the couple signed to open a second Mister Sparky franchise in central West Virginia.

FEATURED FRANCHISEES

George Lugo, Turbo Tint Franchisee, Metairie, Louisiana

After spending more than 30 years in the tire business, mostly working in sales and as a manufacturer representative, George Lugo interacted with many independent shop owners and saw what made them successful. Having a lifelong interest in cars and dreaming of owning a business himself, Lugo was envious of the freedom and profitability of being an entrepreneur. He then decided to take the leap into franchising by opening a Turbo Tint store in Metairie, Louisiana in 2023. Turbo Tint specializes in automotive and architectural window tinting in which customers can purchase a tint package and schedule an appointment online. When they arrive for service on their vehicle, the entire installation process is completed in one hour or less.

Lugo was attracted to Turbo Tint for its quick and convenient service and comfortable customer waiting rooms featuring leather chairs, flatscreen TVs and complimentary snacks and beverages. He knows of many customers who previously passed on automotive window tinting due to the time and inconvenience of the process. Turbo Tint has eliminated that problem and thrived since Lugo opened his business last June, immediately helping car owners reduce the heat in their vehicles during the brutal Louisiana summer. Lugo has hired two of his sons to help him run the business, including his older son, Matthew, as Center Manager. He also signed a territory agreement to bring two additional Turbo Tint locations to the greater New Orleans and Baton Rouge areas in the coming years.

KRISTEN LEWIS

GEORGE LUGO

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Diana Harshbarger TN $5,000 Republican

Kevin Hern OK $10,000 Republican

Ashley Hinson IA $6,000 Republican

Erin Houchin IN $2,000 Republican

Chrissy Houlahan PA $5,000 Democratic

Richard Hudson NC $5,000 Republican

Glenn Ivey MD $1,500 Democratic

John James MI $3,500 Republican

Hakeem Jeffries NY $10,000 Democratic

Hank Johnson GA $6,000 Democratic

Dusty Johnson SD $1,000 Republican

Mike Johnson LA $10,000 Republican

John Joyce PA $3,500 Republican

Tom Kean NJ $2,000 Republican

Jen Kiggans VA $2,000 Republican

Kevin Kiley CA $6,000 Republican

Raja Krishnamoorthi IL $2,500 Democratic

Darin LaHood IL $1,000 Republican

Nick LaLota NY $5,000 Republican

Nick Langworthy NY $5,000 Republican

Mike Lawler NY $5,000 Republican

Laurel Lee FL $1,000 Republican

Debbie Lesko AZ $1,500 Republican

Julia Letlow LA $2,000 Republican

Barry Loudermilk GA $5,000 Republican

Zoe Lofgren CA $1,000 Democratic

Blaine Luetkemeyer MO $1,000 Republican

Nicole Malliotakis NY $5,000 Republican

Lucy McBath GA $5,000 Democratic

Rich McCormick GA $5,000 Republican

Kevin McCarthy CA $5,000 Republican

Lisa McClain MI $2,500 Republican

Morgan McGarvey KY $6,500 Democratic

Cathy McMorris Rodgers WA $10,000 Republican

Carol Miller WV $5,000 Republican

Mary Miller IL $1,000 Republican

Marc Molinaro NY $5,000 Republican

John Moolenaar MI $2,000 Republican

Barry Moore AL $1,000 Republican

Blake Moore UT $1,000 Republican

Dan Meuser PA $1,000 Republican

Gregory Murphy NC $1,000 Republican

Dan Newhouse WA $2,000 Republican

Donald Norcross NJ $4,000 Democratic

Jay Obernolte CA $3,500 Republican

Jimmy Panetta CA $2,500 Democratic

Chris Pappas NH $2,500 Democratic

Greg Pence IN $1,000 Republican

Scott Peters CA $10,000 Democratic

Guy Reschenthaler PA $1,500 Republican

David Rouzer NC $5,000 Republican

Steve Scalise LA $2,500 Republican

Brad Schneider IL $2,000 Democratic

Hillary Scholten MI $3,000 Democratic

Keith Self TX $1,000 Republican

Chris Smith NJ $1,500 Republican

Jason Smith MO $5,000 Republican

Lloyd Smucker PA $7,500 Republican

Pete Stauber MN $2,500 Republican

Michelle Steel CA $4,000 Republican

Elise Stefanik NY $7,500 Republican

Bryan Steil WI $1,000 Republican

Haley Stevens MI $3,500 Democratic

Glenn Thompson PA $2,000 Republican

Mike Turner OH $1,000 Republican

Dina Titus NV $2,000 Democratic

David Valadao CA $1,000 Republican

Beth Van Duyne TX $5,000 Republican

Jeff Vandrew NJ $1,500 Republican

Nydia Velazquez NY $1,000 Democratic

Tim Walberg WI $7,500 Republican

Brandon Williams NY $6,000 Republican

Nikema Williams GA $5,000 Democratic

Roger Williams TX $1,000 Republican

Rudy Yakym IN $1,000 Republican

U.S. Senate

* = candidate for U.S. Senate

*Angela Alsobrooks MD $2,500 Democratic

*Jim Banks IN $6,000 Republican

John Barrasso WY $5,000 Republican

Marsha Blackburn TN $5,000 Republican

John Boozman AR $2,000 Republican

Mike Braun IN $3,000 Republican

Ted Budd NC $5,000 Republican

Bill Cassidy LA $7,000 Republican

Susan Collins ME $1,000 Republican

Chris Coons DE $3,500 Democratic

Kevin Cramer ND $5,000 Republican

Mike Crapo ID $1,000 Republican

Ted Cruz TX $1,000 Republican

Steve Daines MT $1,500 Republican

Bill Hagerty TN $1,000 Republican

Josh Hawley MO $3,500 Republican

John Hickenlooper CO $2,000 Democratic

Mark Kelly AZ $4,000 Democratic

Angus King ME $3,500 Independent

Amy Klobuchar MN $2,500 Democratic

James Lankford OK $1,000 Republican

Joe Manchin WV $10,000 Democratic

Roger Marshall KS $9,500 Republican

Jerry Moran KS $10,000 Republican

Gary Peters MI $2,000 Democratic

Mike Rounds SD $1,000 Republican

Marco Rubio FL $2,000 Republican

Rick Scott FL $1,000 Republican

Tim Scott SC $5,000 Republican

Eric Schmitt MO $1,000 Republican

*Tim Sheehy MT $2,500 Repubnlican

Kyrsten Sinema AZ $10,000 Independent

Dan Sullivan AK $1,000 Republican

John Thune SD $10,000 Republican

Tommy Tuberville AL $2,000 Republican

JD Vance OH $1,000 Republican

Leadership PACs/Party Committees

2024 REPUBLICAN SENATE VICTORY $15,000 Republican Blue Dog PAC $10,000 Democratic CHC BOLD PAC $5,000 Democratic

CONGRESSIONAL BLACK CAUCUS PAC $5,000 Democratic HOUSE CONSERVATIVES FUND $10,000 Republican

National Republican Congressional Committee $30,000 Republican

National Republican Senatorial Committee $60,000 Republican

New Democrat Coalition $5,000 Democratic

KEYNOTE SPEAKER

MICHAEL

VELTRI

LEADERSHIP EXPERT & DECISION-MAKING MASTER

Platinum Sponsors

WELCOME NEW IFA MEMBERS

Franchisors

Kidcreate Studio

Eden Prairie, MN

Contact: Mike Conlon www.kidcreate.com

Twinkle Toes Nanny Agency

Gainesville, FL

Contact: Kristy Bickmeyer Twinkletoesnanny.com

Parlor Doughnuts Franchising Evansville, IN

Contact: Joe Danks www.parlordoughnuts.com

RCG Behavioral Health Network LLC

Richmond, VA

Contact: Mr. Sherman Adkins rcghealthnetwork.com

MaxStrength Fitness

Westlake, OH

Contact: Ms. Colleen Donahue maxstrengthfitness.com

Kaia Bowls Franchising LLC

Clearwater, FL

Contact: Mrs. Cristinela Ancuta www.kaiabowls.com/menu

Extreme Art Studio

Eden Prairie, MN

Contact: Lara Olson extremeartstudio.com

Suppliers

TopFranchise Global LTD

Limassol

Contact: Julia Romanchenko topfranchise.com

S&F Fabrication and Design

Picayune, MS

Contact: Adam Stuart sf-fabrication.com

Ansira

St. Louis, MO

Contact: Mr. Chip Crane ansira.com

Wild Coffee Marketing Plantation, FL

Contact: Amy Anderson wildcoffeemarketing.com/team

KDK Construction LLC

American Fork, UT

Contact: Mr. Joey Nelson www.kdkconstruction.com

Taylor English Duma LLP

Atlanta, GA

Contact: Mr. A. Binford A. Minter taylorenglish.com

Quill LLC

Lincolnshire, IL

Contact: Samra Cevjan www.quill.com

Wuersch & Gering LLP

New York, NY

Contact: Mr. David T. Azrin www.wg-law.com

Arthur L. Pressman Dispute Resolution

Services LLC

Natick, MA

Contact: Arthur L. Pressman arthurlpressman.com

Guideline

Burlingame, CA

Contact: Joel Pereira www.guideline.com

Trustable Law PC

Beverly Hills, CA

Contact: Mr. Gi Nam Law trustablelaw.com

Patch Retention

Kaysville, UT

Contact: Luke Gordon patchretention.com

FranGuardian Corporation

Middletown, DE

Contact: Cloette Zager franguardiancorp.com

Alphagraphics Inc.

Lakewood, CO

Contact: Fabiola Alamos www.alphagraphics.com

C T Corporation System

New York, NY

Contact: Tristan Partridge wolterskluwer.com/en/solutions/ct-corporation

FUNDING YOUR BUSINESS DREAMS

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One of the most popular loan offerings for small businesses. Benetrends has one of the highest loan approval ratings in the industry due to our extensive relationships with bank and non-bank lenders, and our unique capabilities We have been able to simplify the sometimes complicated loanprocess, and are so confident in our ability to get our clients funded, we offer a money-back fee guarantee *

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A line of credit backed by securities held in an investment portfolio in which cash needs are acquired within 10 days without disrupting investments, investment strategies, or asset allocation The portfolio remains in your name, and you receive all dividends and appreciation.

Equipment Leasing

A simple application with a 5-day approval process, low up-front costs, and only 1st and last payment due at signing

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